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Jurnal IPTA

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Published by Universitas Udayana

ISSN : 23388633 EISSN : 25487930 DOI : -

Core Subject : Humanities, Art, Social,

Arts Humanities Social Sciences

Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.

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Articles 312 Documents

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STRATEGI PENGEMBANGAN WINE TOURISM DI KABUPATEN BULELENG-BALI Putu Gita Dewi Ayu; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 6 No 1 (2018): Jurnal IPTA (July 2018)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Every tourism potential owned by Bali needs to be studied, researched and developed in order to meet the needs of the economy community. One of the tourism potential that needs to be developed in Bali is the wine tourism. Buleleng Regency is one of the largest wineries and also the house of the oldest wine factory on the island of Bali. But there are still many foreign tourists who are not aware of the existence of the wine producing region. This study aims to determine the perception of tourists about the wine products and to know the development strategy that must be done in order to support the activities of wine tourism in Buleleng Regency. The results of this study showing that the tourists perception regarding Bali wine product shows that they feel the quality of the products is good and also shows their interest to do wine tourism in Buleleng Regency. Based on the results of SWOT analysis, there are several strategies that can be applied to develop the wine tourism such as increasing the promotion of tourism in Bali to be better known by foreign tourists, government working together with the wine-producing companies to jointly develop wine tourism activities in Buleleng, and the last by expanding the area of wineries in the district of Buleleng so there is an image or existence of wine tourism in Buleleng. In connection with the results and discussion in this study, the suggestion that is expected to be done by the government is to work with companies that produce wine in improving the quality of products and services, and pay attention to periodicity and innovation on a regular basis.

PENGARUH BIRO PERJALANAN WISATA SEBAGAI SALURAN DISTRIBUSI TERHADAP TINGKAT HUNIAN KAMAR PADA HOTEL ALL SEASONS LEGIAN BALI Ni Made Adi Yanti Putri; I GPB Sasrawan Mananda; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 2 (2014): Jurnal IPTA (December 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The background of this study was based on of technology development that affect the online or offline room sales at All Seasons Legian Bali. Room sales are made through online travel agents is higher than the offline travel agents. It means the influence of offline travel agent is lower than the growth online travel agent. The purpose of this report is to determine the influence of travel agents as a distribution channel about rooms sales at All Seasons Legian Bali Hotel. The data were collected by observation, interviews, library research and documentations. Type of data were used in this research are qualitative and quantitative. The data sources were used are the primary and secondary data and the purposive sampling methods to determine the informant. The data were analyzed with the simple regression analysis techniques, simple correlation analysis, analysis of determination, t test with significant level of five percent. The data processing were using with SPSS (Statistical Package for Social Science) 16.00 for windows. Based on the calculation, The lowest room sales is 247 in the period of May 2009, while the highest room sales is 2.239 in the period of January 2012, and obtained a correlation is 3.9%, which means the relationship between the travel agent and level of room sales at All Seasons Legian is low. The suggestion could be given that the hotel should strengthen in relationship with travel agents, so that could to provide great contribution as a distribution channel in room sales at All Seasons Legian Hotel.

A MODEL OF COMMUNITY-BASED RURAL TOURISM PRODUCTS DEVELOPMENT I Made Adikampana; I Nyoman Sunarta; Ni Luh Kerti Pujani
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The local community always took for granted the establishment of a tourist village as a rural tourism product. Likewise prevailed in Pinge Tourism Village, Tabanan Regency, Bali. In the context of developing rural tourism products in the Pinge Tourism Village, the participation of local communities is required to ensure the sustainability of tourism in rural areas. This paper aims to build a model for developing local community-based rural tourism products in Pinge Tourism Village. Community-based tourism (CBT) approaches are used to formulate models for rural tourism product development. The required data is collected through observation and interviews and then analyzed descriptively. The results of the analysis indicate local community-based rural tourism products are tourist pull factors in rural areas in the form of environmental characteristics and the practice of rural communities. The uniqueness of rural character and rural community routines are tourism capital posses by local communities. In addition to physical and socio-cultural uniqueness, rural tourism products are also determined by conformity with the target market. The existence of this rural tourism product model can increase local community participation in decision making and sharing of tourism benefits.

