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All Journal JURNAL MANAJEMEN MOTIVASI JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Innovative: Journal Of Social Science Research Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sunarya, Erry
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Return On Equity, Debt To Equity Ratio, Return On Asset Dan Cash Ratio Terhadap Harga Saham Sofyan, Frama Aditya; Norisanti, Nor; Sunarya, Erry
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 23 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was aimed at determining the influence of Return On Equity towards Stock Price, the influence of Debt To Equity Ratio towards Stock Price, the influence of Return On Asset towards Stock Price, the influence of Cash ratio towards Stock Price on companies in cosmetics and household goods sector listed in the Indonesia Stock Exchange (IDX) for the period of 2016-2021. The objects of the research were Return On Equity (X1), Debt To Equity Ratio (X2), Return On Asset (X3), Cash Ratio (X4), and Stock Price (Y). The research methods applied were descriptive and associative with quantitative approach. Samples used in the research were 5 out of 11 samples, taken by Purposive Sampling technique. The techniques of analysing data conducted were correlation analysis, coefficient of termination analysis, multiple linear regression, research model testing (F-test), and research hypothesis testing (T-test), while SPSS 26 was used for tabulating data. The results of the research show that there is a relationship of Return On Equity, Debt To Equity Ratio, Return On Asset, and Cash Ratio towards Stock Price which is aggregated to 0.982, indicating that the relationship of Return On Equity, Debt To Equity Ratio, Return On Asset, and Cash Ratio towards Stock Price is included to a very strong relationship criteria. Meanwhile, partially, Return On Equity (ROE) influences negatively and insignificantly towards Stock Price; partially, Debt To Equity Ratio (DER) influences positively and significantly towards Stock Price; partially, Return On Asset (ROA) influences negatively and insignificantly towards Stock Price; partially, Cash Ratio (CR) influences positively and significantly towards Stock Price.
Analisis Orientasi Kewirausahaan Dan Keunggulan Bersaing Terhadap Kinerja UKM Gerai Dekranasda Kabupaten Sukabumi Aslia, Farisa; Sunarya, Erry; Norisanti, Nor
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.2446

Abstract

The purpose of this study is to determine the influence of entrepreneurial orientation and competitive advantage on the performance of SMEs. The objects in this study are entrepreneurial orientation (variable X1), competitive advantage (X2), and SME performance (variable Y). The research method used is quantitative, descriptive and associative methods. In this study using sampling techniques non-probability sampling by method sampling saturated with a total sample of 84 UKM owners registered at the Dekranasda outlet in Sukabumi District. The data analysis technique used is multiple linear regression. The results of the research based on the simultaneous test (F test) and partial test (T test) show that entrepreneurial orientation and competitive advantage have a significant effect on the performance of SMEs. The contribution of entrepreneurial orientation and competitive advantage to the performance of SMEs is 65.3% while the remaining 34.7% is the influence of other factors outside of this study.
Peran Pendidikan Kewirausahaan dan Motivasi Berwirausaha Dalam Menumbuhkan Sikap Mental Kewirausahaan Pada Generasi Z Putri, Berliana; Sunarya, Erry; Ramdan, Asep Muhammad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5693

Abstract

This study aims to determine the effect of entrepreneurship education and entrepreneurial motivation on entrepreneurial mental attitude. Descriptive and associative methods with a quantitative approach. Sample determination using stratified sampling technique. The sample population amounted to 180 students in the city of sukabumi who were in the generation z age group. Multiple linear regression analysis techniques with the help of the SPSS version 26 application were used in this study. The results showed that entrepreneurship education and entrepreneurial motivation have a positive and significant effect on the entrepreneurial mental attitude in generation z.
ANALISIS KEPEMIMPINAN BISNIS MELIPUTI GAYA KEPEMIMPINAN CONTINGENCY LEADERSHIP DAN SITUATIONAL LEADERSHIP TERHADAP JOB SATISFACTION DI SEBUAH PERUSAHAAN MELALUI WORK MOTIVATION Hermanto, Bayu Marga Nurmaulana; Sunarya, Erry; Rachmawati, Ike
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 22 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14543752

