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Umi Rojiati
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KOMUNIKA
Published by Universitas Islam Negeri Raden Intan Lampung
ISSN : 2615112x     EISSN : 26155206     DOI : https://doi.org/10.24042/komunika.v3i1.6050
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences
KOMUNIKA focuses on the study of Islamic communication and broadcasting. The scope of the KOMUNIKA includes Mass Communication; Organizational Communication; Journalism; Communication Media Development; etc
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 110 Documents
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Reactions To Sharia Law Enforcement On Tiktok Account @sahabatsatpollhokseumawe Fariza, Muhammad Rio
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.22974

Abstract

The enforcement of Islamic Sharia in Aceh carried out by Wilayatul Hisbah (WH) has attracted public attention, which is spread through TikTok social media content. TikTok has become an effective platform for disseminating this surveillance activity, primarily through the @sahabatsatpollhokseumawe account. This study aims to understand the audience's response to TikTok content related to WH's activities in implementing Islamic Sharia using the Social Judgment Theory (SJT) approach. This study uses a qualitative method with a netnography approach to analyze three posts with the most interactions on the account. Data in the form of audience comments were collected, categorized, and analyzed to identify response patterns, ranging from support and rejection to neutrality. The study results show that audience responses vary, including support for the enforcement of Islamic Sharia, criticism of the implementation method, and curiosity about the legal process applied. In addition, there is debate regarding the privacy of violators whose identities are revealed. This study has practical implications for adjusting WH's digital communication strategy to reach audiences with heterogeneous cultural backgrounds.
The Existence Of Memacak Tradition As A Da’wah Medium In Lombok (Structural-Functionalism Perspective) Kurniawan, Andri
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.23115

Abstract

 Social change and the development of the times present challenges to cultural traditions (local wisdom) today. The declining interest of younger generations due to digital media exposure has gradually led to local wisdom being relatively abandoned. However, the cultural community's need for religious connection cannot be denied. The Memacak tradition as a medium of da'wah holds a special place in community life. This research employs a qualitative approach with a phenomenological perspective through observation and documentation techniques. The findings reveal that the existence of the Memacak Tradition can be observed through the activities and roles attached to it. These functions include entertainment media, da'wah media, and warning (muhasabah), which are inseparable from the involvement of several elements: community and religious leaders as social control, the Sabuk Belo customary institution as a forum for potential empowerment, regeneration, and cultural preservation by involving the community in various cultural events. 
Privacy Management in the Digital Era: Managing Instagram Close Friends Feature Among Lampung University Students Azis, Diky Luqman; Windah, Andi; Nurhaida, Ida
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.23385

Abstract

Concerns about personal information leakage have been growing alongside the ease with which personal data is shared on social media platforms. Instagram's "Close Friend" feature offers users greater control over their privacy. Interestingly, many users continue to utilize this feature on their second accounts, despite these accounts already being populated with close friends and trusted individuals. This study aims to explore how individuals manage their personal information privacy through the use of the Close Friend feature on their second accounts Instagram, using the Communication Privacy Management (CPM) theory. The research adopted a quantitative approach with a sample of 100 respondents selected through purposive sampling. Data was collected using questionnaires and analyzed using Smart PLS 4.0. The results indicate that communication privacy management has a strong relationship with the use of the Close Friend feature on second accounts, with an R-square value of 70.5%, suggesting a significant influence. These findings reveal that even when users' second accounts consist of trusted individuals, they still choose to limit the information shared with a smaller group to protect their privacy. This study provides insights into how social media users manage privacy by selectively sharing personal information through platform features.
Implementation Of Palembang City Government Programs In Digital Marketing Transformation And Halal Certification Putri, Intan; Syukerti, Nanda; Mulyadi, Ahmad Iman; Dendi, Dendi
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/qjhb5n57