PENGARUH KEPUASAN, KEPERCAYAAN DAN HARGA TERHADAP LOYALITAS WISATAWAN PENGGUNA LAYANAN BOOKING.COM Ni Luh Lisa Wulandari; I Made Kusuma Negara; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Online Travel Agent is popular sites as travel planner for tourist. Online Travel Agent provides ease on choosing accommodation or other tour facility for tourist. Booking.com is the biggest online travel agent at this time which giving service on reserving hotel room. Booking.com becomes popular among the tourist and very interested especially for reserved hotel room due to Booking.com provide additional facility which given for customer who loyal using service this online travel agent. Therefore, the purpose of this study is to know The Effect of Satisfaction, Trust and Price on Tourist Loyalty who uses Service of Booking.com. Sample on this research is 100 respondents with using quota sampling technique directed to tourist who ever using service of Booking.com more than 1 time and classified as Secret Deal and Genius Booker Customer. Collecting Data technique are observation non participation, questionnaire with likert scale, literature study and online survey. By hypothesis test with t test and F test, the result are (1) Satisfaction has influence positive and significant on Loyalty of Tourist. (2) Trust has influence positive and significant on Loyalty of Tourist (3) Price has influence positive and significant on Loyalty of Tourist.(4) Satisfaction, Trust and Price has influence positive and significant on Loyalty of Tourist as simultaneous. Through coefficient determination test Satisfaction, Trust and Price variable able to explain Loyalty 70,60%. Linier Regression Analyze state that independent variable has positive coefficient value 2,593, 2,303 and 4,988 with result Price as independent variable which very dominant influence Loyalty of Tourist for using service online travel agent Booking.com.

ANALISIS KEPUASAN WISATAWAN TERHADAP VARIASI PAKET DENPASAR CITY TOUR Shintia Jayanti; I Wayan Suardana; I Made Kusuma Negara
Jurnal IPTA (Industri Perjalanan Wisata) Vol 2 No 1 (2014): Jurnal IPTA (July 2014)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Denpasar city tour as one of tourism product in Bali, also developed becomes one of favorite choice for tourist. Since tourism industry product is very dynamic and depends on the environment, it is important to know tourist’s perception and analysis about tourist satisfaction for variety of Denpasar city tour, for making some regulation to improve the product or making some innovation about the product. This research conducted by questionnaire method, also supported with interviews and direct observation. The results analyzed by using Importance-Performance Analysis. The result showed that tourist felt dissatisfaction about the product (Denpasar city tour) as shown at the indicator (92,75 percent), and cartecius diagram showed that there are some point that is important for the tourist and should be maintain the performance, such as variation object, facility in the object, reliable information. There are also some point that tourist feel it is important but they feel dissatisfaction about it. There are security checks and security staffs in the object.

EFEKTIVITAS BALI GO LIVE SEBAGAI MEDIA PROMOSI DIGITAL PARIWISATA BALI Ni Luh Putu Septiani; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 1 (2019): Jurnal IPTA (July 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The purpose of this research is to know the effectiveness of using Bali Go Live Channel as media promotion digital of Bali Tourism by using EPIC Model approach. Effectiveness measurement is done by obtaining value of empathy dimension, persuation dimension, impact dimension, and communication dimension from digital promotion conducted by Bali Go Live Channel to know how effective promotion is done. Determination of samples in this study using accidental sampling method as much as 100 respondents tourists. Data collection techniques used questionnaires and interviews. Data analysis technique in this research is quantitative descriptive analysis, validity and reliability analysis, simple tabulation analysis, and EPIC Model analysis. From the results of quantitative descriptive analysis can be seen that the measurement of dimensions empathy, dimension persuasion, dimension impact, and dimension communication entered in the range of effective scale. The results of this study show the use of Bali Go Live Channel as a digital promotion media of Bali tourism declared effective. This is shown from the EPIC Rate of 3.98 which fall into the effective category.

