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All Journal Jurnal Media Wahana Ekonomika Journal of Economic, Bussines and Accounting (COSTING) Jurnal Samudra Ekonomi dan Bisnis JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN JIIP (Jurnal Ilmiah Ilmu Pendidikan) Studi Akuntansi, Keuangan, dan Manajemen Jurnal Visi Manajemen (JVM) Journal of Management and Social Sciences Manajemen Kreatif Jurnal Tadulako International Journal of Applied Management (TaJAM) Journal of Management and Social Sciences Sasambo: Jurnal Abdimas (Journal of Community Service)
Adfiyani Fadjar
Fakultas Ekonomi Universitas Tadulako
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Transportation Other

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Adaptasi Dan Kolaborasi Menuju Koperasi Inovatif Kota Palu Risnawati Risnawati; Wiri Wirastuti; Syahir Natsir; Niluh Putu Evvy Rosanty; Adfiyani Fadjar; Munawarah Munawarah; Fera Fera
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 4 No. 4: November 2022
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v4i4.927

Abstract

Tujuan dari kegiatan pengabdian pada masyarakat ini adalah untuk memberikan pengetahuan tentang adaptasi dan kolaborasi bagi Koperasi kota Palu agar mampu menyesuaikan dengan perubahan lingkungan bisnis di era multi disrupsi, kemampuan dan komitmen agar mampu beradaptasi dan berkolaborasi dengan ekosistem bisnis digital, dan menggunakan strategi pemanfaatan teknologi informasi dalam proses dan layanan bisnis di era multi disrupsi. Target dari kegiatan pengabdian ini adalah Pengurus Koperasi Roata Jaya Bersama, Kelurahan Palupi, Kota Palu Sulawesi Tengah. Materi yang diberikan dalam bentuk ceramah dalam bentuk Focus Group Discussion FGD oleh tim pengabdian, dan kemudian berkembang dalam bentuk tanya jawab dan diskusi. Pihak akademisi dan pemerintah terus memberikan motivasi dan pengembangan diri bagi pengurus koperasi kota palu dalam pengelolaan koperasi yang adaptif, mampu berkolaborasi dan berinovasi.Hasil pengabdian menemukan bahwa koperasi kota Palu selama ini koperasi dalam menjalankan usahanya masih menggunakan cara yang tradisional dan belum menggunakan sistem Digital dalam proses pengelolaan usahanya. Adapun Kolaborasi yang koperasi lakukan masih dalam level koperasi primer dengan UMKM, namun belum di lakukan dalam model kerja sama yang terstruktur dan terprogram, sehingga sangat membutuhkan pendampingan. Adaptation and Collaboration Towards Innovative Cooperatives in Palu City  The purpose of this community service activity is to provide knowledge about adaptation and collaboration for Koperasi Kota Palu, to be able to adapt to changes in the business environment in the era of multi-disruption, the ability and commitment to be able to adapt and collaborate with the digital business ecosystem, and use information technology utilization strategies. in business processes and services in the era of multi-disruption. The target of this service activity is the Management of the Koperasi Roata Jaya Bersama, Kelurahan Palupi, Kota Palu, Sulawesi Tengah. The material was given in the form of a lecture in the form of a Focus Group Discussion FGD by the service team, and then developed in the form of questions and answers and discussions. Academics and the government continue to provide motivation and self-development for the Koperasi Kota Palu management in managing cooperatives that are adaptive, able to collaborate and innovate. business management process. The collaboration that cooperatives do is still at the primary cooperative level with MSMEs, but has not been carried out in a structured and programmed cooperation model, so it really needs assistance.
Identifikasi Dan Pengembangan Diversifikasi Produk Kuliner Tradisional Di Desa Wisata Towale, Kabupaten Donggala, Sulawesi Tengah Hesti Evrianti; risnawati risnawati; Syahir Natsir; Farid Farid; Fera Fera; Faruq Lamusa; Adfiyani Fadjar; Fatlina Zainuddin; Husnah Husnah; Wiri Wirastuti
Sasambo: Jurnal Abdimas (Journal of Community Service) Vol. 5 No. 4 (2023): November
Publisher : Lembaga Penelitian dan Pemberdayaan Masyarakat (LITPAM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/sasambo.v5i4.1410

