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All Journal Kinerja Jurnal Manajemen dan Bisnis Sriwijaya Manajemen Bisnis Kompetensi Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Sinergitas PkM & CSR JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Kreativitas PKM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Ekonomi Indonesia Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Nasional Aplikasi Iptek (SINAPTEK) Jurnal Kesehatan Terpadu
Genoveva, Genoveva
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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ENTREPRENEURIAL PASSION, FAMILY BACKGROUND AND PERCEIVED UNIVERSITY SUPPORT ON CHINESE STUDENTS’ INTENTION AS ENTREPRENEUR Xie Haozhe; Genoveva Genoveva
International Journal of Family Business Practices Vol 6, No 1 (2023)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v6i1.4450

Abstract

This study aims to investigate the reasons for the low entrepreneurial intention of college students in China. Currently, with China's low employment rate, entrepreneurship is one of the effective ways to increase employment. Although the government has introduced various entrepreneurship programs and initiatives, the effect is still not enough. The purpose of this research is to identify the factors affecting Chinese college students' entrepreneurial intention by studying the effects of entrepreneurial passion, family background, and perceived university support on entrepreneurial intention, and to propose effective suggestions to encourage more college students to start businesses. In this study, 131 valid data were finally collected through a survey of university students in different regions of China. And through the use of multiple regression and other questionnaire survey methods to analyze the questionnaire data. The research design will use a quantitative approach and use appropriate statistical methods to collect and analyze data. The results show that entrepreneurial interest, family background, and perceived university support have a significant effect on entrepreneurial intention. This study also found that all independent variables can affect entrepreneurial intention simultaneously. The implications of this study extend to various stakeholders, including universities, government, society, and families. The findings from this study will inform and support the development of targeted initiatives. To enhance Chinese university students' entrepreneurial intentions.
Environment Friendly Coffee Shop Intentions: How Does Peer Pressure Mediate Among Millennials? Genoveva Genoveva; Salwa Adinda; Filbertha Nathania Kartawaria
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.4197

Abstract

This study aims to determine whether these products are environmentally friendly among millennials. The millennial generation occupies the second-largest position in coffee consumption. The above statement shows the importance of Indonesia focusing more on millennial consumers as a large and potential market for environmentally friendly products. This study aims to determine whether the product is environmentally friendly; in this case, the green coffee shop affects consumer buying interest with Peer Pressure as the mediating variable. This study used non-purposive sampling with snowball techniques. The questionnaire data was tested using Partial Least Square (PLS) from 255 millennial respondents in Indonesia. The results showed that Environmental Knowledge, Environmental Awareness, Social Values, and Eco-Friendly Labels influence Green Purchase Intention through Peer Pressure as an intervening variable. Thus, it can be said that millennial consumers positively influence environmentally friendly products to increase consumer buying interest further. In addition, our results also show that Peer Pressure mediates the relationship between Environmental Knowledge, Environmental Awareness, Social Values, and Green Labels on Green Purchase Intentions of millennial consumer groups in Indonesia. Keywords— Green Marketing; Green Purchase Intention; Peer Pressure; Social Value
Wirausahawan Digital untuk Generasi Z Genoveva, Genoveva; Ariestiningsih, Eka Srirahayu
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.16186