ANALISIS STRATEGI PEMASARAN KAIN ENDEK BALI SEBAGAI INDUSTRI PARIWISATA KREATIF (STUDI KASUS DENPASAR) Deannisa Hakika Putri; I Wayan Suardana; I GPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 3 No 2 (2015): Jurnal IPTA (December 2015)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Sebagai daerah tujuan wisata dengan jumlah kunjungan wisatawan terbanyak nomor dua di Indonesia, Bali perlu menyediakan fasilitas pariwisata yang baik. Begitu juga dalam hal cinderamata. Cinderamata memiliki nilai emosi yang tinggi karena cinderamata dapat memberikan kenangan bagi wisatawan yang membuat wisatawan ingin mengunjungi kembali daerah tujuan wisata tersebut. Peraturan Menteri Pariwisata dan Ekonomi Kreatif menyatakan bahwa industri kreatif dapat berkontribusi untuk meningkatkan Produk Domestik Bruto (DBP) nasional yang diperoleh dari nilai tambah yang dihasilkan oleh 14 industri kreatif, salah satunya adalah industri kerajinan. Karena itulah perlu dilakukan penelitian tentang strategi pemasaran untuk industri kreatif Kain Endek Bali sebagai cinderamata khas Bali dengan fokus Kota Denpasar. Metode pengumpulan data yang digunakan adalah observasi, wawancara dan studi kepustakaan. Teknik analisis data yang digunakan adalah analisis deskriptif kualitatif yang dianalisis dengan bauran pemasaran meliputi produk, harga, promosi, dan distribusi. Kemudian dipadukan dengan Analisis SWOT. Hasil penelitian ini menunjukkan bahwa strategi yang dapat diterapkan adalah; SO mempertahankan kualitas produk dan aktif mengikuti pameran-pameran, ST meningkatkan mutu produk dan tetap menggunakan sistem distribusi langsung, WO memperbaiki ruang produksi dan WT membuka cabang di daerah lain. Saran yang dapat diberikan adalah bekerjasama dengan agen perjalanan, pemerintah agar konsisten dalam mendukung kelestarian Kain Endek Bali, mempertahankan kualitas produk, dan mengemas hasil produksi dengan lebih menarik.

PERSEPSI DAN MOTIVASI WISATAWAN YANG BERKUNJUNG KE DAYA TARIK WISATA JEMBONG DI KABUPATEN BULELENG Martina Minnie Anggela; Ni Made Oka Karini; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 5 No 2 (2017): Jurnal IPTA (Desember 2017)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

The aim of this research is to determine the tourist perceptions and motivation that visit to Jembong tourist destination. This research was conducted at the Jembong tourist destination, Jembong District, Ambengan Village, Sukasada District, Buleleng Regency. The research method used is descriptive quantitative by distributed questionnaires to two hundred and twenty fivetourist that visiting Jembong tourist destination in Jembong district, Ambengan Village. A questionnaire consisted of twenty threestatements that refer to the theory of tourism development, which are tourist attraction, amenities, access and ancillary services and eighteen statements of tourist motivation that refer to the push and pull theory motivation. The potential tourist attraction in Jembong tourist destination are waterfall, trekking, and nature. The facilities are bathroom and change room, trash bin, restaurant, parking area, and gazebo. Local community who has an authority to make signboard and provided stairs and trail to facilitate tourists toward waterfall and trekking. Tourist information center made simultaneously with entrance ticket counter Jembong tourist destination. Promotion media at Jembong tourist destination are brochure, email and instagram. Maps of Jembong tourist destination is available in google maps therefore tourist easier toward Jembong tourist destination. The results of this research finding the higher of push motivation and pull motivation is related with beauty nature that suitable with the higher tourist perception to attraction are freshness air and beauty nature in Jembong tourist destination.

