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All Journal Signifikan : Jurnal Ilmu Ekonomi Jurnal Manajemen Terapan dan Keuangan JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) MONETER International Journal of Economics, Business and Accounting Research (IJEBAR) Performance : Jurnal Bisnis dan Akuntansi Journal of Research in Social Science and Humanities Moneter : Jurnal Keuangan dan Perbankan Jurnal Lentera Pengabdian Dedikasi : Jurnal Pengabdian Lentera
Aliyah, Hikmatul
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Journal of Research in Social Science and Humanities

 1 
The Impact Of Price And Brand Image On Consumer Loyalties Of Singkong Moro Crips On The Housing Industry In Sari Lampung East Sources Village Sugiono, Sugiono; Aliyah, Hikmatul; Rinnanik, Rinnanik; Hakim, Lukmanul
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.124

Abstract

The research aims to find out the impact of packaging, price and brand image on loyalty. Supposed packaging, price and brand image. The study used quantitative research methods, with a total of 97 respondents. Sampling using non-probability sampling techniques with random sample methods. The data analysis techniques used are Data Quality Test, Classical Assumption Test, Double Linear Regression Analysis, Hypothesis Test and Determination Coefficient Test. Based on calculations with some of these techniques and tests, it is known that the packaging individually has no influence on consumer loyalty. While price and brand image have a positive and significant influence on consumer loyalty. 
Economic and Social Transformation through Bank Sampah Berkah in Sumbersari, Sekampung District, East Lampung Buchori, Buchori; Aliyah, Hikmatul; Sandora, Putri; Prasetiyo, Prasetiyo
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.171

Abstract

Waste is a solid material that is a byproduct of human activities, which is no longer desired or needed. According to the World Health Organization (WHO), waste is defined as items from human activities that are no longer needed, used, or wanted, and thus discarded. Waste management includes all activities involved in handling waste from generation to final disposal, including waste minimization, collection, transfer and transportation, processing, and final disposal. In response to this issue, Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency, has taken the initiative to address local waste problems. It is hoped that this waste bank can provide a solution to the existing waste issues. To date, Bank Sampah Berkah manages over 2 tons of waste per month.The research question addressed in this study is: “What is the impact of Bank Sampah Berkah (BSB) on the welfare of the community in Sumbersari Village, Sekampung District, East Lampung Regency?” This study is limited to one variable, which is community welfare, with the object of research being Bank Sampah Berkah. The study location is Sumbersari Village, Sekampung District, East Lampung Regency.The results of the study show that the calculated Chi-Square value is 320.07. Based on the 5% and 1% significance levels, the Chi-Square table values are 43.773 and 50.892, respectively. Thus, the calculated Chi-Square value is greater than the Chi-Square table values at both the 5% and 1% significance levels (43.773 320.07 50.892). This indicates that the presence of Bank Sampah Berkah in Sumbersari Village, Sekampung District, East Lampung Regency has a positive impact on improving community welfare.
Income Perspectives In The Coconut Sugar Industry A Comparative Study Of Landowner Farmers And Tenant Farmers In Labuhan Ratu Bakhri, Syaiful; Aliyah, Hikmatul; Sandora, Putri; Muslimah, Nurul
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.151

