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All Journal Kinerja Jurnal Manajemen dan Bisnis Sriwijaya Manajemen Bisnis Kompetensi Indonesian Journal of Business and Entrepreneurship (IJBE) MIX : Jurnal Ilmiah Manajemen Journal of Management and Business Review Jurnal Manajemen Indonesia SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Jurnal Sinergitas PkM & CSR JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Kreativitas PKM Journal of Humanities and Social Studies Jurnal Muara Ilmu Ekonomi dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment Altasia : Jurnal Pariwisata Indonesia FIRM: Journal of Management Studies Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal Ekonomi Indonesia Indonesian Marketing Journal Rudence: Rural Development for Economic Resilience IJFBP International Journal of Family Business Practices Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Seminar Nasional Aplikasi Iptek (SINAPTEK) Jurnal Kesehatan Terpadu
Genoveva, Genoveva
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Motives Affecting Fashion Consumers Behavior Toward Online Shopping During Covid-19 Pandemic Genoveva, Genoveva; Dharmaatmaja, Hanif Rizky
KINERJA Vol. 26 No. 1 (2022): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v26i1.4961

Abstract

COVID-19 has begun to penetrate Indonesia and has many impacts so that people can begin to adapt to this virus. People have experienced changes in their shopping behavior during this pandemic, especially in the fashion industry, many of them prefer to shop through online shops to avoid crowds and apply government regulations, with this policy requires adaptation. To sustain competitiveness, the fashion industry must understand customer behavior during this global crisis. This study aims to measure the influences between factors towards fashion consumption among the Z generation during the pandemic. Subjective norms and hedonic motivation were the independent variables in this research, perceived usefulness as a mediating variable, while the intention to purchase fashion online shopping during the pandemic was the dependent variable. This research was quantitative and surveys with 369 valid respondents. This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. The research was conducted using questionnaires and analyzed using SEM, with SmartPLS Software. The finding suggests that perceived usefulness and subjective norms positively and significantly influenced intention to purchase fashion products online.
PEMBELAJARAN ONLINE MARKETPLACE SEBAGAI BEKAL KEWIRAUSAHAAN BAGI SISWA SMK INFORMATIKA AMANAH BANGSA, CIKARANG Sonny, Sonny; Manurung, Siska; Genoveva, Genoveva; Syahrivar, Jhanghiz; Dewi Fortuna, Dewi Fortuna
Abdimas Galuh Vol 5, No 2 (2023): September 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v5i2.10826

Abstract

Kegiatan pengabdian masyarakat ini diselenggarakan oleh akademisi dan mahasiswa Universitas Presiden, bertujuan untuk memberikan bekal yang positif kepada siswa SMK Amanah Bangsa, Cikarang dalam memaksimalkan peluang di internet. Pembelajaran ini bertujuan untuk memaksimalkan sosial media dan online marketplace untuk mendapatkan penghasilan. Para siswa belajar dari dasar, bagaimana membangun brand awareness, meningkatkan interaksi dengan pengikut, serta menggunakan strategi pemasaran digital untuk meningkatkan penjualan. Pelatihan ini juga akan membantu mereka dalam mengidentifikasi produk atau jasa yang memiliki potensi pasar tinggi, serta bagaimana menawarkan produk atau jasa tersebut secara efektif. Dengan meningkatkan keterampilan dan pengetahuan dalam mengelola sosial media, para siswa diharapkan dapat menjadi agen perubahan dalam meningkatkan perekonomian di tingkat mikro.
COVID-19 DAN DAMPAKNYA BAGI PERILAKU KONSUMEN DI INDONESIA TAHUN 2021 [COVID 19 AND THE IMPACT TO CONSUMER BEHAVIOR IN INDONESIA IN 2021] Sonny Sonny; Genoveva Genoveva; Chairy Chairy; Hanif Adinugroho Widyanto; Siska Purnama Manurung
Jurnal Sinergitas PKM & CSR Vol. 5 No. 2 (2021): February
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v5i2.4333

Abstract

This Community Service is organized by the Marketing Study Center (PUSKA) of President University to the public through a webinar (online). The purpose of this PKM is to provide guidance to business practitioners and the public, how to behave in the midst of this pandemic, product sales are decreasing from month to month, government regulations prohibiting people from leaving their homes temporarily, and public panic. Having business practitioners invited to be speakers, who also experienced the same decline but managed to bring their product sales back to normal, gave a lot of enlightenment to the people who attended the webinar.BAHASA INDONESIA ABSTRACT: PKM ini diselenggarakan oleh pusat kajian (PUSKA) marketing universitas Presiden kepada masyarakat melalui webinar (online). Tujuan dari PKM ini adalah memberikan pengarahan kepada praktisi bisnis dan masyarakat, bagaimana harus bersikap di tengah pandemik ini, dimana penjualan produk menurun dari bulan ke bulan, aturan pemerintah yang melarang masyarakat untuk keluar dari rumah sementara waktu, serta kepanikan masyarakat. Dengan adanya praktisi bisnis yang diundang menjadi pembicara, yang juga mengalami penurunan yang sama namun berhasil membuat penjualan produknya kembali normal, memberikan banyak pencerahan kepada para masyarakat yang hadir di webinar.
THE INFLUENCES OF FINANCIAL, ENTREPRENEURIAL EDUCATION, AND SOCIAL SUPPORT TOWARDS WOMEN ENTREPRENEURS PERFORMANCE Genoveva Genoveva; Bernadette Gaby
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 5, No 2 (2019): Vol 5, No 2 (2019)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v5i2.1891