Abstract

 The increasing number of MSMEs in Indonesia has become increasingly significant, especially amid developments in communication technology and during the COVID-19 pandemic in recent years. This research aims to determine the implementation of the Palembang City government program in supporting the digital transformation of MSMEs through digital marketing strategies. This qualitative descriptive study uses data collection techniques with in-depth interviews with the Department of Cooperatives and MSMEs in Palembang and MSME actors in Sekanak Lambidaro 26 Ilir, and will carry out observations and documentation. Determination of informants in this research was carried out using purposive sampling. Informants were selected deliberately based on criteria determined by the research objectives. The results of this research include culinary MSME players who have undergone a digital transformation, specifically in terms of digital payments and digital cashiers, as well as digital marketing, including creating logos, utilizing Google Maps, and employing sales applications such as marketplaces. E-commerce utilizes social media as a promotional medium, featuring various content, including social media marketing and online registration of halal certificates. The implementation of the Palembang City government's digital transformation program has not been evenly distributed, as evidenced by observations made by 3 out of 5 MSME informants who were unaware of its existence. Program, but the perpetrators participated in events organized by the Palembang City government. 
Bibliometric Analysis of Research of Genderlect Communication in 2019-2024 on Google Scholar Rahardipta, Danar Drestanto
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.23995

Abstract

This study aims to analyze the development of research on the topic and title of genderlect by linking emerging concepts through keywords, to provide references for researchers to understand trends in research on genderlect. The method used is a bibliometric analysis of research titled genderlect published between 2019 and 2024, sourced from the Google Scholar database. VOSviewer was applied to conduct the bibliometric analysis of these articles. The results show that 29 studies with the title "genderlect" from 2019 to 2024 were indexed online in Google Scholar, of which 9 did not have a publication year and were therefore not included in the bibliometric data analysis. The co-authorship analysis results indicate that there were only connections among researchers with the same research title, and no correlated relationships among researchers with different research titles on genderlect studies from 2019 to 2023. Meanwhile, the co-occurrence analysis results show that the keyword genderlect was frequently used in research during the 2019 to 2023 period, while keywords such as feminist linguistics or education were rarely used, indicating that there are still opportunities for research on these topics related to genderlect.
Logic Of Presentation and User Participation: A Netnographic Study of Andoviandreas Show Game Show Content on Tiktok Ramadhani, Habibah Aulia
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.24519

Abstract

Game show entertainment content is in high demand among Indonesians. The emergence of TikTok has caused a shift in the presentation of game show content from television to TikTok. The TikTok AndoviAndreas Show account is one of the accounts that presents game show entertainment content that uses the concept of participatory culture. The concept of different games is not only with television as the main pioneer of game show entertainment content but also with other game show entertainment TikTok accounts. Presentation of content that is not only on TikTok but also uses thoughts that the author calls TikTok logic. The account with 492.3 thousand followers is played by two people, Andovi and Andreas, and is packed with participation and interaction by utilizing various features on TikTok. This research then focuses on the media shift of how participatory culture takes place in "game show" entertainment media content on TikTok social media, especially on the AndoviAndreas Show account. This research will be conducted using the netnography method developed by Robert Kozinets. To find out how participatory culture takes place in game show entertainment content on the TikTok AndoviAndreas Show social media account, The results showed that participatory culture took place on the Andovi Andreas Show account due to features that were maximally utilized, which resulted in multi-directional interactivity.
Leadership On Social Media Throughout Political Campaigns: A Bibliometric Analysis Aprianto, Yudie; Anggreni, Likha Sari; Virga, Rika Lusri
KOMUNIKA Vol 8 No 1 (2025): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/x0783z40

