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All Journal Jurnal Siasat Bisnis IPTEK Journal of Proceedings Series JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Enterprise and Development (JED) AICS Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Islamic Perspective on Communication and Psychology
Rifelly Dewi Astuti
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia, Depok, Jakarta, Indonesia
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

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The Mediating Role of Attitude in the Relationship Between the Extrinsic and Intrinsic Attributes of Japanese Frozen Foods and Consumers’ Intention to Purchase Them: Evidence from Malaysia Omar, Nor Asiah; Lahath, Aishath; Astuti, Rifelly Dewi; Jamaludin, Nurul Atasha; Alam, Syed Shah
The South East Asian Journal of Management Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: To examine the intrinsic and extrinsic factors affecting consumers’ attitudes toward Japanese-made frozen foods and, hence, consumers’ purchasing behaviour. Design/Methodology/Approach: Consumers who were aware of Japanese-made frozen foods were the sample chosen. Convenience sampling plus a cross-sectional, self-administered online survey questionnaire collected data from 307 participants. Research Findings: Findings showed that brand reputation, halal label, convenience, and food quality were positively related to attitude towards Japanese frozen food, whereas health consciousness was negatively associated with attitude. Attitudes toward Japanese frozen foods were found to mediate relationships between brand reputation and purchase intention, halal label and purchase intention, and food quality and purchase intention of the foods. Theoretical Contribution/Originality: Given the fierce competition and growth within the frozen food industry, this study advanced the knowledge of Malaysian consumer purchasing behaviour in the context of Japanese frozen foods. Managerial Implication in the South East Asian Context: The mediating role of attitude toward Japanese frozen foods in the relationship between extrinsic and intrinsic product factors and purchase intention among consumers in Malaysia provided valuable insights on foods exported from a predominantly non-Muslim country to a predominantly Muslim country in South East Asia. Research Limitation & Implications: The scope of this study was limited to Malaysians who were aware of Japanese frozen foods. Examining the extrinsic and intrinsic attributes of the foods was crucial because the awareness of and preference for Japanese frozen foods is still low in Malaysia, and there is limited knowledge about the products.
Analysis of the Effect of Service Quality Dimensions, Perceived Value, and Trust on Customers of Delivery Services through E-commerce ariyanto, muhammad wahyu; Astuti, Rifelly Dewi
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1063

Abstract

The objective of this study was to examine the value of the influence of service quality dimensions, customer perceptions and beliefs on satisfaction in using delivery services. This research was conducted on selected shipping services via e-commerce in Indonesia with a total of 389 respondents. The novelty of this research lay in the social and economic conditions when the COVID-19 pandemic was still ongoing and according to government policies or calls for people to stay at home. This study concluded that the dimensions of assurance and empathy had a positive and significant effect directly and indirectly through trust on customer satisfaction, the tangible dimension only influenced customer satisfaction indirectly through trust. Meanwhile, the other two dimensions of service quality, namely responsiveness and reliability, did not affect customer satisfaction either directly or indirectly through trust. Trust could also mediate between the relationship between perceived value and customer satisfaction. It could be seen that it had an original sample value of 0.161 and a Pvalue of 0.000, which was smaller than 0.05.
Analysis of the Effect of Service Quality Dimensions, Perceived Value, and Trust on Customers of Delivery Services through E-commerce ariyanto, muhammad wahyu; Astuti, Rifelly Dewi
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1063

Abstract

The objective of this study was to examine the value of the influence of service quality dimensions, customer perceptions and beliefs on satisfaction in using delivery services. This research was conducted on selected shipping services via e-commerce in Indonesia with a total of 389 respondents. The novelty of this research lay in the social and economic conditions when the COVID-19 pandemic was still ongoing and according to government policies or calls for people to stay at home. This study concluded that the dimensions of assurance and empathy had a positive and significant effect directly and indirectly through trust on customer satisfaction, the tangible dimension only influenced customer satisfaction indirectly through trust. Meanwhile, the other two dimensions of service quality, namely responsiveness and reliability, did not affect customer satisfaction either directly or indirectly through trust. Trust could also mediate between the relationship between perceived value and customer satisfaction. It could be seen that it had an original sample value of 0.161 and a Pvalue of 0.000, which was smaller than 0.05.
Investigation of Determining Factors of Intention and Behavior in Using E-Wallet: Extending The UTAUT-2 Model Mustafri, Alda; Astuti, Rifelly Dewi
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 3: November 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/10.17977/um003v10i22024p266

