Article Per Year (5 Year)
p-Index From 2021 - 2026
3.718
P-Index
This Author published in this journals
All Journal Kinerja Jurnal Manajemen dan Bisnis Sriwijaya Manajemen Bisnis Kompetensi Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Sinergitas PkM & CSR JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Kreativitas PKM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Ekonomi Indonesia Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Nasional Aplikasi Iptek (SINAPTEK) Jurnal Kesehatan Terpadu
Genoveva, Genoveva
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 42 Documents
Search

 1   2   3   4   5 
THE INFLUENCE OF ENTREPRENEURIAL CULTURE ON ENTREPRENEURIAL INTENTION AMONG BUSINESS STUDENTS Genoveva Genoveva
FIRM Journal of Management Studies Vol 4, No 1 (2019): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (735.975 KB) | DOI: 10.33021/firm.v4i1.682

Abstract

The number of entrepreneurs in Indonesia increased in 2017 from 1.67% to 3.10% from 225 million Indonesians. But the number is still less than the number of our neighboring entrepreneurs, Malaysia has 6% entrepreneurs, Singapore 7% and Thailand 5%. Increasing the number of entrepreneurs shows the increasing economic growth of a country, therefore the government made various efforts encourages the growth of the number of entrepreneurs in Indonesia, through education in this case the ministry of education provides an appeal for entrepreneurship to be included as part of the curriculum, both at the high school and university level. Entrepreneurship education giving the students experiances of various technical and skills to become more confident as an entrepreneurs. Beside of education, motivation, personality and family background also determine entrepreneurial intention. The aims of this research is to find out the entrepreneurial education, entrepreneurial motivation, entrepreneurial personality and family background influence on entrepreneurial intention. This study uses a sample of 326 business students of President University. The data collection using google docs that is spreaded via whatshapp, line and email. The result of the study were processed using SPSS version 22. The conclusion show that independent variables (entrepreneurial education, entrepreneurial motivation, entrepreneurial personality and family background) influence on entrepreneurial intention with affected 54.4% and the rest by the others factors.
The Influence of Purchasing Organic Food Among Expatriates in Indonesia Genoveva Genoveva; Akram Alamodi
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.136

Abstract

The purpose of this study was to explore the factors that influence purchasing decisions expart to organic food. Environmental issues make a number ofmany people pay special attention to environmental sustainability. In Indonesia, a healthy lifestyle by consuming organic products has become a trend among the upper- middle class of some Indonesians, but most of the consumers of organic food in Indonesia are expatriates. The variables that influence the decision to purchase organic food that will be used in this research are Customer Attitude, Personal Norms, Social Norms, Impending Barriers and Marketing Strategies on Purchase Decisions. This study is a quantitative research using online questionnaires in data collection. Respondents are expatriates in greater Jakarta, as many as 165 people. The data is processed by SPSS. The findings of this study are consumer attitudes, personal norms, and marketing strategies have a significant influence on purchasing decisions, while social norms and future barriers do not. The variable that most influences the decision to purchase organic food is the marketing strategies which contributes 33.6%. Keywords: customer attitude, impending barriers, marketing strategies, personal norm, social norms
Green Purchase Decision on Mineral Waters' Environmental Packaging: Millennials Perspectives Genoveva Genoveva; Rizky Aldi Rahdino
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 18, No 1 (2020): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v18i1.11798

Abstract

Research purpose - This research aims to analyze the factors influencing green purchase decision of 100% recycled plastic material created by Aqua in Indonesia on millennials perspectives. Methods– The researchers used quantitative method with online questionnaire as the collection data tool. Sampling in this research is to use purposive sampling and collected 175 millennials respondents who live in Jabodetabek. The data analyze used SPSS ver.22 and Smart PLS 3.2.8. This research is trying to identify the result of 7 hypothesis that have been developed.Result - This research found out that green knowledge had no reliability to the other factors that were intended in the model. The model of variables of the research down from 4 to 3 which remaining green awareness, green purchase intention and green purchase decision to stay analyzed. The final result showed that there are significant factors influencing green purchase decision from environmental awareness, green purchase intention and from green awareness through green purchase intention. It is learned that the millennials who are aware to the environmental issues, will lead to the intention to buy green products.Originality / value– To authors best knowledge, this research is the first research about mineral water environment packaging that launching by Aqua on early of 2019 in Jabodetabek area. Moreover. millennials as green consumers are underrepresented in green purchase behavior literature.Keywords:Green Awareness, Green Knowledge, Green Product, Green Purchase Intention, Green Purchase Decision. 
GREEN MARKETING: STRENGTHEN THE BRAND IMAGE AND INCREASE THE CONSUMERS’ PURCHASE DECISION Genoveva Genoveva; Dian Ridho Samukti
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.004

