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All Journal Jurnal NERS Sains: Jurnal Manajemen dan Bisnis EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JURNAL MANAJEMEN Jurnal Agribest Alignment: Journal of Administration and Educational Management International Journal of Social Science and Business Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Kontribusia : Research Dissemination for Community Development BUDGETING : Journal of Business, Management and Accounting Indonesian Journal of Law and Economics Review Bisnis Net : Jurnal Ekonomi dan Bisnis Journal of Community Development Archive: Jurnal Pengabdian Kepada Masyarakat Jurnal Mahasiswa Manajemen National Multidisciplinary Sciences Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal Pengabdian Masyarakat Manage International Journal of Education Management and Religion Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Simki Economic Jurnal Pengabdian Masyarakat IPTEKS
Trias Setyowati
Universitas Muhammadiyah Jember
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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PENGARUH MODAL SOSIAL, TANGGAPAN KONSUMEN DAN PEMASARAN SOSIAL TERHADAP KINERJA BISNIS UMKM KULINER(Study Kasus Pada Gen Z di Kabupaten Jember) Sevita Ratnasari; Trias Setyowati; Yohanes Gunawan Wibowo
Manajemen: Jurnal Ekonomi Vol. 7 No. 2 (2025): Manajemen : Jurnal Ekonomi (Special Issue)
Publisher : Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/gnj66d74

Abstract

Penelitian ini mengkaji pengaruh modal sosial, tanggapan konsumen, dan pemasaran sosial terhadap kinerja bisnis UMKM kuliner, dengan fokus pada generasi Z di Kabupaten Jember. Penelitian ini bertujuan untuk mengeksplorasi pengaruh modal sosial, tanggapan konsumen, dan pemasaran sosial terhadap kinerja bisnis UMKM kuliner, dengan fokus pada generasi Z di Kabupaten Jember. Sempel yang digunakan pada penelitian ini yaitu responden pelaku usaha UMKM di Kabupaten Jember, dengan sampel sebanyak 100 responden. Metode yang digunakan pada penelitian ini yaitu kuantitatif dengan pengambilan (Non Probabilitas Sampling), dengan pendekatan (Purposive Sampling) yang disesuaikan pada kreteria pengambilan sampel mencakup survei dan wawancara dengan pelaku UMKM serta konsumen untuk mengumpulkan data yang relevan. Hasil analisis menunjukkan bahwa modal sosial, tanggapan konsumen dan pemasaran sosial berpengaruh positif dan signifikan terhadap peningkatan kinerja bisnis, terutama dalam hal penjualan dan loyalitas pelanggan. Selain itu, penerapan strategi pemasaran sosial yang efektif terbukti mampu menarik perhatian generasi Z, yang cenderung peduli terhadap isu sosial dan keberlanjutan. Temuan ini memberikan wawasan berharga bagi pelaku UMKM kuliner dalam merumuskan strategi yang lebih adaptif dan responsif terhadap kebutuhan pasar. Dengan memahami hubungan antara ketiga faktor ini, UMKM dapat meningkatkan daya saing dan keberlanjutan usaha mereka di era digital
Pengaruh Kompetensi Digital dan Kapabilitas Adaptif terhadap Kinerja Pegawai BKPSDM Jember dengan Employee Engagement sebagai Variabel Intervening Hasminanda Yuniasari; Trias Setyowati; Ni Nyoman Putu Martini
Journal Of Administration and Educational Management (ALIGNMENT) Vol. 9 No. 1 (2026): Journal Of Administration and Educational Management (ALIGNMENT)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/b9cxe040

Abstract

This study aims to analyze the influence of digital competence and adaptive capabilities on employee performance at the Jember Regency Human Resources Development Agency (BKPSDM), with employee engagement as an intervening variable. The research method used a descriptive quantitative approach using a census technique involving 65 civil servants at the Jember Regency Human Resources Development Agency (BKPSDM). Data analysis used Partial Least Squares (PLS)-based Structural Equation Modeling (SEM). The results show that digital competence and adaptive capabilities significantly influence employee engagement, digital competence and employee engagement significantly influence employee performance, while adaptive capabilities do not directly influence performance. However, digital competence and adaptive capabilities significantly influence performance through employee engagement as a mediating variable. The conclusion is that employee engagement plays a key role in transforming digital competence and adaptive capabilities into improved employee performance. Therefore, simultaneously strengthening digital competence, adaptive capabilities, and engagement-enhancing strategies are necessary to optimize civil servant performance in the era of digital transformation.   Keywords: Digital Competence, Adaptive Capabilities, Employee Engagement, Employee Performance, Digital Transformation  
Customer Engagement Mediation: The Influence of Social Media Marketing, Brand Image, and Perceived Value on Purchase Decisions Astondy Lahamazta; Nurul Qomariah; Trias Setyowati
Jurnal Penelitian IPTEKS Vol. 11 No. 2 (2026): Juli
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/penelitianipteks.v11i2.4643

