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All Journal Jurnal Siasat Bisnis IPTEK Journal of Proceedings Series Journal of Consumer Science JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Enterprise and Development (JED) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Environmental, Sustainability, and Social Science AICS Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management Journal of Management Analytical and Solution ASEAN Marketing Journal Inkubis: Jurnal Ekonomi dan Bisnis Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal Of Management Analytical and Solution (JoMAS) Asian Journal of Management, Entrepreneurship and Social Science Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Islamic Perspective on Communication and Psychology Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Rifelly Dewi Astuti
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

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The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors Listiawardany, Elmira; Astuti, Rifelly Dewi
ASEAN Marketing Journal Vol. 17, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on Service Dominant Logic, Value Co-Creation, and the Information Adoption Model, this research model examines the influence of Social Media Interactions on destination content on Visit Intention and Behavioral Engagement, involving Source Credibility, Homophily, and Content Quality as mediators in this relationship. To provide more specific implications, this study also compares how the model applies to two different types of content, namely influencer content and user-generated content (UGC). This research uses a survei questionnaire method and obtained 313 samples that meet this research criteria, which are those who located in Indonesia, age 17 to 43, using social media, and exposed to destination content in the last 1 month. Based on analysis using SmartPLS software, this study found that Social Media Interactions on destination content positively influence consumers' interest in visiting the destination (Visit Intention) and trigger their engagement behavior with the content (Behavioral Engagement). Homophily with the content source and the quality of the destination content (Content Quality) were also proven to play intermediary roles in this relationship. Additionally, the findings of this study revealed differences between influencer content and UGC. In influencer content, Behavioral Engagement is influenced by Homophily and Content Quality. On the other hand, in UGC, Behavioral Engagement is influenced by Social Media Interactions. The results of this research are expected to provide theoretical contributions and managerial implications in the field of digital marketing, particularly regarding the use of social media and its influence on consumer behavior.
The Effect of COVID-19 Pandemic Information and Trusts towards Online Retailers on Online Consumers’ Risk Perception and Purchasing Behaviour Astuti, Rifelly Dewi; Balqiah, Tengku Ezni; Kusumastuti, Ratih Dyah; Viverita, V.
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 3 (2026)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2026.014.03.6

Abstract

Understanding how information influences consumer behavior during a public health crisis is crucial for both businesses and policymakers in managing risk communication and sustaining economic activity. Since the announcement of the first case of COVID-19 in early March 2020, the timeline across both mass and social media has been dominated by information about the virus. This information has increased public awareness of the risk of contracting COVID-19 when engaging in activities outside the home, including shopping. As a result, most shopping activities have shifted online. However, online shopping does not entirely eliminate the risk of virus transmission. This study aims to investigate the impact of COVID-19 information in mass and social media on trust in online retailers and online shopping behavior, with risk perception as a mediating variable. A survey was conducted with 1,212 respondents across Indonesia, and the data were analyzed using structural equation modeling. The results indicate that COVID-19-related information directly influences consumers’ online purchasing behavior, while trust in online retailers affects behavior indirectly through the mediation of risk perception.
Analysis of the Effect of Service Quality Dimensions, Perceived Value, and Trust on Customers of Delivery Services through E-commerce muhammad wahyu ariyanto; Rifelly Dewi Astuti
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): 14 original research articles were authored/co-authored by 41 authors from 1 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1063

Abstract

The objective of this study was to examine the value of the influence of service quality dimensions, customer perceptions and beliefs on satisfaction in using delivery services. This research was conducted on selected shipping services via e-commerce in Indonesia with a total of 389 respondents. The novelty of this research lay in the social and economic conditions when the COVID-19 pandemic was still ongoing and according to government policies or calls for people to stay at home. This study concluded that the dimensions of assurance and empathy had a positive and significant effect directly and indirectly through trust on customer satisfaction, the tangible dimension only influenced customer satisfaction indirectly through trust. Meanwhile, the other two dimensions of service quality, namely responsiveness and reliability, did not affect customer satisfaction either directly or indirectly through trust. Trust could also mediate between the relationship between perceived value and customer satisfaction. It could be seen that it had an original sample value of 0.161 and a Pvalue of 0.000, which was smaller than 0.05.
THE MEDIATING ROLE OF CHATBOT INITIAL TRUST IN ENHANCING CUSTOMER LOYALTY, ENGAGEMENT, AND USAGE INTENTION Luthfi Fakhri Ramadhan; Rifelly Dewi Astuti
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.970

Abstract

In the digital era, chatbots have become essential tools for companies to enhance communication efficiency with customers, particularly through popular platforms such as WhatsApp. As the adoption of this technology increases, understanding the factors that shape users initial trust becomes crucial. This study aims to analyze the influence of perceived ease of use, compatibility, performance expectancy, social influence, and perceived risk on initial trust, as well as its impact on chatbot usage intention, customer engagement, customer satisfaction, and customer loyalty. The research model was developed based on an integration of the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Diffusion of Innovation (DOI), using a quantitative approach. A total of 223 respondents participated in a survey distributed to users of banking chatbots via WhatsApp in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived ease of use and social influence have a significant positive effect on initial trust, while compatibility, performance expectancy, and perceived risk do not have a significant effect. However, performance expectancy was found to have a direct and significant influence on chatbot usage intention. Initial trust significantly influences usage intention, customer engagement, customer satisfaction, and customer loyalty. Furthermore, customer satisfaction also has a significant effect on customer loyalty.
TAPPING INTO ENGAGEMENT: THE ROLE OF CONTENT STRATEGIES IN BOOSTING LOYALTY AND WORD-OF-MOUTH FOR E-WALLETS Alya Hadijah Stephanie; Rifelly Dewi Astuti
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.968

