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All Journal JCES (Journal of Character Education Society) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Ilmiah Edunomika (JIE) Islamijah: Journal of Islamic Social Sciences Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal of Applied Business and Banking (JABB) TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Artificial Intelligence and Digital Business IIJSE EKSYDA: Jurnal Studi Ekonomi Syariah Journal of Community Empowerment Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis Journal of Sharia Economy and Islamic Tourism Melayani: Jurnal Pengabdian Kepada Masyarakat
Nuraini Nuraini
FAI, Ekonomi Syariah, Universitas Muhammadiyah Mataram, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PELATIHAN STRATEGI PEMASARAN DIGITAL, BRANDING DAN PACKAGING MODERN PADA UMKM JAMU TRADISIONAL Dewi, Novi Yanti Sandra; Abdillah, Muhammad Zaki; Hulaimi, Ahmad; Agustina, Ahadiah; Aini, Nur
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.33987

Abstract

ABSTRAK                                                                                               Industri rumahan jamu tradisional Bude Nur menghadapi tantangan terkait pemasaran dan pengemasan produk. Program ini bertujuan untuk meningkatkan daya saing usaha melalui pelatihan yang mencakup tiga aspek utama: pemasaran digital, branding, dan desain kemasan modern. Pelatihan ini dilaksanakan dengan melibatkan tim pengabdian masyarakat dari Universitas Muhammadiyah Mataram, berkolaborasi dengan mitra untuk mengembangkan strategi pemasaran yang lebih efektif dan profesional. Metodologi yang digunakan dalam kegiatan ini adalah pendekatan partisipatif dan praktis, yang melibatkan mitra secara aktif dalam setiap tahapan program, mulai dari perencanaan hingga evaluasi. Selama pelatihan, mitra diajarkan cara memanfaatkan media sosial facebook dan platform e-commerce, untuk memperluas jangkauan pasar. Selain itu, pelatihan branding dan desain kemasan juga diberikan untuk membantu meningkatkan daya tarik produk jamu tradisional Bude Nur. Hasil kegiatan ini menunjukkan peningkatan daya saing produk Bude Nur yang signifikan. Mitra berhasil memanfaatkan strategi pemasaran digital yang lebih luas, mengembangkan merek yang lebih kuat, dan merancang kemasan produk yang lebih informatif dan menarik. Program ini berhasil memberikan dampak positif bagi Bude Nur dalam mengembangkan kemampuan pemasaran dan pengemasan, serta memperluas jangkauan pasarnya. Kata kunci: pemasaran digital; branding; packaging; UMKM; jamu ABSTRACTBude Nur's traditional herbal medicine home industry faces challenges related to product marketing and packaging. This program aims to improve business competitiveness through training covering three main aspects: digital marketing, branding, and modern packaging design. The training was conducted by involving a community service team from the University of Muhammadiyah Mataram, collaborating with partners to develop more effective and professional marketing strategies. The methodology used in this activity is a participatory and practical approach, which actively involves partners in every stage of the program, from planning to evaluation. During the training, partners are taught how to utilize social media platforms like Facebook and e-commerce platforms to expand market reach. In addition, branding and packaging design training is also provided to help increase the appeal of Bude Nur's traditional herbal medicine products. The results of this activity show a significant increase in the competitiveness of Bude Nur's products. Partners successfully utilized a broader digital marketing strategy, developed a stronger brand, and designed more informative and attractive product packaging. This program has successfully had a positive impact on Bude Nur in developing marketing and packaging capabilities, as well as expanding its market reach. Keywords: digital marketing; branding; packaging; SMEs; herbal medicine
Utilization of Mangosteen Skin Into A Halal Drink and Thayyib As A Business Opportunity In The Form Of Health Coffee Powder nuraini, nuraini; vinuzia, mala
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 2 No. 1 (2023)
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (624.713 KB) | DOI: 10.31004/riggs.v2i1.17

