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Journal : Jurnal Scientia

THE INFLUENCE OF ATTITUDES, SUBJECTIVE NORMS, AND BEHAVIOURAL CONTROL ON THE BUYING INTEREST OF UNY MALE STUDENTS IN FAST FASHION PRODUCTS Laila Nurul Himmah; Chytra Mahanani; Resi Sepsilia Elvera; Moh. Adam Jerusalem
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1303

Abstract

The development of the fashion industry in Indonesia background this research. The purchase of fast fashion products at affordable prices has become common in modern society, one of which is students as part of self-essentialization efforts, thus making behaviour consumptive. This study aims to test the influence of attitudes, subjective norms and behavioural control on the buying interest of UNY male students in fast fashion products. Data collection techniques using online questionnaires. The sample selection technique used stratified random sampling and obtained 30 respondents of UNY male students from various faculties. Data analysis techniques use multiple regression analysis using SPSS. The results of this study show that the attitude variable significantly influences the buying interest of UNY male students in fast fashion products (β = 0.438, p < 0.05). The subjective norm variable significantly influences the buying interest of UNY male students in fast fashion products (β = 0.373, p < 0.05). As well as behavioural control variables significantly affect the buying interest of UNY male students in fast fashion products (β = 0.461, p < 0.05). And the variables Attitude, Subjective norm, and Perceived Behaviour Control jointly significantly influenced the buying interest of UNY male students in fast fashion products (R² = 0.368, F-hit = 6,024, p < 0.05). This research provides benefits to increase understanding of fast fashion products.
THE DIFFERENCE IN THE RESULTS OF CIRCULAR SKIRT FROM COTTON AND TAFFETA MATERIALS Resi Sepsilia Elvera; Miftahurrahmi Miftahurrahmi
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1305

Abstract

This research aims to know the difference in the results of circle skirts made of cotton and taffeta This research is a descriptive study with quantitative methods. The data collection method used an assessment format sheet by giving a check mark () and was assessed by 3 panellists from fashion design expert lecturers. The data analysis used was descriptive statistical techniques with percentage calculations using Microsoft Office Excel 2007 data. The results showed differences in the use of cotton and taffeta in circle skirts, namely that taffeta has waves that fall parallel to the diagonal direction. At the same time, cotton falls waves not too straight parallel to the diagonal direction. Balance the lower circumference of the hanging cotton skirt. Taffeta has bigger waves than cotton. The taffeta material forms an A-line silhouette for thin women for party occasions. Cotton material forms an H-line suitable for obese women for everyday wear, travelling and relaxing.
THE DIFFERENCE IN THE RESULTS OF CIRCULAR SKIRT FROM COTTON AND TAFFETA MATERIALS Resi Sepsilia Elvera; Miftahurrahmi , Miftahurrahmi
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to know the difference in the results of circle skirts made of cotton and taffeta This research is a descriptive study with quantitative methods. The data collection method used an assessment format sheet by giving a check mark (ÖÖ and was assessed by 3 panellists from fashion design expert lecturers. The data analysis used was descriptive statistical techniques with percentage calculations using Microsoft Office Excel 2007 data. The results showed differences in the use of cotton and taffeta in circle skirts, namely that taffeta has waves that fall parallel to the diagonal direction. At the same time, cotton falls waves not too straight parallel to the diagonal direction. Balance the lower circumference of the hanging cotton skirt. Taffeta has bigger waves than cotton. The taffeta material forms an A-line silhouette for thin women for party occasions. Cotton material forms an H-line suitable for obese women for everyday wear, travelling and relaxing.
THE INFLUENCE OF ATTITUDES, SUBJECTIVE NORMS, AND BEHAVIOURAL CONTROL ON THE BUYING INTEREST OF UNY MALE STUDENTS IN FAST FASHION PRODUCTS Laila Nurul Himmah; Chytra Mahanani; Resi Sepsilia Elvera; Moh. Adam Jerusalem
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the fashion industry in Indonesia background this research. The purchase of fast fashion products at affordable prices has become common in modern society, one of which is students as part of selfessentialization efforts, thus making behaviour consumptive. This study aims to test the influence of attitudes, subjective norms and behavioural control on the buying interest of UNY male students in fast fashion products. Data collection techniques using online questionnaires. The sample selection technique used stratified random sampling and obtained 30 respondents of UNY male students from various faculties. Data analysis techniques use multiple regression analysis using SPSS. The results of this study show that the attitude variable significantly influences the buying interest of UNY male students in fast fashion products (β = 0.438, p < 0.05). The subjective norm variable significantly influences the buying interest of UNY male students in fast fashion products (β = 0.373, p < 0.05). As well as behavioural control variables significantly affect the buying interest of UNY male students in fast fashion products (β = 0.461, p < 0.05). And the variables Attitude, Subjective norm, and Perceived Behaviour Control jointly significantly influenced the buying interest of UNY male students in fast fashion products (R² = 0.368, F-hit = 6,024, p < 0.05). This research provides benefits to increase understanding of fast fashion products.