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Exploring the Relationship between Entrepreneurial Orientation and Performance of Agribusiness SMEs in Balikpapan Nainggolan, Ananda Fitriana; Patiung, Markus; Susilo, Achmadi
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 1 (2024): June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i1.108

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are integral to Indonesia's economic development, comprising a vast majority of national business entities and significantly contributing to the GDP. Despite their importance, MSMEs face challenges in a highly competitive landscape, exacerbated by foreign competition. This study focuses on Agribusiness MSMEs in Balikpapan City, aiming to analyze their entrepreneurial orientation and business performance while identifying factors influencing this relationship. Employing a quantitative approach, data was collected through structured questionnaires from registered MSMEs. The analysis, conducted using Partial Least Square Structural Equation Modeling (PLS-SEM), reveals that innovation, proactiveness, and autonomy significantly influence business performance, while competitiveness and risk-taking do not. The findings underscore the pivotal role of innovation in enhancing SME performance, providing insights for policymakers and managers to support SME growth and sustainability. Despite its contributions, the study has limitations, including its focus on a specific sector and reliance on qualitative data. Future research could explore comparative studies across industries, integrate quantitative methods, and investigate the role of government policies in fostering SME innovation. Overall, this research contributes to understanding the relationship between innovation and SME performance, guiding strategies to support SMEs in Balikpapan and beyond.
Sustainable Tourism through Coffee: Agrotourism Development in Turekisa Village, East Nusa Tenggara Nono, Elfridus Andi Loke; Patiung, Markus; Sastryawanto, Hary
SCIENTIA: Journal of Multi Disciplinary Science Vol. 3 No. 1 (2024): January - June
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/scientia.v3i1.101

Abstract

Agrotourism in Indonesia stands as a vital potential for development support. Indonesia boasts numerous agrotourism destinations, with one such developed site located in Turekisa Village, Ngada Regency, East Nusa Tenggara (NTT). This tourist destination has gained prominence due to its breathtaking natural beauty, often dubbed as the "land above the clouds," a reputation that continues to grow alongside the increasing number of visitors to the hills and the abundant natural resources, particularly the substantial coffee production at Bukit Wolobobo. The coffee cultivated around Bukit Wolobobo is of the Arabica variety. The aim of this study is to analyze strengths, opportunities, weaknesses, and threats, and to determine development strategies for coffee-based agrotourism in Turekisa Village, Ngada Regency. The research methodology employs SWOT analysis, drawing data from interviews with six key informants: the Head of Agriculture Department, Head of Tourism Department, Agricultural Extension Officer, Chairperson of the Coffee Farmers' Group, Tourism Management, and Community Leaders. The findings of this study indicate placement in Quadrant I, suggesting that the coffee plantation agrotourism in Turekisa Village needs to be maintained and further enhanced given its significant quality potential.
Optimizing Agricultural Food Institutions at the Farmer Level to Enhance Rice Productivity: A Strategic Approach for Sustainable Development Istifadhoh, Emilia; Patiung, Markus; Wisnujati, Nugrahini Susantinah
Aurora: Journal of Emerging Business Paradigms Vol. 1 No. 2 (2024): December
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62394/aurora.v1i2.138

Abstract

This study aims to analyze the role of agricultural food institutions at the farmer level in enhancing rice productivity in Lamongan Regency, East Java. It examines the contributions of these institutions to productivity and identifies strategies to optimize their functions, thereby improving the overall business environment for farmers. Employing a descriptive research method with a survey design, primary data were collected through structured interviews and direct observations from agricultural extension workers and farmers, complemented by secondary data from relevant publications. The findings indicate that agricultural food institutions play a moderately effective role in boosting rice production, influenced by factors such as land ownership, farmer group participation, access to technology, and market access. Specifically, effective land management and high soil quality positively affect productivity, while appropriate technology and active engagement in farmer groups further enhance yields. However, challenges such as inadequate land management practices, the need for technological innovation, limited farmer participation in group activities, and insufficient market access hinder optimal productivity. This study contributes to understanding the intersection of institutional dynamics and agricultural productivity and offers insights for strengthening agricultural institutions to support sustainable agricultural development. Future research should explore different regions and crops and delve deeper into market dynamics, technological innovations, and policy interventions to enhance farmer welfare and productivity.
PERAN TEKNOLOGI DIGITAL DAN MODAL SOSIAL DALAM MENINGKATKAN DAYA SAING AGROWISATA (Studi di Desa Ketapanrame, Mojokerto): The Role of Digital Technology and Social Capital in Increasing the Competitiveness of Agrotourism (A Study in Ketapanrame Village, Mojokerto) Kardiono, Ardian; Wisnujati, Nugrahini Susantinah; Patiung, Markus
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254766

