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All Journal Kinerja Jurnal Manajemen dan Bisnis Sriwijaya Manajemen Bisnis Kompetensi Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Sinergitas PkM & CSR JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Kreativitas PKM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Ekonomi Indonesia Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Nasional Aplikasi Iptek (SINAPTEK) Jurnal Kesehatan Terpadu

Genoveva, Genoveva

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Author-ID : 1085131

Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE INFLUENCES OF FINANCIAL, ENTREPRENEURIAL EDUCATION, AND SOCIAL SUPPORT TOWARDS WOMEN ENTREPRENEUR’S PERFORMANCE Genoveva Genoveva; Bernadette Gaby
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 2 (2019): Vol 5, No 2 (2019)
Publisher : Universitas Pakuan

The aim of this research is to find out the influence of source of finance, entrepreneurial education, and social support towards business performance of women SMEs in Jakarta area. A total of 146 valid online questionnaires were obtained to test used SPSS ver.25. Financial, Entrepreneurship Education, and Social Support are the independent variables while Women Entrepreneurs’ Performance is the dependent variable. The questionnaire used Likert scale (1) Strongly Disagree – (5) Strongly Agree) with the snowball sampling method in Jakarta area only. Data analysis is done through validity and reliability test, followed by classic assumption test as well as multiple regression, both to confirm the hypotheses. The result confirms that source of finance, entrepreneurial education, and social support influence significantly on the performance of women SMEs.

PELATIHAN TERHADAP SISWA SMK DI CIKARANG “MENJADI LULUSAN YANG BERDAYA SAING” Genoveva Genoveva; Andi Ina Yustina; Jean Richard Jokhu; Hanif A. Widyanto; Jason Tanardi
Jurnal Bakti Masyarakat Indonesia Vol 3, No 1 (2020): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Based on the pre-survey results of the PKM Business Faculty team at the President University, the average absorption of the workforce towards vocational school graduates in Bekasi is around 35% - 40%. This is very contradictory with the location of SMKs which are located in one regency with the Jababeka industrial estate as one of the largest industrial estates in West Java. The location of vocational schools in industrial areas should make it easier for vocational graduates to have job opportunities. The results of interviews with 3 companies that received many SMK graduates can be concluded that the SMK graduates in the selection process did not pass the initial stage, namely interviews and tests. HRD Managers informed that SMK graduates were not well prepared in facing interviews and tests. Many SMK graduates also do not know the requirements needed by the company, such as additional certificates. One company, PT Komatsu, even requires SMK graduates who want to work in the company must have certificates issued by BLK (Balai Latihan Kerja). Based on these problems, the PKM team compiles material that prepares 12th grade students who are in their final year of school so they can prepare themselves well in entering the workforce. If they are not hired, the SMK graduates are also given training on entrepreneurship, so they have other alternatives after graduation. With these two materials, they are expected to be able to become vocational graduates who have competitiveness. This training was held in 3 SMKs involving 4 lecturers and 1 student. The event was closed by giving a souvenir to the school representative. Vocational students who take part in the training will be given certificates based on proof of attendanceABSTRAK:Berdasarkan hasil pra-survei tim PKM Fakultas Bisnis Universitas Presiden, rata-rata serapan dunia kerja terhadap lulusan SMK di Kabupaten Bekasi sekitar 35% - 40%. Hal ini sangat kontradiktif dengan lokasi SMK yang berada satu kabupaten dengan kawasan industri Jababeka sebagai salah satu kawasan industri terbesar di Jawa Barat. Seharusnya letak SMK yang berada di Kawasan industri memudahkan lulusan SMK memiliki peluang kerja. Hasil wawancara dengan 3 perusahaan yang banyak menerima lulusan SMK dapat disimpulkan bahwa para lulusan SMK dalam proses seleksi tidak lulus di tahap awal yaitu wawancara dan tes. Para Manager HRD menginformasikan bahwa lulusan SMK kurang menyiapkan diri dengan baik dalam menghadapi I wawancara dan tes. Lulusan SMK juga banyak yang tidak mengetahui persyaratan yang dibutuhkan perusahaan, seperti sertifikat tambahan. Salah satu perusahaan yaitu PT Komatsu bahkan mensyaratkan lulusan SMK yang ingin bekerja di perusahaan tersebut harus memiliki sertifikat yang dikeluarkan BLK (Balai Latihan Kerja). Berdasarkan permasalahan tersebut, tim PKM menyusun materi yang menyiapkan siswa-siswa kelas 12 yang berada di tahun terakhir sekolahnya agar dapat menyiapkan diri dengan baik dalam memasuki dunia kerja. Apabila mereka tidak diterima bekerja, lulusan SMK ini juga diberikan pelatihan mengenai kewirausahaan, sehingga memiliki alternatif lain setelah lulus. Dengan kedua materi tersebut, dharapkan mereka dapat manjadi lulusan SMK yang memiliki daya saing. Pelatihan ini diadakan di 3 SMK dengan melibatkan 4 orang dosen dan 1 mahasiswa. Acara ditutup dengan pemberian kenang-kenangan kepada perwakilan sekolah. Siswa-siswa SMK yang mengikuti pelatihan akan diberikan sertifikat berdasarkan bukti kehadiran.

