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All Journal Bandung Conference Series: Industrial Engineering Science
Ahmad Arif Nurrahman
Prodi Teknik Industri, Fakultas Teknik, Universitas Islam Bandung, Indonesia
Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering

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Perancangan Sistem Informasi Manajemen Gudang dan Produksi di PT. Duta Ekspor Globalindo Ilham Haruman; Ahmad Arif Nurrahman; Ajrina Febri Suahati
Bandung Conference Series: Industrial Engineering Science 517-526
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsies.v6i2.24402

Abstract

Abstract. PT. Duta Ekspor Globalindo is a company engaged in furniture manufacturing and export. The management of warehouse and production data is not yet fully integrated, causing difficulties in inventory monitoring, delays in information delivery, and data recording errors. This study aims to design and develop a Warehouse and Production Information System that integrates raw material inventory management with production activities. The Prototype method was applied through stages of communication, prototype design, user evaluation, system development, and implementation. A web-based application was developed using the Laravel framework with MySQL as the database management system. The system provides features for inventory monitoring, raw material management, production recording, and material requirement planning. The results show that the proposed system improves data accuracy, accelerates information processing, and enhances coordination between warehouse and production departments, thereby increasing operational effectiveness and efficiency. Abstrak. PT. Duta Ekspor Globalindo merupakan perusahaan yang bergerak di bidang produksi dan ekspor furnitur. Pengelolaan data gudang dan produksi yang belum terintegrasi secara optimal menyebabkan kesulitan dalam pemantauan persediaan bahan baku, keterlambatan penyampaian informasi, serta risiko kesalahan pencatatan data. Penelitian ini bertujuan untuk merancang dan mengembangkan sistem informasi gudang dan produksi yang mampu mengintegrasikan pengelolaan persediaan bahan baku dengan aktivitas produksi. Metode yang digunakan adalah metode prototype yang meliputi tahap komunikasi, perancangan prototipe, evaluasi pengguna, pengembangan sistem, dan implementasi. Sistem dikembangkan berbasis website menggunakan framework Laravel dengan basis data MySQL. Fitur yang tersedia meliputi pengelolaan bahan baku, pemantauan persediaan, perencanaan kebutuhan material, dan pencatatan aktivitas produksi. Hasil penelitian menunjukkan bahwa sistem yang dikembangkan mampu meningkatkan akurasi data, mempercepat proses pengolahan informasi, serta meningkatkan koordinasi antara bagian gudang dan produksi sehingga mendukung efektivitas dan efisiensi operasional perusahaan.
Penerapan Sistem Informasi Customer Relationship Management (CRM) di PT Lucas Djaja Abel Roman Saviola; Otong Rukmana; Ahmad Arif Nurrahman
Bandung Conference Series: Industrial Engineering Science 527-536
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsies.v6i2.24481