Abstract

Tujuan program pengabdian ini adalah memberikan pengetahuan kepada 20 orang masyarakat Desa Towale, terdiri dari 7 pelaku usaha kuliner tradisional, 5 yang akan memulai usaha kuliner, dan 5 yang belum memiliki usaha kuliner, serta dihadiri oleh kepala desa, tokoh masyarakat, dan anggota pokdarwis. Program ini bertujuan untuk memberikan pemahaman mengenai  diversifikasi produk kuliner tradisional dengan sentuhan modern dan memberikan pendampingan untuk pengembangan usaha kuliner tradisional, yang akan mendukung perkembangan Desa Towale sebagai desa wisata.Program pengabdian ini dilakukan dalam 2 tahap: pertama, observasi lapangan untuk mengidentifikasi potensi dan kendala pelaku usaha kuliner, dan kedua, penyuluhan dan pendampingan dalam bentuk ceramah dan diskusi FGD oleh tim pengabdian.Manfaat dari program ini adalah meningkatkan pengetahuan kepada  pelaku usaha kuliner tradisional dalam  mendukung pengembangan desa wisata, meningkatkan kunjungan wisatawan lokal dan mancanegara. Hasil pengukuran pre-test dan post-test menunjukkan bahwa 92% peserta lebih memahami bagaimana mengidentifikasi potensi kuliner dan mengembangkan produk kuliner traditional daerah. Dengan pemahaman ini, diversifikasi produk menjadi faktor penting dalam pengembangan Desa Towale sebagai desa wisata yang terkenal, hal ini memerlukan peran serta dan partisipasi aktif dari seluruh elemen masyarakat dan pelaku usaha wisata di sekitar Desa Towale. The Identification and Development of Traditional Culinary Product Diversification in Towale Tourist Village, Donggala Regency, Central Sulawesi The purpose of this community service program is to provide knowledge to 20 people in Towale Village, consisting of 7 traditional culinary entrepreneurs, 5 individuals who are starting culinary businesses, and 5 who do not yet have culinary businesses. The program is also attended by the village head, community leaders, and members of the local community development group (pokdarwis). The objective of this program is to impart an understanding of diversifying traditional culinary products with a modern touch and to provide support for the development of traditional culinary businesses, which will contribute to the growth of Towale Village as a tourist destination.This community service program consists of two phases: first, field observations to identify the potential and challenges faced by culinary entrepreneurs, and second, education and support in the form of lectures and focus group discussions (FGD) conducted by the service team. The benefits of this program include enhancing the knowledge of traditional culinary entrepreneurs in supporting the development of the tourist village, increasing the number of local and international tourists visiting, and promoting traditional culinary products. Pre-test and post-test measurements show that 92% of the participants have a better understanding of how to identify culinary potential and develop local traditional culinary products. With this understanding, product diversification becomes a crucial factor in the development of Towale Village as a renowned tourist destination, requiring active participation and involvement from all community members and tourism entrepreneurs in the vicinity of Towale Village
ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA E- COMMERCE SHOPEE DI KOTA PALU Astrid Jeane Mbosisi; Elimawaty Rombe; Adfiyani Fadjar; Hesty Evrianti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.13763

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh kualitas layanan, harga, dan kepuasan konsumen terhadap loyalitas konsumen pada e-commerce Shopee di Kota Palu. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan data primer dari 120 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner berbasis skala Likert dan dianalisis menggunakan software SPSS versi 30. Hasil penelitian menunjukkan bahwa kualitas layanan, harga, dan kepuasan konsumen secara signifikan memengaruhi loyalitas konsumen, dengan kualitas layanan menjadi faktor dominan. Model regresi linear berganda yang digunakan memiliki tingkat signifikansi tinggi, yang mengindikasikan bahwa ketiga variabel independen secara bersama-sama memberikan kontribusi yang signifikan terhadap loyalitas konsumen. Hal ini memberikan implikasi penting bagi strategi pemasaran Shopee untuk meningkatkan loyalitas konsumen di tengah persaingan e-commerce.
Transformasi Pemasaran Menggunakan BMC Pada Industri Cokelat di Sulawesi Tengah Argenia, Yohana; Zahara, Zakiyah; Fadjar, Adfiyani; Evrianti, Hesti
Jurnal Media Wahana Ekonomika Vol. 22 No. 1 (2025): Jurnal Media Wahana Ekonomika, April 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i1.17572