Abstract

Perkembangan teknologi digital yang sangat pesat di seluruh dunia, termasuk Indonesia mendorong penggunaan internet. Generasi Z adalah generasi yang sejak lahir telah bersinggungan dengan teknologi digital, namun pemanfaatannya lebih banyak untuk kegiatan hiburan seperti sosial media, menonton film streaming berbayar dan mengerjakan tugas-tugas sekolah/ perkuliahan. Mahasiswa Fakultas Kesehatan Muhammadyah Gresik, yang sedang mengambil mata kuliah Kewirausahaan memerlukan pengetahuan tambahan mengenai bagaimana berwirausaha secara digital, sehingga sebagai Gen Z setelah lulus kuliah, mereka dapat meemulai bisnisnya secara digital. Karena berbisnis secara digital lebih memudahkan Gen Z yang telah akrab dengan dunia digital dan memerlukan permodalan lebih kecil. Berdasarkan kerjasama yang tekah terjalin antara Fakultas Kesehatan UMG dengan Fakultas Bisnis President University, mereka menyepakati bahwa pembicara webinar akan disediakan oleh President University. Pelaksanaan webinar menggunakan tiga tahapan, pertama adalah tahap persiapan dan perumusan masalah, kemudian tahap pelaksanaan webinar dan terkahir adalah evaluasi serta pembuatan laporan pelaksanaa. Pada akhir sesi webinar disebarkan feedback online untuk mengetahui pelaksanaan webinar. Hasil pelaksanaan menunjukkan hasil yang Sangat Baik, sehingga webinar ini dapat dilaksanakan pada kesempatan yang akan datang.
Motives Affecting Fashion Consumers Behavior Toward Online Shopping During Covid-19 Pandemic Genoveva, Genoveva; Dharmaatmaja, Hanif Rizky
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.4961

Abstract

COVID-19 has begun to penetrate Indonesia and has many impacts so that people can begin to adapt to this virus. People have experienced changes in their shopping behavior during this pandemic, especially in the fashion industry, many of them prefer to shop through online shops to avoid crowds and apply government regulations, with this policy requires adaptation. To sustain competitiveness, the fashion industry must understand customer behavior during this global crisis. This study aims to measure the influences between factors towards fashion consumption among the Z generation during the pandemic. Subjective norms and hedonic motivation were the independent variables in this research, perceived usefulness as a mediating variable, while the intention to purchase fashion online shopping during the pandemic was the dependent variable. This research was quantitative and surveys with 369 valid respondents. This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. The research was conducted using questionnaires and analyzed using SEM, with SmartPLS Software. The finding suggests that perceived usefulness and subjective norms positively and significantly influenced intention to purchase fashion products online.
INVESTIGATING LIBYAN CONSUMERS ACCEPTANCE TOWARDS GREEN PURCHASING CONCEPT Tohame, Abdulsatar Fathe G. Il; Genoveva, Genoveva
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol 5, No 1 (2021): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v5i1.3307

Abstract

Green purchasing concept adoption witnessing a rapid increase according to recent researches, not to mention that, environmental issues have been trending in the last few decades as well, and according to previous researches, a lack of literatures regarding this issue in Libya were found after searching around the countrys biggest universities such as Tripoli University, Benghazi University, and Misurata University. This study used quantitative research method aiming to investigate the strongest variables affecting the Libyan consumers acceptance towards the concept of green purchasing among three different categories of variables, environmental knowledge, cultural beliefs and price sensitivity, as Libya is showing a very slow growing in adopting the concept of green purchasing, hence, conducting such a study is an essential role-play in highlighting the strongest factors affecting the adoption of the concept amongst Libyan consumers. The data was collected via distributed Google form, and a sample of 700 respondents were collected to be analyzed using SPSS 0.25. Accordingly, findings showed the significant affect that environmental knowledge and cultural beliefs severally have on Libyan consumers acceptance towards green acceptance, at a variance to price sensitivity which showed insignificant effect. Moreover, environmental knowledge, cultural beliefs and price sensitivity concurrently affected the acceptance of Libyan consumers acceptance towards green purchasing.
DIGITAL MARKETING’S EFFECT ON MILLENNIAL BUYING BEHAVIOR: A STUDY OF TRUST IN LOCAL SNEAKER BRANDS Genoveva, Genoveva; Milenius, William
Proceeding of the International Conference on Family Business and Entrepreneurship 2024: PROCEEDING OF 8TH INTERNATIONAL CONFERENCE ON FAMILY BUSINESS AND ENTREPRENEURSHIP
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/icfbe.v0i0.5678