Abstract

The plantation sub-sector is an important part of national development. One of the plantation commodities widely managed by small industries is coconut sugar, with raw materials derived from coconut trees. In Labuhan Ratu District, many small household industries are engaged in the production and processing of coconut sugar. This processing is done using coconut plants that have not been intensively cultivated. It is known that the average cost incurred by tenant farmers and landowner farmers is IDR 96,000 per week, with a production output of 1 quintal of brown sugar and a rental cost of IDR 70,000 per tree per year. This study aims to determine the income differences between landowner farmers and tenant farmers in the coconut sugar business in Labuhan Ratu District, East Lampung. The data collection techniques used include observation, documentation, and interviews. The study population consists of 100 coconut sugar entrepreneurs in Labuhan Ratu District, with the same sample size using the saturated sampling technique. Data analysis results show that at a 5% error level with 98 degrees of freedom, the t-table value is 1.66055, while the calculated t-value is 2.770. Because the calculated t-value (2.770) t-table value (1.66055), the alternative hypothesis (Ha) is accepted, meaning there is a difference in income between landowner farmers and tenant farmers in the coconut sugar business in Labuhan Ratu District, East Lampung. Landowner farmers have higher incomes than tenant farmers because the income of tenant farmers must be shared among group members or partnerships, whereas the income of landowner farmers is entirely owned by one individual.
Impact Of Disciplinary Work And Incentives On The Work Of Honourable Employees In The Eastern Globe Local Police Office Sugiono, Sugiono; Dede, Dede; Aliyah, Hikmatul; Utari, Ani Hasya
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.141

Abstract

Improving staff performance has been a major focus for organizations in various sectors and industries. In an era of globalization and increasingly complex competition, organizations need to optimize their human resource potential to their strategic goals. Implementing good work discipline can improve the productivity and quality of work of employees, while giving incentives is identified as a factor that can motivate employees to more optimum work outcomes.The author formulates the following question: 1.Does work discipline influence on the performance of Honourable Officers in the East Lampung Regional Revenue Agency Office? 2.Does the incentive affect on the Performance of Honorable Officials in the Eastern Lampung District Revenues Office?3. Do Work Discipline and Incentives Influence on the Performance of Honourable Officers in the East Lampung Regional Revenue Agency Office? The data collection techniques in this study are interviews and questionnaires. The population in this study is the entire staff of the East Lampung Regional Revenue Agency office of 50 people. Samples are taken using saturation/sensus sampling. Data analysis techniques using double linear regression formulas with the help of SPSS 26 applications. The results of this study show that (1) employee performance is influenced by the Working Discipline and incentive variable of 44.9% and the rest is affected by other variables (2) Working discipline has a positive impact on employee's performance (3) incentives have a positive effect on staff performance (4) Disciplinary incentivity has positive and significant impact on employees' performance.
IMPACT OF EMOTIONAL AND SPIRITUAL INTELLEGENCE ON EMPLOYEES OF P. INDOMARCO PRISMATAM SUKADANA EAST LAMPUNG Rinnanik, Rinnanik; Aliyah, Hikmatul; Rahayu, Sri; Handayani, Leni Citra
Journal of Research in Social Science and Humanities Vol 4, No 2 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i2.144

Abstract

The aim of this research is to find out the impact of emotional and spiritual intelligence on employee performance. The data gathering techniques in this study are done with observations, interviews, questionnaires, and documentation. The population in this study was selected based on the total number of employees of a total of 28 employees at PT Indomarco Prismatama Sukadana East Lampung. In this study, the researchers used saturated sampling. Based on the results of the calculation of the test t through the coefficients table obtained variable significance values of X1 of 0.017 and X2 of 0.019. While simultaneously, through the anova table known significance of 0.003 is a small result of 0.05 which means Ha3 accepted that there is an influence of emotional intelligence and spiritual intelligence on the performance of employees in PT Indomarco Prismatama Sukadana East Lampung. The regression equation result is Y = 3.542 + 0.451 X1 + 0.381 X2, whereas R counts 0.611, which means that the degree of relationship between emotional intelligence (X1) and spiritual intelligences (X2) with employee performance (Y) is quite strong. Whereas the R squere value is 0.373, R Squere can be called a determination coefficient in this case, meaning that the regression model method can be used to predict the Y variable which means Emotional Intelligence and Spiritual Intelligence influence employees performance by 37.3% and the rest is influenced by other factors.
The Influence of Service Quality and Price on Loyalty of Users of Way Jepara East Lampung Online Motorbike Taxi Services (Case Study of Go-Star and Cetar Way Jepara East Lampung Customers) Aliyah, Hikmatul; Sholikhah, Septiana Mar'atus; Zelika D, Yolla; Prayoga, Adi
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.308

