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Analisis Inovasi Produk, Orientasi Pasar dan Strategi Bersaing dalam Meningkatkan Kinerja Bisnis Coffee Shop Survei pada Coffee Shop di Kota Sukabumi aljaidi, salha said; Sunarya, Erry; Ramdan, Asep Muhamad
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4756

Abstract

The growth of Coffee shops in Sukabumi City can be said to be high for a small city, there are already 54 Coffee shops which previously only had 37 Coffee shops. This indicates the high growth of Coffee shops in Sukabumi City. However, it also indicates the tight competition of Coffee shops in Sukabumi City. This researcher aims to determine how much influence product innovation, market orientation and competitive strategy have in improving business performance in coffee shops. This researcher uses descriptive and associative methods with a quantitative approach. The population in this study was coffee shops in Sukabumi City as many as 54 coffee shops. The data analysis techniques used in this study are the classical assumption test, multiple correlation coefficient, determination coefficient, multiple linear regression, and simultaneous hypothesis testing (F Test) and partially (T Test). The results of this study indicate that product innovation, market orientation and competitive strategy have a significant effect on business performance, this is evidenced by the calculated F 80.307> F table 2.790 which means the calculated F value is greater than the F table. Partially, product innovation has a significant effect on business performance, this is evidenced by the T count of 8.485> T table 1.674, which means that T count is greater than T table. Market orientation has a significant effect on business performance, this is evidenced by the T count of 2.604> T table 1.674, which means that T count is greater than T table. Then the competitive strategy does not have a significant effect, this is evidenced by the T count of 0.220> T table 1.674, which means that T count is smaller than T table with an error level of 0.05.
HUMAN RESOURCE DEVELOPMENT STRATEGY IN OPTIMIZING THE QUALITY OF EDUCATION AT KUTTAB AL FATIH DEPOK Ferdianza, Yan; Muhammad Danial, R. Deni; Sunarya, Erry
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 3 (2024): February
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i3.1867

Abstract

To measure the quality or quality of education in each country, one of them is through PISA conducted by The Organization for Economic Co-operation and Development (OECD). The 2022 Programme for International Student Assessment (PISA) report 2018 – 2022 released in early December 2023 shows that the quality of Indonesian education occupies the 63rd position out of 81 countries. This shows that the quality of Indonesian education is still low. The purpose of this study is to describe the strategy of human resource development in improving the quality of education at Kuttab Al Fatih Depok. This research uses a qualitative descriptive method using case study research. The results of the study stated that to prepare qualified teachers, Kuttab Al Fatih Depok held the I'dad Mudarrisin Academy program for teacher education for 2 years before being placed in Kuttab Al Fatih. Meanwhile, Kuttab Al Fatih Depok's strategy is to develop its organization by establishing closeness in the vision and mission of the institution to parents. For the development of human resources in optimizing the quality of education in Kuttab Al Fatih Depok through weekly training and providing educational scholarships such as Family Academy, Qur'an Academy, and Siroh Academy. By participating in the program, quality human resources are produced and have an impact on the quality of education at Kuttab Al Fatih Depok, namely the fulfillment of the target of graduates of at least 7 juz of Qur'an memorization.
EVALUATION OF TEACHER EMPOWERMENT PROGRAMS IN OPTIMIZING THE QUALITY OF EDUCATION SERVICES USING THE CIPP MODEL Fairuz, Fathmah; H. Suwiryo, Darmo; Sunarya, Erry
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 4 (2024): March
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i4.1872

Abstract

This study aims to evaluate the teacher empowerment program at SMK Ummul Quro Cireunghas, Sukabumi Regency in improving the quality of educational services by considering aspects of context, input, process, and product (CIPP). This study used a qualitative research approach. The sample data source of this study was selected using the snowball sampling technique. Data was collected based on interviews, observations, and documentation. The research findings revealed that (1) the context aspect is good where the teacher empowerment program at SMK Ummul Quro is very helpful for teachers in carrying out their duties and responsibilities as educators; (2) The input aspect is good, the resources allocated in the teacher empowerment program consist of budget costs, facilities and infrastructure, resource persons, cooperation and support from institutions. However, resources in the form of funds and facilities are still limited; (3) the process aspect is good, the empowerment program implementation process is carried out through planning, analyzing teacher professional development needs, program design, resource procurement, selection of facilitators or instructors or resource persons, program implementation, evaluation of results on program effectiveness including feedback from teacher performance, further development or additional training and adjustment of implementation strategies, encouraging teachers to continue learning and developing; (4) The product aspect is good, there have been significant changes as a result of the teacher empowerment program, namely improving teacher performance and improving student learning outcomes, increasing collaboration between teachers, increasing parental involvement, and improving student learning, developing digital learning resources, higher levels of employment. This study recommends that several inhibiting factors need to be improved so that the implementation of educational activities can run smoothly according to the objectives that have been set.
The Influence of Dynamic Capabilities, Innovation, and Technology Information on Competitive Advantage (Survey on Clothing MSMEs in Sukabumi City) Rismayanti, Siti Syaaidah; Sunarya, Erry; Danial, R. Deni Muhammad
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (In Progress November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5676

Abstract

The phenomenon of increasingly fierce business competition requires entrepreneurs to adapt quickly to survive and thrive in a constantly changing market. This competition does not only come from fellow local MSMEs, but also from industrial-scale products with larger production capacities and more competitive prices. This study aims to analyze the influence of dynamic capabilities, innovation, and information technology on the competitive advantage of clothing MSMEs in Sukabumi City. The main problems faced are low adaptation to market changes, lack of product innovation, and lack of optimal use of information technology. The methods used are quantitative with descriptive and associative approaches, as well as multiple linear regression analysis. Data was collected through a questionnaire to 104 MSME actors in clothing with saturated sampling techniques. The results of the study show that the three variables have a positive and significant effect on competitive advantage, both simultaneously and partially. This emphasizes the importance of adaptation, innovation, and the use of technology in increasing the competitiveness of MSMEs in the midst of dynamic market competition.