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All Journal Al-Hijr: Journal of Adulearn World Journal International Inspire Education Technology (JIIET) Journal of Selvicoltura Asean Research Psychologie, Orientation et Conseil Journal of Tecnologia Quantica Journal of Loomingulisus ja Innovatsioon Techno Agriculturae Studium of Research Research of Scientia Naturalis Journal of Biomedical and Techno Nanomaterials Journal of Social Entrepreneurship and Creative Technology Journal of Humanities Research Sustainability Scientechno: Journal of Science and Technology Journal of Paddisengeng Technology Journal Markcount Finance Journal Emerging Technologies in Education International Journal of Educational Narratives Rechtsnormen: Journal of Law International Journal of Language and Ubiquitous Learning
Nong Chai
Chulalongkorn University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

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METAVERSE AND ENTREPRENEURSHIP: NEW BUSINESS OPPORTUNITIES IN THE VIRTUAL WORLD Sandy Tya; Nong Chai; Napat Chai
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i3.2060

Abstract

The emergence of the metaverse has opened up new possibilities for businesses, entrepreneurs, and consumers, reshaping the way industries operate and interact with their audiences. As the virtual world expands, new business opportunities have emerged, allowing entrepreneurs to create innovative products, services, and experiences in entirely digital spaces. However, the potential of the metaverse for entrepreneurship remains underexplored. This research aims to examine how the metaverse offers new business opportunities and challenges for entrepreneurs in various sectors. The study utilizes a qualitative research design, conducting in-depth interviews with entrepreneurs and industry experts who are actively engaging with the metaverse. Data was gathered through semi-structured interviews and analyzed thematically to identify key trends, business models, and challenges faced by startups in virtual environments. The findings reveal that the metaverse provides entrepreneurs with access to a global market, greater consumer engagement, and new forms of monetization through virtual goods and services. However, challenges such as technical barriers, user adoption, and regulatory concerns persist. Entrepreneurs leveraging the metaverse tend to adopt business models that include virtual real estate development, NFTs (non-fungible tokens), and immersive experiences. In conclusion, the metaverse presents significant business opportunities, but entrepreneurs must navigate various challenges related to technology, market dynamics, and consumer behavior.
SOCIO-PRENEURSHIP AS A DRIVER FOR SUSTAINABLE DEVELOPMENT MEASURING THE COMMUNITY-LEVEL ECONOMIC IMPACT OF RURAL ECOTOURISM INITIATIVES Tran Thi Lan; Nong Chai; James Njoroge
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i5.2944

Abstract

Rural communities often face economic challenges such as unemployment and limited income sources, making sustainable development a complex issue. Socio-preneurship, which combines social entrepreneurship with sustainable business practices, has emerged as a powerful model to address these challenges. Rural ecotourism initiatives, as a form of socio-preneurship, have gained attention for their potential to stimulate local economies, preserve natural resources, and promote social well-being. This study examines the community-level economic impact of rural ecotourism, focusing on how these initiatives contribute to income generation, job creation, and local business growth. Using a mixed-methods approach, this research combines quantitative surveys and qualitative case studies to assess the economic effects of rural ecotourism in three rural communities. The study measured indicators such as household income, business revenue, and job creation. The results show that 72% of households reported income increases, 65% of local businesses experienced revenue growth, and 48% of respondents identified job creation in the ecotourism sector. The findings indicate that rural ecotourism can drive sustainable economic development by diversifying local economies and creating long-term job opportunities. These initiatives also foster socio-economic resilience in rural areas. The study highlights the importance of community engagement in ensuring the success of ecotourism projects and suggests that socio-preneurship can be a viable strategy for rural development.
FOSTERING RURAL AGROTOURISM DEVELOPMENT THROUGH SOCIAL ENTREPRENEURSHIP AND INNOVATIVE DIGITAL MARKETING PLATFORMS Rebecha Prananta; Nong Chai; Michael Turner; Margaretta Andini Nugroho
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.3948

