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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Sains dan Teknologi Jurnal Suluh Pendidikan Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Ekonomi Manajemen dan Akuntansi ProBisnis : Jurnal Manajemen JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Pengabdian Masyarakat Bhinneka Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Innovative: Journal Of Social Science Research Journal of Management, Economic, and Accounting
Mendrofa, Martha Surya Dinata
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Golden Ratio of Data in Summary

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SWOT Analysis in Determining Consumer Preferences For Designing Traditional Nias Clothing Zebua, Lisan Cermin Hati; Mendrofa, Martha Surya Dinata; Bate’e, Maria Magdalena; Gea, Jeliswan Berkat Iman Jaya
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.636

Abstract

The purpose of this research is to find out consumer preferences in designing traditional Nias clothing, find out the design after conducting a SWOT analysis, and find out the obstacles that exist in the process of making traditional Nias clothes. This research uses a qualitative research approach. The sample in this study were 6 people consisting of business owners, traditional leaders, employees, and consumers. Data collection techniques, namely interviews and observations. The results of this study are steps in determining consumer preferences in designing traditional Nias clothing at UD. Vivi is the determination of the size motif and type of material, color selection based on market demand, the design produced by UD. Vivi in designing Nias traditional clothing is seen in terms of shape, size, quality, and product durability, the findings of threats to UD. Vivi is that it can come from various factors, namely competition, changes in market trends, changes in consumer preferences, especially among the younger generation who may prefer clothes with modern styles rather than traditional ones, which can reduce demand for traditional Nias clothing, the influence of foreign cultures: Influence from outside culture, and the tools used are still traditional.
Distribution Channel Analysis in Increasing Customer Satisfaction Gea, Nopasti; Gea, Jeliswan Berkat Iman Jaya; Mendrofa, Martha Surya Dinata; Laia, Otanius
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.644

Abstract

The aim of this research is to find out how distribution channels are, the factors that influence distribution channels and distribution channel strategies in increasing customer satisfaction at Lion Parcel Gunungsitoli City. This research uses a qualitative research approach. The sample in this study was 4 people consisting of business owners, admin staff (couriers) and customers at Lion Parcel Gunungsitoli City. The data collection techniques used were observation and interviews. The results of this research are firstly that the distribution channel at Lion Parcel is quite good, prioritizing good service quality and providing convenience in carrying out transactions and bonuses for regular customers, secondly, the factors that influence distribution at Lion Parcel in Gunungsitoli City are the distance that is quite far and the infrastructure does not support it and the courier staff is still minimal and the third is Lion Parcel Gunungsitoli City, namely adding workers so that goods can be distributed properly and looking for other alternatives to speed up the distribution process.
Co-Authors Arisman Zebua, Daniel Elviden Bate'e, Maria Magdalena Batee, Maria Magdalena Bate’e, Maria Magdalena Buulolo, Nanny A. Duha, Tiarni ELIYUNUS WARUWU Gea, Jeliswan Berkat Iman Jaya Gea, Nopasti GEA, TOLONA Giawa, Renaati Gulo, Ardiven Gulo, Ya’aman Halawa, Kristina Pelni Suarniwati Halawa, Murni Cahyani Halawa, Roswita Harefa, Idarni Harefa, Peringatan Harefa, Putri Sari Indah Hia, Aldof Dikyanto Sonasa Hulu, Fatolosa Hulu, Perlindungan Faebuadodo Iman Jaya Gea, Jeliswan Berkat Ketaren, Katrina Anatasia Laia, Otanius Lase, Fince Anuardin Lase, Seferius Lombu, Yanto Meiman Hidayat Waruwu Mendrofa, Dista Wati Mendrofa, Minta Rohani Mendrofa, Mutiara Siti Dewi Mendrofa, Yupiter Nazara, Delnovi Yanti Ndruru, Fihabudi Odaligoziduhu Halawa Serniati Zebua Sophia Molinda Kakisina Telaumbanua, Aferiaman Waruwu, Meiman H. Waruwu, Mira Mista Waruwu, Serius Waruwu, Suka’aro Waruwu, Wulan Arini Zai, Kurniawan Sarototonafo Zalalukhu, Parnean Kristiani Zalukhu, Dinda Juliyana Zalukhu, Sri Wulandari Zalukhu, Taat Firman Zebua, Arief Buala Zebua, Emanuel Zebua, Lisan Cermin Hati Zebua, Roni Dermawan Zega, April Pitarieli Zega, Yamolala Ziliwu, Lisnawati