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All Journal Al-Hijr: Journal of Adulearn World Journal of Selvicoltura Asean Research Psychologie, Orientation et Conseil Journal of Tecnologia Quantica Journal of Loomingulisus ja Innovatsioon Techno Agriculturae Studium of Research Research of Scientia Naturalis Journal of Biomedical and Techno Nanomaterials Journal of Social Entrepreneurship and Creative Technology Journal of Humanities Research Sustainability
Nong Chai
Chulalongkorn University
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Other

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METAVERSE AND ENTREPRENEURSHIP: NEW BUSINESS OPPORTUNITIES IN THE VIRTUAL WORLD Sandy Tya; Nong Chai; Napat Chai
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i3.2060

Abstract

The emergence of the metaverse has opened up new possibilities for businesses, entrepreneurs, and consumers, reshaping the way industries operate and interact with their audiences. As the virtual world expands, new business opportunities have emerged, allowing entrepreneurs to create innovative products, services, and experiences in entirely digital spaces. However, the potential of the metaverse for entrepreneurship remains underexplored. This research aims to examine how the metaverse offers new business opportunities and challenges for entrepreneurs in various sectors. The study utilizes a qualitative research design, conducting in-depth interviews with entrepreneurs and industry experts who are actively engaging with the metaverse. Data was gathered through semi-structured interviews and analyzed thematically to identify key trends, business models, and challenges faced by startups in virtual environments. The findings reveal that the metaverse provides entrepreneurs with access to a global market, greater consumer engagement, and new forms of monetization through virtual goods and services. However, challenges such as technical barriers, user adoption, and regulatory concerns persist. Entrepreneurs leveraging the metaverse tend to adopt business models that include virtual real estate development, NFTs (non-fungible tokens), and immersive experiences. In conclusion, the metaverse presents significant business opportunities, but entrepreneurs must navigate various challenges related to technology, market dynamics, and consumer behavior.
SOCIO-PRENEURSHIP AS A DRIVER FOR SUSTAINABLE DEVELOPMENT MEASURING THE COMMUNITY-LEVEL ECONOMIC IMPACT OF RURAL ECOTOURISM INITIATIVES Tran Thi Lan; Nong Chai; James Njoroge
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 5 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i5.2944

Abstract

Rural communities often face economic challenges such as unemployment and limited income sources, making sustainable development a complex issue. Socio-preneurship, which combines social entrepreneurship with sustainable business practices, has emerged as a powerful model to address these challenges. Rural ecotourism initiatives, as a form of socio-preneurship, have gained attention for their potential to stimulate local economies, preserve natural resources, and promote social well-being. This study examines the community-level economic impact of rural ecotourism, focusing on how these initiatives contribute to income generation, job creation, and local business growth. Using a mixed-methods approach, this research combines quantitative surveys and qualitative case studies to assess the economic effects of rural ecotourism in three rural communities. The study measured indicators such as household income, business revenue, and job creation. The results show that 72% of households reported income increases, 65% of local businesses experienced revenue growth, and 48% of respondents identified job creation in the ecotourism sector. The findings indicate that rural ecotourism can drive sustainable economic development by diversifying local economies and creating long-term job opportunities. These initiatives also foster socio-economic resilience in rural areas. The study highlights the importance of community engagement in ensuring the success of ecotourism projects and suggests that socio-preneurship can be a viable strategy for rural development.
FOSTERING RURAL AGROTOURISM DEVELOPMENT THROUGH SOCIAL ENTREPRENEURSHIP AND INNOVATIVE DIGITAL MARKETING PLATFORMS Rebecha Prananta; Nong Chai; Michael Turner; Margaretta Andini Nugroho
Journal of Social Entrepreneurship and Creative Technology Vol. 3 No. 3 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v3i3.3948

Abstract

Rural agrotourism has emerged as a strategic approach for promoting sustainable rural development by integrating agricultural resources, cultural heritage, and tourism activities. Increasing competition within the tourism sector, combined with rapid digital transformation and evolving visitor expectations, has created new challenges and opportunities for rural destinations. Social entrepreneurship offers a promising mechanism for empowering local communities, generating social value, and fostering innovation, while digital marketing platforms provide effective tools for expanding market reach and enhancing destination visibility. This study aims to examine the role of social entrepreneurship and innovative digital marketing platforms in fostering rural agrotourism development and to explore how their integration contributes to sustainable tourism growth. A qualitative research design employing a multiple-case study approach was utilized. Data were collected through the analysis of scholarly literature, institutional reports, tourism development documents, and case-based evidence related to rural tourism enterprises and community-based initiatives. Findings indicate that social entrepreneurship strengthens community participation, enhances local capacity, and promotes destination innovation. Innovative digital marketing platforms, including social media, online promotion tools, and digital storytelling strategies, significantly improve destination visibility, tourist engagement, and market accessibility. Synergistic interaction between entrepreneurial leadership and digital innovation emerged as a critical factor supporting sustainable agrotourism development. The study concludes that integrating social entrepreneurship with digital marketing strategies provides an effective pathway for strengthening rural economies, enhancing tourism competitiveness, and promoting inclusive and sustainable community development.
The Potential of Renewable Energy in Reducing Carbon Footprint in Developing Countries Rahmat Hidayat; Nong Chai; Chai Pao
Journal of Humanities Research Sustainability Vol. 1 No. 4 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i4.1799

Abstract

Background. Increasing carbon emissions in developing countries is a serious challenge in climate change mitigation efforts. Renewable energies such as solar, wind, and biomass have great potential to reduce carbon footprint while increasing access to sustainable energy. Purpose. This study aims to analyze the potential of renewable energy in reducing carbon emissions in developing countries, as well as identify the main obstacles that hinder its utilization. Method. The research method uses a quantitative and qualitative approach, involving data analysis from various international reports as well as case studies from several developing countries. The data was analyzed to measure the potential of renewable energy, the level of utilization, and its impact on reducing carbon emissions. Results. The results show that although the potential of renewable energy is high, its utilization is still low due to infrastructure limitations, inconsistent policies, and inadequate funding. Conclusion. The study concludes that renewable energy can be an important solution in reducing carbon footprints in developing countries with stable policy support and international collaboration. Investment in infrastructure and local capacity building is needed to overcome implementation constraints.
Co-Authors Amin Zaki Aom Thai Chai Pao Chen Mei Ian Tubangsa James Njoroge Jari Koskinen Jhems Richard Hasan Loso Judijanto Margaretta Andini Nugroho Michael Turner Ming Pong Napat Chai Nina Anis Nur Fauzia Dauango Nurul Huda Rahmat Hidayat Rashid Rahman Rebecha Prananta Sandy Tya Siska Putri Belangi Siti Shofiah Som Chai Suwahono Suwahono Ton Kiat Tran Thi Lan Zain Nizam