Abstract

This study aims to educate the public so that they can use mangosteen peel waste that has been consumed, so that it is not turned into useless waste, but can be used as a selling point that is beneficial for health and to help the creative economy for residents and SMEs in the hamlet. Ireng Daye, Jatisela Village, Gunungsari District, West Lombok Regency. The method used in this study was direct observation, with a validation test of the efficacy of mangosteen peel coffee, the type of qualitative research, while the data sources used were primary and secondary data, namely finding and collecting various information and records, books, journals that related to the object of research. The problem faced is the local community's lack of awareness of the benefits of mangosteen peel so that the mangosteen peel waste is not responded to properly, due to the lack of human resources and knowledge of the benefits of mangosteen peel. The results showed that instant KBM powder contained alpha-mangostin levels of 0.59 mg/g, anthocyanins 1.13 mg/g, and phenolic levels of 8.49 mg/g per unit weight of dry sample. the conclusion of this study. In order to be used as a herbal medicinal product is mangosteen rind. The most popular benefit is to overcome heart disease, cancer and other degenerative diseases. In order to be useful as a business opportunity by various ways of packaging as original coffee powder drinks.
Sharia Business Ethics in Capital Market Investment on the Indonesian Stock Exchange Study of the Application of Sharia Principles Bei Muawari, Lalu Jedi; Ningtias, Karmelia Sasmita; Adinda, Prameswari Cuzenti; Sudianti, Riska; Irsyad, Ziqrurrahman; Nuraini, Nuraini
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 9, No 1 (2025): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v9i1.8005

Abstract

Sharia-based investment in the Indonesian capital market has experienced rapid development along with increasing public awareness of the importance of sharia principles in economic activities. This study aims to examine the application of sharia business ethics in investment on the Indonesia Stock Exchange (IDX), especially in stocks listed on the Jakarta Islamic Index (JII) and the Indonesian Sharia Stock Index (ISSI). Using a literature study method, this study explores the application of sharia principles such as fairness, transparency, and the prohibition of usury in capital market investment. The results of the study indicate that the application of sharia business ethics not only strengthens investor confidence but also increases the growth of sharia financial instruments in Indonesia. However, several challenges such as the lack of sharia financial literacy and regulatory barriers still require more attention. This study is expected to contribute to developing a fairer and more inclusive sharia capital market.
Pengaruh Integrasi Fintech dan Pembiayaan Mikro Syariah Terhadap Pertumbuhan UMKM di Ekosistem Pariwisata Halal di Lombok Aolia, Jumatul; Safina, Safina; Nur’aini, Nur’aini
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1373

Abstract

The integration of financial technology (fintech) and Islamic microfinance represents a strategic innovation in strengthening financial access and supporting the growth of MSMEs, particularly within the halal tourism ecosystem. This study aims to quantitatively analyze and examine the influence of fintech and Islamic microfinance integration on the growth of MSMEs in the context of halal tourism in Lombok. The main focus is to assess the extent to which the collaboration between technology-based financial services and Sharia-compliant financing systems can enhance access to capital, operational efficiency, and business development capacity among MSME actors. This research employs a quantitative approach with an associative research type. Data were collected through Likert-scale questionnaires distributed to UMKM actors in Sembalun Village, East Lombok, a prominent halal tourism destination in Indonesia. Respondents were selected using purposive sampling based on specific criteria. Each research variable was measured using five relevant indicators. Multiple linear regression analysis was applied with the assistance of SPSS version 22 to test the hypotheses. The results indicate that both fintech integration and Islamic microfinance have a significant influence both partially and simultaneously on UMKM growth. These findings offer valuable insights for policy formulation and strategic efforts to empower UMKM in an innovative and sustainable manner, thereby contributing to local economic development based on halal tourism.
Halal Ecotourism Development Strategy for Sunset Land Beach, Sekarbela District, Mataram City Mulyana Putra, Dadang; Yanti Sandra Dewi, Novi; Nur'aini, Nur'aini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4992