Abstract

Understanding their impact on leadership dynamics is crucial as digital platforms become increasingly integral to political communication. This study systematically analyzes existing literature to identify key trends, influential authors, and prominent themes in the field. By employing quantitative methods, we assess the growth of publications related to social media leadership in political contexts, highlighting the evolution of strategies used by political leaders to engage with constituents. A comprehensive collection of 608 articles was gathered from peer-reviewed journals spanning a range of publication years from 2005 to October 2024 to clarify longitudinal trends thoroughly. The findings illustrate the relation between social media leadership and successful campaign outcomes, emphasizing the role of digital engagement in modifying public perception. Additionally, the review uncovers gaps in the current research, suggesting areas for future investigation, such as the ethical implications of social media tactics and the role of misinformation. This paper gives insights into a broader understanding of leadership in both the political and digital age, providing valuable insights for scholars, professionals, and policymakers navigating the complexities of social media in political campaigns. 
Digital Da'wah Innovation for Religious Moderation Programs at UIN Raden Intan Lampung Syukur, Abdul; Saputra, Devid
KOMUNIKA Vol 7 No 1 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i1.24947

Abstract

This study examines the implementation of digital da'wah innovation in promoting religious moderation at the State Islamic University (UIN) Raden Intan Lampung. Using a qualitative approach with data collected through interviews with 15 key informants (consisting of university leaders, lecturers, and students), observations, and document analysis, this research explores how digital platforms are utilized to advance moderate religious understanding among the academic community. The findings reveal that UIN Raden Intan Lampung has successfully leveraged various digital channels, including social media platforms (Instagram, YouTube, TikTok, and X/Twitter), online webinars, and digital learning modules, to disseminate messages of religious moderation. The university's digital da'wah strategy integrates traditional Islamic values with modern digital communication approaches, making religious moderation more accessible and appealing to younger audiences. Despite challenges such as digital literacy gaps and online misinformation, the program has shown promising results in fostering interfaith dialogue and promoting inclusive religious perspectives. This study contributes to the growing literature on digital religious education and provides practical insights for other Islamic educational institutions seeking to implement similar programs in the digital age.
The Communication Strategy of Wasathiyah Da'wah by MUI in Supporting Government's Covid-19 Mitigation in Indonesia ., Rosidi; Aisyah, Umi
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.25457

Abstract

This study examines the wasathiyah (moderate) da'wah communication strategy implemented by the Indonesian Ulema Council (MUI) in supporting government efforts to mitigate the COVID-19 pandemic impact in Indonesia. In a challenging pandemic situation, the role of MUI as a religious institution is crucial in conveying calming religious messages and building community solidarity. This study uses a qualitative method with a case study approach, where data is collected through in-depth interviews with MUI figures, document analysis, and participatory observation. The results of the study show that MUI implements four main strategies: (1) spiritual efforts through religious appeals and sermons, (2) issuing 12 fatwas related to worship during the pandemic, (3) forming task forces from the center to the regions and raising donations, and (4) holding national webinars for socialization. The supporting factors for the strategy are awareness of maqashid sharia and the view of COVID-19 as a universal humanitarian problem. Meanwhile, the inhibiting factor is the continued distrust of some people and religious figures regarding the existence of COVID-19. This study concludes that MUI's moderate and inclusive moderate da'wah approach contributes positively to supporting the government's efforts to overcome the impact of the pandemic in Indonesia. These findings can be a reference for other religious institutions in developing effective communication strategies during times of crisis. 
Environmental Communication And Ecolinguistic Studies In Plastic Waste Management Discourse On Social Media Nasoetion, Panisean; Samhati, Siti
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.25709

Abstract

This research examines environmental communication patterns and ecolinguistic aspects in plastic waste management discourse conducted by the @waste4change social media account. The research focuses on communication strategies, language use, and their impact on environmental awareness through a qualitative approach with critical discourse analysis. Data were collected through social media content documentation, in-depth interviews, and digital observation during the period of January-June 2024. The results show that @waste4change uses an integrative communication strategy with emphasis on educational and practical aspects. Ecolinguistic studies reveal consistent use of environmental lexicons, effective ecological metaphors, and positive framing in message delivery. The developed communication patterns have successfully built community engagement and encouraged behavioral changes in plastic waste management. These findings provide theoretical implications for developing digital-based environmental communication models and understanding the role of language in environmental campaigns. This research recommends the importance of integrating linguistic aspects into environmental communication strategies in the digital era.

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