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Winahyu, Pawestri
Universitas Muhammadiyah Jember
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Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

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THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND LAYOUT ON CONSUMER PURCHASE DECISIONS AT THE SHADE OF THE EQUATOR STORE IN JEMBER REGENCY Sofiatul Hasanah; Izzuddin, Ahmad; Winahyu, Pawestri
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 8 No. 3 (2025): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v8i3.8091

Abstract

Retail business development shows strong potential in the current era. The retail industry delivers products and services while adding value to fulfill the needs of individuals, families, groups, or end users. Most products sold in retail cater to household requirements. The growing retail industry has made a substantial contribution to the Gross Domestic Product (GDP). This study aims to examine and analyze the impact of product quality, price, and layout on consumer purchasing decisions at the Rindang Khatulistiwa store in Jember. This research employs a quantitative approach with a sample size of 100 respondents, using the Non-Probability Sampling Technique combined with purposive sampling and questionnaires as the primary data collection tool. The data analysis process includes instrument validation, classical assumption testing, multiple linear regression, hypothesis testing, and calculation of determination coefficients. The analysis indicates that product quality, price, and layout each exert a positive and significant partial effect on consumer purchasing decisions at the Rindang Khatulistiwa store in Jember, contributing 85%.
Co-Authors Achmad Hasan Hafidzi Achmad Hasan Hafidzi Ahmad Hanafi Ahmad Hidayatullah Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Akhmad Fahrur Rozi Alvy Hidayah Ayuningtyas, Erika Azizah, Afrilia Nurul Bayu Hendro Priyono Bayu Wijayantini, Bayu Darmawan, Luqman Adi Darmawan, Misbahul Dewi, Gesty Rosita Dinanti, Hilda Setia Dwi Budi Santoso Dwi Tafinia Nurhasanah Eko Budi Satoto Faizah, Kurnia Fatikasari, Dyah Ambar Gautama, Gilang Gilang Ramadhan Haris Hermawan, Haris Herawati, Nanda Dwi Hidayah, Alvy Ida Ayu Putu Sri Widnyani Imam Syaiqoni Ira Puspita Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Islamiyah, Suci Istifada, Agnes Dwi Arum Khamdani, Achmad Rifqi Khusniah, Khasin Kurniawan, Resa Adji Ma’nunah, Zauharotul Maheni Ika Sari Mahfudz, Ifatush Zafania Mochammad Dendy Amirullah Mohammad Faesal Sodikin Mufarida, Nely Ana Muhamad Naely Azhad Murtaliningtyas, Wenny Naely, Muhammad Nanda, Iska Nikmah, Rif'atun Ning Wiyanti, Sekar Bahtera Nur, Safirah Wardatin Nurhasanah, Dwi Tafinia Nurillah, Vina Riza Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktabella, Nancy Sophia Paramahadani, Fauzi Priyono, Bayu Hendro Putri, Ajeng Ayu Maulida Putri, Mika Masarina Putri, Okta Ananda Putri, Revi Ayu Permana Qomariah, Andayanti Rahayu, Jekti Resa Adji Kurniawan Retno Endah Supeni Retno Endah Supeni Robbani, Ahmad Faydhur Rusdiyanto Ryamustika, Andiyan Ryshal, Muhammad S, Ira Puspitadewi Safikri, Hastanti Nindita Samsuryaningrum, Ira Puspitadewi Sarifuddin Setyawati, Trias Sherry Adelia Sofiatul Hasanah Suharto, Akhmad Tatit Diansari Reskiputri, Tatit Diansari Taufik Taufik Trias Setyowati Trias Setyowati, Trias Tyas, Wenny Murtalining Umamy, Septy Holisa Umilasari, Reni Yesita Karel Zahrotul Mawadah Zainullah, Anas Wahyu Zalkha Soraya