Abstract

Despite being the fourth-largest shoe exporter in the world, Indonesia faces a uniquechallenge: a lack of domestic consumer trust in local products. This study explores therole of social media as a promotional tool in fostering customer trust, which in turninfluences purchasing decisions. The objective of this research is to examine the impactof social media, influencers, and content on customer trust and purchasing decisionsregarding local sneakers. A quantitative research approach was employed, interpretingand describing the data within the current context. Data were collected via a questionnairedistributed to 287 respondents, and the responses were analyzed using SMART PLS. Thefindings indicate that social media, influencers, and content positively influence customertrust and purchasing decisions. Customer trust significantly mediates the relationshipbetween content and influencers on purchasing decisions; however, it does notsignificantly mediate the relationship between social media and purchasing decisionsKeywords: Social Media, Influencer, Conten, Customer Trust, Purchase Decision.
The Sustainability of Women’s SMEs During COVID-19 Pandemic Genoveva, Genoveva
Jurnal Ikatan Sarjana Ekonomi Indonesia Vol 10 No 3 (2021): December
Publisher : Jurnal Ekonomi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52813/jei.v10i3.177

Abstract

The COVID-19 pandemic has momentously affected the world economy, including Indonesia, whose economy decreased by -2.07% in 2020. This phenomenon has presented monumental challenges and put heavy pressure on women entrepreneurs as social norms in Indonesia generally require women to bear the responsibility of taking care of household affairs. Meanwhile, a successful women-run business is typically characterized by personality, competence, and environmental support surrounding her. Therefore, in ensuring business sustainability, affording flexibility for women in running a business is needed. One way to achieve the goal is through running a business through digital means during economic downturns such as the COVID-19 pandemic. The research method used in this study is a quantitative method using an online questionnaire distributed to 250 women entrepreneurs as a data collection tool. Data were thereupon processed by using Amos, with the Structural Equation Model (SEM) application. This study shows that environmental competence and support have a consequential effect on organizational flexibility, while personality does not influence organizational flexibility. This study also finds that organizational flexibility significantly affects company performance.
THE INFLUENCE OF E-COMMERCE ADOPTION AMONG GENERATION Z DURING THE COVID-19 PANDEMIC Zilaela Yasin; Genoveva Genoveva; Filda Rahmiati
Indonesian Marketing Journal Vol. 4, No. 1, April 2024
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v4i1.9496

Abstract

At the beginning of 2020, Indonesia was fighting a virus that shocked the world, namely COVID-19. Every day the spread of the virus continues to increase. So that the government applies various ways so that the virus does not spread quickly, the ways the government is doing include social distancing, health protocols, working from home, and self-isolation. With a situation like this, some sectors are up for improvement such as online services, especially e-commerce. E-commerce is an online shopping platform that can meet our needs when we are not allowed to leave the house if there is nothing important. This study aims to obtain a significant variable regarding the acceptance of server-based e-commerce users in Indonesia, especially for Generation Z by adopting the UTAUT model and adding one mediating variable, namely Trust. This study uses quantitative research by distributing online questionnaires with 30 questions, taking a sample of 237 respondents, and using SmartPLS 3.3.3 (Partial Least Square-Structural Equation Model). The results of this study, that of the seven hypotheses proposed, two hypotheses were declared non-significant influence (performance expectancy to trust and performance expectancy to behavioural intention to use), while the other five hypotheses were stated positive significant influence and accepted.
Accelerating Digital Adoption: A Case Study on Capacity Building for SMES and Cooperatives in Bekasi Regency Genoveva, Genoveva; Manurung, Siska Purnama; Rahmiati, Filda
Abdimas Galuh Vol 7, No 2 (2025): September 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v7i2.18267