Abstract

Rural agrotourism has emerged as a strategic approach for promoting sustainable rural development by integrating agricultural resources, cultural heritage, and tourism activities. Increasing competition within the tourism sector, combined with rapid digital transformation and evolving visitor expectations, has created new challenges and opportunities for rural destinations. Social entrepreneurship offers a promising mechanism for empowering local communities, generating social value, and fostering innovation, while digital marketing platforms provide effective tools for expanding market reach and enhancing destination visibility. This study aims to examine the role of social entrepreneurship and innovative digital marketing platforms in fostering rural agrotourism development and to explore how their integration contributes to sustainable tourism growth. A qualitative research design employing a multiple-case study approach was utilized. Data were collected through the analysis of scholarly literature, institutional reports, tourism development documents, and case-based evidence related to rural tourism enterprises and community-based initiatives. Findings indicate that social entrepreneurship strengthens community participation, enhances local capacity, and promotes destination innovation. Innovative digital marketing platforms, including social media, online promotion tools, and digital storytelling strategies, significantly improve destination visibility, tourist engagement, and market accessibility. Synergistic interaction between entrepreneurial leadership and digital innovation emerged as a critical factor supporting sustainable agrotourism development. The study concludes that integrating social entrepreneurship with digital marketing strategies provides an effective pathway for strengthening rural economies, enhancing tourism competitiveness, and promoting inclusive and sustainable community development.
The Potential of Renewable Energy in Reducing Carbon Footprint in Developing Countries Rahmat Hidayat; Nong Chai; Chai Pao
Journal of Humanities Research Sustainability Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i4.1799

Abstract

Background. Increasing carbon emissions in developing countries is a serious challenge in climate change mitigation efforts. Renewable energies such as solar, wind, and biomass have great potential to reduce carbon footprint while increasing access to sustainable energy. Purpose. This study aims to analyze the potential of renewable energy in reducing carbon emissions in developing countries, as well as identify the main obstacles that hinder its utilization. Method. The research method uses a quantitative and qualitative approach, involving data analysis from various international reports as well as case studies from several developing countries. The data was analyzed to measure the potential of renewable energy, the level of utilization, and its impact on reducing carbon emissions. Results. The results show that although the potential of renewable energy is high, its utilization is still low due to infrastructure limitations, inconsistent policies, and inadequate funding. Conclusion. The study concludes that renewable energy can be an important solution in reducing carbon footprints in developing countries with stable policy support and international collaboration. Investment in infrastructure and local capacity building is needed to overcome implementation constraints.
THE ROLE OF DIGITAL LITERACY IN THE DEVELOPMENT OF 21ST-CENTURY SKILLS IN STUDENTS Ummi Rasyidah; Ethan Tan; Nong Chai
Journal International Inspire Education Technology Vol. 5 No. 2 (2026)
Publisher : Sekolah Tinggi Agama Islam Al-Hikmah Pariangan Batusangkar, West Sumatra, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55849/jiiet.v5i2.1260

Abstract

The integration of digital technologies in education has become a critical factor in shaping the skills required for success in the 21st century. Digital literacy, defined as the ability to effectively navigate, evaluate, and create information using digital tools, is increasingly seen as an essential skill in fostering cognitive and social competencies. This study explores the role of digital literacy in the development of 21st-century skills, including critical thinking, creativity, communication, and collaboration, in students. The research aims to investigate how digital literacy influences students' ability to develop these competencies and identify specific digital tools that facilitate this process. A mixed-methods approach was employed, combining surveys, digital literacy assessments, and interviews with educators and students. The results indicate that students with higher digital literacy levels demonstrate significantly better performance in creativity (75%) and critical thinking (68%), as well as improved collaboration and communication skills. The study concludes that digital literacy plays a pivotal role in equipping students with the necessary skills to navigate complex problems, communicate effectively, and collaborate in diverse environments. The research suggests that integrating digital literacy into educational curricula is crucial for preparing students for future challenges and opportunities.
AN AI-BASED ADAPTIVE LEARNING PLATFORM FOR PERSONALIZED STEM EDUCATION IN INDONESIAN HIGH SCHOOLS Nong Chai; Shahinur Rahman; Tasnia Islam; Ruhul Amin
Scientechno: Journal of Science and Technology Vol. 5 No. 1 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/scientechno.v5i1.2639

