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All Journal Jurnal Sosio Ekonomika Bisnis Jurnal Pariwisata Pesona Global Review of Islamic Economics and Business Jurnal Bina Praja Jurnal Penelitian Pendidikan IPA (JPPIPA) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Enrichment : Journal of Management Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Jurnal Cahaya Mandalika Ekobis: Jurnal Ilmu Manajemen dan Akuntansi INTELEKTIVA AICS Jurnal Abdimas Bina Bangsa Komitmen : Jurnal Ilmiah Manajemen Society: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Journal of Innovative and Creativity International Journal of Digital Marketing Science Fundamental and Applied Management Journal
dasmadi, dasmadi
Sekolah Tinggi Ilmu Ekonomi APRIN Palembang, Sumatera Selatan, Indonesia
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The Effect of Store Atmosphere and Social Media Marketing on Purchase Decisions on Consumers of the Damandiri Cafe Dasmadi, Dasmadi
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 7 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.12 KB) | DOI: 10.54371/jiip.v5i7.749

Abstract

This study aims to determine and analyze the influence of social media and store atmosphere on purchase intention at the Damandiri cafe in Selo, Boyolali Regency. This type of research is quantitative research using a conclusive classification: data collection techniques using non-probability sampling classification and judgmental techniques. The number of samples used in this study was as many as 100 respondents who knew and had accessed the Instagram account of Damandiri café. The analysis technique uses multiple linear regression analysis with the SPSS version 25 program. The results show that social media positively and significantly affect purchase intention at Damandiri cafe in Selo, Boyolali.  There is a significant influence of the store atmosphere has a positive and significant effect on the purchase intention of a Damandiri café in Selo, Boyolali. Café Damandiri is expected to be able to design outlets in such a way as to increase customer convenience with a positive store atmosphere. In addition, it is expected to consider the social media to increase consumer purchase intention. Further research can use newer variables such as convenience, promotion, or service quality.
Human resource quality, work professionalism, and commitment as a supporting factor improving employee performance kultura digital media publishing in Surakarta Dasmadi Dasmadi; Asih Handayani
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1209

Abstract

This research aims to determine the quality of human resources, work professionalism, commitment and their influence on employee performance. on the performance of Kultura Digital Media (KDM) publishing employees in Surakarta city both partially and simultaneously. The research approach used in this study is a quantitative approach. The population in the company amounted to 100 permanent employees and 50 people were taken as respondents. 50 people were taken as respondents with the sampling method used was simple random sampling or simple random sampling by means of a lottery / simple random sample. Simple random sampling by means of a lottery / draw from the names of KDM Surakarta employees who were then taken as many as the sample used, namely 50 people. draw as much as the sample used, namely 50 names of employees selected in the draw. Data analysis method using multiple linear regression analysis. The results of testing and analysis conducted state that the quality of human resources has a positive and significant effect on performance. quality of human resources has a positive and significant effect on the performance of KDM employees, work professionalism has a positive and significant effect on the performance of KDM employees. professionalism has a positive and significant effect on the performance of KDM employees and commitment has a positive and significant effect on the performance of KDM employees.and significant to the performance of KDM employees. Simultaneously the quality of human resources,professionalism, and commitment support the performance of KDM employees.
PERUBAHAN JAM KERJA SELAMA RAMADAN DAN PRODUKTIVITAS KARYAWAN: STUDI KASUS PADA INDUSTRI MANUFAKTUR DI INDONESIA Dasmadi Dasmadi; Irwandi Irwandi; Avid Leonardo Sari; Zainiyatul Afifah; Dedi Muliadi
Komitmen: Jurnal Ilmiah Manajemen Vol 4, No 2 (2023): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v4i2.25293

Abstract

Bulan Ramadan merupakan bulan di mana sebagian besar masyarakat Indonesia wajib berpuasa. Hal ini kemudian secara langsung dapat mempengaruhi kondisi karyawan dan hasil dari produktivitas mereka. Selain itu, sering kali terdapat adanya perubahan kerja di dalam perusahaan. Penelitian ini kemudian akan dilaksanakan dengan tujuan untuk dapat melihat mengenai bagaimana perubahan jam kerja di bulan Ramadan dapat berpengaruh terhadap produktivitas dari karyawan. Penelitian ini akan dilaksanakan dengan menggunakan pendekatan kualitatif. Data yang digunakan di dalam penelitian ini berasal dari hasil studi ke lapangan dengan melakukan wawancara terhadap beberapa karyawan dan manajer di perusahaan industri manufaktur. Hasil dari penelitian ini kemudian menemukan bahwa perubahan jam kerja mempengaruhi kinerja dari para karyawan tersebut. Hal ini kemudian diperparah dengan kondisi karyawan yang saat itu sedang berpuasa. Sebagian besar karyawan merasa lebih sulit berkonsentrasi, terutama di pagi hari. Kemudian kelelahan juga lebih sering dirasakan. Namun agar produktivitas tidak menurun, pihak manajemen sendiri berusaha untuk dapat memberikan fleksibilitas jam kerja dan mengubah prioritas dan deadline pekerjaan sesuai dengan kondisi karyawan. Hal ini dilakukan agar tidak adanya penurunan yang signifikan di dalam produktivitas karyawan.
How reputation bridging nowness service and memorable tourism experience to achieve tourism sustainable development goals Ratih Pratiwi; Windi Novia Ratri Wardhani; Devi Trihandari Widyatania; Dasmadi Dasmadi
Jurnal Pariwisata Pesona Vol 8, No 1 (2023): Edisi Juni 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i1.9794

