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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Dinamisia: Jurnal Pengabdian Kepada Masyarakat Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Desain Gestalt : Jurnal Desain Komunikasi Visual Charity : Jurnal Pengabdian Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat eProceedings of Art & Design
Razi, Aria Ar
Telkom University
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Journal : Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar

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PENERAPAN METODE THE SIGNAGE PYRAMID (TSP) MODEL PADA ANGKOT STOP SIGNAGE DI KOTA BANDUNG Aria Ar Razi; Intan Suci Lestari
TANRA: Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Vol 8, No 2 (2021): Mei - Agustus
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v8i2.22598

Abstract

Stop signs for public transportation as visual communication placed on pedestrian areas serve to provide information as a sign where public transportation must stop and become a place where passengers can wait for a ride. In 2016 the City of Bandung through the Department of Transportation imposed a stop sign with a new design. This change was made in connection with the Bandung Urban Mobility Project (BUMP) as one of Bandung's visions to become a smart city. The purpose of the sign is to meet the needs of the community in carrying out activities using public transportation to stop at the right place. But in reality, there are still many people who misunderstand the function of signs because they are considered unable to meet their needs. The purpose of this study was to evaluate signage based on user experience, especially on Angkot stop signs designed by Kudos Design Collaboratory. By using The Signage Pyramid Model (TSP) method for analysis, this study will provide evaluation results and recommendations for the Angkot Stop Signage design concept that has taken into account the needs and experiences of public transport users.Keywords: User Experience; Signage; Stop Signage; TSP; Environmental Graphic Design
PERANCANGAN VIDEO PROMOSI SEBAGAI STRATEGI MEMBANGUN DIGITAL MARKETING SMP BINA TARUNA Adya Mulya Prajana; Aria Ar Razi
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 11, No 1 (2024): Januari - April
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v11i1.48518

Abstract

Perkembangan teknologi khususnya di bidang informasi dan komunikasi telah berkembang sedemikian pesat, terutama pada bidang digital marketing. Hal ini menuntut lembaga pendidikan maupun organisasi untuk mengembangkan promosi di berbagai media yang sesuai dengan perkembangan jaman. SMP Bina Taruna merupakan Sekolah Menengah Pertama swasta yang beralamat di Jl. Ciganitri No.36, Cipagalo, Kec. Bojongsoang, Kabupaten Bandung, Jawa Barat. Berdasarkan observasi dan wawancara yang sudah dilakukan sebelumnya, media promosi yang digunakan oleh SMP Bina Taruna pada saat ini merupakan media-media cetak seperti brosur, banner dan spanduk. SMP Bina Taruna belum memiliki media video promosi yang dapat memberikan informasi sekaligus juga mempersuasi siswa siswi baru. Maka dapat disimpulkan bahwa dibutuhkan sebuah media promosi digital berupa video untuk mendukung pemasaran SMP Bina Taruna Kab. Bandung, untuk memudahkan calon siswa dan siswi baru mendapatkan informasi terkait sekolah yang akan mereka tuju. Dengan adanya video promosi sebagai media utama akan mendukung pemasaran melalui media digital yang nantinya akan memudahkan penyampaian informasi terkait SMP Bina Taruna. 
Co-Authors Abdurrahman, Habib Adya Mulya Prajana Aisyi Syafikarani Amethysta Ginting, Athaya Andreas Rio Adriyanto Anggoro, Wisnu Anggreini Siregar, Yulia Dewi Ayu, Intan Kusuma Bukhori, Muhammad Hasan Al Dalilisia Kaisah, Tijani Dandi Yunidar Dicky Hidayat Didit Widiatmoko Diena Yudiarti Ganiy, Maheswara Titan Hasan, Farhan Hidayat, Amanda Fauziyah Ibrahim, Sayyid Quthb Intan Rizky Mutiaz intan suci lestari Intan Suci Lestari Kusumadewi, Tiara Lukito, Wahyu Maulana, Ajie Muhamad, Laroybavi Nagara, Kevin Fathi Noll, Patrecia Dwi Maharani Nugroho, Ardianto Nur Shabrina, Rachma Hadiati Olivine Alifaprilina Supriadi Patra Aditia Pindi Setiawan Prayudi, I Made Bagas Dicky Putra, I Dewa Alit Dwija Putri Hanifah, Ratna Rahmiati Aulia Renaldiansah, Muhammad Rendy Pandita Bastari Rio, Andreas Riswan, Adriansyah Rully Sumarlin Siti Hajar Komariah Tombo, La Ode Idgam Syafiq Yulitarina, Edena