Young Invesment 2021: Webinar Dan Training Untuk Generation Z Genoveva Genoveva; Fujianti Nur L. Sukarno; M. Akbar Fajrin; Zi Yuan Dong
Jurnal Kreativitas Pengabdian Kepada Masyarakat (PKM) Vol 5, No 3 (2022): Volume 5 No 3 Maret 2022
Publisher : Universitas Malahayati Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33024/jkpm.v5i3.5437

ABSTRAK Perkembangan teknologi digital dan kondisi pandemi COVID-19 yang melanda Indonesia membawa berbagai dampak, salah satunya adalah peluang bagi generasi Z dalam mempelajari investasi. Berdasarkan hasil penelitian generasi Z adalah jumlah terbesar yang melakukan investasi yaitu 46,75%. Kemudahan mengakses lembaga keuangan secara digital, termasuk belajar secara mandiri melalui platform digital serta pengaruh sosial media meningkatkan jumlah investor yang berasal dari generasi Z yang sudah akrab dengan teknologi. Hasil penelitian ini didukung oleh hasil survei pelaksana PKM ke SMA dan perguruan tinggi, dimana para siswa dan mahasiswa sudah melakukan investasi dengan uang saku mereka. Namun, generasi Z sebagai generasi yang masih kurang pengalaman serta secara emosional masih labil memerlukan pendampingan dan pemahaman yang baik mengenai cara berinvestasi. Tim pelaksana PKM mengadakan webinar dan pelatihan untuk memberikan pengetahuan dalam berinvestasi dan memberikan rasa percaya diri ketika mengambil keputusan dalam berinvestasi. Hasil pelaksanaan PKM menyimpulkan bahwa para peserta mempeoleh manfaat berupa bertambahnya pengetahuan dan meningkatnya kepercayaan diri serta kemandirian dalam berinvestasi, disamping itu terdapat manfaat sosial yaitu mendapat teman baru dan relasi. Kata kunci: investasi; generasi Z; Pengabdian kepada masyarakat ABSTRACTThe development of digital technology and the COVID-19 pandemic has brought various impacts to Indonesian citizens, one of which was an opportunity for generation Z to study investment. Research has shown that generation Z makes up the majority of investors today, which is 46.75%. The ease of accessing financial institutions digitally, including learning independently through digital platforms, as well as the influence of social media has increased the number of investors from generation Z who are already familiar with technology. The results of this study are supported by the results of a social community team survey on high schools and colleges, where students have invested with their pocket money. However, generation Z, as a less experienced and emotionally unstable generation, requires assistance and a good understanding of how to invest. Our social community team has been holding webinars and providing training for young investors. The participants have greatly benefited from our social community as well as increased self-confidence and independence in making investment decisions. Keywords: investment; generation Z; social community