Abstract

The housing industry has experienced rapid growth in response to the increasing demand for comfortable residential properties. This study aims to examine the effects of social media marketing, brand image, and perceived value on purchase decisions, with customer engagement serving as a mediating variable among consumers of Queen Cempaka Housing in Jember Regency. This study employed a quantitative approach using a survey method, with data collected from 95 active consumers of Queen Cempaka Housing. The data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to evaluate the relationships among the variables. The findings reveal that social media marketing, brand image, and perceived value significantly influence customer engagement. Furthermore, social media marketing and perceived value have direct positive effects on purchase decisions, whereas brand image does not exhibit a direct effect. However, customer engagement significantly influences purchase decisions and successfully mediates the relationships between social media marketing, brand image, perceived value, and purchase decisions. Overall, this study highlights that enhancing customer engagement through effective social media initiatives, strengthening brand image, and delivering value that aligns with consumer expectations are key factors in driving purchase decisions.
Pengaruh Kompetensi Digital, Agile Leadership dan Organizational Citizenship Behavior (OCB) terhadap Kinerja Pegawai Badan Pusat Statistik Kabupaten Jember Tria Fenda Afi Wijaya; Trias Setyowati; Pawestri Winahyu; Nursaid
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 3 No. 3 (2026): Edisi Bulan April
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital menuntut peningkatan kinerja pegawai sektor publik, sementara hasil penelitian sebelumnya mengenai faktor penentu kinerja masih menunjukkan perbedaan. Penelitian ini bertujuan menganalisis pengaruh kompetensi digital, agile leadership dan organizational citizenship behavior (OCB) terhadap kinerja pegawai Badan Pusat Statistik Kabupaten Jember. Seluruh pegawai berjumlah 41 orang dijadikan responden dengan teknik sampling jenuh. Data dianalisis menggunakan regresi linier berganda dan uji statistik pendukung. Hasil penelitian menunjukkan bahwa kompetensi digital, agile leadership, dan OCB berpengaruh positif dan signifikan terhadap kinerja pegawai. OCB merupakan variabel yang paling dominan dalam meningkatkan kinerja. Nilai Adjusted R Square sebesar 0,850 menunjukkan bahwa 85% variasi kinerja pegawai dapat dijelaskan oleh ketiga variabel tersebut, sedangkan 15% sisanya dipengaruhi oleh faktor lain di luar model penelitian. Secara teoretis, penelitian ini memperkuat peran kompetensi digital, kepemimpinan adaptif, dan perilaku ekstra-peran dalam meningkatkan kinerja pegawai sektor publik. Secara praktis, instansi perlu meningkatkan kompetensi digital, menerapkan kepemimpinan yang adaptif, dan membangun budaya kerja yang mendorong OCB guna mengoptimalkan kinerja pegawai.
Inovasi Pengembangan Web Sekolah Dan Media Pembelajaran Interaktif Dalam Kurikulum Merdeka SD Muhammadiyah Kaliwates Jember Wiwik Suharso; Trias Setyowati; Deni Arifianto; Wahju Dyah Laksmi Wardhani
Journal of Community Development Vol. 6 No. 2 (2025): Desember
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/comdev.v6i2.1476

Abstract

Revolusi Industri 4.0 mempengaruhi kebijakan pembelajaran pada satuan pendidikan dasar. Pendidik merancang pembelajaran interaktif agar dapat menghasilkan peserta didik yang berprestasi. Pemerintah menerapkan Kurikulum Merdeka 2022 untuk menguatkan karakter dan kompetensi peserta didik. Penerapan Kurikulum Merdeka menuntut pendidik memiliki kompetensi teknologi dan kurikulum. Kompetensi teknologi berfokus pada kemampuan TIK untuk menciptakan pembelajaran interaktif. Kompetensi kurikulum berfokus pada pengembangan capaian pembelajaran sesuai dengan tujuan pembelajaran dalam suatu mata pelajaran, dikenal sebagai Alur Tujuan Pembelajaran (ATP). Wawancara bersama mitra SD Muhammadiyah Kaliwates Jember menemukan permasalahan prioritas. Diantaranya adalah sebagian besar Guru kesulitan dalam menyusun dokumen ATP sesuai Kurikulum Merdeka, Tenaga Kependidikan (Tendik) tidak optimal memberikan dukungan teknologi, dan tidak tersedianya web sekolah sebagai media informasi dan promosi. Oleh karena itu, kegiatan pengabdian ini bertujuan mengembangkan web sekolah dan dokumen ATP untuk mendukung pembelajaran interaktif dan operasional sekolah. Tim Pelaksana telah melaksanakan sosialisasi program, pengembangan web sekolah, penyusunan dokumen ATP terdiri dari IPAS (IPA dan IPS), Matematika dan Bahasa Inggris, pendampingan pengelolaan web sekolah dan implementasi dokumen ATP dalam pembelajaran, pemberian LCD Proyektor. Hasil kegiatan ini berupa web sekolah dan dokumen ATP yang mengintegrasikan profile sekolah, penerimaan peserta didik baru, ensiklopedia, dan pembelajaran berbasis dokumen ATP. Tim pelaksana sebagai pendamping, sedangkan Guru dan Tendik sebagai peserta. Metode pelatihan, pendampingan dan penugasan digunakan sebagai pendekatan yang efektif. Kegiatan ini berhasil memenuhi tujuan dan luaran yang diharapkan, dan peningkatan kualitas pembelajaran dan promosi sekolah
Breaking the Badge: How Burnout and Compensation Shape Police Performance Through Job Satisfaction: Mengurai Masalah: Bagaimana Kelelahan dan Kompensasi Mempengaruhi Kinerja Polisi Melalui Kepuasan Kerja Riyanto Setiawan Suharsono; Yogie Indra Yafie; Budi Santoso; Trias Setyowati
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 2 (2025): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i2.2207

