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All Journal Jurnal Siasat Bisnis IPTEK Journal of Proceedings Series JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Enterprise and Development (JED) AICS Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Islamic Perspective on Communication and Psychology
Rifelly Dewi Astuti
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia, Depok, Jakarta, Indonesia
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

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The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying Astuti, Rifelly Dewi; Nindyaswari, Sara Almira
ASEAN Marketing Journal Vol. 14, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM Research Findings: Browsing mediates the online review perceived value (both utilitarian and hedonic value) significantly toward the urge to buy impulsively, which will further enhance the impulse buying Theoretical Contribution/Originality: (1) this study enriches the relationship between online reviews and impulse buying, using browsing as the critical factor to link the relationship, and (2) consumers perceived both utilitarian and hedonic value in online reviews. Practitioner/Policy Implication: this study highlights the importance of online reviews in affecting the customer's online impulse buying behaviour, so brand marketers should monitor online product reviews, both positive and negative. Research limitation/Implications: First, this study only examined consumers' browsing and impulse buying behaviour toward online reviews on Instagram; thus, studies on social media platforms might have different results. Second, the antecedents of browsing are limited to the utilitarian and hedonic value of online review; other external variables could be further investigated to enrich our understanding. Lastly, this study is limited to the beauty product industry; another specific context might have a different result.
A Decision-Making Model for Community-Based Food Industry to Support Poverty Alleviation in East Indonesia: Case Study of East Sumba Regency Kusumastuti, Ratih Dyah; Martdianty, Fanny; Astuti, Rifelly Dewi; Nurmala, Nurmala
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.01.1

Abstract

Provinces in the eastern part of Indonesia still have high percentage of residents living below the poverty line. However, some provinces are the producers of food commodities. The One Village One Product (OVOP) movement has been proven to be able to reduce the poverty level and can be implemented in East Indonesia, especially by developing the community-based food industry. The objective of the research is to develop a decision making model to determine the best suitable community-based food industry to be developed optimally in East Indonesia using Analytic Hierarchy Process (AHP). We identify five criteria for the model from the literature and interviews with experts, namely resources, demand, supporting industries, strategy and competitiveness, and supports from government and other parties. We apply the model for the case of East Sumba regency of the East Nusa Tenggara (NTT) province, to select from alternatives, namely cassava, banana, corn and peanut-based food industries. The results show that banana-based industry is chosen as the best-suitable community-based food industry, mainly due to the uniqueness of the banana-based product and high production of banana in the area.
The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Yuliati, Elevita; Balqiah, Tengku Ezni; Sobari, Nurdin; Astuti, Rifelly Dewi
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.4

Abstract

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.
Co-Authors Adhitiya, Lucky Adi Zakaria Afiff Alversia, Yeshika Anggit Primadita Karina ariyanto, muhammad wahyu Arlin Tri Hastiana Augustin, Eldest Azalia Erda, Florean Haya Soraya Basri Bado Bustaman, Yosman Daryanti, Sri Dewa, Qidsa Nafis Akal Dwiphala, Fadelia Elevita Yuliati Elrizal, Mohammad Ariffa Fanny Martdianty Fauzi Murod, Atini Rahmatika Gita Gayatri, Gita Gunawan, Victor Hediana, Bianca Hutabarat, Rendra Hymne Fajar Ivonanda Nindya Jamaludin, Nurul Atasha Jessica, Cynthia Lahath, Aishath Lucky Adhitiya Luh Putu Ratna Sundari Luthfan Fadhila Henryanto Putra Mahaganti, Fergie S Mawaddah Akmalia Meta Riani Siahaan Mohammad Rizan Mustafri, Alda Nilakurnia, Roswita Nindyaswari, Sara Almira Nor Asiah Omar Nurdin Sobari Nurdin Sobari Nurmala Nurmala Nurmala Nurmala Pradana, Fadly Eka Pramasanti, An Nisa Putri, Irdina Tiara Ramadhan, Luthfi Fakhri Ratih Dyah Kusumastuti Resti Annisa Rut Ria Widiawati Saparuddin Mukhtar Saputro, Rendi Andika Saragih, Tarimantan Sanberto Sri Wahyuni Stephanie, Alya Hadijah Supriadi, Arief Dahyan Susanto, Agung Arry Syed Shah Alam, Syed Shah Tengku Ezni Balqiah Warnida, Ira Puspa Wulandari, Permata Yura Nada Khairunnisa