Case Study of Recruitment and Selection of Employees in the Family Businesses of Tasikmalaya Dedi Rianto Rahadi; Pandu Cakranegara; Genoveva Claudia
International Journal of Family Business Practices Vol 1, No 2 (2018)
Publisher : Faculty of Business, President University

Human resource planning within a company includes policies such as recruitment and selection, compensation, performance appraisal, career development, and training and development. Recruitment and selection process becomes the main factor to do professional human resources. The purpose of this research is to know how the concept of recruitment and selection model on family business in small and medium enterprise sector. The object of research is small and medium business in Tasikmalaya city in handicraft sector. The research method used qualitative and data collection through triangulation method where researchers examine the interrelated phenomena from different perspectives. The results showed that family emotional relationship factors often affect the recruitment and selection process of employees. Moreover, Incompetent recruitment and selection models will threaten the performance and even the existence of the company. The poor management of human resources in the family company will have negative impacts such as the outbreak of conflict, the unfavourable working situation, the development of various intrigues, and the high level of employee turnover will ultimately impact on the performance of the company.

The generation z purchase intention in PLS Coffee Shop Genoveva Genoveva; Kevin Gideon Nugroho; Filbertha Nathania Kartawaria
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

The rapid growth of coffee shops had become a fierce competition, resulting in the number of coffee sales in PLS coffee shop continuing to decline. This competition requires PLS coffee shops to try various ways that will help customers to determine purchase intention. Researchers assume there are 3 factors that could affect customers purchase intention such as product innovation, content marketing, and retail mix. This study is a quantitative research using the multiple regression test that involved 170 generation Z of PLS Coffee Shop as our respondents and used the SPSS analysis technique. The sample was taken using a purposive sample which was distributed randomly around Siwalankerto, Surabaya on 2-16 June 2021. The results of this study prove that product innovation, content marketing, and retail mix applies as an independent variable that effect Purchase Intention. On the other hand, product innovation partially had no effect on purchase intention. However, the hypotheses for content marketing and retail mix are both accepted and have an effect on purchase intention. The content marketing has the biggest contribution to purchase intention (60.2%), therefore, the management could pay attention to the content of marketing. The respondents are generation Z that familiar with the social media, therefore, using the social media as the main promotion tools will maintain the purchase intention.

THE ROLE OF PURCHASE INTENTION ON INTERNATIONAL FOOD BRANDS DURING COVID-19 PANDEMIC Sant Louis Liewin; Genoveva Genoveva
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The corona virus has attacked human life by taking away their freedom. Since the spread of the corona virus throughout the world at the end of 2019, every country has issued social distancing policies, including in Indonesia. The impact of this viral pandemic has damaged various existing businesses, including food franchises with international brands. The purpose of thisstudy isto analyze purchasing decisions at fast food franchises with international brands, assuming international brands already have cleanliness standards, high quality and a more comfortable environment (location), so that consumer confidence is more than other local brands. The trust factor is also used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool. The valid questionnaires are filled in by 180 respondents. The sample used was non-purposived sampling with simple random sampling. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that Food Safety, Food Quality and Environment had a significant effect on Purchasing Decisions during the COVID-19 pandemic. Meanwhile, Quality and Environment have a significant effect on trust, which is an intervening variable in this study. This study concludes that Food Safety, Food Quality, and Environment have a positive and significant effect on consumer confidence so that it affects purchasing decisions. Keywords: Franchise, fast food, Covid-19, pandemic, trust, purchase decision.

