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All Journal Journal of Economic, Bussines and Accounting (COSTING) Maneggio: Jurnal Ilmiah Magister Manajemen JUMAN Tools (Jurnal Manajemen Tools) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of International Conference Proceedings Jurnal Pengabdian West Science International Journal of Management, Economic and Accounting J-CEKI Global Economics: International Journal of Economic, Social and Development Sciences
Sri Rahayu
Universitas Pembangunan Panca Budi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Journal of International Conference Proceedings

 1 
Analysis of Quality of Work Life Effect on Organizational Citizenship Behavior with Work Satisfaction as A Variable Intervening Sri Rahayu; Harianto Harianto; Megasari Gusandra Saragih
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.667

Abstract

This research analyzes the influence of quality of work life on organizational citizenship behavior with job satisfaction as an intervening variable. This type of quantitative study with Structural Equation Modeling (SEM) analysis tool with AMOS-20 (Analysis of Moment Structure) device. The sample in this study was 105 Regional Secretariat Officer of the Bireuen District government. The results showed that quality of work life has significant effect on job satisfaction and organizational citizenship behavior. Job satisfaction has significant effect on organizational citizenship behavior. Job satisfaction is a partial mediation of the influence between quality of work life on organizational citizenship behavior.
Analysis Of Brand Experience And Brand Satisfaction With Brand Loyalty Through Brand Trust As A Variable Mediation Megasari Gusandra Saragih; Elfitra Desy Surya; Sri Rahayu; Harianto Harianto; Ramadhan Harahap; Slamet Widodo
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.655

Abstract

This research examines the influence of brand experience and brand satisfaction of brand loyalty with brand trust as intervening variable. The samples used in this study were 130 respondents who were Honda motorcycle customers in Medan city. Nonprobability sampling Technique by purposive sampling method is used as a sampling technique. The analysis method is Structural Equation Modeling (SEM) using the AMOS-20 (Analysis of Moment Structure) device. It was found that brand experience and brand Trust have significant effect on brand trust and brand loyalty. Brand Trust is a significant effect on brand loyalty. Brand Trust is a partial mediation the influence of brand experience and brand trust of brand loyalty.
Improved Marketing Performance and Product Innovation for The Optimization of Competitive Advantage Harianto Harianto; Sri Rahayu; Megasari Gusandra Saragih
Journal of International Conference Proceedings (JICP) Vol 2, No 3 (2019): Proceedings of the 5th International Conference of Project Management (ICPM) Yog
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i3.646

Abstract

This research analyses on improving marketing performance and product innovation for the optimization of competing excellence. Sample amounted to 100 customers of UKM Dodol workshop of the Perbaungan Serdang Regency Bedagai by using SPSS Analysis tool version 19.0. The results showed that the marketing performance and product innovations have significant effect on the competitive advantage of UKM Dodol workshop of Serdang Regency Bedagai.
Co-Authors , Elfitra Desy Surya , Harianto , Wilchan Robain Arini Zannah Aunan Christina Anggraini Egarius Budiarto Faisal Febry Rizky Al Fadilla Sitompul Hafnidah Isnan sarwo prasetyo Kasih Dwi Yanti Kiki Farida Ferine M. Thaib Maroli Putra Masfirah Melkyory Andronicus Mesra B Noni Ardian Nurafrina Siregar Ramadhan Harahap Rosasmanizan Binti Ahmad Slamet Widodo Sulman toyib daulay Umy Ailidya Valencia Vierri Yana Diana Yohni Anwar Zulman