Abstract

In recent years, the demand for personalized education has increased, particularly in Science, Technology, Engineering, and Mathematics (STEM) fields, where students’ learning needs vary significantly. In Indonesia, traditional classroom-based teaching methods struggle to accommodate the diverse learning styles and paces of students. With the rise of Artificial Intelligence (AI), there is a growing opportunity to design adaptive learning platforms that provide personalized learning experiences. However, such platforms are still underutilized in Indonesian high schools, especially in STEM education. This study aims to develop and evaluate an AI-based adaptive learning platform tailored to personalized STEM education for high school students in Indonesia. The platform’s primary goal is to enhance student engagement and academic performance by adapting learning materials and strategies based on individual student progress and preferences. The research utilized a design-based methodology, developing the platform using AI algorithms to monitor and adjust content delivery according to the student’s learning pace, strengths, and weaknesses. A quasi-experimental design was employed, with pre- and post-assessments conducted to evaluate the effectiveness of the platform in a sample of 200 high school students across four Indonesian schools. The platform significantly improved student engagement, with a 15% increase in STEM learning outcomes. Students demonstrated higher retention rates and improved problem-solving abilities, especially in mathematics and science. The AI-based adaptive learning platform proves to be a promising tool for personalized STEM education, enhancing both student learning experiences and academic performance in Indonesian high schools.
Generative AI in the Classroom: Ethical Frameworks for Student-AI Collaboration Amir Zaki; Nong Chai; Vann Sok
Journal of Paddisengeng Technology Vol. 2 No. 1 (2026)
Publisher : PT. Sinergi Bersahaja Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65224/jopate.v2i1.243

Abstract

Background. The rapid integration of generative artificial intelligence (AI) in educational settings has transformed student learning practices and introduced new forms of human–AI collaboration. Despite its potential to enhance engagement and expand access to knowledge, the use of AI raises critical ethical concerns related to academic integrity, authorship, and responsible use in academic contexts. Purpose. This study aims to develop an ethical framework to guide student–AI collaboration in classroom settings and to examine the relationship between AI usage, ethical awareness, and student learning outcomes. Method. A mixed-methods research design was employed, integrating quantitative and qualitative approaches. Survey data were collected from 212 participants to assess patterns of AI usage, ethical awareness, and perceived learning outcomes. In addition, interviews and focus group discussions were conducted to capture in-depth perspectives. Quantitative data were analyzed using descriptive and inferential statistics, while qualitative data were examined through thematic coding techniques. Results. The findings reveal that AI usage significantly enhances student engagement; however, it does not automatically improve ethical awareness. Institutional guidance and clear policy frameworks emerge as critical factors influencing responsible AI use and the maintenance of academic integrity. The analysis further identifies key ethical dimensions underlying student–AI collaboration, including transparency, accountability, fairness, and critical engagement. Conclusion. The effective integration of generative AI in education requires the development of structured ethical frameworks that align technological practices with pedagogical objectives. The proposed framework offers practical guidance for educators and institutions in fostering responsible, ethical, and meaningful student–AI collaboration.
Digital Taxation Challenges in the Global Economy: Lessons from OECD and G20 Practices Loso Judijanto; Rina Nopianti; Prastika Suwandi Tjeng; Rudy Surbakti; Nong Chai
Journal Markcount Finance Vol. 3 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v3i1.2494

