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All Journal JAM : Jurnal Aplikasi Manajemen J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) Jurnal Abadimas Adi Buana JURNAL MANAJEMEN BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Ekonomi Peka: Jurnal Pengabdian Kepada Masyarakat The South East Asian Journal of Management Journal Research of Social Science, Economics, and Management Jurnal Multidisiplin Sahombu Nomico Journal Pesona Indonesia
Grace Citra Dewi
Universitas Ciputra
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Journal : JURNAL MANAJEMEN BISNIS

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Application of Business Strategy to Create Competitive Advantage in Indonesian Micro, Small and Medium Enterprises Grace Citra Dewi; Yulianah Yulianah; Ria Sandra Alimbudiono; Daniel Kurniawan
Jurnal Manajemen Bisnis Vol. 10 No. 1 (2023): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v10i1.481

Abstract

This research is the result of a review of the importance of formulating, designing, and implementing long-term strategies. The purpose of this research is to discuss how business strategies enable competitive advantage in organizations through their design, formulation, implementation, and control. This review was conducted as part of this research. Companies can no longer achieve a competitive advantage solely through the prices of their goods and/or services, nor can they achieve profitability in the short term; instead, their focus has shifted to the development of long-term strategies. Methodologies such as descriptive qualitative research from a theoretical point of view, analysis, synthesis, and documentary review of bibliographic references related to business strategy, as a generator of business competitive advantage, and how to achieve returns through long-term strategic planning are utilized in this study. As one of the conclusions, it is clear that the importance of developing, designing, and putting into action strategies that make it possible to achieve long-term results cannot be overstated, given that the role of managers is currently restricted to the production of financial performance.
Co-Authors Alexander Wahyudi Henky Soeparto Andi Anugerah Amrullah Anshar Daud Bambang Sugiyono Agus Purwono Chicilia Nova Yatna Damelina B. Tambunan Daniel Kurniawan Daniel Kurniawan Deatri Arumsari Agung Denny Bernardus Dwi Retno Mulyanti Eko Prasetyo Eko Prasetyo Erwita, Monica Adjeng Eunice Ali Gladys Greselda Gosal Handayani, Yuliasti Ika Harmadi, Ashur Hartono Subagio Mamay Komarudin Mohammad Naufaluddin Purwono, Bambang Sugiyono Agus Ria Sandra Alimbudiono Rismawati br Sitepu Selano, Elysabeth Christy Diandra Siahaan, Salmon Charles P. T. Sigit, Nanta Siti Aisyah Sutanto Hidayat Teofilus Teofilus, Teofilus Tommy Christian Efrata Villanueva, Patrick Vivi Sylvia Purborini Wahyudi Wibowo Wirawan Aryanto Balol, Wirawan Aryanto Yulianah Yulianah Yulianah Yulianah Yulianah Yulianah Yulianti, Erni Yulika Rosita Agrippina