Article Per Year (5 Year)
p-Index From 2021 - 2026
2.462
P-Index
This Author published in this journals
All Journal EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Jurnal Equity JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat JMK Jurnal Manajemen dan Kewirausahaan Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat IIJSE Journal of Community Empowerment Advance Sustainable Science, Engineering and Technology (ASSET) Equity Journal of Sharia Economy and Islamic Tourism Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Hidayanti, Nur Fitri
Unknown Affiliation
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 17 Documents
Search

 1   2 
Etika Bisnis Islam Pedagang Sapi dan Dampaknya Terhadap Kesejahteraan Pedagang di Kecamatan Masbagik Kabupaten Lombok Timur Hulaimi, Ahmad
EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Vol 3 No 2 (2016): Jurnal Ekonomi syari'ah & bisnis islam
Publisher : LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the applied Islamic business ethics and its impact on the welfare of cattle traders in Masbagik sub-district, East Lombok regency. The research method used is descriptive qualitative research method with field research type (field research). The results of this study found that the study of Islamic business ethics applied by cattle traders in Masbagik Subdistrict has not fully applied the principles of Islamic business ethics, While from the study of the impact of Islamic business ethics on welfare, not all cattle traders in Masbagik sub-district, East Lombok regency Get Islamic prosperity because it has not fulfilled the needs of dharuriyat (prayer and haj). Much more has gotten a good life. Because it can meet the needs of dharuriyat. They have said to be happy, for being grateful for the well-being they received.
PENDAMPINGAN UMKM DALAM MENGELOLA POTENSI MASYARAKAT MELALUI LAPAK MENUJU EKONOMI DIGITAL DI DESA SAJANG KEC. SEMBALUN Hidayanti, Nur Fitri; Hulaimi, Ahmad
Journal of Community Empowerment Vol 3, No 2 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v3i2.28173

Abstract

ABSTRAK                                                                            Dalam rangka memajukan potensi UMKM di Indonesia, banyak pihak yang berperan aktif dalam memberikan pendampingan kepada pelaku usaha mikro, kecil,dan menengah(UMKM). Desa Sajang, kecamatan Sembalun merupakan salah satu daerah di Indonesia yang memiliki potensi UMKM yang cukup besar. Namun, banyak dari pelaku UMKM di daerah tersebut masih mengalami kendala dalam pengelolaan dan pemasaran produk. Selain itu, mayoritas pelaku UMKM di desa Bawak nao adalah ibu-ibu rumah tangga yang belum memiliki kemampuan dan akses yang cukup untuk mengembangkan bisnis mereka. Adapun tujuan dari pendampingan ini antara lain: 1)Memberikan gambaran mengenai proses pendampingan yang dilakukan kepada pelaku UMKM. 2)Menjelaskan strategi yang digunakan dalam kegiatan pendampingan untuk meningkatkan kemampuan pengelolaan dan pemasaran produk UMKM. 3) Menjelaskan hasil yang telah dicapai dari kegiatan pendampingan tersebut, seperti peningkatan kualitas produk, peningkatan penjualan, dan peningkatan kesejahteraan ekonomi masyarakat setempat. 4) Memberikan rekomendasi dan saran untuk kegiatan pendampingan UMKM di masa yang akan datang, sehingga dapat memberikan manfaat yang lebih besar bagi masyarakat setempat. Metode Yang digunakan dalam kegitan ini adalah Penyuluhan dan Praktik, dimana mitra dalam kegitan ini adalah Karang Taruna di Desa Sajang kec. Sembalun, kegiatan ini diikuti sekitar 23 ibu-ibu rumah tangga dan beberapa diantaranya adlah pelaku UMKM. Hasil yang telah dicapai dalam kegiatan ini adalah ibu-ibu rumah tangga dan pelaku UMKM di desa sajang, kec. Sembalun mampu mengelola potensi yang mereka miliki melalui lapak dan menuju pemasaran produk secara digital sehingga mampu memaksimalkan laba demi tercapainya kesejahteraan masyarakat. Kata kunci: UMKM; Potensi; Lapak; Ekonomi Digital. ABSTRACTIn order to advance the potential of MSMEs in Indonesia, many parties play an active role in providing assistance to micro, small, and medium enterprises (MSMEs). Sajang Village, Sembalun District is one of the areas in Indonesia that has quite large MSME potential. However, many MSMEs in the area still experience obstacles in product management and marketing. In addition, the majority of MSMEs in Bawak Nao Village are housewives who do not yet have sufficient skills and access to develop their businesses. The objectives of this mentoring include: 1) Providing an overview of the mentoring process carried out for MSME actors. 2) Explaining the strategies used in mentoring activities to improve the management and marketing capabilities of MSME products. 3) Explaining the results that have been achieved from the mentoring activities, such as improving product quality, increasing sales, and improving the economic welfare of the local community. 4) Providing recommendations and suggestions for MSME mentoring activities in the future, so that they can provide greater benefits to the local community. The method used in this activity is Counseling and Practice, where the partner in this activity is Karang Taruna in Sajang Village, Sembalun District, this activity was attended by around 23 housewives and some of them are UMKM actors. The results that have been achieved in this activity are that housewives and UMKM actors in Sajang Village, Sembalun District are able to manage their potential through stalls and towards digital product marketing so as to maximize profits in order to achieve community welfare. Keywords: UMKM; Potential; Stall; Digital Economy.
Vehicle Trade of Defaulted Finance Lease Companies in Mataram City Sharia Economic Perspective Hidayanti, Nur Fitri; Hulaimi, Ahmad; Ariani, Zaenafi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5693