Abstract

Social media will be an integral part of any digital marketing strategy for the tourism industry, but it's important to remember that this medium produces content with wide variations. Tourist hotspots need to keep a positive online reputation so that positive word-of-mouth spreads among locals. This research aims to fill this knowledge gap by proposing an integrated model to investigate the impact of destination reputation and nowness service on visitors likelihood to return and by extension, on sustainability. Assessment of the measurement model in this study used SEM PLS, and data were collected from 70 people in Central Java province. A positive correlation between Nowness service and destination reputation was found, suggesting that the more popular a destination is, the more positive its reputation will be perceived to be. Having a positive impact on the visitor’s perception of the destination, a memorable vacation is a great marketing tool. The ability to provide visitors with a memorable experience and excellent service while also considering the concept of sustainability in terms of the economy, environment, and society is essential to a destination's reputation, which in turn generates a sustainable competitive advantage in the tourism industry. The following section discusses the implications and the agenda for future research.
Reskilling Tenaga Kerja: Strategi Kebijakan Menghadapi Pengangguran Akibat Revolusi Industri 4.0 Dasmadi Dasmadi; Nico Djundharto Djajasinga; Yane Mayasari; Sri Suparni; Iman Ahmad Gymnastiar
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 2 (2023): Birokrasi dan Pemerintahan di Daerah 11
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i2.28541

Abstract

The development of the times and technology has led to an increase in efficiency in the world of work. But at the same time, the existence of this technology then slowly begins to replace some human jobs. Therefore, there is a need for reskilling in the workforce to reduce the number of unemployed caused by the industrial revolution 4.0. This research then aims to look at how policy strategies can be made to help implement workforce reskilling. This research will be carried out using a descriptive qualitative approach. This research method is a literature study using data from previous research which still has relevance to the contents of this research. The results of this study then found that through collaboration between the government and stakeholders, the government can anticipate changes in job trends and help develop new skills needed by the unemployed. By ensuring skills match job trends, individuals will be better prepared to deal with the changes that occur and increase their chances of finding jobs that match market needs. However, unfortunately the implementation of the reskilling policy still encounters several obstacles, such as a lack of resources and gaps in access owned by the community.
Proyeksi Kebutuhan Sumber Daya Manusia Di Masa Depan : Perspektif Teoretis Dasmadi Dasmadi
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.3287

Abstract

Penelitian ini bertujuan untuk berefleksi mengenai kebutuhan sumber daya manusia di masa yang akan datang, sebab sumber daya manusia adalah faktor produksi yang elementer. Untuk dapat mengembangkan SDM yang dimiliki perusahaan sangat tergantung pada proses organisasi untuk mencetak SDM yang kompeten dan kemampuan perusahaan untuk merekrut individu-individu terbaik. Metode penelitian ini adalah studi pustaka , dengan menggunakan sumber sumber data seperti jurnal, buku-buku, gambar dan sumber data yang lain yang kompatibel dengan kebutuhan penelitian. Kemudian di elaborasi secara seksama dengan teori – teori yang mendukung analisis dalam penelitian ini. Hasil kajian mendapati bahwa (1) Perencanaan atau proyeksi sumber daya manusia di masa depan merupakan kebutuhan elementer, (2) Proyeksi sumber daya manusia di masa depan harus menyesuaikan dengan kebutuhan organisasi dengan presisi dan kompatibilitas optimum, (3) Kebutuhan sumber daya manusia semakin kompleks seiring dengan dinamika organisasi
ANALISIS BRAND IMAGE, ATRIBUT PRODUK DAN HARGA PRODUK TERHADAP PEMBELIAN KENDARAAN BERMOTOR HONDA TYPE BEAT TAHUN 2020 DI KABUPATEN BOYOLALI Ringga Fendika Arrosyid; Dasmadi Dasmadi; A. Fidhdiarr Ariestanto
EKOBIS Vol 11 No 1 (2023)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v11i1.635