Abstract

This research recommends that considering the current global scenario, it would be greatly beneficial for Indonesia to identify more factors of Behavioral intention and slightly explore this construct in case use electronic wallet. Since the factors underlying decision-making of public to use electronic wallets are relatively less studied, this research will contribute in filling that new void. Most existing studies drew from a single theoretical perspective, which exposes an important gap to be filled with additional research. To this end, the study adapted and extended UTAUT-2 model to account for perceived security as well as epistemic value. This research tested the conceptual model using PLS-SEM analysis with 372 respondents through cross-sectional design and survey methodology. The results indicate the majority of the factors, besides effort expectancy and social influence present a statistically significant relationship with behavioral intentions explaining 63.9% variance such insights have important implications for stakeholders in defining strategic actions to enhance the wider adoption and usage of e-wallet technology, particularly within Indonesia. Keywords: E-Wallet, Extended UTAUT-2, Technology acceptance, Behavioral intention, Consumer behavior
The impact of personalized advertising on instagram toward brand loyalty: A study of gen z consumers Elrizal, Mohammad Ariffa; Astuti, Rifelly Dewi
Islamic perspective on Communication and Psychology Vol. 1 No. 2: (August) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/ipercop.v1i2.2024.1271

Abstract

Background: In the digital era, social media has become an essential tool for companies to promote their brands. Social media platforms, such as Instagram, offer advertisers the ability to personalize advertisements to align more closely with target audience preferences. This research examines whether personalized advertising can enhance perceived quality and brand loyalty among Generation Z consumers exposed to brand advertisements on Instagram. Methods: Data were collected from 310 Instagram users aged 16–25 who had encountered a personalized advertisement on Instagram. Structural equation modeling (SEM) analysis was conducted using AMOS 22 software to evaluate the relationships between perceived personalization, consumer brand engagement, brand attachment, perceived quality, and brand loyalty. Findings: The results indicate that perceived personalization positively influences consumer brand engagement and brand attachment. Both consumer brand engagement and brand attachment subsequently have a positive impact on perceived quality and brand loyalty. This confirms the role of personalized advertising in building stronger consumer connections with brands on social media. Conclusion: The findings highlight the importance of personalization in social media advertising as a strategy to increase consumer engagement, attachment, and ultimately loyalty and perceived quality toward brands. Companies aiming to appeal to Generation Z can leverage personalized advertisements on Instagram to foster stronger brand relationships and consumer loyalty. Novelty/Originality of this article: This study adds to the existing literature by focusing specifically on Generation Z’s responses to personalized advertising on Instagram, exploring how perceived personalization affects engagement, attachment, quality perception, and brand loyalty in this demographic. This provides valuable insights for marketers seeking to tailor their strategies to better connect with Generation Z consumers in digital environments.
The relationship between social media marketing activities and brand equity with the mediating role of consumer’s benefits and experience on luxury beauty Hediana, Bianca; Astuti, Rifelly Dewi
Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Vol. 2 No. 1: (February) 2025
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jekop.v2i1.2025.1328

Abstract

Background: The rapid growth of the beauty industry and the increasing number of luxury goods consumers in Indonesia have made social media marketing a crucial tool for brands in the beauty sector. Understanding the relationship between social media marketing activities and consumer-based brand equity can provide valuable insights for businesses looking to maximize their brand's presence and engagement on social media platforms. Methods: This study examines the impact of social media marketing activities on consumer-based brand equity, with social media benefits and brand experience as mediating variables. Data was collected through a 5-point Likert scale questionnaire distributed to 471 respondents, aged 25-44 years, who purchase and follow luxury beauty brands on social media. The data was analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique to evaluate direct and mediating effects. Findings: The study reveals a significant direct and mediating effect of social media marketing activities on consumer-based brand equity. Additionally, it finds a direct and mediating effect of social media marketing activities on social media benefits, indicating that effective marketing strategies can enhance both brand equity and the perceived benefits consumers derive from social media interactions with brands. Conclusion: This research demonstrates the importance of social media marketing activities in strengthening brand equity and enhancing social media benefits. The findings suggest that luxury beauty brands can improve their consumer relationships and brand perceptions by optimizing their social media strategies, with a focus on brand experience and benefits. Novelty/Originality of this article: This study contributes to the literature by highlighting the mediating role of social media benefits and brand experience in the relationship between social media marketing and consumer-based brand equity, particularly in the context of luxury beauty brands in Indonesia. The use of SEM-PLS provides a robust framework for understanding the complex dynamics of social media marketing in the beauty industry.
The Impact of Innovation Factors on Repurchase Intention: Enhancing the Competitiveness of Indonesian Handicrafts Wahyuni, Sri; Astuti, Rifelly Dewi
Journal of Marketing Innovation (JMI) Vol. 5 No. 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v5i1.222