Abstract

In Indonesia, auctions were officially entered in 1908 with the Auction Law, Vendu Reglement, in Staatblad 1908 Number 189. Public sales or auctions are any sale of goods in public by oral and/or written bidding efforts to gather interested parties/auction participants. Vehicle auctions for defaulted owners who can no longer make payments will proceed with auctioning the vehicle. Auction sales in fiqh muamalah are called Bai' imuzayyadah or more commonly known as auction sales, which is a form of offering merchandise in a crowd where buyers bid with higher prices until the highest price is reached, and a contract is made, and the buyer takes the goods from the seller. The purpose of this study is to thoroughly explore the auction sale process of defaulted vehicles by finance companies in Mataram City. The method used in this research is qualitative, with key informants being debt collectors, both freelance and permanent employees from PT. Adira Dinamika Multi Finance Syariah Tbk Mataram branch. The study results show that the entire auction sale process has complied with the applicable regulations and follows Islamic Sharia.
Product Price Optimization in Microeconomics: Exploring the Role of Artificial Intelligence Algorithms – A Literature Review Hidayanti, Nur Fitri; Syaharuddin, Syaharuddin; Ariani, Zaenafi
JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Vol 10, No 2 (2025): Mei 2025
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/sst.v10i2.3770

Abstract

In today’s data-driven economy, pricing strategies have become increasingly critical amid rapidly evolving market conditions. The integration of artificial intelligence (AI) offers new opportunities to optimize pricing decisions and strengthen competitive advantage. This study investigates the use of AI algorithms in optimizing product pricing within microeconomic contexts. Using a qualitative method and systematic literature review, it draws on publications from the past decade indexed in Scopus, DOAJ, and Google Scholar. The findings highlight that AI-based price optimization is shaped by several key factors: data availability, algorithm complexity, and the alignment of AI systems with existing business models. However, major challenges such as data bias, limited computational resources, and insufficient organizational readiness often hinder successful implementation. Despite these barriers, AI shows great promise in enhancing pricing accuracy, efficiency, and adaptability to market fluctuations. This research offers a comprehensive overview of the limitations and potential of AI in price optimization, emphasizing the importance of addressing technical and organizational challenges. It contributes to a deeper understanding of how AI can transform traditional pricing strategies and encourages further empirical research to explore its real-world applications within dynamic microeconomic settings.Keywords - Artificial Intelligence, Microeconomics, Pricing Algorithms, Price Optimization.
Gaya Hidup Digital, Literasi Keuangan, dan Persepsi Risiko: Faktor Penentu dalam Penggunaan Qris Sebagai Transaksi Digital Hidayanti, Nur Fitri; Ariani, Zaenafi
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 6 No 4 (2025): May 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v6i4.7260

Abstract

Digital transformation in the payment system has encouraged the adoption of Quick Response Code Indonesian Standard (QRIS) based transaction methods. This study aims to identify and analyze the main factors that influence the use of QRIS as a digital payment method with a Systematic Literature Review (SLR) approach. Literature sources were obtained from Scopus, DOAJ, and Google Scholar indexed databases with publication coverage in the last 10 years. The results show that digital lifestyle is the main driving factor in QRIS adoption, especially among Generation Z who have a high level of technological skills and a tendency to use non-cash payments. In addition, financial literacy plays an important role in increasing users' confidence in utilizing QRIS, where individuals with better financial understanding tend to be more open to digital payment systems. However, risk perception remains an obstacle to QRIS adoption, specifically related to data security and potential cybercrime. The study also found that the COVID-19 pandemic has accelerated the transition to digital transactions, making QRIS a safer and more efficient payment alternative. Nonetheless, challenges in improving financial literacy, especially among MSMEs and older age groups, as well as the need for clearer regulations in ensuring system security, are still aspects that need attention. Therefore, further research is needed to explore strategies to increase QRIS adoption through educational approaches, regulatory policies, and strengthening digital infrastructure to expand financial inclusion in Indonesia.
Artificial Intelligence in Personalized Marketing: Strategies for Enhancing Consumer Engagement Syaharuddin; Hidayanti, Nur Fitri; Iswanto, Dedy; Ningsih, Nurul Hidayati Indra
Advance Sustainable Science Engineering and Technology Vol. 7 No. 2 (2025): February-April
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/df5dwp69