STRATEGI PEMASARAN PAKET WISATA PADA PT. MERRYS TOUR AND TRAVEL SERVICE Aulia Sanggili; I Putu Sudana; Ni Made Sofia Wijaya
Jurnal IPTA (Industri Perjalanan Wisata) Vol 4 No 2 (2016): Jurnal IPTA (December 2016)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

PT. Merry’s Tour and Travel Service merupakan perusahaan yang bergerak dalam bidang jasa, khususnya jasa perjalanan wisata, dalam 4 tahun terakhir dan pada tahun 2015 perusahaan ini mengalami fluktuasi untuk penjualan paket wisata. Untuk itu penulisan ini membahas tentang persepsi wisatawan terhadap lingkungan internal dan eksternal dari PT. Merrys Tour and Travel Service dan juga untuk mengetahui strategi pemasaran yang akan di terapkan sesuai dengan persepsi wisatawan terhadap lingkungan internal dan eksternal dalam memasarkan paket wisatanya. Tehnik pengumpulan data dilakukan dengan cara observasi, wawancara, studi kepustakaan, dan kuisioner sebanyak 50 responden untuk lingkungan internal dari perusahaan dan 4 informan dari pihak manajemen perusahaan, 3 responden dari pihak ASITA, 3 responden dari pihak HPI, untuk analisis lingkungan eksternal sebanyak 10 responden. Hasil data yang sudah diperoleh dianalisis menggunakan deskriptif kualitatif yang di kombinasikan dengan analisis Skala Likert dan analisis SWOT. Berdasarkan analisis Skala Likert yang dilakukan terhadap lingkungan internal dan eksternal PT. Merrys Tour and Travel Service, dan dikombinasikan dengan analisis SWOT, diketahui suatu strategi pemasaran yang dapat diterapkan PT. Merrys Tour and Travel Serviceyaitu (1) strategi penciptaan dan pengembangan produk wisata, (2) strategi peningkatan promosi (3) strategi peningkatan sumber daya manusia (4) strategi pengembangan segmentasi pasar, (5) strategi peningkatan kualitas produk dan jasa.

KARAKTERISTIK DAN POLA PERJALANAN WISATAWAN BACKPACKER YANG MENGINAP DI CANGGU, BADUNG Cening Suprani Gama; I Putu Sudana; Luh Gede Leli Kusuma Dewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Canggu is one of the the most visited areas by backpacker tourists viewed by the amount of hostel accommodations. This study aims to determine the characteristics and travel patterns of backpacker tourists who stay in Canggu. The sample of this research is backpacker tourists staying at Canggu, determining the sample using purposive and quota sampling on 132 respondents. Data obtained in several ways, such as: observation, questionnaires, literature study, and documentation. Quantitative descriptive and qualitative descriptive were used to analyse the data result. The results showed that backpacker tourists take an intra-destination travel pattern, which is to travel in Bali, the most visited tourist destination in Bali is Ubud with an average stay of 6 days, dominantly making an intra-destination travel pattern; Ubud-Uluwatu- Canggu, and Kuta as the first tourist destination visited in Bali. Inter-destination travel patterns, while travel between destinations in Indonesia, most backpacker tourists visit Gili Island with an average stay of 5 days, dominantly doing inter-destination travel patterns such as Gili Island-Bali, and Bali as a tourist destination first visited. Intra-regional patterns, as trips made in Southeast Asian countries, Thailand was most visited by backpacker tourists other than Indonesia, dominantly carried out intra-regional travel patterns like Thailand-Cambodia-Vietnam-Indonesia, and Indonesia as first destination visited. Inter-regional patterns, backpacker tourists also visit other countries other than Southeast Asia, and predominantly visit Australia with an average stay of 91 days, and do inter-regional travel patterns that is Australia- ASEAN, and the ASEAN region being the first destination visited.

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