Abstract

ABSTRAK Penelitian ini bertujuan untuk menggambarkan penerapan (BMC) pada IKM Rapoviaka Simple, salah satu IKM cokelat di Sulawesi Tengah, dalam menghadapi kompetisi bisnis yang sangat ketat. Penelitian ini menggunakan pendekatan kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Wawancara dilakukan pada 5 informan termasuk direktur dan mitra bisnis. Teknik analisis data menggunakan model analisis interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa IKM Rapoviaka Simple telah berhasil menjalankan bisnis dengan mengimplementasikan sembilan elemen BMC, hal ini terlihat dari semakin meningkatnya income setiap tahunnya. IKM ini berhasil mengidentifikasi segmen pasar utama dan mengembangkan proposisi nilai berupa cokelat berkualitas tinggi yang terbuat dari bahan baku lokal. Melalui penerapan BMC, Rapoviaka Simple berhasil memperkuat posisinya di pasar lokal, melakukan inovasi, dan tumbuh ditengah yang persaingan semakin ketat. Kata Kunci: BMC , Strategi Pemasaran, IKM Rapoviaka Simple.   ABSTRACT This study aims to describe the application of the Business Model Canvas (BMC) to Rapoviaka Simple, one of the chocolate SMEs (Small and Medium Enterprises) in Central Sulawesi, in facing intense business competition. The study employs a descriptive qualitative approach, with data collection techniques including observation, interviews, and documentation. Interviews were conducted with five informants, including the director and business partners. Data analysis techniques utilize the interactive analysis model by Miles and Huberman. The results of the study indicate that Rapoviaka Simple has successfully operated its business by implementing the nine elements of the BMC, as evidenced by increasing income each year. The SME has successfully identified its main market segments and developed a value proposition in the form of high-quality chocolate made from local raw materials. Through the implementation of the BMC, Rapoviaka Simple has strengthened its position in the local market, fostered innovation, and achieved growth amidst increasingly fierce competition. Keywords : BMC, Marketing Strategy, IKM Rapoviaka Simple.
Pengaruh E-WOM (Electronic Word of Mouth) di Facebook terhadap Kepuasan Konsumen Dimediasi Keputusan Pembelian pada Markasku Hamza, Moh.; Adam, Rosida P.; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Samudra Ekonomi dan Bisnis Vol 16 No 2 (2025): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v16i2.10786

Abstract

The study aims to analyze the influence of E-WOM (electronic word of mouth) on the facebook social media platform on the level of consumer satisfaction at SMEs Markasku, with purchasing decisions as a mediating variable. Using a quantitative survey approach to 100 active consumers, the data was processed using the structural equation modeling partial least squares (SEM-PLS) method. The results indicate E-WOM significantly and positively influences consumer satisfaction, both directly and through mediation of purchasing decisions. Positive reviews on facebook have been shown to increase consumer trust, influence purchasing decisions, and have an impact on increasing consumer satisfaction. In addition, purchasing decisions strengthen the relationship between E-WOM and consumer satisfaction. This study provides an important contribution to the development of digital marketing literature and offers practical recommendations for SMEs to maximize E-WOM as a strategy to increase consumer satisfaction in the digital era.
Kepuasan dan Loyalitas Konsumen pada Lembaga Kursus Bahasa Inggris: Perspektif Experiential Marketing Evrianti, Hesti; Fadjar, Adfiyani; Anisah, Anisah
Jurnal Samudra Ekonomi dan Bisnis Vol 15 No 3 (2024): JSEB
Publisher : Fakultas Ekonomi dan Bisnis Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jseb.v15i3.10787

