Article Per Year (5 Year)
p-Index From 2020 - 2025
3.082
P-Index
This Author published in this journals
All Journal IJBE (Integrated Journal of Business and Economics) Martabe : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal on Learning and Advanced Education (IJOLAE) Jurnal Ilmu Manajemen Jurnal Gema Ngabdi BALANCE: Economic, Business, Management and Accounting Journal MOTIVASI Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis International Journal of Business, Management and Economics International Journal of Marketing and Human Resource Research Proceeding ISETH (International Summit on Science, Technology, and Humanity) (JIMBE) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Jurnal Manajemen dan Bisnis (J-Mabis)
Nurrahmi, Maftuhah
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ilmu Manajemen

 1 
PENGARUH KARAKTERISTIK KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI PADA PT. SEQUISLIFE INSURANCE CABANG PALEMBANG Maksum Sofuwan, Tri; Nurrahmi, Maftuhah
Jurnal Ilmu Manajemen Vol 5, No 1 (2015): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v5i1.301

Abstract

Formulation of the problem was whether or not there is the influence of Cultural, Social, Personal and Psychology Factors partially and stimultaneously on Purchase decision of Insurance Products at PT. Sequislife Insurance of Branch Palembang. The study aimed for finding out the influence of Cultural, Social, Personal, and Psychology Factors onPurchase Decision of Insurance Products at PT. Sequislife Insurance of Branch Palembang. The study was conducted at PT. Sequislife Insurance of Branch Palembang which adressed Dr. M. Isa Street No.01 Kelurahan 08 IlirKecamatan East Ilir II of Palemban, South Sumatra.The study was conducted by using associate quantitative for finding out the influence among Cultural, Social, Personal, and Psychology Factorson Purchase Decision. The Population was 1000 people. The sample wascollected by using cluster sampling. The data was primary and secondary data. The data was collected by using quesitionare and documentation. The data was analyzed by using quantitative and qualitative. The result showed that cultural and social factors showed negative result, .personal and psychology factors showed positive result, it meanpersonal and psychology factors influenced significantly on purchase decision. Ftest showed there was a significant influence among Cultural (X1), Social (X2), Personal (X3) and Psychology (X4) Factors on Purchase Decision of Insurance Product at PT. Sequislife Insurance of BranchPalembang, Fobtained (58.744) > Ftable (2.4073) with 5%. The independent variable influence on dependen variable stimultaneously
Determinasi Keputusan Pembelian Produk Pencuci Piring: Ditinjau berdasarkan Bauran Pemasaran Produk Afrilliana, Nadia; Nurrahmi, Maftuhah; Hustia, Anggreany
Jurnal Ilmu Manajemen Vol 11, No 2 (2022): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v11i2.4357

Abstract

Marketing Mix (Product, Distribution and Promotion) on purchasing decisions of dishwashing liquid products in North Indralaya District Ogan Ilir and to determine the effect of marketing mix partially on purchasing decisions for dishwashing liquid products in North Indralaya District Ogan IlirThe number of samples in as many as 96 respondents. The analytical techniques used are multiple linear regression analysis, F Test, T test and coefficient of determination (R2). The results of the F hypothesis test show that there is a significant influence on the marketing mix on purchasing decisions. While partially the Product (X1) has a significant effect on the purchase decision. Distribution Variables (X2) have a significant effect on purchasing decisions and promotions (X3) have a significant effect on purchasing decisions.
Co-Authors Adjeng Moelyati, Trisniarty Aldo Saputra Agung Amidi Amrah Muslimin Asiati , Diah Isnaini Asiati, Diah Isnaini Asti Gumartifa Asti Gumartifa Asti Gumartifa Balqis Sabrina, Putri Bengawan Alfaresi Bengawan Alfaresi Fitriah, Wani Handhiko, Bagoes Hardiansyah Al Fikri Herudiansyah, Gumar Hustia, Anggreany Indawan Syahri Juniardi, Afdi Khairunnisa, Putri Lamuhairah Putri Wijayanti Maksum Sofuwan, Tri Mardiana Puspasari Marisa, Cyntya Muhammad Idris Norazmie Yusof Pebrianto, Dedy Pratiwi, Andini Putri Quadrianti, Lilly Rusdy A Siroj Rusdy A Siroj Sabrina, Nina Salman Salman Selfa Amalni Silvyana Silvyana SRI RAHAYU Surtiati Ningsih, Desti Tengku Riza Zarzani N Ulpa, Aktrilianjas Utami, Dinarossi Yuda Mahrom DarmaSaputra Yusof, Norazmie