Abstract

Sunset Land Beach is one of the tourist attractions in the South Ring Road area, Jempong Baru, Kec. Sekarbela, City. Mataram, West Nusa Tenggara is much sought after by tourists. This research aims to determine the strategy for developing halal ecotourism at Sunset Land Beach. The method used in this research is a descriptive qualitative research method, namely research that seeks to obtain accurate and effective information. With data collection techniques through interviews, observation, and documentation. The main problem of this research is the strategy and implementation in developing sunset land halal ecotourism, as well as the inhibiting factors in implementing the sunset land ecotourism development strategy. The results of this research are that the strategy used in developing sunset land halal ecotourism is a program to increase the development of halal tourism facilities and infrastructure. The weaknesses of Sunset Land Beach include natural phenomena, halal certificates, and places of worship.
Management Concepts in Islamic Banking: KONSEP MANAJEMEN RESIKO PADA BANK SYARIAH Salsadila, Anisa Varas; Arsita, Diah Ayu; Tuzzahroh, Nabila; Jumiati; Nurhidayati, Hilma; Zufari, Ikhlasul Zein; Irdan, Fire; Nur’aini
Ekonomipedia: Jurnal Ekonomi Manajemen dan Bisnis Vol. 3 No. 2 (2025): November 2025
Publisher : Green Engineering Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55043/ekonomipedia.v3i2.500

Abstract

Abstract.The progress of the Islamic banking industry has implications for the complexity of risk management that is not only limited to financial aspects, but also demands strict compliance with sharia principles. This study aims to examine in depth the various types of main risks faced by Islamic banks and the mitigation strategies applied within the framework of Islamic economics. The method used is the Systematic Literature Review (SLR), by collecting, reviewing, and synthesizing academic literature sources from trusted databases such as Google Scholar and Scopus. Selection criteria include the relevance of substance, the last five years, and the credibility of the source. Data analysis was carried out qualitatively with a content analysis approach. The findings show that financing risk, market risk, and operational risk are the dominant challenges in Islamic banking practices. Optimal mitigation efforts include a comprehensive business feasibility assessment, portfolio diversification, strengthening the supervisory function by the Sharia Supervisory Board, and utilizing information technology. The results of this study reinforce the importance of implementing integrated risk management in accordance with sharia principles to ensure stability and maintain the integrity of Islamic banking institutions.   Abstrak. Kemajuan industri perbankan syariah membawa implikasi terhadap kompleksitas pengelolaan risiko yang tidak hanya terbatas pada aspek finansial, melainkan juga menuntut kepatuhan ketat terhadap prinsip-prinsip syariah. Penelitian ini bertujuan untuk mengkaji secara mendalam berbagai jenis risiko utama yang dihadapi oleh bank syariah serta strategi mitigasi yang diterapkan dalam kerangka ekonomi Islam. Metode yang digunakan adalah Systematic Literature Review (SLR), dengan menghimpun, menelaah, dan mensintesis sumber-sumber literatur akademik dari basis data terpercaya seperti Google Scholar dan Scopus. Kriteria seleksi meliputi relevansi substansi, kurun waktu lima tahun terakhir, serta kredibilitas sumber. Analisis data dilakukan secara kualitatif dengan pendekatan content analysis. Temuan menunjukkan bahwa risiko pembiayaan, risiko pasar, dan risiko operasional merupakan tantangan dominan dalam praktik perbankan syariah. Upaya mitigasi yang optimal mencakup penilaian kelayakan usaha secara komprehensif, diversifikasi portofolio, penguatan fungsi pengawasan oleh Dewan Pengawas Syariah, serta pemanfaatan teknologi informasi. Hasil studi ini memperkuat pentingnya implementasi manajemen risiko yang terintegrasi dan sesuai prinsip syariah guna menjamin stabilitas serta menjaga integritas institusi perbankan syariah.
Pengaruh Literasi Keuangan, Gaya Hidup Konsumtif, dan FOMO Terhadap Penggunaan Paylater di Kalangan Mahasiswa Muh.Khaerul Hafiz; Novi Yanti Sandra Dewi; Nur Aini
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 1 (2026): Article Research Maret 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i1.8029