Abstract

This study examines the use of artificial intelligence (AI) in personalized marketing to boost consumer engagement. Using a systematic literature review from Scopus, DOAJ, and Google Scholar, it finds that AI helps predict consumer behavior, optimize communication, and deliver real-time adaptive content. These capabilities enhance customer satisfaction and loyalty. However, challenges such as data privacy, ethical concerns, and the need for human oversight remain. The study recommends investing in AI-driven analytics, automation, and dynamic content strategies to improve customer experience and interaction. 
Peningkatan Kemampuan Literasi Akademik melalui Pelatihan Penulisan Artikel Ilmiah Menggunakan ChatGPT dan VOSviewer Syaharuddin, Syaharuddin; Ariani, Zaenafi; Ilham, Ilham; Hidayanti, Nur Fitri; Mandailina, Vera; Mappanyompa, Mappanyompa
Jurnal Kegiatan Pengabdian Mahasiswa (JKPM) Vol 3 No 1 (2025): Jurnal Kegiatan Pengabdian Mahasiswa (JKPM)
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/jkpm.v3i1.612

Abstract

Kemampuan literasi akademik mahasiswa menjadi aspek penting dalam mendukung kualitas penelitian dan publikasi ilmiah di perguruan tinggi. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan literasi akademik mahasiswa melalui pelatihan penulisan artikel ilmiah dengan mengintegrasikan pemanfaatan aplikasi ChatGPT dan VOSviewer. Pelatihan ini dilaksanakan dalam bentuk penyampaian materi dan praktik secara langsung, dengan melibatkan 40 mitra yang merupakan mahasiswa dari berbagai fakultas di Universitas Muhammadiyah Mataram. Metode evaluasi yang digunakan dalam kegiatan ini adalah observasi, dengan indikator keberhasilan berupa kemampuan mitra dalam menyusun artikel ilmiah sesuai dengan materi yang telah disampaikan. Hasil dari kegiatan menunjukkan bahwa sebanyak 80% mitra berhasil menyusun artikel ilmiah dengan baik, sesuai dengan arahan dan pemanfaatan tools yang telah diperkenalkan. Temuan ini menunjukkan bahwa integrasi teknologi dalam pelatihan penulisan artikel ilmiah memberikan dampak positif dalam meningkatkan literasi akademik mahasiswa, serta membuka peluang pengembangan kegiatan serupa di masa mendatang.
Pengaruh Pembiayaan Akad Murabahah PNM MEKAR Syariah Terhadap Pertumbuhan Ekonomi Masyarakat Kelurahan Sampir Kecematan Taliwang Buanita, Buanita; Agustina, Ahadiah; Hidayanti, Nur Fitri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25557

Abstract

PNM was established as the government's struggle as a financial management body to promote, maintain and share small and medium enterprises (MSMEs). . The method of data collection is carried out by questionnaires, observations, interviews and documentation, as well as collecting data from numbers and interpreting them into tabulations. This study aims to determine the effect of financing the PNM MEKAAR syariah murabahah contract on the economic growth of the village community in Sampir Taliwang sub-district. The result of this study is that the effect of financing the PNM MEKAAR syariah murabahah contract on the economic growth of the Sampir village community with the help of capital affects the community who join a group and have managed their business well so that they can generate profits that can meet individual needs and family needs.
Impact of Fintech and Risk Management on The Sustainability Performance of MSMEs (Micro, Small and Medium Enterprises) Safira, Safira; Agustina, Ahadiah; Hidayanti, Nur Fitri; Mukhlishin, Mukhlishin
EQUITY Vol 28 No 1 (2025): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v28i1.10160