Abstract

This study investigates the effects of burnout and compensation on the job performance of personnel in the Surabaya Regional Police, with job satisfaction serving as a mediating variable. Using an explanatory research design and Structural Equation Modeling (SEM), data were analyzed from 84 respondents selected from a population of 518 officers using the Slovin formula. The findings reveal that lower levels of burnout and higher compensation significantly improve job performance, both directly and indirectly through increased job satisfaction. Specifically, reduced burnout enhances job satisfaction, which in turn boosts performance, while higher compensation not only increases satisfaction but also strengthens organizational citizenship behavior, further contributing to better performance. These results highlight the importance of addressing employee well-being and fair compensation in law enforcement organizations to enhance satisfaction and operational effectiveness. This research provides practical insights for human resource management in public security sectors aiming to improve workforce productivity and morale.
The Role of Brand Image in Mediating Social Media Marketing and Customer Relationship on the Decision to Choose a Private University Trias Setyowati; Fefi Nurdiana Widjayanti; Naning Kristiyana
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20 No 1 (2025): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i1.2025.pp208-228

Abstract

This research aims to examine the impact of social media marketing and consumer relationships on the decision-making process regarding enrollment in private universities, as well as to assess their influence on the brand perception of these institutions. Additionally, it seeks to analyze how the perceived brand image affects the decision to enroll in a private university. The study targeted new students entering private universities in Jember Regency for the 2023/2024 academic year, using proportional random sampling methods for data collection via questionnaires. Statistical analysis and hypothesis testing were conducted using SEM-PLS methodology. Findings indicate that social media marketing significantly affects the decision to enroll in a private university, while consumer relationship factors do not. Moreover, both social media marketing and consumer relationships impact the brand image of private universities, which subsequently influences enrollment decisions. Indirect testing reveals that brand image serves as a mediating factor in the relationship between social media marketing, consumer relationships, and the decision to enroll in a private university.
Co-Authors A. Fahrur Rozi Abadi Sanosra Abdul Karim Achmad Hasan Hafidzi Adam Adam Ardi Wira Nata Arifianto, Deni Arum Puspita Murti Astondy Lahamazta Auliannisa Vistya Dianty Awatiful Azza Bella Citra Ridiana Dai Dito Domas Dino Angga**, Budi Santoso* Dwi Yuniatiningsih Fatah Yasin Fauziah Fauziah Fefi Nurdiana Widjayanti Fefi Nurdiana Widjayanti Fefi Nurdiana Wijayanti Ferdianingtyas Ferdianingtyas Haris Hermawan Haris Hermawan Hasminanda Yuniasari Henik Prayuningsih Ibnu Athok Illah Insan Wijaya Ira Puspitadewi S Iraudatul Hasanah Ismi Azizah ita solikah Kinanti, Laksita Arum Lastika Wiradita Andrayani Putri Lutfiatul Husnah Mamik Kusuma Ningrum Martini, Ni Nyoman Putu Muhammad Rizal Afandi Naning Kristiyana Nur Saidah Nursaid Nursaid Nurul Qomariah Nurul Qomariyah Risa Holwati Riyanto Setiawan Suharsono Rizki Rismawati Rizky Noveliyani Rusdiyanto Rusdiyanto Satoto, Eko Budi Seno Sumowo Septy Holisa Umamy Sevita Ratnasari Siska Aula Alfianti Solikah, Ita Suharso, Wiwik Syahroni Riskiyono Tatit Diansari R Tatit Diansari Reskiputri Taufiqurrahman Hadi Santana Toni Herlambang Tria Fenda Afi Wijaya Ummi Hasanah Pulungan Vivi Indriani Wahju Dyah Laksmi Wardhani Wahyu Eko S Wardatul Insyroh Wardhana, Danu Indra Wenny Murtalining Tyas Winahyu, Pawestri Yayah Ikhda Nevia Yogie Indra Yafie Yohanes Gunawan Wibowo Zahrotul Mawadah