Abstract

The research examines the impact of experiential marketing on customer satisfaction and loyalty towards the services provided by MEC Palu, as well as the impact of this satisfaction on consumer loyalty. This research used a descriptive associative approach, and involved 155 MEC Palu members as a sample selected through a stratified random sampling technique. The sample was divided into three different groups. For data analysis, the structural equation modeling (SEM) method was used. The findings show that experiential marketing has a positive and significant influence on both consumer satisfaction and consumer loyalty. Furthermore, there is evidence that shows consumer satisfaction has a positive and significant impact on customer loyalty. This shows that the implementation of experiential marketing strategies is very important to increase customer satisfaction and loyalty at MEC Palu as an effective marketing strategy to maintain and increase customer loyalty through satisfying experiences.
Pengaruh Kualitas Layanan dan Citra Merek dalam Meningkatkan Kepuasan Tamu Hotel Santika Andriani, Novi; Fadjar, Adfiyani; Muzakir, Muzakir; Tambaru, Rachman
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4243

Abstract

Purpose: This research aims to determine the effect of service quality and brand image on increasing guest satisfaction at Hotel Santika Palu. Methodology: The population in this study were visitors who stayed at the Hotel Santika Palu, the sampling technique was nonprobability sampling using Purposive sampling, the final sample was 90 respondents. This study used a quantitative approach method. Multiple linear regression analysis test was used in this study using the spss application version 24.0 Results: These results indicate that service quality and brand image have a positive and significant effect on increasing customer satisfaction, service quality has a positive and significant effect on increasing customer satisfaction and brand image has a positive and significant effect on increasing customer satisfaction. Thus, increasing both variables has the potential to strengthen guest satisfaction and increase their chances of returning to stay at Hotel Santika Palu in the future. Conclusion: The study concludes that service quality and brand image are critical factors in improving guest satisfaction. Strengthening these elements can enhance guest experiences and loyalty, which is essential for maintaining competitive advantage in the hospitality industry. Limitations: The limitation of this research is that it was only conducted at one hotel, namely Hotel Santika Palu, so the results cannot be generalized to other hotels with different characteristics or in different locations. Contribution: This research has implications for the importance of improving service quality and strengthening brand image as the main strategy in efforts to increase guest satisfaction.
Pengaruh Digital Marketing dan Daya Tarik terhadap Keputusan Berkunjung (Wisata Paralayang Matantimali) Sumiansi, Sumiansi; Fadjar, Adfiyani; Sutomo, Maskuri; Wanti, Sri
Studi Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4294

Abstract

Purpose: The purpose of this research is to determine the impact of digital marketing and attractiveness on visiting decisions (Paragliding tourism in Matantimali Sigi district). Methodology/approach: This study evaluates the hypothesis and gathers quantitative questionnaire data from respondents for inclusion in the quantitative method. It relies on primary data obtained from questionnaires administered to guests at Matantimali paragliding in Sigi Regency. The sample size consisted of 90 respondents. This study used multiple linear regression analysis for data analysis. Results/findings: The research findings show that digital marketing and attractiveness significant impact on encouraging tourists' decisions to visit Paragliding Matantimali, Sigi Regency. Conclusions: Digital marketing and tourist attractions have a significant influence on tourists' decisions to visit Matantimali paragliding, Sigi Regency. Optimizing these two factors can increase tourist visits. Limitations: This research focuses exclusively on Matantimali paragliding tourism in Sigi Regency; it is suggested that further research expand the number of samples and add other variables such as facilities, accessibility, and price for more comprehensive analysis Contribution: The findings of this research are expected to be a strategic basis for Matantimali Paragliding managers in optimizing digital marketing, increasing attractiveness, and designing more effective promotions. Therefore, it is intended to provide a more competitive tourism experience.
Peran Live Streaming, Flash Sale, dan Gratis Ongkir pada Pembelian Impulsif Gen Z Pravitasari, Dea; Santi, Ira Nuriya; Fadjar, Adfiyani; Wirastuti, Wiri
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 6 No. 4 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v6i4.4453