Abstract

The development of digital payment systems in Indonesia has significantly accelerated the adoption of digital wallets, with GoPay emerging as one of the leading players. Amid intense competition, social media content strategy has become crucial in driving consumer engagement, which subsequently influences word-of-mouth (WOM) and customer loyalty. This study aims to examine the effects of content appeal (infotainment, relational, and remunerative), content vividness, and content interactivity on WOM and customer loyalty, with consumer engagement serving as a mediating variable. A quantitative approach was employed through a survey of 230 active GoPay users who follow the official Instagram account @GoPayIndonesia and had interacted with its content in the past three months. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results reveal that six out of seven proposed hypotheses are statistically significant. Infotainment content, remunerative content, content vividness, and content interactivity all positively influence consumer engagement. Among these, content vividness exerts the strongest effect on engagement. Conversely, relational content was not statistically significant, although it was descriptively appreciated by respondents. Furthermore, consumer engagement was found to be a significant mediator in the relationship between content characteristics and both WOM and customer loyalty. This research contributes empirical insights to the field of digital marketing literature and offers strategic recommendations for digital wallet brands to enhance the effectiveness of their social media content strategies.
Social Capital, Subjective Norm, Product Knowledge, Environmental Concern, and Perceived Behavioral Control on Purchase Intensity of Recycled Products in MSMEs Doli Muhammad Jafar Dalimunthe; Tengku Ezni Balqiah; Heri Pratikto; Rifelly Dewi Astuti; Arif Qaedi Hutagalung
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 2 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i2.25206

Abstract

This study aims to examine the effect of social capital, subjective norms, product knowledge, environmental concern, and perceived behavioral control on purchase intensity of recycled products in MSMEs in Indonesia. A total of 530 respondents were selected from North Sumatra, West Java, and East Java using purposive sampling. The data were analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM). The results show that environmental concern, perceived behavioral control, and subjective norms have a significant effect on purchase intensity. Furthermore, subjective norms mediate the relationship between social capital and perceived behavioral control on purchase intensity. This study provides insights into consumer behavior toward environmentally friendly products and supports the development of sustainable MSMEs.
Social Capital, Subjective Norm, Product Knowledge, Environmental Concern, and Perceived Behavioral Control on Purchase Intensity of Recycled Products in MSMEs Doli Muhammad Jafar Dalimunthe; Tengku Ezni Balqiah; Heri Pratikto; Rifelly Dewi Astuti; Arif Qaedi Hutagalung
Journal Of Management Analytical and Solution (JoMAS) Vol. 6 No. 2 (2026): Journal of Management Analytical and Solution (JoMAS)
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v6i2.25206

Abstract

This study aims to examine the effect of social capital, subjective norms, product knowledge, environmental concern, and perceived behavioral control on purchase intensity of recycled products in MSMEs in Indonesia. A total of 530 respondents were selected from North Sumatra, West Java, and East Java using purposive sampling. The data were analyzed using Partial Least Square (PLS)-based Structural Equation Modeling (SEM). The results show that environmental concern, perceived behavioral control, and subjective norms have a significant effect on purchase intensity. Furthermore, subjective norms mediate the relationship between social capital and perceived behavioral control on purchase intensity. This study provides insights into consumer behavior toward environmentally friendly products and supports the development of sustainable MSMEs.
The Effect of Attribute Performance and Corporate Brand Image on Retention and Willingness to Pay Premium Prices In Energy Logistics Service Providers In Indonesia Rendi Andika Saputro; Rifelly Dewi Astuti
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.1615

Abstract

This study explores the mediating role of corporate brand image on the impact of logistics performance attributes on customer retention and their willingness to pay a premium in the Indonesian energy logistics industry. Addressing the scarcely researched intricacies of energy logistics services in Indonesia, this research aims to fill a gap by examining the specific role of corporate brand image in Business-to-Business (B2B) relationships, which has been more extensively studied in other national contexts such as China. Data generated from 30 companies whose the client of one big logistic company in Indonesia, and the data analyzed by SEM-PLS. Findings indicate that the corporate brand image exerts a positive and significant influence on customer retention, yet it does not significantly affect the willingness to pay a premium. Logistics performance attributes demonstrated a positive and significant impact on both variables, customer retention) and premium pricing. There was also a significant influence of logistics performance attributes on corporate brand image. The study reveals that the corporate brand image partially mediates the relationship between logistics performance attributes and willingness to pay a premium, but not in the case of customer retention. These insights are vital for energy logistics companies in Indonesia to enhance brand image strategies to improve retention and customer willingness to pay more.
The Role Of Source Credibility And Fairness On The Formation Of Parasocial Relationships And Product Interest And Their Influence On Purchase Intention And E-WOM Of Beauty Brands In Indonesia Fadelia Dwiphala; Rifelly Dewi Astuti
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1770

