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Grace Citra Dewi
Universitas Ciputra
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Journal : Jurnal Ekonomi

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POST-PANDEMIC MSME BUSINESS STRATEGY: DIGITAL MARKETING INNOVATION AND TRANSFORMATION Grace Citra Dewi; Yulianah Yulianah; Deny Bernardus; Bambang Sugiyono Agus Purwono; Chicilia Nova Yatna
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

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Abstract

Today, small and micro-sized firms, also known as MSMEs, are one of the types of companies that provide essential assistance to the economic endeavors of the local community. The expansion of micro, small, and medium-sized enterprises demonstrates that this industry continues to play an important role in the economy of the community. Nevertheless, the COVID 19 Pandemic has had a significant effect on this industry. MSME actors need to develop a variety of business strategies and then transform those strategies into activities that involve digital marketing if they want their businesses to survive and thrive. As a result, the objective of this study is to conduct an analysis of the business strategy that will be utilized by MSMEs following the conclusion of the pandemic, with a focus on digital marketing and internet marketing. This investigation takes a qualitative approach and makes use of descriptive research tools. The findings of the study indicate that developing a digital business strategy can be an alternative survival strategy for MSMEs during the current Covid19 pandemic. This can be accomplished through digital and online marketing as well as the development of innovation through the improvement of product quality and improvements in product attributes. It is hoped that this modification to the strategy will allow the company to increase its market share and keep its turnover steady during the pandemic, while at the same time being able to adapt to the changes that are occurring in the business environment as a result of the digital age.
EMPIRICAL STUDY OF TRANFER PRICING ON CONSUMPTION COMPANIES ON THE INDONESIA STOCK EXCHANGE Mamay Komarudin; Grace Citra Dewi
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

The purpose of this study is to analyze the effect of good corporate governance (GCG) on transfer pricing; analyze the effect of tunneling incentives on transfer pricing, the effect of intangible assets on transfer pricing, and the effect of profitability on transfer pricing . This type of research is explanatory research. The population of this study is multinational companies in the consumption industry listed on the Indonesia Stock Exchange (IDX). The method analysis of multiple linear analysis to search for its regression equation. The data analysis results show that Good Cooporate Goverment (GCG) has a positive and significant effect on the company's decision to carry out transfer pricing. Tunneling Incentive (TNC) positively and significantly affects the company's decision to carry out transfer pricing. Intangible Assets do not have a positive and insignificant effect on the company's decision to transfer pricing. Profitability does not have a positive effect on the company's decision to transfer pricing
Co-Authors Alexander Wahyudi Henky Soeparto Amir Andi Anugerah Amrullah Anshar Daud Bambang Sugiyono Agus Purwono Chicilia Nova Yatna Damelina B. Tambunan Daniel Kurniawan Daniel Kurniawan Deatri Arumsari Agung Denny Bernardus Dwi Retno Mulyanti Eko Prasetyo Eko Prasetyo Erwita, Monica Adjeng Eunice Ali Gladys Greselda Gosal Handayani, Yuliasti Ika Harmadi, Ashur Hartono Subagio Irhamsyah Judijanto, Loso Khalid Rahman, Khalid Mamay Komarudin Mohammad Naufaluddin Muh. Safar, Muh. Purwono, Bambang Sugiyono Agus Ria Sandra Alimbudiono Rismawati br Sitepu Selano, Elysabeth Christy Diandra Siahaan, Salmon Charles P. T. Sigit, Nanta Siti Aisyah Sutanto Hidayat Teofilus Teofilus, Teofilus Tommy Christian Efrata Villanueva, Patrick Vivi Sylvia Purborini Wahyudi Wibowo Wirawan Aryanto Balol, Wirawan Aryanto Yulianah Yulianah Yulianah Yulianah Yulianah Yulianah Yulianti, Erni Yulika Rosita Agrippina