Abstract

Purpose: This study explores the effects of live streaming, flash sales, and the free shipping tagline on Gen Z consumers impulse purchases of facetology products at Shopee. Research Methodology: Purposive sampling is one of the quantitative sampling strategies used in this study. In this study, the sample comprised 120 respondents. A Likert scale was used as a measurement tool in a questionnaire used to collect data SPSS. Results: The results of this study show that live streaming, flash sales, and the free shipping tagline, both partially and stimulatingly, contribute to and have a positive impact on impulse purchases. Marketing strategies using live streaming, flash sales, and free shipping taglines are effective in simulating impulse purchases, based on an R-squared of 58,9%. Conclusion: This study concludes that interactive promotional tools such as live streaming, limited-time flash sales, and attractive free shipping significantly drive Gen Z consumers’ impulse buying behavior on e-commerce platforms. These strategies enhance consumer engagement and create a sense of urgency that leads to higher spontaneous purchases, particularly of beauty and cosmetic products. Limitations: Sample capacity is one of the limitations of this study. The resulting findings may not fully reflect the behavior of all Shopee users or beauty product consumers in general. Contribution: This research examines Generation Z consumer behavior in e-commerce and provides insights that can be used by marketers to develop effective marketing strategies, particularly through the use of live streaming and free shipping tagline promotions to increase the sales of cosmetics products on digital platforms.
THE EFFECT OF FINANCIAL COMPENSATION AND NON FINANCIAL COMPENSATION ON THE PERFORMANCE OF NON ASN EMPLOYEES AT THE DISTRICT OFFICE IN PALU CITY WITH WORK MOTIVATION AS AN INTERVENING VARIABLE Apriliati, Rulya; Natsir, Syahir; Fadjar, Adfiyani
JURNAL INTERNASIONAL UNIVERSITAS TADULAKO Vol 7 No 2 (2025): August : Tadulako International Journal of Applied Management
Publisher : Master of Management Study Program, Faculty of Economics and Business, Tadulako University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59769/tajam.v7i02.185

Abstract

This study looks at the sub-district office in Palu City and how non-ASN employees' performance is impacted by monetary and non-monetary compensation. As a moderating variable, intrinsic motivation at work is important. In order to gather data, we distributed surveys to individuals who were not ASN employees at the Palu City District Head Office. With 88 participants, the sample was selected using a non-probability sampling method based on the Slovin formula. This study found that (1) non-ASN workers at Palu City's Subdistrict Office were significantly and positively impacted by financial remuneration. (2) Employees who are not ASNs at the Palu City Subdistrict Office have shown that non-monetary reward significantly improves their performance. (3) Not only that, but research at the Palu City sub-district office found that monetary incentives significantly and favorably affected the motivation of non-ASN personnel to do their jobs. (4) Moreover, staff at the Palu City sub-district office who are not ASNs are more motivated to work when they get non-monetary remuneration. (5) Employees who are not ASNs at the Palu City Subdistrict Office have shown that intrinsic drive at work significantly improves their productivity. (6) Additionally, it has been shown that monetary incentive significantly and positively affects performance by motivating the work of non-ASN staff at the Palu City Subdistrict Office. (7) In addition, research conducted at the Subdistrict Office in Palu City found that non-monetary incentive significantly improves performance by motivating non-ASN personnel to work hard.
Co-Authors Andi Nurfitria Anisah Apriliati, Rulya Argenia, Yohana Ari Arham Palaguna Astrid Jeane Mbosisi Awwab, Ashril Betty Betty Elimawaty Rombe Erwa Sastrawan Farid Farid Faruq Lamusa Fatlina Z Fera Fera Fera Fera Hamza, Moh. Hasanuddin , Bakri Hesti Evrianti Hesty Evrianti Husnah Husnah IRA NURIYA SANTI Maskuri Sutomo Munawarah Muzakir Niluh Putu Evvy Rosanty Novi Andriani, Novi Pravitasari, Dea Rhena Maharani Risnawati Risnawati Rosida P. Adam Setiawan Mandala Putra Sholeh Puja Ramadan Sumiansi, Sumiansi Syahir Natsir Syahir Natsir Syamdy, Inten Suweno Syamdy Tambaru, Rachman Wanti, Sri Wiri Wirastuti Zakiyah Zahara