Abstract

This study aims to determine how much influence green marketing toward consumers’ purchase decision mediated by brand image of Ades mineral water in Jabodetabek. The type of research used in this study is descriptive with a quantitative approach. The variables in this study are green marketing, brand image and purchase decision. The population in this study is consumers who have bought and consumed Ades mineral water. This study uses 268 people as samples selected by non-probability sampling method. This study uses Descriptive and Structural Equation Modeling analysis to analyze data with the help of SPSS and AMOS software. The results of this study indicate that 1) green marketing directly has a significant influence toward brand image of Ades mineral water, 2) green marketing directly has a significant influence toward purchase decision of Ades mineral water, 3) brand image directly has a significant influence toward purchase decision of Ades mineral water, and 4) green marketing indirectly has a significant influence toward purchase decision of Ades mineral water through brand image as a mediating variable.
Pengaruh Green Marketing Mix terhadap Brand Image Produk Tupperware Genoveva Genoveva; Wulan Berliana
Journal of Management and Business Review Vol 18, No 1 (2021)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v18i1.218

Abstract

The rapid growth of the industrial has an impact on social and environmental problems, one of which is global warming. Society as a group of consumers who care about their environment and are responsible for environmental damage is called the Green Consumer. With the Green Consumer, the company is expected to be able to create marketing processes that pay more attention to the environment and have a positive impact on brand image. This study aims to determine the effect of green marketing mix partially and simultaneously on brand image on Tupperware products. The independent variables in this study consisted of green product (X1), green price (X2), green place (X3), and green promotion (X4) with the dependent variable brand image (Y). This research is a quantitative study with descriptive data analysis, using multiple linear regression to determine the significance and probability of the effect of independent variables on the dependent variable. The population in this study are consumers who use Tupperware products in Java. The sample in this study amounted to 200 respondents using purposive sampling through an online questionnaire. The results showed that the green product, green price and green place variables significantly affected the Tupperware product brand image. While the green promotion variable does not have an influence on the Tupperware product brand image. Green Price gives the biggest contribution to Brand Image, therefore, the company should be pay special attention to price factors that greatly affect Brand Image, especially for long-term environmental factors
CONTRIBUTE TO STUDENTS THROUGH THE WEBINAR "HOW TO SELF DEVELOPMENT AND MANAGING TIME EFFECTIVELY" Genoveva Genoveva; Putri Cantika; Agung Panglima P.Lodong; Sely Oktavia; Vivien L. Iskandar
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 1 (2021): Vol. 1 No. 1 (2021)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i1.9

Abstract

Abstract This community service activity is our contribution to students carried out during the covid-19 pandemic, so that it is in the form of online. Based on the results of a survey of 5 high schools and 5 universities in the Jabodetabek area, there are six webinar materials expected by students. From the six materials, two materials with the highest needs were selected, namely Self Development and Time Management. The next step is to arrange the outline of material and find the speaker from the millennial circle, to match the participants who are senior high school and university students. The webinar held on July 3, 2021, which was attended by 184 participants. Feedback is carried out to find out the benefits and effectiveness of choosing topics and speakers. Internally, the advisor also evaluates the activities with the students involved in these activities. The webinar can run smoothly and get positive feedback from participants.
INVESTIGATING LIBYAN CONSUMERS’ ACCEPTANCE TOWARDS GREEN PURCHASING CONCEPT Abdulsatar Fathe G. Il Tohame; Genoveva Genoveva
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 1 (2021): Journal of Humanities and Social Studies
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i1.3307

Abstract

Green purchasing concept adoption witnessing a rapid increase according to recent researches, not to mention that, environmental issues have been trending in the last few decades as well, and according to previous researches, a lack of literatures regarding this issue in Libya were found after searching around the country’s biggest universities such as Tripoli University, Benghazi University, and Misurata University. This study used quantitative research method aiming to investigate the strongest variables affecting the Libyan consumers’ acceptance towards the concept of green purchasing among three different categories of variables, environmental knowledge, cultural beliefs and price sensitivity, as Libya is showing a very slow growing in adopting the concept of green purchasing, hence, conducting such a study is an essential role-play in highlighting the strongest factors affecting the adoption of the concept amongst Libyan consumers. The data was collected via distributed Google form, and a sample of 700 respondents were collected to be analyzed using SPSS 0.25. Accordingly, findings showed the significant affect that environmental knowledge and cultural beliefs severally have on Libyan consumers’ acceptance towards green acceptance, at a variance to price sensitivity which showed insignificant effect. Moreover, environmental knowledge, cultural beliefs and price sensitivity concurrently affected the acceptance of Libyan consumers’ acceptance towards green purchasing.
COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol 5, No 2 (2021): October
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