Abstract

The rapid growth of digital economies has created complex challenges for national tax systems, necessitating a reassessment of taxation policies and practices. Multinational digital enterprises often operate across borders, creating difficulties in allocating taxable profits and ensuring fair tax contributions. The Organization for Economic Cooperation and Development (OECD) and G20 countries have developed frameworks and initiatives to address these challenges, yet implementation and harmonization remain uneven. This study aims to examine the key challenges of digital taxation in the global economy, drawing lessons from OECD and G20 practices, and to identify strategies for improving policy effectiveness and international cooperation. A qualitative research methodology is employed, combining document analysis of OECD and G20 reports with interviews of tax experts and policymakers. The results indicate that while international frameworks provide valuable guidance, discrepancies in national implementation, divergent regulatory approaches, and the rapid evolution of digital business models hinder consistent taxation. The study concludes that achieving equitable and effective digital taxation requires enhanced international collaboration, adaptive regulatory mechanisms, and continual monitoring of digital business developments. Lessons from OECD and G20 practices highlight the importance of coordinated policy frameworks to minimize tax avoidance and ensure fair contribution of digital enterprises globally.
Gamification and Student Well-being: Exploring the Psychological Impact of Game-Based Learning Adiyati Fathu Roshonah; Nong Chai; Rustiyana Rustiyana; Dito Anurogo
Journal Emerging Technologies in Education Vol. 3 No. 4 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jete.v3i4.2573

Abstract

Background. The increasing integration of digital learning environments has accelerated the adoption of gamification as a pedagogical approach to enhance engagement and student well-being. Contemporary education faces growing challenges related to academic stress, low motivation, and diminished emotional resilience among learners. Purpose. This research investigates the psychological effects of game-based learning, focusing on how gamification elements such as rewards, competition, collaboration, and feedback affect students’ emotional states, motivation, and perceived well-being.   Method. The study aims to bridge the gap between cognitive engagement and affective learning outcomes by empirically examining the psychological dynamics fostered by gamified educational experiences. A mixed-method design was employed, combining quantitative data from 320 undergraduate students across four universities and qualitative interviews with 24 participants. Results. Instruments included validated scales measuring intrinsic motivation, emotional engagement, and academic well-being. Data analysis was conducted using structural equation modeling (SEM) to identify causal relationships between gamification components and psychological indicators. Conclusion. The study concludes that gamification serves not only as a motivational tool but also as a psychological support mechanism in learning environments.
Digital Storytelling for Inclusive Education: Voices of Students with Special Needs in the Classroom Ni Wayan Karmini; Nong Chai; Siri Lek; Rustiyana Rustiyana
International Journal of Educational Narratives Vol. 3 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijen.v3i5.2550

Abstract

Background. The integration of digital storytelling in inclusive education offers new possibilities for amplifying the voices and experiences of students with special needs. This study investigates how digital storytelling functions as a medium of expression, participation, and empowerment in inclusive classroom environments. Purpose. The research aims to explore how students with diverse learning abilities use digital narratives to communicate their perspectives, develop self-confidence, and engage collaboratively with peers. Method. A qualitative case study design was employed, involving 20 students with special needs and 5 inclusive education teachers across three schools. Data were collected through classroom observations, interviews, and analysis of student-created digital stories. Results. Thematic analysis revealed that digital storytelling enhanced students’ sense of agency and belonging by enabling them to represent their identities through multimodal expression combining voice, images, and text. Teachers reported that storytelling projects fostered empathy, cooperation, and deeper understanding among all students. Conclusion. The study concludes that digital storytelling provides an inclusive pedagogical approach that bridges cognitive, emotional, and social learning, promoting equitable participation and self-advocacy for students with special needs in mainstream education.
Co-Authors Amin Zaki Amir Zaki Anisatul Mafruhah Aom Thai Aris Krisdiyanto Chai Pao Chen Mei Dito Anurogo Ethan Tan Haris Danial Ian Tubangsa James Njoroge Jari Koskinen Jhems Richard Hasan Karmini, Ni Wayan Loso Judijanto M. Ubaidillah Karomi Safari Margaretta Andini Nugroho Michael Turner Ming Pong Moh Solehuddin Muhammad Rif’at Napat Chai Nina Anis Nopianti, Rina Nur Fauzia Dauango Nurul Huda Pong Krit Rahmat Hidayat Rashid Rahman Rebecha Prananta Roshonah, Adiyati Fathu Rudy Surbakti Ruhul Amin Rustiyana, Rustiyana Saidatul Karimah Sandy Tya Shahinur Rahman Siri Lek Siska Putri Belangi Siti Shofiah Som Chai Suwahono Suwahono Suwandi, Prastika Tjeng Tasnia Islam Ton Kiat Tran Thi Lan Ummi Rasyidah Vann Sok Zain Nizam