Abstract

Penelitian ini menganalisis pengaruh teknologi digital dan modal sosial terhadap daya saing agrowisata, dengan bauran pemasaran (7P) sebagai variabel pemoderasi. Studi kuantitatif dilakukan di Desa Ketapanrame, Mojokerto, menggunakan kuesioner terhadap 30 pengelola agrowisata. Data dianalisis dengan PLS-SEM. Hasil menunjukkan bahwa teknologi digital dan modal sosial berpengaruh positif dan signifikan terhadap daya saing. Bauran pemasaran terbukti memperkuat (memoderasi) hubungan kedua variabel tersebut terhadap daya saing. Temuan ini menekankan bahwa pengembangan agrowisata memerlukan integrasi strategi digital, pemanfaatan jejaring sosial, dan penerapan bauran pemasaran yang tepat. Studi ini memberikan kontribusi teoretis pada model pemasaran pariwisata berbasis masyarakat serta rekomendasi praktis bagi pengelola untuk meningkatkan daya saing secara berkelanjutan. Kata kunci: Bauran Pemasaran, Daya Saing Agrowisata, Modal Sosial, Teknologi Digital. This study analyzes the influence of digital technology and social capital on agrotourism competitiveness, with the marketing mix (7Ps) as a moderating variable. A quantitative study was conducted in Ketapanrame Village, Mojokerto, using a questionnaire with 30 agrotourism managers. Data were analyzed using PLS-SEM. The results showed that digital technology and social capital had a positive and significant effect on competitiveness. The marketing mix was proven to strengthen (moderate) the relationship between the two variables on competitiveness. These findings emphasize that agrotourism development requires the integration of digital strategies, the utilization of social networks, and the implementation of an appropriate marketing mix. This study provides theoretical contributions to the community-based tourism marketing model as well as practical recommendations for managers to increase competitiveness sustainably. Keywords: Marketing Mix, Agrotourism Competitiveness, Social Capital, Digital Technology.
PERAN JIWA WIRAUSAHA DALAM MEMEDIASI PENGARUH MANAJEMEN AGRIBISNIS DAN MOTIVASI TERHADAP KEBERHASILAN USAHA KOPI (Studi Kasus: Kelompok Tani Mugi Lestari): The Role of Entrepreneurial Spirit in Mediating the Influence of Agribusiness Management and Motivation on the Success of Coffee Business (Case Study: Mugi Lestari Farmers Group) Marsha, Dhevi Aprilia; Wisnujati, Nugrahini Susantinah; Patiung, Markus
Jurnal Ilmiah Sosio Agribis Vol. 25 No. 2 (2025): Jurnal Ilmiah Sosio Agribis Vol 25 No 2
Publisher : Study Program of Agribusiness, Faculty of Agriculture, University of Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/jisa25220254997

Abstract

Penelitian ini menganalisis pengaruh manajemen agribisnis (AM) dan motivasi wirausaha (EM) terhadap keberhasilan usaha (BS) pada petani kopi di Kecamatan Kare, Kabupaten Madiun, dengan jiwa wirausaha (ES) sebagai variabel mediasi. Data primer dikumpulkan dari seluruh populasi 85 anggota Kelompok Tani Mugi Lestari menggunakan kuesioner Likert lima poin. Analisis data dilakukan dengan SEM-PLS untuk menguji pengaruh langsung, tidak langsung, dan total. Hasil penelitian menunjukkan bahwa AM dan EM berpengaruh positif dan signifikan terhadap ES dan BS. Namun, ES tidak terbukti secara signifikan memediasi hubungan AM dan EM dengan BS. Model struktural dapat menjelaskan 64% varians dalam BS. Temuan ini menyimpulkan bahwa peningkatan kinerja usaha kopi lebih bergantung pada penguatan manajemen dan motivasi secara langsung, sementara upaya mengembangkan jiwa wirausaha saja belum cukup berdampak pada keberhasilan bisnis. Penelitian merekomendasikan program pemberdayaan terintegrasi yang menggabungkan pelatihan teknis agribisnis dengan skema insentif untuk meningkatkan motivasi dan perilaku wirausaha petani, guna mendukung daya saing dan keberlanjutan usaha kopi. . Kata kunci: Kesuksesan Bisnis, Kopi Kare, SEM-PLS, Manajemen Agribisnis, Motivasi Kewirausahaan, Semangat Kewirausahaan. This study analyzes the influence of agribusiness management (AM) and entrepreneurial motivation (EM) on business success (BS) among coffee farmers in Kare District, Madiun Regency, with entrepreneurial spirit (ES) as a mediating variable. Primary data were collected from the entire population of 85 members of the Mugi Lestari Farmers Group using a five-point Likert questionnaire. Data analysis was conducted using SEM-PLS to test the direct, indirect, and total effects. The results showed that AM and EM had a positive and significant effect on ES and BS. However, ES was not proven to significantly mediate the relationship between AM and EM with BS. The structural model can explain 64% of the variance in BS. These findings conclude that improving coffee business performance is more dependent on strengthening management and motivation directly, while efforts to develop an entrepreneurial spirit alone are not sufficient to impact business success. The study recommends an integrated empowerment program that combines agribusiness technical training with incentive schemes to improve farmer motivation and entrepreneurial behavior, in order to support the competitiveness and sustainability of coffee businesses. Keywords: Entrepreneurial Spirit, Business Success, Kare Coffee, SEM-PLS, Agribusiness Management, Entrepreneurial Motivation.
Exploring the Potential of Soil Microbes as Biofertilizer Agents to Enhance Soil Fertility and Crop Productivity Oktaviani; Pamela; Markus Patiung
Agriculture Journal Vol 1 No 1 (2024): February, 2024
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/apj.v1i1.19

Abstract

The potential of soil microbes as biofertilizer agents to enhance soil fertility and crop productivity has garnered increasing attention in recent years. This study investigates the role of various soil microorganisms, including bacteria, fungi, and actinomycetes, in promoting plant growth and improving soil health. By examining the mechanisms through which these microbes contribute to nutrient cycling, nitrogen fixation, and phytohormone production, we aim to understand their impact on crop yields and soil properties. Field trials conducted in diverse agricultural settings demonstrate that the application of microbial biofertilizers can lead to significant improvements in crop productivity and soil fertility. The findings suggest that incorporating soil microbes into sustainable agricultural practices could be a viable strategy to reduce dependency on chemical fertilizers and enhance long-term soil health