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All Journal Jurnal Ilmu Lingkungan Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Journal of Consumer Science JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Jurnal EMT KITA Journal of Consumer Sciences Jurnal Penelitian Pendidikan IPA (JPPIPA) AcTion: Aceh Nutrition Journal SEIKO : Journal of Management & Business IKRA-ITH ABDIMAS Jambura Equilibrium Journal Journal of Business and Applied Management Business Management Journal Program Studi Manajemen International Journal of Economics Development Research (IJEDR) Dinasti International Journal of Digital Business Management Current : Jurnal Kajian Akuntansi dan Bisnis Terkini Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) GUYUB: Journal of Community Engagement Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Pengabdian dan Kewirausahaan Jurnal Abdimas Bina Bangsa INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Journal Of World Science Rudence: Rural Development for Economic Resilience Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) Jurnal Ekonomika Manajemen Dan Bisnis Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Journal of Economics and Management Scienties International Journal of Application on Economics and Business Pengabdian Pendidikan Indonesia (PPI) Proceeding of International Conference on Entrepreneurship (IConEnt)
Fahrul Riza
Universitas Bunda Mulia
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Journal : Journal of Consumer Science

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Electrifying Consumer Choices: Unveiling the Road to Green Intentions and EV Adoption Alberto, Jeffyan; Riza, Fahrul
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.257-276

Abstract

Electric vehicles (EVs) are considered to combat environmental issues globally, including Indonesia, where transportation is believed to contribute to air pollution and greenhouse gas emissions. This study analyzed consumers’ attitudes and intentions to purchase electric vehicles in Jakarta by focusing on environmental concerns, perceived usefulness, and incentives. Descriptive quantitative data were used in this study. Data were collected from 156 respondents using a questionnaire with a purposive sampling technique and analyzed using structural equation modeling with SmartPLS. The study found that environmental concerns, perceived usefulness, and incentives positively and significantly affected consumer attitudes. Consumer attitudes mediate the relationship among perceived usefulness, incentives, and purchase intention, indicating that information about electric vehicles and incentives can shape positive consumer attitudes and lead to positive purchase intentions. However, environmental concerns only affect consumer attitudes and do not directly affect purchases. Therefore, it is recommended to better explain the benefits of electric vehicles in terms of environmental protection and cost efficiency, as well as incentive policies for purchasing electric vehicles, to influence consumer behavior and purchase intentions.
Co-Authors Afiat, Irvan Alberto, Jeffyan Anastasia, Erdina Renaganis Andrean, Haikal Andreas Andrianto, Fajar Anidar Anidar, Anidar Ariesta Gemilang, Akhmad Billy Dharmawan Choa, Yeshua Austin Harvey Christiani, Natalia Cosmas Gatot Haryono Danny Santoso Denpharanto Agung Krisprimandoyo Dewi Sumarti Diayudha, Lanang Eklezia, Sherina Endi Sarwoko Eric Harianto Eva Megawaty, Lellyana Evensius, Petrus Frandi, Toni Gautama, Agra Gazali, Victor Pascalis Gilang Syahdat, Maulana Gisella, Verina Harja, Sidhi Pratomo Hidayat, Ari Krispimandoyo, Denpharanto Agung Lindy Karyadi, Felicia Luhur, Novia Agatha Metta Padmalia Michael Christianto Leonardo Muzammil, Oktafalia Marisa Nico Nico Nora Sovira, Nora Ongky Alex Sander1 Rismawati br Sitepu Salam, Aldino Salim, Steven Jonathan Salsabilah, Balqist Naurah Sander, Ongky Alex Sawarsa, Bartolomeus Wahyu Sembiring, Oloan Setiawan, Verawati Sidarta, Eric Soesilo, Ferdinandus Subagyo, Hartono Sudirga, Rudy Santosa Sugiyanto, Liem Bambang Sutrisno, Timotius FCW Suwangsih, Iwang Syafruddin Haris, Syafruddin Syaiful Anam Tannia, Tannia Teofilus Teofilus Teofilus, Teofilus Thaib, Bakhtiar Thaib, T. M. Tuminem, Hannan Azka Usodo, Sapto Verdiana, Erika Victor Pascalis Gazali Vondrea, Catherine Wahyudi Sudibyo Wijaya, Andreas Wiliam Santoso William Wiriyanata Yogaswara Tetra Putra Yoseva Maria Yuli Kartika Dewi Yunita Kosasih, Florentina