Abstract

Abstract. PT Lucas Djaja has experienced a downward trend in sales due to the lack of an integrated digital customer information system, relying instead on conventional transactions and communication methods. This study aims to design an e-commerce-based Customer Relationship Management (CRM) system to automate information acquisition and provide digital communication channels. The system design method began with an analysis of the company's condition using the 7C Framework of Customer Interface, followed by implementation using the PrestaShop e-commerce platform integrated with the Tawk.to live chat module. The results indicate that this CRM system successfully digitalizes and automates marketing, sales, and customer service processes. This integration provides a digital product catalog database, self-service transactions, real-time communication, and automated analytical reports. In conclusion, implementing a CRM system using PrestaShop and Tawk.to offers a strategic solution to overcome operational issues, enhance work efficiency, and strengthen customer loyalty at PT Lucas Djaja. Abstrak. PT Lucas Djaja mengalami tren penurunan penjualan akibat ketiadaan sistem informasi pelanggan berbasis digital yang terintegrasi, di mana transaksi dan komunikasi masih dilakukan secara konvensional. Penelitian ini bertujuan merancang sistem informasi Customer Relationship Management (CRM) berbasis e-commerce guna mengotomatisasi perolehan informasi dan menyediakan saluran komunikasi digital. Metode perancangan diawali dengan analisis kondisi perusahaan menggunakan kerangka kerja 7C Framework of Customer Interface, kemudian diimplementasikan menggunakan platform e-commerce PrestaShop yang diintegrasikan dengan modul live chat Tawk.to. Hasil penelitian menunjukkan bahwa sistem CRM ini berhasil mendigitalisasi dan mengotomatisasi proses pemasaran, penjualan, dan layanan pelanggan. Integrasi ini menyediakan pangkalan data katalog digital, transaksi mandiri (self-service), komunikasi real-time, serta laporan analitis otomatis. Kesimpulannya, penerapan CRM berbasis PrestaShop dan Tawk.to menjadi solusi strategis dalam mengatasi permasalahan operasional, meningkatkan efisiensi kerja, serta memperkuat loyalitas pelanggan di PT Lucas Djaja.
Perancangan Strategi Pemasaran Berbasis Analisis Sentimen Naive Bayes Firman Aji Utama; Ahmad Arif Nurrahman; Dewi Shofi Mulyati; Suliadi
Bandung Conference Series: Industrial Engineering Science 561-568
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsies.v6i2.25756

Abstract

Abstract. Aquila Knives is a micro, small, and medium enterprise (MSME) engaged in the production and sale of kitchen knives, butcher knives, outdoor knives, and traditional Indonesian blades. In recent periods, the company experienced a 37% decline in sales, indicating the need to evaluate its marketing strategy based on customer perceptions. This study aims to analyze customer sentiment and develop a marketing strategy based on the analysis results. The dataset consists of 896 YouTube comments collected through web scraping. The analysis process includes text preprocessing, Term Frequency–Inverse Document Frequency (TF-IDF) weighting, sentiment classification using the Naïve Bayes algorithm, and Rule-Based Aspect Extraction based on Kotler’s product quality dimensions: Price, Feature, Reliability, Durability, Performance, Service, and Aesthetic. The results show that the Naïve Bayes model achieved an accuracy of 71.67%. The Performance aspect received the highest positive sentiment, while the Service aspect was dominated by negative sentiment, making it the highest priority for improvement. Based on these findings, a marketing strategy was developed using the Marketing Mix (4Ps) and translated into the 7 StoryBrand framework to support content marketing. The proposed approach provides a more targeted, customer-oriented marketing strategy with the potential to improve marketing effectiveness and increase Aquila Knives' sales. Abstrak. Aquila Knives merupakan usaha mikro, kecil, dan menengah (UMKM) yang bergerak di bidang produksi dan penjualan pisau, seperti pisau dapur, pisau jagal, pisau outdoor, dan senjata tradisional Indonesia. Dalam beberapa periode terakhir, perusahaan mengalami penurunan penjualan sebesar 37%, yang mengindikasikan perlunya evaluasi strategi pemasaran berdasarkan kebutuhan pelanggan. Penelitian ini bertujuan menganalisis sentimen pelanggan serta merancang strategi pemasaran berbasis hasil analisis tersebut. Data penelitian berupa 894 komentar YouTube yang diperoleh melalui web scraping. Tahapan analisis meliputi preprocessing, pembobotan kata menggunakan TF-IDF, klasifikasi sentimen dengan algoritma Naïve Bayes, serta Rule-Based Aspect Extraction berdasarkan aspek kualitas produk Kotler, yaitu Price, Feature, Reliability, Durability, Performance, Service, dan Aesthetic. Hasil penelitian menunjukkan bahwa Naïve Bayes menghasilkan akurasi sebesar 71,67%. Aspek Performance memperoleh sentimen positif tertinggi, sedangkan aspek Service didominasi sentimen negatif sehingga menjadi prioritas perbaikan. Berdasarkan hasil tersebut, disusun strategi pemasaran menggunakan Marketing Mix (4P) yang diterjemahkan ke dalam kerangka 7 Story Brand sebagai dasar content marketing. Hasil penelitian menunjukkan bahwa pendekatan ini menghasilkan strategi pemasaran yang lebih terarah, berbasis kebutuhan pelanggan, dan berpotensi meningkatkan efektivitas pemasaran serta penjualan Aquila Knives.
Penerapan Sistem Enterprise Resource Planning Menggunakan Software Odoo Muhammad Hanif Fadhilah; Reni Amaranti; Ahmad Arif Nurrahman
Bandung Conference Series: Industrial Engineering Science 579-588
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsies.v6i2.26023