Abstract

Kebutuhan akan alat transportasi saat ini merupakan kebutuhan primer atau pokok bagi mayoritas masyaraka Indonesiat, kemudahan untuk memiliki moda transportasi dalam hal ini adalah kendaraan bermotor merupakan bentuk yang nyata bahwa sepeda motor saat ini menjadi urgen. Pembelian sepeda motor bisa di dapatkan konsumen dengan cara cash dan juga kredit. Dengan demikian baik pembelian cash maupun dengan cara kredit juga menjadi alasan masyarakat memilih untuk memiliki kendaraan ini, selain itu juga menunjang untuk kebutuhan aktifitas sehari-hari serta membuat perilaku warga yang cenderung sangat konsumtif menaikkan penguna sepeda motor dari waktu ke waktu semakin bertambah banyak. Brand image, atribut produk, harga adalah 3 faktor yang tidak dapat dipisahkan satu sama lain sebagai pertimbangan konsumen untuk memutuskan akan membeli sebuah merk kendaraan bemotor tertentu yang ingin dibeli. Riset kali ini bertujuan buat menganalisa sepanjang mana adanya pengaruh brand image terhadap keputusan masyarakat untuk membeli kendaraan bermotor Honda type Beat, buat menganalisa sepanjang mana pengaruh atribut produk terhadap keputusan masyarakat untuk membeli kendaraan bermotor Honda type Beat, serta buat menganalisa pengaruh harga terhadap keputusan masyarakat untuk membeli kendaraan bermotor Honda type Beat yang terjadi pada Kabupaten Boyolali, Jawa Tengah . Riset ini adalah riset kuantitatif yang menggunakan survey melalui kuesioner untuk mendapatkan data primer yang disebar kepada para pengguna sepeda motor Honda type Beat yang ada di Kabupaten Boyolali, Jawa Tengah. Alat penelitian atau instrumen yang digunakan adalah berupa kuesioner. Dimana pilihan jawaban diukur menggunakan skala likert. Analisis data dalam penelitian ini meliputi analisis asumsi klasik (uji normalitas, uji heterokedasitas, uji autokorelasi, dan uji multikolinearitas), uji validitas, uji reliabilitas, uji koefisien determinasi, uji F, uji t, dan uji koefisien korelasi. Tingkat kepercayaan pada penelitian ini adalah 95% (taraf eror 5%) Dari data yang diperoleh, kemudian dianalisis menggunakan software SPSS 26. Hasil analisis penelitian menyatakan dan menyebutkan bahwa setiap butir pernyataan di instrumen penelitian yang digunakan adalah semua valid dan semua reliabel. Hasil uji asumsi klasik menjelaskan data yang terkumpul terdistribusi normal (sig 0,01< 0,05), tidak terjadi multikolinearitas di mana nilai untuk masing-masing variabel X1, X2, X3 adalah ( VIF=1,757; 1,702; 1,395; Tolerance=0,569; 0,587; 0,717), hasil uji utokorelasi tidak dapat diambil kesimpulan karena nilai 4-dU<d<4-dL (2,3261<2,496<2,5794), dan tidak terjadi heterokedasitas (Sig X1=0,651 > 0,05; Sig X2=0,934 > 0,05; Sig X3=0,294 > 0,05). Hasil uji t menyatakan bahwa brand image (t tabel < t hitung = 0,1506 > 2,013) dan atribut produk (t tabel < t hitung = 0,503 < 2,013) secara parsial tidak berpengaruh signifikan terhadap keputusan pembelian sementara harga produk (t tabel > t hitung = 2,229 > 2,013) secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa kualitas brand image, atribut produk, dan harga produk berpengaruh signifikan terhadap keputusan pembelian (F tabel > F hitung = 6,570 > 2,81). Kesimpulan dari penelitian yakni antara lain brand image, atribut produk, secara parsial tidak mempengaruhi secara signifikan terhadap keputusan pembelian, sementara harga produk secara parsial mempengaruhi secara signifikan terhadap keputusan pembelian. Hasil uji simultan menjelaskan jika faktor brand image, atribut produk, serta harga produk dengan serentak mempengaruhi secara signifikan atas keputusan pembelian.
Implementasi Nilai-Nilai Pancasila untuk Lawan Bullying, Bahaya Gadget, dan Pentingnya Akta Kematian Fatmawati, Anisa; Dasmadi, Dasmadi; Ningrum, Rosi Vidya; Mustaghfiroh, Syifa Nurwahidah; Dwira Surya, Bimantaka Ravendra
Society : Jurnal Pengabdian Masyarakat Vol 2, No 5 (2023): September
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i5.334