Abstract

Kepemimpinan merupakan salah satu faktor internal yang mempengaruhi keberhasilan organisasi, yang antara lain mencakup bagaimana proses kepemimpinan pada setiap jenjang organisasi, kompetensi serta tindakan pemimpin yang bersangkutan. Dimensi kepemimpinan sangatlah kompleks, juga termasuk kepemimpinan dalam organisasi kesehatan. Konsep kepemimpinan merupakan komponen fundamental dalam menganalisis proses dan dinamika di dalam organisasi, termasuk dalam mengidentifikasi efektifitasnya. Gaya kepemimpinan adalah cara yang digunakan memimpin dan memengaruhi para pengikutnya. Gaya kepemimpinan merupakan suatu pola perilaku seorang pemimpin yang khas pada saat memengaruhi anak buah. Dengan kata lain, cara pemimpin bertindak dalam memengaruhi anggota kelompok membentuk gaya kepemimpinan. Seseorang tidak akan berhasil meraih kesuksesan tanpa adanya dorongan motivasi yang diikuti dengan tekad kyat untuk bekerja keras. Memperoleh hasil yang memuaskan membutuhkan proses dan perjuangan yang cukup panjang. Sehingga penempatan motivasi kerja (work motivation) sebagai variabel mediasi pada contingency leadership dan situational leadership terhadap job satisfaction pada PDAM PT Jaya Tirta Mandiri Kabupaten Sukabumi sangat efektif, karena dapat meningkatkan kepuasan kerja secara signifikan.
IMPLEMENTASI KEBIJAKAN PERATURAN DAERAH TENTANG KAWASAN TANPA ROKOK DI KOTA SUKABUMI. Rizal, Dede Khaerul; Dania, Deni Muhamad; Sunarya, Erry
Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummaniora Vol 6, No 1 (2022): Pebruari, 2022
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jim.v6i1.2022.69-76

Abstract

Tujuan dari penelitian ini untuk mengetahui implementasi kebijakan kawasan tanpa rokok di tempat umum khusus nya di terminal A Kota Sukabumi dengan menggunkan teori dari Van Metter dan Van Horn. Dikarenakan masih banyak ditemukan pengunjung, pedagang, bahkan petugas yang kedapatan merokok di dalam kawasan terminal. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan  kualitatif dimana unit analisis adalah Dinas Kesehatan kota Sukabumi dan pihak terminal A Kota Sukabumi. Selain dengan melakukan observasi peneliti menggali informasi dengan cara melakukan wawancara terhadap enam orang informan terdiri dari Kepala Seksi Promosi Kesehatan, Satuan Polisi Pamong Praja, Kepala Terminal A Kota Sukabumi, Pengunjung, dan Pedagang di dalam terminal. Hasil dari penelitian menunjukan bahwa implementasi perda kawasan tanpa tanpa rokok di tempat umum khususnya pada terminal A Kota Sukabumi belum sepenuhnya terealisasi dengan baik. Ukuran dan tujuan dari kebijakan belum optimal masih banyak yang kedapatn merokok di dalam terminal. Sumber daya finansial yang belum cukup sehingga banyak fasilitas yang belum terpenuhi di dalam pelaksanaan kawasan tanpa rokok dan terbatasnya sumber daya waktu serta kurang nya personil Satpol PP dalam melakukan penindakan. Komunikasi antara dinas kesehatan dan pihak pengelola terminal A belum tersampaikan dengan baik dan secara menyuluruh. Lingkungan ekonomi harga rokok yang murah dapat dijangkau oleh semua masyarakat. Sedangkan karakteristik agen pelaksana dan sikap para pelaksana kebijakan sudah menjalankan sesuai dengan peraturan daerah tentang kawasan tanpa rokok (KTR) di kota Sukabumi.
Analysis of Customer Relationship Management , Service Quality and Brand Trust on Congregation Satisfaction : (Survey on Congregations of Pt. Amanah Putra Wisata Tour & Travel Sukabumi) Ermawan, Muhammad Rifa; Sunarya, Erry; Komariah, Kokom
Amkop Management Accounting Review (AMAR) Vol. 5 No. 1 (2025): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2707

Abstract

This study aims to analyze the effect of Customer Relationship Management (CRM), service quality, and brand trust on congregation satisfaction of PT Amanah Putra Wisata Tour & Travel Sukabumi. The method used is a quantitative approach with associative research type. A sample of 218 respondents was selected using purposive sampling method. Data analysis techniques include multiple linear regression, T test, F test, and coefficient of determination processed using SPSS 26. The results showed that simultaneously, CRM, service quality, and brand trust had a significant effect on congregation satisfaction. However, partially, only service quality and brand trust are proven to have a positive and significant effect on congregation satisfaction. Although the CRM variable has a positive influence, it is not statistically significant. Brand trust is the most dominant variable in influencing congregation satisfaction. These results indicate that improving service quality and strengthening the brand can be the main strategy in increasing customer satisfaction in the Umrah worship travel service industry.
ANALYSIS OF MARKET ORIENTATION AND FINANCIAL LITERACY ON MSME PERFORMANCE Rijaldi, Sya'rony Muhammad; Sunarya, Erry; Ramdan, Asep Muhamad
Jurnal Apresiasi Ekonomi Vol 11, No 3 (2023)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v11i3.653