Abstract

This study aims to analyse the impact of Fintech and Risk Management on the Sustainability Performance of MSMEs in Mataram City. Using a quantitative approach, this study involved 100 MSMEs that have adopted Fintech services in the sub-district cakranegara and sub-district mataram areas. Data was collected through a 5-point Interval scale-based questionnaire and analysed using multiple linear regression with SPSS software version 22. The results showed that Fintech has a significant effect of 27.8% on MSME Sustainability Performance, while Risk Management has a significant effect of 53%. These findings highlight the importance of digital financial literacy and strategic risk management implementation in supporting MSME business sustainability. This research recommends MSME players to optimally utilise Fintech services and implement structured risk management. In addition, government policies are expected to facilitate digital financial literacy training and provide technical guidance on risk management for MSMEs. With this approach, Fintech will not only improve MSME competitiveness but also strengthen their business sustainability in the digital economy era. Keywords: Financial Technology (Fintech); Risk Management; Sustainability Performance MSMEs.
IMPLEMENTATION OF MARKETING MIX IN SUBSIDIED HOUSING IN ISLAMIC ECONOMIC PERSPECTIVE Hidayanti, Nur Fitri
Journal of Sharia Economy and Islamic Tourism Vol 1, No 1 (2020): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v1i1.3851

Abstract

The need for housing in the city of Mataram is getting higher every year. Unfortunately, this need is not supported by the appropriate purchasing power. Therefore, the government launched a subsidized KPR with affordable down payments and installments. One of the private companies that participate in developing subsidized housing is PT. Citra Jaya Graha. The marketing system carried out by PT. Citra Jaya Graha in selling its products uses a marketing mix system or better known as a marketing mix. First, PT. Citra Jaya Graha in providing its production in the form of subsidized housing, prioritizes quality by providing facilities and infrastructure. Second, in setting the price, PT Citra Jaya Graha implements a subsidized house selling price limit that has been stipulated in Kepmenpupr number 552 / kpts / m / 2016 concerning the income limit for the target group of subsidized houses, the limit on the selling price of a prosperous house. Third, PT. Citra Jaya Graha in promoting its products uses billboards, brochures, and employees (marketing), printed media (Lombok Pos newspaper) and electronic media such as websites and Facebook. Fourth, the process of distributing BTN houses is carried out directly, marketing offers directly to prospective buyers. PT. Citra Jaya Graha is also building an Islamic housing complex. For example, the Griya Assamiq housing which is intended specifically for Muslim consumers and the construction of prayer rooms or mosques in several housing complexes that he has built. Kebutuhan rumah di kota Mataram semakin tahun semakin tinggi. Sayangnya kebutuhan tersebut tidak didukung dengan kemampuan beli yang sesuai. Oleh sebab itu, pemerintah meluncurkan KPR bersubsidi dengan uang muka dan cicilan yang terjangkau. Salah satu perusahan swasta yang berpartisipasi dalam megembangkat perumahan bersubsidi ialah PT. Citra Jaya Graha. Sistem pemasaran yang dilakukan oleh PT. Citra Jaya Graha dalam menjual hasil produksinya menggunakan sistem bauran pemasaran atau lebih dikenal dengan marketing mix. Pertama, PT. Citra Jaya Graha dalam menyedikan hasil produksinya yang berupa perumah subsidi mengutamakan kualitas dengan menyedikan sarana dan prasarana. Kedua, dalam menetapkan harga PT.Citra Jaya Graha melakukan batasan harga jual rumah subsidi yang telah ditetapkan dalam kepmenpupr nomor 552/kpts/m/2016 tentang batasan penghasilan kelompok sasaran rumah bersubsidi, batasan harga jual rumah sejahtera. Ketiga, PT. Citra Jaya Graha dalam mempromosikan produk yang di hasilkan menggunakan media baliho, brosur, dan karyawan (marketing), media cetak (surat kabar Lombok Pos) dan media elektronik seperti website dan facebook. Keempat, proses pendistribusian rumah BTN dilakukan secara langsung, marketing menawarkan secara langsung kepada calon pembeli. PT. Citra Jaya Graha juga membangun kompleks perumahan yang islami. Seperti, perumahan Griya Assamiq yang diperuntuhkan khusus untuk konsumen yang beragama muslim dan di dirikannya musholla atau masjid di beberapa kompleks perumahan yang telah dibangunnya.
Co-Authors Agustin, Rohmi Maulina Ahadiah Agustina Ahmad Hulaimi AHMAD HULAIMI, AHMAD Ariani, Zaenafi Buanita, Buanita Dewi, Novi Yanti Sandra Dewi, Yanti Sandra Earlyna Sinthia Dewi Fitri Hidayanti, Nur Ilham Ilham Iswanto, Dedy Mabrur, Imam Mappanyompa, Mappanyompa Mukhlishin, Mukhlishin Ningsih, Nurul Hidayati Indra Nuraini Nuraini Safira, Safira Said, Khaeruddin Sandra Dewi, Yanti Syaharuddin Syaharuddin Syaharuddin Vera Mandailina, Vera