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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JUMAN Tools (Jurnal Manajemen Tools) Jurnal Akuntansi Bisnis dan Publik Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Fokus Manajemen Journal of Trends Economics and Accounting Research Journal of International Conference Proceedings Journal of Management, Economic, and Accounting
, Harianto
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The Influence Of Social Media, Influencers, And Distribution On Purchase Decisions At Absolute Digital Ayu Afridila; Harianto Harianto; Ocdy Amelia
Journal of Management, Economic, and Accounting Vol. 5 No. 2 (2026): April
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i2.1319

Abstract

This study aims to analyze the influence of social media, influencers, and distribution on purchasing decisions at Absolute Digital. This study employed a quantitative method involving 97 consumers as respondents. Data collection was conducted using a questionnaire. The data obtained were analyzed using statistical formulas, including normality tests, multicollinearity tests, heteroscedasticity tests, and multiple linear regression analysis using SPSS Version 23.0. The results of this study indicate that social media has a positive and significant effect on purchasing decisions with a t-value of 4.101 and a significance level of 0.000 < 0.05. Influencers have a positive and significant effect on purchasing decisions with a t-value of 2.644 and a significance level of 0.010 < 0.05. Distribution has a positive and significant effect on purchasing decisions with a t-value of 2.873 and a significance level of 0.005 < 0.05. Social media, influencers, and distribution simultaneously influence purchasing decisions, with an F-value of 36.628, with a significance level of 0.000 < 0.05.
The Influence of Product Quality and Brand Image on Generation Z Consumer Loyalty toward iPhone Smartphone Products Eric Marfianda Tuegeh; Dewi Nurmasari Pane; Harianto Harianto
Journal of Management, Economic, and Accounting Vol. 5 No. 3 (2026): July
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i3.1624

Abstract

This study aims to examine how product quality and brand image affect Generation Z consumer loyalty toward iPhone smartphone products amid increasingly intense competition in the smartphone industry. Companies are required to understand the key components responsible for building and maintaining consumer loyalty, particularly among the Gen Z demographic, which has unique characteristics as digital natives. This study employs a quantitative approach with a causal research design using a survey method. The research subjects consist of Generation Z consumers who use iPhones in Medan City, with a sample of 50 respondents selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using multiple linear regression analysis. The results show that improvements in product quality and the strengthening of a positive brand image simultaneously have a positive and significant effect on Gen Z consumer loyalty. Product quality has the strongest influence on the formation of loyalty, followed by brand image, which plays a role in strengthening consumers’ emotional attachment to the brand.
ANALISIS REPUTASI, FASILITAS DAN PELAYANAN TERHADAP KEPUTUSAN MENGINAP PADA HOTEL ANTARES MEDAN. Duma Sarin; Harianto Harianto
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 11, No 5 (2024): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v11i5.2024.1903-1912

Abstract

Penelitai ini bertujuan pembenahan pada sebuah hotel yang berada dikota Medan menjadi yang lebih baik lagi, dalam penelitian ini menggunakan metode kuantitatif dengan banyak sampel 35 responden yang berada di Hotel Antares, penelitian ini menggunakan 3 variabel bebas yaitu reputasi, fasilitas dan pelayanan dan untuk variabel terikatnya adalah keputusan menginap di sebuah Hotel Antares yang berada di kota Medan. reputasi (X1) memiliki nilai t-hitung 393 yang mengidentifikasi bahwa reputasi berpengaruh positif dan signifikan terhadap keputusan menginap di Hotel Antare, sedangkan nilai signifikan 0.004 0.05 artinya Ho (terima Ha). Sehingga dapat disimpulkan bahwa secara parsial terdapat pengaruh yang signifikan dari keputusan menginap. hasil analisis dari hasil pengujian yang telah dilakukan diketahui bahwa variable fasilitas (X2) memiliki nilai regresi 13.866 yang mengidentifikasi bahwa fasilitas berpengaruh positif dan signifikan terhadap keputusan menginap sedangkan nilai signifikan 0.000 0.05 artinya Ho (terima Ha). Sehingga dapat disimpulkan bahwa secara parsial terdapat pengaruh yang signifikan dari keputusan menginap. Kemudian untuk variabel ke 3 yaitu pelayanan (X3) memiliki nilai t-hitung sebesar 0.920 mengidentifikasi bahwa  pelayanan mempunyai pengaruh dan signifikan terhadap keputusan menginap sedangkan nilai signifikan 0.002 0.05 artinya dapat disimpulkan bahwa pelayanan secara parsial berpengaruh positif dan signifikan terhadap keputusan menginap
Co-Authors , Wilchan Robain Ayu Afridila Damar Arasstya Desi Astuti Dewi Nurmasari Pane Duma Sarin Elfitra Desy Surya Eric Marfianda Tuegeh Firman Ario Indah Sarasti Irsyam Risdawati Kiki Farida Ferine Kristin Polina Putri Damayanti Silalahi Marice Simarmata Megasari Gusandra Saragih Mesra B Mr Sulardi Ocdy Amelia Putra Maruli Saing Ramadhan Harahap Slamet Widodo Sri Rahayu Suhendi Suhendi Tharmizi Hakim Tio Candra Pulungan