THE CHANGE OF INDONESIANS LIFESTYLE TOWARDS FOOD PURCHASE DECISION DURING COVID-19 PANDEMIC Amira Nurul Azmi; Genoveva Genoveva
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

Since the earlier of 2020, Indonesia has been fighting against Covid-19 and currently there have been more than four thousand people infected by Covid-19 per day. This raises fears of all sectors especially in business. All regulations and policies such as social distancing, health protocols, work from home, travel restrictions, and self-isolation at home have been implemented by the government. As a result, all workforce must be reduced in all economic sectors, which causes an increase in the number of unemployed. If schools and offices are closed, some of the populations are influenced to change their life into a healthy lifestyle in order to prevent any disease that will come to them. This case will impact to their trust towards the food-seller and they will decide whether they purchase or not. Hence, this research explains about the influence of the lifestyle towards purchase decision through customer trust as the mediating variable. The variables of this research such as the dimensions of lifestyle (activity, interest, and opinion) as independent variables, purchase decision as dependent variable, and customer trust as the mediating variable. This research is a quantitative research which using SmartPLS 3.0 (Partial Least Square Structural Equation Model). The online questionnaire spread to 171 respondents by snowball sampling. The result show that the positive influence of lifestyle (activity, interest, and opinion) on purchase decision. In additional, the lifestyle positive influence on purchase decision trough trust as the intervening variable. Keywords: lifestyle, customer trust, purchase decision, covid-19.

Online Reviews by Beauty Vloggers of Local Lipsticks Product Impact on Purchase Intention Elda Octaffiana; Filda Rahmiati; Genoveva Genoveva
Indonesian Marketing Journal Vol.2, No.1, April 2022
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v2i1.5869

Lipstick is a necessity for all women, yet many Indonesian women continue to favor international brands since they are more familiar. The local cosmetics business is rising fast, but it has obstacles, such as a strong demand for premium or high-brand cosmetics, such as Korean items, which remain popular among young women in Indonesia. Today, beauty vloggers are regarded as a reputable source of information on a certain cosmetics product. The purpose of this study is to explore the effect of competence, trustworthiness, and beauty on the purchase intention of a local lipstick product, as mediated by customer attitude and persuasive talents. This study adopts a quantitative methodology, gathering data using an online survey platform from participants (Google Form). Researchers collected 146 questionnaires from Greater Jakarta women who had viewed YouTube beauty vlogger reviews and reside in Jakarta. In this research, SEM-PLS is utilized to test hypotheses and analyze data. It has been discovered that knowledge, dependability, and beauty have a considerable impact on purchase intent, as mediated by consumer attitude. When a beauty vlogger recommends a local product's lipstick, persuasive talents have a large direct impact on consumer purchase intentions.

FROM NOTHING TO SOMETHING Genoveva Genoveva; Amira Nurul Azmi; Eggy Asyrofi
Seminar Nasional Aplikasi Iptek (SINAPTEK) Vol 3 (2020): PROSIDING SINAPTEK
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.614 KB)

ABSTRACTAn orphanage is a place to accommodate children who do not have parents or guardians sothat they get proper education and facilities. The problem faced by community-run orphanages issustainability. The GIA Foundation is a social foundation established by the community in theJababeka industrial area to accommodate orphans or children whose parents cannot afford theirchildren's education. To help the sustainability of the orphanage, the auhtors are students andsupervisor who are currently carrying out a CSR project as part of the Entrepreneurship course. Weprovide entrepreneurship training, theoretical as well as handicraft making skills. With theknowledge and skills they have, it is hoped that the residents of the orphanage can be empoweredto become economically independent, namely by selling handicrafts from used materials to becomevaluable handicrafts. This activity still needs continuation so that the skills of the orphanage childrenare better and the results are marketable.Keywords: Social project, corporate entrepreneurship, orphanage

NUTRISI ANAK DAN PENDAPATAN KELUARGA: PERSPEKTIF DAMPAK SOSIAL EKONOMI SAAT PANDEMI COVID-19 Dwi Faqihatus Syarifah Has; Genoveva Genoveva; Eka Srirahayu Ariestiningsih
Jurnal Kesehatan Terpadu Vol 5, No 1 (2021): JURNAL KESEHATAN TERPADU
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.446 KB)