Abstract

The aim of this research is to find out the influence of source of finance, entrepreneurial education, and social support towards business performance of women SMEs in Jakarta area. A total of 146 valid online questionnaires were obtained to test used SPSS ver.25. Financial, Entrepreneurship Education, and Social Support are the independent variables while Women Entrepreneurs Performance is the dependent variable. The questionnaire used Likert scale (1) Strongly Disagree (5) Strongly Agree) with the snowball sampling method in Jakarta area only. Data analysis is done through validity and reliability test, followed by classic assumption test as well as multiple regression, both to confirm the hypotheses. The result confirms that source of finance, entrepreneurial education, and social support influence significantly on the performance of women SMEs.
ANALISIS KEPUTUSAN PEMBELIAN KONSUMEN DI TOKO TRADISIONAL DALAM MENGHADAPI PERTUMBUHAN RITEL MODERN Ni Luh Putu Maykha Felycia; Genoveva Genoveva
JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34203/jimfe.v7i2.3540

Abstract

ABSTRAKPenelitian ini bertujuan menganalisis keputusan pembelian konsumen di ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat, berdasarkan faktor-faktor lokasi, kenyamanan belanja, dan persepsi belanja masyarakat pada ritel tradisional dengan adanya pertumbuhan ritel modern yang terus meningkat. Jenis penelitian adalah penelitian kuantitatif. Data penelitian berupa data primer yang diperoleh melalui penyebaran kuesioner. Pemilihan sampel menggunakan metode judgement sampling, yaitu para responden dipilih dengan alasan tertentu, yaitu para pedagang toko tradisional dan masyarakat sekitar. Metode analisis data menggunakan structural equation model dengan Smart-PLS. Hasil penelitian menunjukkan bahwa lokasi tidak memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional, kenyamanan belanja dan persepsi belanja memiliki pengaruh signifikan terhadap keputusan pembelian pada ritel tradisional. Implikasi hasil penelitian ini terhadap ritel tradisional agar dapat bersaing adalah memperhatikan kenyamaan berbelanja, sehingga peningkatan fasilitas seperti penggunan pendingin ruangan, dekorasi, dan pelayanan yang lebih baik adalah sangat penting. ABSTRACTThis study aims to analyze consumer purchasing decisions in traditional retail in the presence of modern retail growth continues to increase, based on location factors, shopping convenience, and people's perceptions of shopping at traditional retail with the increasing growth of modern retail. This type of research is quantitative research. Research data in the form of primary data obtained through the distribution of questionnaires. The sample selection used judgment sampling method, where the respondents were selected for certain reasons, namely the traditional shop traders and the surrounding community. The data analysis method uses a structural equation model with Smart PLS. The results showed that location did not have a significant effect on purchasing decisions at traditional retail, shopping convenience and shopping perceptions had a significant influence on purchasing decisions at traditional retail. The implication of the results of this study for traditional retailers to be able to compete is to pay attention to the convenience of shopping, so that improving facilities such as the use of air conditioning, decoration and better service is very important.
Co-Authors Abdulsatar Fathe G. Il Tohame Agung Panglima P.Lodong Agus Deva Adhikusuma Akbar, Aris Akram Alamodi Amira Nurul Azmi Amira Nurul Azmi Andi Ina Yustina Antonius Whisnu Perdana Widiputra Bernadette Gaby Chairy Chairy Cindy Maydita Srianisha Dedi Rianto Rahadi Dewi Fortuna, Dewi Fortuna Dharmaatmaja, Hanif Rizky Dian Ridho Samukti Dwi Faqihatus Syarifah Has Eggy Asyrofi Eka Srirahayu Ariestiningsih Elda Octaffiana Filbertha Nathania Kartawaria Filda Rahmiati Fitriana, Mustika Indah Fujianti Nur L. Sukarno Hanif A. Widyanto Hanif Adinugroho Widyanto Jason Tanardi Jean Richard Jokhu Kevin Gideon Nugroho Khairunnisa, Elisa Inten Levina, Lyliana M. Akbar Fajrin Manurung, Siska Maria Jacinta Arquisola Milenius, William Mustika Indah Fitriana Ni Luh Putu Maykha Felycia Pandu Cakranegara Pratama, Kevin Purwanti, Anastasia Putri Cantika Rizky Aldi Rahdino Salwa Adinda Sant Louis Liewin Sely Oktavia Simatupang, Kristina Siska Purnama Manurung Sonny Sonny Sonny, Sonny Stivenes Tjin Siam Syahrivar, Jhanghiz Tohame, Abdulsatar Fathe G. Il Utami, Nadira Noor Vivien L. Iskandar Wulan Berliana Xie Haozhe Zi Yuan Dong Zilaela Yasin