Abstract

Few studies have focused on how source credibility and fairness influence parasocial relationships and product interest, and how product interest impacts consumers' purchase intentions towards new products. But few have examined how these factors can influence purchase intention and eWOM, so this study aims to fill the gap, focusing on Indonesian beauty influencers on Instagram. With 501 respondents, this study used SPSS 26 (pre-test) and SmartPLS for data analysis. The results show that: the variables of attractiveness, similarity, and trustworthiness have a significant and positive effect on parasocial relationships; similarity has a significant and positive effect on product interest. Interpersonal fairness and informational fairness have a positive and significant effect on parasocial relationships; and distributive fairness has a positive and significant effect on product interest. Parasocial relationship has a significant and positive effect on product interest, purchase intention, and eWOM. Product interest has a significant and positive effect on purchase intention and eWOM.
How TikTok Short-form Video Content Will Effect on Tourism Destination Visit Intention? The Role of Consumer Engagement, Consumer Involvement, and E-Wom Ratu Salzabiella Arsya Maharani; Rifelly Dewi Astuti
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 4 (2026): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v7i4.1981

Abstract

The development of short-form video-based social media has positioned TikTok as a strategic channel for tourism destination promotion because it can deliver visual experiences, information, and social validation quickly to prospective tourists. This study aims to analyze the effect of TikTok short-form video content value on visit intention toward Indonesian tourism destinations through the roles of consumer engagement, consumer involvement, and electronic word-of-mouth (eWOM). This study applies the Stimulus-Organism-Response (S-O-R) framework, with content characteristics as the stimulus, perceived value, consumer engagement, and consumer involvement as the organism, and eWOM and visit intention as the response. This study uses a quantitative explanatory approach through an online survey, and the data are analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study involved 300 TikTok users in Indonesia who had been exposed to tourism destination video content, with respondents predominantly female, in the productive age group, and domiciled in Jabodetabek. The findings show that entertainment, informativeness, credibility, personalization, and irritation significantly influence perceived value, while incentives do not have a significant effect. The findings also reveal that perceived value positively influences consumer engagement, consumer involvement, and visit intention, while consumer engagement, consumer involvement, and eWOM contribute to increasing visit intention through psychological engagement and digital recommendation mechanisms. This study contributes theoretically by extending the application of the S-O-R framework to TikTok short-form video content in digital tourism marketing and managerially by providing implications for destination managers to design informative, credible, entertaining, personalized content that encourages user interaction and positive eWOM.
Co-Authors Adhitiya, Lucky Adi Zakaria Afiff Adi Zakaria Afiff Alversia, Yeshika Alya Hadijah Stephanie Anggit Primadita Karina Arif Qaedi Hutagalung Arlin Tri Hastiana Atini Rahmatika Fauzi Murod Augustin, Eldest Azalia Erda, Florean Haya Soraya Azmiko, Muhammad Luthfi Basri Bado Bustaman, Yosman Carstensz Nidya Aulia Cynthia Jessica Daryanti, Sri Dewa, Qidsa Nafis Akal Doli Muhammad Jafar Dalimunthe Elevita Yuliati Elrizal, Mohammad Ariffa Fadelia Dwiphala Fanny Martdianty Fauzi Murod, Atini Rahmatika Gita Gayatri, Gita Gunawan, Victor Hediana, Bianca Heri Pratikto Hutabarat, Rendra Hymne Fajar Irdina Tiara Putri Ivonanda Nindya Jamaludin, Nurul Atasha Lahath, Aishath Listiawardany, Elmira Lucky Adhitiya Luh Putu Ratna Sundari Luthfan Fadhila Henryanto Putra Luthfi Fakhri Ramadhan Mahaganti, Fergie S Mawaddah Akmalia Meta Riani Siahaan Mohammad Rizan Mustafri, Alda Nilakurnia, Roswita Nindyaswari, Sara Almira Nor Asiah Omar Nurdin Sobari Nurdin Sobari Nurmala Nurmala Nurmala Nurmala Permata Wulandari Pradana, Fadly Eka Pramasanti, An Nisa Putri, Irdina Tiara Rahmadina, Dinda Ratih Dyah Kusumastuti Ratu Salzabiella Arsya Maharani Rendi Andika Saputro Resti Annisa Rut Ria Widiawati Saparuddin Mukhtar Saragih, Tarimantan Sanberto Sarah Awliya Dini Sayla Salsabila Nazilah Ali Sri Daryanti Sri Wahyuni Supriadi, Arief Dahyan Susanto, Agung Arry Syed Shah Alam, Syed Shah Tengku Ezni Balqiah Tengku Ezni Balqiah Viverita, V. WAHYU ARIYANTO, MUHAMMAD Warnida, Ira Puspa Yeshika Alversia Yura Nada Khairunnisa