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All Journal Jurnal Psikologi Pendidikan dan Konseling PSYCHOPEDIA : Jurnal Psikologi Universitas Buana Perjuangan Karawang Psikologi Prima Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Psikoborneo : Jurnal Ilmiah Psikologi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Psikologi Pendidikan dan Konseling Empowerment Jurnal Mahasiswa Psikologi Universitas Buana Perjuangan Karawang Jurnal Psikologi dan Konseling West Science Edutran of Psychology and Behavior RESLAJ: Religion Education Social Laa Roiba Journal EduInovasi: Journal of Basic Educational Studies Journal of Education, Language, Social and Management
Muharsih, Lania
Fakultas Psikologi, Prodi Psikologi Universitas Buana Perjuangan Karawang, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Physics Public Health Social Sciences Other

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Journal : EduInovasi: Journal of Basic Educational Studies

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Pengaruh Fear of Missing Out (FOMO) dan Intensitas Penggunaan Media Sosial Terhadap Impulsive Buying Belanja Online pada Wanita Menikah Lahay, Cahyani; Muharsih, Lania; Pratomo , Yuwono
EduInovasi:  Journal of Basic Educational Studies Vol. 5 No. 3 (2025): EduInovasi:  Journal of Basic Educational Studies
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/edu.v5i3.9976

Abstract

This study aims to determine the effect of Fear of Missing Out (FOMO) and social media usage intensity on impulsive buying in online shopping among married women in Kota Wisata Housing, Bogor. The background is based on the increasing phenomenon of impulsive buying in e-commerce, particularly triggered by FOMO and intense social media exposure among married women. This study uses a quantitative method with an associative causality research design. The sampling technique used is non-probability sampling with a purposive sampling method. The population was married women domiciled in Kota Wisata Cibubur Housing and actively engaged in online shopping, with 209 respondents. The research instruments consisted of a FOMO scale adopted from the FoMO Scale by Przybylski et al (2013), a social media usage intensity scale adopted from the Media and Technology Usage and Attitudes Scale (MTUAS) by Rosen et al (2013), and an impulsive buying scale adopted from the Buying Impulsiveness Scale by Rook & Fisher (1995). The results showed that simultaneously, both variables have a significant effect on impulsive buying (F = 183.330, p < 0.05) with 64% contribution (R² = 0.640). Partially, FOMO has a significant effect on impulsive buying (t = 10.576, p < 0.05), and social media usage intensity also has a significant effect on impulsive buying (t = 9.708, p < 0.05). The conclusion is that the higher the level of FOMO and social media usage intensity, the higher the impulsive buying behavior among married women in Kota Wisata Housing, Bogor.
Co-Authors Adhe Chintiya Afiyana Mutma’inah Ahmad Paisal Gozali Aisyah Ratnaningtyas Alzahira, Alma Anggraeni, Sheli Anggun Pertiwi Ardiansyah, Fachri Rizki Arif Rahman Hakim Arif Rahman Hakim Asmara, Mira Audy Asmaranti, Anggia Atik Nurhaliza Azizi, Ilham Mochamad Bunga Phallosa Cendana Ayu Fajria Debi Angelina Barus Dimala, Cempaka Putrie Eka Sulistiyowati Ghea Jingga Araya Gita Nur Safitri Greata, Holy Hanifah, Zahra Shafa Holy Greata Ikah Mudrikah Indah Apriliani Karyati - Kurnia Pratiwi Lahay, Cahyani Linda Mora Linda Mora Magdalena, Elfrida Marhisar Simatupang, Marhisar Maulidia, Ananda Saadatul Mela Ameylia Minarsih, Yulyanti Muhammad sutan prayogo Mulyati, Nur Agustina Nanda Dian Kartika Nita Rohayati Nita Rohayati Nur Ainy Sadijah Pertiwi, Anggun Pierre Vincent Antonio Pratomo , Yuwono Pratomo, Yuwono Puspa Rahayu Utami Rahman R. Yuwono Pratomo Rahman, Saoki Randwitya Ayu Ganis Hemasti Randwitya Ayu Ganis Hemasti Ratih Saraswati RATIH SARASWATI Riswati Riza, Wina Lova Rohayati, Nita Sahara, Selvia Singadimedja, Holy Greata Siregar, Linda Mora Siti Sulikah Tedi Yuniarto Yulyanti Minarsih