Abstract

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.
Tiktok Platform Opportunity: How Does it Influence SMES Brand Awareness among Generation Z? Genoveva Genoveva
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 5, No. 3, September 2021
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v5i3.273-282

Abstract

The increasing of social media and digital-based business, transforms traditional marketing into interactive marketing, where consumers can interact directly with brands. TikTok as one of the popular social media among Generation Z also contributes to SMEs brand awareness. This study aims to measure the role of content marketing, influencers and psychological factors on brand awareness of SMEs from the perspective of Generation Z. This study uses a quantitative approach, with a questionnaire as a data collection tool. With snowball sampling, the targeted respondents reached 238 people. The data is then processed with SPSS version 25. The results showed that content marketing, influencers and psychological factors had a positive and significant effect on brand awareness. However, the factor that has the greatest influence on brand awareness is content marketing (63.5%), followed by psychological factors 34.2% and influencers only 21.6%.
ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO TRADISIONAL DALAM MENGHADAPI PERTUMBUHAN RITEL MODERN Ni Luh Putu Maykha Felycia; Genoveva Genoveva
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (899.377 KB) | DOI: 10.34203/jimfe.v7i2.3540

Abstract

ABSTRAKPenelitian ini bertujuan menganalisis keputusan pembelian konsumen di ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat, berdasarkan faktor-faktor lokasi, kenyamanan belanja, dan persepsi belanja masyarakat pada ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat. Jenis penelitian adalah penelitian kuantitatif. Data penelitian berupa data primer yang diperoleh melalui penyebaran kuesioner. Pemilihan sampel menggunakan metode judgement sampling, yaitu para responden dipilih dengan alasan tertentu, yaitu para pedagang toko tradisional dan masyarakat sekitar. Metode analisis data menggunakan structural equation model dengan Smart-PLS. Hasil penelitian menunjukkan bahwa lokasi tidak memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional, kenyamanan belanja dan persepsi belanja memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional. Implikasi hasil penelitian ini terhadap ritel tradisional agar dapat bersaing adalah memperhatikan kenyamaan berbelanja, sehingga peningkatan fasilitas seperti penggunan pendingin ruangan, dekorasi, dan pelayanan yang lebih baik adalah sangat penting. ABSTRACTThis study aims to analyze consumer purchasing decisions in traditional retail in the presence of modern retail growth continues to increase, based on location factors, shopping convenience, and people's perceptions of shopping at traditional retail with the increasing growth of modern retail. This type of research is quantitative research. Research data in the form of primary data obtained through the distribution of questionnaires. The sample selection used judgment sampling method, where the respondents were selected for certain reasons, namely the traditional shop traders and the surrounding community. The data analysis method uses a structural equation model with Smart PLS. The results showed that location did not have a significant effect on purchasing decisions at traditional retail, shopping convenience and shopping perceptions had a significant influence on purchasing decisions at traditional retail. The implication of the results of this study for traditional retailers to be able to compete is to pay attention to the convenience of shopping, so that improving facilities such as the use of air conditioning, decoration and better service is very important.
Co-Authors Abdulsatar Fathe G. Il Tohame Agung Panglima P.Lodong Agus Deva Adhikusuma Akbar, Aris Akram Alamodi Amira Nurul Azmi Amira Nurul Azmi Andi Ina Yustina Antonius Whisnu Perdana Widiputra Bernadette Gaby Chairy Chairy Cindy Maydita Srianisha Dedi Rianto Rahadi Dewi Fortuna, Dewi Fortuna Dharmaatmaja, Hanif Rizky Dian Ridho Samukti Dwi Faqihatus Syarifah Has Eggy Asyrofi Eka Srirahayu Ariestiningsih Elda Octaffiana Filbertha Nathania Kartawaria Filda Rahmiati Fitriana, Mustika Indah Fujianti Nur L. Sukarno Hanif A. Widyanto Hanif Adinugroho Widyanto Jason Tanardi Jean Richard Jokhu Kevin Gideon Nugroho Khairunnisa, Elisa Inten Levina, Lyliana M. Akbar Fajrin Manurung, Siska Maria Jacinta Arquisola Milenius, William Mustika Indah Fitriana Ni Luh Putu Maykha Felycia Pandu Cakranegara Pratama, Kevin Purwanti, Anastasia Putri Cantika Rizky Aldi Rahdino Salwa Adinda Sant Louis Liewin Sely Oktavia Simatupang, Kristina Siska Purnama Manurung Sonny Sonny Sonny, Sonny Stivenes Tjin Siam Syahrivar, Jhanghiz Tohame, Abdulsatar Fathe G. Il Utami, Nadira Noor Vivien L. Iskandar Wulan Berliana Xie Haozhe Zi Yuan Dong Zilaela Yasin