Abstract

By 2024, the number of MSMEs in Indonesia will reach 66 million and contribute 99.6% to employment in Indonesia. However, only 17% of MSMEs are familiar with digital technology. In order to realize the achievement of Level Up SMEs and Cooperatives, the Office of Cooperatives and SMEs carries out various coaching in their respective cities and districts. On July 23-25, 2024, the Bekasi Regency SME and Cooperative office held a workshop to improve the digital capabilities of SMEs and Cooperatives. The number of participants was 150 registered SMEs and cooperatives, where participants were divided into 50 people for each batch. The material was provided by two lecturers of the Management study program, President University. The delivery of the material was carried out practically, given the different educational backgrounds and types of businesses. The material includes how to create appropriate marketing content, such as short videos on TikTok, including using other social media, namely Instagram and Facebook and online marketplaces. Participants were guided step by step using their laptops or mobile phones, so that they could understand the material well. This workshop provided benefits to the participants, as well as provided an opportunity for lecturers from President University to carry out community service in accordance with their expertise, and realize the work plan of the Bekasi Regency SME and Cooperative Office, namely leveling up for SMEs and Cooperatives.
Understanding Customer Trust and Loyalty: The Impact of Brand Image and Online Reviews on Nivea Sunscreen in Jakarta Genoveva, Genoveva; Simatupang, Kristina
KINERJA Vol. 29 No. 2 (2025): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v29i2.11243

Abstract

Sun exposure with high ultraviolet radiation is one cause of skin damage human and skin cancer in Indonesia, especially Jakarta. This can be prevented by applying sunscreen with appropriate SPF content. Recently, many sunscreen products have come into the market, which is challenging a long-standing brand such as Nivea, which has been offering sunscreen products in Indonesia for a some time which is indicated by a decline in Nivea's Top Brand Index percentage from 2022 to 2024. This study is to investigate the effects of brand image and online customer reviews on customers' trust, focusing on how the two affect customers' loyalty to Nivea sunscreens in Jakarta. The data presented in this study were collected by applying questionnaires via Google Forms, with a total of 145 respondents. The data analysis technique used SmartPLS 4.0. The results of this study indicate that: brand image has a positive influence on customer trust, online customer reviews have a positive influence on customer trust, and brand image has a positive influence on customer loyalty, Online customer reviews have no positive influence on customer loyalty, customer trust has a positive influence on customer loyalty, customer trust has a significant mediating effect on brand image on customer loyalty. Customer trust has a significant mediating influence on online customer reviews and customer loyalty.
Co-Authors Abdulsatar Fathe G. Il Tohame Agung Panglima P.Lodong Agus Deva Adhikusuma Akbar, Aris Akram Alamodi Amira Nurul Azmi Amira Nurul Azmi Andi Ina Yustina Antonius Whisnu Perdana Widiputra Bernadette Gaby Chairy Chairy Cindy Maydita Srianisha Dedi Rianto Rahadi Dewi Fortuna, Dewi Fortuna Dharmaatmaja, Hanif Rizky Dian Ridho Samukti Dwi Faqihatus Syarifah Has Eggy Asyrofi Eka Srirahayu Ariestiningsih Elda Octaffiana Filbertha Nathania Kartawaria Filda Rahmiati Fitriana, Mustika Indah Fujianti Nur L. Sukarno Hanif A. Widyanto Hanif Adinugroho Widyanto Jason Tanardi Jean Richard Jokhu Kevin Gideon Nugroho Khairunnisa, Elisa Inten Levina, Lyliana M. Akbar Fajrin Manurung, Siska Maria Jacinta Arquisola Milenius, William Mustika Indah Fitriana Ni Luh Putu Maykha Felycia Pandu Cakranegara Pratama, Kevin Purwanti, Anastasia Putri Cantika Rizky Aldi Rahdino Salwa Adinda Sant Louis Liewin Sely Oktavia Simatupang, Kristina Siska Purnama Manurung Sonny Sonny Sonny, Sonny Stivenes Tjin Siam Syahrivar, Jhanghiz Tohame, Abdulsatar Fathe G. Il Utami, Nadira Noor Vivien L. Iskandar Wulan Berliana Xie Haozhe Zi Yuan Dong Zilaela Yasin