Abstract

Abstract. CV. Jafariah faced several business process management challenges, including manual data recording, fragmented inventory management, duplicated activities, and slow information exchange between departments. These issues reduced operational efficiency and hindered effective decision-making. This study aimed to implement an Enterprise Resource Planning (ERP) system using Odoo to integrate business processes, improve data management, and support operational performance. The research adopted a case study approach using the Accelerated SAP (ASAP) methodology, covering the Project Preparation, Business Blueprint, Realization, and Final Preparation phases. The implementation involved Odoo modules, including Website, Sales, Inventory, Purchase, Invoicing, Accounting, Customer Relationship Management (CRM), Sales Report, and Live Chat. The results showed that all implementation scenarios were successfully executed in accordance with the proposed business processes. Fit and Gap analysis confirmed that the implemented modules met the company's core operational requirements, including sales, inventory control, purchasing, financial recording, reporting, customer relationship management, and communication. The ERP implementation also improved data integration, accelerated information flow, minimized reliance on physical documents, and enhanced operational efficiency. Overall, the implementation of Odoo successfully aligned CV. Jafariah's business processes with an integrated information system, enabling more effective operations and supporting faster, more accurate managerial decision-making. Abstrak. CV. Jafariah masih menghadapi berbagai kendala dalam pengelolaan proses bisnis, seperti pencatatan data secara manual, pengelolaan persediaan yang belum terintegrasi, duplikasi pekerjaan, serta lambatnya penyampaian informasi antar divisi. Permasalahan tersebut menyebabkan proses operasional menjadi kurang efektif dan efisien. Penelitian ini bertujuan menerapkan sistem Enterprise Resource Planning (ERP) menggunakan software Odoo untuk menyelaraskan proses bisnis perusahaan, meningkatkan efektivitas pengelolaan data, dan mendukung pengambilan keputusan. Penelitian menggunakan metode studi kasus dengan pendekatan Accelerated SAP (ASAP) yang meliputi tahapan Project Preparation, Business Blueprint, Realization, dan Final Preparation. Implementasi dilakukan menggunakan modul Website, Sales, Inventory, Purchase, Invoicing, Accounting, Customer Relationship Management (CRM), Sales Report, dan Live Chat. Hasil penelitian menunjukkan bahwa seluruh skenario pengujian berhasil dijalankan sesuai dengan proses bisnis usulan. Analisis Fit and Gap membuktikan bahwa modul yang diterapkan mampu memenuhi kebutuhan utama perusahaan, meliputi proses penjualan, pengelolaan persediaan, pembelian bahan baku, pencatatan pembayaran, pengelolaan hubungan pelanggan, serta pelaporan penjualan dan keuangan. Implementasi ERP juga meningkatkan integrasi data, mempercepat penyampaian informasi, mengurangi penggunaan dokumen fisik, dan meningkatkan efisiensi operasional. Dengan demikian, penerapan ERP menggunakan Odoo berhasil menyelaraskan proses bisnis CV. Jafariah dengan sistem informasi yang terintegrasi, modern, serta mampu mendukung kebutuhan operasional dan pengambilan keputusan secara lebih cepat dan akurat.
Co-Authors Abel Roman Saviola Ajrina Febri Suahati Dewi Shofi Mulyati Firman Aji Utama Ilham Haruman Muhammad Hanif Fadhilah Otong Rukmana Reni Amaranti Suliadi