Abstract

Community service by students is a mentoring and service activity for community development and empowerment in applying technology or social change for the better. The targets for achievement in community service are: (1) increasing public awareness of Pancasila values, (2) preventing acts of bullying, (3) understanding the impact of using gadgets, (4) understanding the importance of death certificates. This activity was carried out in Tempursari Village with the target community and students.
Pendampingan UMKM Rambak Mladri Melalui Pembuatan Logo dan Kemasan Serta Inovasi Penggunaan Media Online Prafiota, Diva; Pradani, Duma Dian Agi; Larasati, Ines Adela; Ramadhan, Tegar Alfis; Dasmadi, Dasmadi
Society : Jurnal Pengabdian Masyarakat Vol 2, No 4 (2023): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i4.332

Abstract

Based on the result of the Rambak Mladri MSME assistance activities owned by Satiyem, it is known that knowledge about product branding through making logos and packaging is still lacking, the use of digital technology through digital media such as Instagram, Facebook, and WhatsApp is also still low. In this session MSME actors  are assisted in making logos and packaging that mobile, digital marketing through social media and providing education about the benefits and dangers of reducing social media, as well as providing location points on Google Maps so that virtual customers in society are easier to find. Looking for the location of MSME Rambak Mladri Satiyem which is in Mladri RT 04 RW 02, Tempursari village, Sambi, Boyolali.
Optimalisasi Literasi dan Peningkatan Nilai Gizi Terhadap Masyarakat melalui X Banner Pratiwi, Indah; Jannah, Rizky Mifthakul; Dyatin, Rochmad Nur; Handayani, Tri Mega; Dasmadi, Dasmadi
Society : Jurnal Pengabdian Masyarakat Vol 2, No 4 (2023): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i4.333

Abstract

Some of the activities that have been carried out refer to the importance of literacy, increasing nutritional value by processing local food, as well as public services through x-banners. In this increasingly advanced era, the use of technology and social media has become an inseparabel part of the current generation’s daily life. This is a new challenge for the people in Tempursari Village, namely a lack of interest in reading and a lack of information for public services. The implementations of these work programs intends to stay in touch and collaborate with the people in Tempursari Village. The problems faced by the community include limited media. Students have made efforts to increase the knowledge and skills of the Tempursari Village community in literacy, local food processing, and the presentation of public service information through X Banners.
Co-Authors A Fidhdiarr A. Fidhdiarr Ariestanto A. Fidhdiarr Ariestanto TNK Abid Khotibul Umam Afifah, Zainiyatul ANISA FATMAWATI Arini Novandalina Asih Handayani Asih Handayani Avid Leonardo Sari Budi, Budi Cahyono Citra Puspita Sari Dedi Muliadi Devi Trihandari Widyatania Dewantoro, Bambang Djamin, Zulkifli Dwira Surya, Bimantaka Ravendra Dyatin, Rochmad Nur Fajri, Musholin Dzul Jalali Fitri Nur Masruriyah, Anis H. Nuryanto Handayani, Tri Mega Hari Purwanto Hari Purwanto Hudi Kurniawanto Husin, Ns. Iman Ahmad Gymnastiar Indah Pratiwi Irwandi Ismandra Ismani Ismani Jannah, Rizky Mifthakul Jemmy Bernardy JOKO MARDIYANTO Larasati, Ines Adela Listyowati Puji Rahayu Meida Rachmawati melia rifa afina Muhammad Al Azid Muhammad Azis Rahmanto Musa, Hendra Mustaghfiroh, Syifa Nurwahidah Nabila Wahyuningtyas Nico Djundharto Djajasinga Ningrum, Rosi Vidya Nita, yustina Novi Octaviani Pradani, Duma Dian Agi Prafiota, Diva Pratiwi, Yunita Niqrisah Dwi Prengki puji rahayu, listyowati Putri, Agnesia Retno Yulianing Rahmanie, Wulan Nur Ramadhan, Tegar Alfis Ratih Pratiwi Ratih Pratiwi Ratna Sesotya Wedadjati Ratnawati, Margareta Ringga Fendika Arrosyid Rokhmad Budiyono, Rokhmad Rulius Surachman Safitri, Unna Ria Saputra, Tedy Setiawan Sari, Aisyah Arum Serli Lestari Sri Rejeki Sri Suparni Susdiyanto, Susdiyanto Suwandi Suwandi Syamsul Hadi TAUFIQ CHANDRA KUSUMA Telly Pauline Ulviana Siwi Telly Pauline Ulviana Siwi Telly Pauline Ulviana Siwi Siwi Tifani, Rona Netanya Triyono Triyono WIDI ASTUTI, EVI Widosari, Gertudis Sekar Arum Windi Novia Ratri Wardhani Windi NR Wardhani Yane Mayasari Yang Junchu Yulekhah Ariyanti Yuliza Yuliza Zaidan Nawawi Zaidan Nawawi Zulkifli Djamin