Abstract

Penelitian ini bertujuan untuk menganalisispengaruh literasi keuangan, gaya hidup konsumtif, dan FOMO terhadap minat mahasiswa dalam menggunakan layanan Paylater sertamengidentifikasi faktor yang paling dominan. Menggunakanpendekatan kuantitatif dengan metode survei, penelitian inimelibatkan 102 responden yang dipilih melalui teknik random sampling. Data dikumpulkan menggunakan kuesioner Likert dan dianalisis melalui regresi linear berganda. Hasil deskriptifmenunjukkan rata-rata literasi keuangan sebesar 80,41; gaya hidupkonsumtif 77,58; FOMO 77,90; dan minat penggunaan Paylater76,47. Secara simultan ketiga variabel independen berpengaruhsignifikan terhadap minat penggunaan Paylater (F = 9,553; Sig. 0,000), dengan nilai R Square sebesar 0,226. Secara parsial, literasikeuangan (Sig. 0,045) dan FOMO (Sig. 0,007) berpengaruhsignifikan, sedangkan gaya hidup konsumtif belum signifikan (Sig. 0,054). Temuan ini menegaskan bahwa FOMO merupakan faktoryang paling dominan dalam memengaruhi minat penggunaanPaylater.
AI-Powered Academic Writing: Revolusi Baru dan Strategi Cepat Menulis Artikel Bagi Mahasiswa Syaharuddin Syaharuddin; Mappanyompa Mappanyompa; Nur Fitri Hidayanti; Zaenafi Ariani; Nuraini Nuraini
Melayani: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2025): Melayani : Jurnal Pengabdian Kepada Masyarakat
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/melayani.v2i2.307

Abstract

Perkembangan teknologi kecerdasan buatan (AI) membuka peluang baru dalam peningkatan kualitas dan efisiensi penulisan akademik di kalangan mahasiswa. Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pelatihan strategis dalam pemanfaatan teknologi kecerdasan buatan (AI) untuk mendukung penulisan akademik, khususnya melalui pendekatan Systematic Literature Review (SLR). Kegiatan ini dilaksanakan melalui metode ceramah dan praktik (pendampingan langsung) dengan melibatkan 50 mahasiswa. Fokus pelatihan adalah membekali peserta dengan pemahaman konseptual dan keterampilan teknis dalam menyusun artikel ilmiah berbasis kajian pustaka sistematis, serta mengoptimalkan penggunaan alat bantu berbasis AI dalam proses penulisan. Evaluasi kegiatan dilakukan berdasarkan output akhir berupa artikel ilmiah yang ditulis oleh masing-masing peserta. Hasil evaluasi menunjukkan respons yang sangat positif dengan rata-rata nilai sebesar 82,86 yang masuk dalam kategori sangat baik. Pelatihan ini dinilai mampu membangkitkan semangat menulis dan memberikan pengetahuan baru bagi mahasiswa. Namun, ditemukan dua aspek yang masih perlu penguatan yaitu pemahaman teknis langkah-langkah SLR dan kepercayaan diri peserta terhadap kelayakan tulisan mereka untuk dipublikasikan. Temuan ini menjadi dasar penting untuk perencanaan pelatihan lanjutan yang lebih aplikatif dan mendalam di masa mendatang.
Co-Authors Abdillah, Muhammad Zaki Abdurahman Abdurrahman Adinda, Prameswari Cuzenti Ahadiah Agustina AHMAD HULAIMI, AHMAD Andani, Merry Aolia, Jumatul Ariani, Zaenafi Arsita, Diah Ayu Baiq Reinelda Tri Yunarni Dewi, Novi Yanti Sandra Gina Elfida Hidayanti, Nur Fitri Irdan, Fire Irsyad, Ziqrurrahman Jaiti, Nur Jumiati Lalu Hendra Maniza Mabrur, Imam Mappanyompa Mappanyompa Mardiah Mardiah Mos Indrawati Muawari, Lalu Jedi Muh.Khaerul Hafiz Mulyana Putra, Dadang Ningsih, Nurul Hidayati Indra Ningtias, Karmelia Sasmita Novi Yanti Sandra Dewi Nur Fitri Hidayanti Nurhidayati, Hilma Reni Anggriani, Reni Safina, Safina Salmin Salmin Salmin Salsadila, Anisa Varas Selva Selva Suci Canda Ati Sudarta Sudarta Sudianti, Riska Suwandi Suwandi Syaharuddin Syaharuddin Triyunarni, Baiq Reinalda Tuzzahroh, Nabila Veni Edrian Vinuzia, Mala Yanti Sandra Dewi, Novi Zaenafi Ariani Zufari, Ikhlasul Zein