Abstract

MSME performance is the level of success achieved by MSME stakeholders in running their businesses based on set goals.  To support the success of MSME performance, MSME owners must have basic knowledge such as market orientation and financial literacy because these two things can be a benchmark for the success of MSMEs. This study aims to analyze the influence of market orientation and financial literacy on the performance of food industry MSMEs in Sukabumi. The number of samples in this study was 110 respondents. This study used descriptive research methods and associative research methods with a quantitative approach. The results showed that market orientation and financial literacy had a positive and significant effect on MSME performance. The contribution made between market orientation and financial literacy to the performance of MSMEs with interpretation is very strong. Keywords: Market Orientation, Financial Literacy, MSME Performance
Strategi Kepemimpinan Bisnis di Era Digital Shaqiela, Adzkya; Akmal, Hikmatul; Gumilang, Cahaya; Mauraksa, Ikram Rabbani; Anugrah, Ridho; Sunarya, Erry
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.14292

Abstract

In the ever-evolving digital era, business leadership faces new challenges and opportunities that require innovative and adaptive strategic approaches. This article explores various leadership strategies that are effective in dealing with rapid technological change, globalization, and market dynamics. The main focus is on developing digital skills, leveraging data and analytics for decision making, as well as the importance of transforming organizational culture towards a more collaborative and flexible work environment. With case studies from a variety of industries, this article illustrates how business leaders can inspire and guide their teams through disruptive change, and ensure long-term sustainability and growth. Apart from that, the role of ethical and values-based leadership in building trust and reputation in the digital world is also discussed. In conclusion, effective leadership in the digital era requires a combination of technical skills, adaptability and commitment to continuous innovation.
The Influence of Business Ethics and Viral Marketing on Trust Consumers Through Brand Image as A Mediating Variable Putri, Amelia; Sunarya, Erry; Suwiryo, Darmo H.
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3032

Abstract

The problem phenomenon addressed in this study is the low level of consumer trust in MS Glow skincare products compared to its competitors. This research aims to examine the influence of business ethics and viral marketing on consumer trust with brand image as a mediating variable. The research method used is quantitative with a causal descriptive approach. The population of the study consists of female students in Sukabumi who are MS Glow users, with a sampling technique of probability sampling using proportionate stratified random sampling and a sample size of 391 respondents. The data analysis technique used is Structural Equation Modeling (SEM). The results of the study indicate that business ethics does not have a significant direct effect on consumer trust but has a significant positive effect on brand image. Additionally, brand image has a significant effect on consumer trust. Viral marketing also has a significant impact on both brand image and consumer trust. Mediation results show that brand image fully mediates the relationship between business ethics and consumer trust, as well as between viral marketing and consumer trust. Therefore, brand image plays a crucial role in enhancing consumer trust in MS Glow products.
Inovasi Kebijakan Bisnis Untuk Meningkatkan Loyalitas Pelanggan (Studi Kasus Pada Brand Ms Glow) Putri, Amelia; Sunarya, Erry
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 6 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11076529

Abstract

This paper discusses business policy innovation as a strategy to enhance customer loyalty, focusing on a case study of the MS Glow brand. The research aims to analyze the role of business policy innovation in strengthening customer attachment to the brand. The results indicate that business policy innovation can be a key factor in reinforcing customer bonds, especially in beauty industries like MS Glow. Factors such as product quality improvement, responsive customer service, and adaptation to evolving market trends prove to be crucial elements in increasing customer loyalty. This paper contributes to the understanding of the significance of business policy innovation as a strategy to solidify customer loyalty in the context of the beauty industry.
Co-Authors Akmal, Hikmatul aljaidi, salha said Anugrah, Ridho Asep Muhamad Ramdan Aslia, Farisa Asmaul Husna Auleani, Laela Dania, Deni Muhamad Dicky Jhoansyah Ermawan, Muhammad Rifa Fairuz, Fathmah Ferdianza, Yan Gumilang, Cahaya H. Suwiryo, Darmo Handi Gunawan Hermanto, Bayu Marga Nurmaulana Ike Kusdyah Rachmawati Ike Rachmawati Kokom Komariah Lia Amelia Mauraksa, Ikram Rabbani Nor Norisanti Prasasti, Silla Priatna, Atang Putri, Amelia Putri, Berliana R Deni Muhammad Danial Ramdan, Asep Muhammad Rijaldi, Sya'rony Muhammad Rizal, Dede Khaerul Saleh, Munandi Setiawan, Mira Utami Shaqiela, Adzkya Sofyan, Frama Aditya Suwiryo, Darmo H. Tetty Sufianty Zafar Ulpa, Fhirda Putriana