Dampak sosial ekonomi dari pandemi COVID-19 menyebabkan sebanyak 6,7 juta balita menderita gizi buruk yang berbahaya pada tahun 2020. Sektor-sektor utama yang berisiko runtuh atau berkurangnya efisiensi setelah COVID-19 termasuk sistem pangan, gizi anak-anak, dan pendapatan keluarga. Gresik, salah satu kota industri paling berkembang di Jawa Timur, secara efektif mengalami lockdown ekonomi selama sebulan dan dampak sosial ekonominya sudah terasa. Beberapa perusahaan memiliki kebijakan untuk memotong gaji, mengurangi karyawan bahkan ada yang menutup perusahaannya untuk sementara waktu. Tujuan penelitian ini adalah untuk membandingkan kebutuhan gizi anak dan pendapatan keluarga selama Pandemi Covid-19. Penelitian ini menggunakan analisis kuantitatif dengan uji analisis faktor yang melibatkan 112 responden. Sampel penelitian didistribusikan secara acak menggunakan sampel non-purposive. Berdasarkan data yang dianalisis, gizi anak dan pendapatan keluarga merupakan dua faktor yang memiliki perbandingan kuat yang sama kuatnya dengan dampak sosial ekonomi saat pandemi Covid-19 dengan sig 0,002. Gizi anak memiliki korelasi sebesar 0,770 dan pendapatan keluarga sebesar 0,709 dan> 0,05, maka dapat disimpulkan bahwa kedua faktor tersebut memiliki hubungan yang kuat dan saling mempengaruhi. Implementasi yang dapat dilakukan untuk mengurangi dampak tersebut adalah : 1) mengintensifkan program pemerintah dalam mendukung MP-ASI yang optimal untuk bayi dan anak, 2) mengampanyekan praktek kebersihan dan pencegahan serta pengendalian infeksi di perusahaan. Dengan dua kegiatan yang saling mendukung ini diharapkan sektor korporasi dapat terus beroperasi dan menunjang pendapatan keluarga. Kata kunci: Nutrisi Anak, Pendapatan Keluarga, Sosial Ekonomi, Covid-19

Co-Authors Abdulsatar Fathe G. Il Tohame Agung Panglima P.Lodong Agus Deva Adhikusuma Akbar, Aris Akram Alamodi Amira Nurul Azmi Amira Nurul Azmi Andi Ina Yustina Antonius Whisnu Perdana Widiputra Bernadette Gaby Chairy Chairy Cindy Maydita Srianisha Dedi Rianto Rahadi Dewi Fortuna, Dewi Fortuna Dharmaatmaja, Hanif Rizky Dian Ridho Samukti Dwi Faqihatus Syarifah Has Eggy Asyrofi Eka Srirahayu Ariestiningsih Elda Octaffiana Filbertha Nathania Kartawaria Filda Rahmiati Fitriana, Mustika Indah Fujianti Nur L. Sukarno Hanif A. Widyanto Hanif Adinugroho Widyanto Jason Tanardi Jean Richard Jokhu Kevin Gideon Nugroho Khairunnisa, Elisa Inten Levina, Lyliana M. Akbar Fajrin Manurung, Siska Maria Jacinta Arquisola Milenius, William Mustika Indah Fitriana Ni Luh Putu Maykha Felycia Pandu Cakranegara Pratama, Kevin Purwanti, Anastasia Putri Cantika Rizky Aldi Rahdino Salwa Adinda Sant Louis Liewin Sely Oktavia Simatupang, Kristina Siska Purnama Manurung Sonny Sonny Sonny, Sonny Stivenes Tjin Siam Syahrivar, Jhanghiz Tohame, Abdulsatar Fathe G. Il Utami, Nadira Noor Vivien L. Iskandar Wulan Berliana Xie Haozhe Zi Yuan Dong Zilaela Yasin

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