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All Journal JURNAL ILMIAH PENDIDIKAN FISIKA AL BIRUNI Maqasid: Jurnal Studi Hukum Islam Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) JAE (Jurnal Akuntansi dan Ekonomi) Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jurnal Abdimas Madani dan Lestari (JAMALI) Journal of Appropriate Technology for Community Services Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Teknik Industri Terintegrasi (JUTIN) LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Jurnal Abdimas Akademika Indonesian Journal Of Educational Research and Review JIMAKUKERTA Al Jahiz: Journal of Biology Education Research Buletin Riset Psikologi dan Kesehatan Mental (BRPKM) JURNAL KESEHATAN, SAINS, DAN TEKNOLOGI (JAKASAKTI) Journal of Manufacturing and Enterprise Information System Mount Hope Global Economic Journal Jurnal Kajian Hukum Dan Kebijakan Publik IJGCS Sinergi : Jurnal Ilmiah Multidisiplin Jurnal Informatics Nivedita
Safitri, Indah
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Journal : Mount Hope Global Economic Journal

 1 
CUSTOMER RELATIONSHIP MANAGEMENT THROUGH MAINTENANCE REMINDER APPOITMENT ON MANYAR AUTO2000 WORKSHOP Safitri, Indah; Sukaris
Mount Hope Economic Global Journal Vol. 2 No. 1 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i1.185

Abstract

In this study, the strategy used by MRA employees is to build communication via telephone, by reminding customers about routine services carried out every six months, offering service bookings, informing promos and benefits provided if customers perform routine service at authorized workshops, the conclusion is that by doing customer relationship management appropriately via telephone is proven to create good service quality and increased customer loyalty. The purpose of this study focuses on after-sales service, namely the role of MRA employees who are tasked with creating customer loyalty so that they can increase unit entry by reminding customer service schedules and strategies for building communication relationships with customers via telephone. This research is descriptive research with qualitative methods. The subject of this research is Maintenance Reminder Appoitment employees, valley, primary data collection using interview and observation techniques.
Co-Authors A'yuni, Deriza Qurrotun ADZIM, QOIS FAQIH KHAIRULLAH EL AKHYAR, IMADDUDIN Anriana, Meila Arif Hidayat Asih Fitriana Dewi, Asih Fitriana Budi Setiawan Dahlan, Rapika E. Suhendi Eny Purwaningsih, Eny Gani Purwiandono, Gani Hamdika, Hary HAMIDAH, RAHMA NUR Hapsari, Tri Warsi Harjito - Hegarna, Rona Herina Yuwati, Herina Ida, Yusticia Eka Noor Ika Septiana Kania Chairunisa Hamdani, Kanza Maharani, Mutiara Merliana, Lina Mida Pratiwi Mimin Iryanti Mohammad Suhaidi, Mohammad Suhaidi Mufida, Shobrina Nurul Muhammad Farid Muqaddimah, Cahaya Nabila, Nabila Parlindungan Sinaga Prasetia, Muhammad E. Putri, Eka Susnita Rahmayani, Mentari Tri Indah Ridhani, Akhmad R. Riza Dwiningrum, Riza Rizkayati, Anisa Rizky, Aang Rifqi Roestika Rini, Zulmi Samritin SANTOSO, JULIANA AYU SAUNI, HERAWAN Sawitri, Dyah Retno Sukaris Suswidiantoro, Vicko Wicaksono, Dimas Aryo Yusnita, Raja Ria