Abstract

This study aims to analyze the relationship between service quality and price on online  motorcycle taxi user loyalty way jepara, especially Go-Star and cetar users. This research  method uses quantitative research, which is a method to test certain theories by using how to  examine the relationship between variables, then measuring with research instruments by  distributing questionnaires to Go-Star and cetar online motorcycle taxi users. The questionnaire  measures key variables such as service quality, price and user loyalty. The data collected is then  analyzed using appropriate statistical techniques. The results of research that has been conducted by researchers can be concluded that the  service quality variable (X1) is partially tested on the loyalty of online motorcycle taxi users  resulting in a t test significant value of 0.000 smaller than 0.05 (0.000 0.05). The price variable  (X2) partially tested on the loyalty of online motorcycle taxi users resulted in a t test significant  value of 0.004 smaller than 0.05 (0.004 0.05). service quality and price variables are tested  simultaneously on the loyalty of online motorcycle taxi service users the calculated F value is  greater than the F table value, namely F count 80.423 3.09 and also a value and also a  significant value of 0.000 0.05
THE EFFECT OF PRODUCT QUALITY AND SERVICE QUALITY ON CUSTOMER LOYALTY AT CV. ANUGRAH JAYA ABADI Sugiono, Sugiono; Dede, Dede; Aliyah, Hikmatul; Ernetus, Krismawan
Journal of Research in Social Science and Humanities Vol 5, No 1 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i1.385

Abstract

The purpose of this study is to understand the impact of product and service quality on customer loyalty at CV Anugrah Jaya Abadi in Bandar Lampung. Latar belakang penelitian ini was based on the importance of maintaining customer loyalty in a robust business environment. Good product quality and customer service that is always helpful are the two main factors that encourage customers to continuously buy products and recommend businesses to others.The research methodology that is being used is a quantitative approach using survey data. Data is collected through questionnaires given to 100 CV Anugrah Jaya Abadi respondents. Analisis data dilakukan dengan using regresi linier berganda untuk menguji pengaruh simultan dan parsial antara variabel independen (kualitas product dan kualitas pelayanan) terhadap variabel dependen (loyalitas pelanggan). The study's findings indicate that product and service quality simultaneously have a significant impact on customer loyalty. For example, when it comes to fostering customer loyalty, product quality has a greater impact than service quality. This highlights how important it is for businesses to continuously monitor and improve their product quality while providing customers with first-rate service.Therefore, it is hoped that CV Anugrah Jaya Abadi will be able to be used as a guide in developing strategies to improve product quality and customer loyalty in a comprehensive manner. 
Co-Authors Abdul Hamid Adi Prayoga, Adi Anak Agung Dewi Megawati, Anak Agung Dewi Andari, An An Andi Warisno Anhari, Ahmad Anshori, M Afif Aristia, Irma Artasya, Andini Nabilah Buchori Buchori, Buchori Budi Kadaryanto Dede, Dede Denia Maulani Ernetus, Krismawan Fauzi Fauzi Handayani, Leni Citra Hendri Maulana Lukmanul Hakim Marlina, Asti Mohammad Nur Rianto Al Arif Muhammad Anif Muslimah, Nurul Novitasari, Diah Nurul Qomariyah Prasetiyo Prasetiyo Rahmah Hermawan, Siti Nabila Rinnanik, Rinnanik Rumiasih, NA. SANDORA, PUTRI Saputra, Andika Guruh Saputro, Joko Sholikhah, Septiana Mar'atus Sopian, Rian SRI RAHAYU Sugiono Sugiono Syaiful Bakhri Syaiful Bakhri Utari, Ani Hasya Vedy, Nabila Kharimah Widhi Ariyo Bimo Zelika D, Yolla Zelika, Yolla