Abstract

Traditional handicrafts need to innovate to be able to compete with mass-produced machine-made products that are usually cheaper and easily scalable. The key challenge in handicraft innovation is balancing authenticity and cultural value while adapting to modern consumer preferences without losing the traditional identity that defines these crafts. This study examines the impact of innovation factors—authenticity, packaging, product, and process innovation—on consumers' repurchase intentions for traditional Indonesian handicrafts. A quantitative approach was used, surveying 386 Indonesian respondents aged 18 and above who had purchased handicrafts in the past year. Data were analyzed with Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results show that product and process innovations positively affect repurchase intentions, while authenticity and packaging had no significant impact. This research contributes to consumer behavior and innovation literature in the cultural and creative industries and provides insights for enhancing the global competitiveness of Indonesian handicrafts.
Bridging Augmented Reality Experience and Purchase Intention: Integrating Attitudinal Ambivalence into an Extended TAM Jessica, Cynthia; Astuti, Rifelly Dewi
Journal of Enterprise and Development (JED) Vol. 7 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i2.13508

Abstract

Purpose: This study explores the impact of augmented reality (AR) technology on purchase intention in Indonesia. By integrating the AR experience framework with an extended Technology Acceptance Model (TAM), the research examines how five dimensions of the AR experience—sensory experience (SE), emotional experience (EE), thinking experience (TE), action experience (AE), and related experience (RE)—affect perceived ease of use (PEOU) and perceived usefulness (PU), which subsequently influence purchase intention (PI), with attitudinal ambivalence (AA) as a mediating factor.Method: A quantitative, cross-sectional survey was conducted with 300 Indonesian respondents, aged 18 to 60, who were recent users of the AR Sephora Virtual Artist. Data were collected through an online questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Result: Findings reveal that the dimensions of the AR experience positively impact PEOU and PU, which subsequently negatively influence AA. PU also directly fosters positive PI, while PEOU does not. Importantly, AA negatively affects PI, underscoring its critical role in consumer decision-making.Practical Implications for Economic Growth and Development: This research offers valuable insights for retailers to optimize AR implementation, thereby enhancing consumer engagement and driving purchase intention. Improving AR usability and effectiveness can reduce consumer uncertainty, strengthen market adoption, and advance digital commerce in the beauty industry.Originality/Value: This study uniquely integrates AA into existing AR adoption models and combines the AR experience framework with an extended TAM, providing novel theoretical contributions to AR in retail and insights into consumer behavior.
Satisfaction as a mediator between perceptions of service quality and loyalty related to the Indonesian Social Security Mobile app Balqiah, Tengku Ezni; Nilakurnia, Roswita; Astuti, Rifelly Dewi; Wulandari, Permata; Supriadi, Arief Dahyan; Saragih, Tarimantan Sanberto; Augustin, Eldest; Pradana, Fadly Eka; Mahaganti, Fergie S; Pramasanti, An Nisa; Hutabarat, Rendra Hymne Fajar
ASEAN Marketing Journal Vol. 17, No. 1
Publisher : UI Scholars Hub

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Abstract

Manuscript type: Research Article Research Aims: to determine whether the perceived service quality factors could promote user Jamsostek Mobile (JMO) satisfy and continue to use JMO Design/methodology/approach: Data was gathered through an online survey of JMO users to analyse three hypotheses using Structural Equation Modelling (SEM) method with SmartPLS Research Findings: the result demonstrated that all hypotheses are supported that indicate there are three dimension of JMO attributes could develop Perceived Service Quality. Moreover, this variable could enhance loyalty through satisfaction. Theoretical Contribution/Originality: Using the Stimulus–Organism–Response (S-O-R) Model, this study develop framework to strengthen the explanation of the sequential relationship between stimulus, organism, and response toward mobile apps, in the context of social security insurance. Practitioner/Policy Implication: As the highest contributors, company could increase user perception in service and function by enhancing authenticity, interactivity, and understandability toward Jamsostek Mobile (JMO). Research limitation/Implications: User response depends on their ability to remember the previous experience, do not consider the user app frequency, and do not focus on specific service of insurance that could deliver different impacts on responses. Future studies should consider to conducted an exploratory to identify measurement of JMO attributes. Moreover. consider enjoyment, and risk as organisms.
The impact of presenter attractiveness, video design, content vividness, and destination attractiveness on travel intentions Fauzi Murod, Atini Rahmatika; Astuti, Rifelly Dewi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255155

Abstract

Tourism marketing trends increasingly utilize short videos to foster travel inspiration and drive travel intention. This study specifically examines the influence of presenter appeal, video design appeal, content vividness (as a new construct), and destination attractiveness on travel inspiration and its impact on travel intention. Furthermore, this study examines the mediating role of travel inspiration and openness to experience. Data were collected through an online survey of 522 respondents using purposive sampling and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), chosen for its ability to test complex models exploratively. The results showed that presenter attractiveness (β = 0.282; p < 0.001), video design attractiveness (β = 0.116; p = 0.019), content vividness (β = 0.118; p = 0.014), and destination attractiveness (β = 0.334; p < 0.001) significantly influenced travel inspiration, which in turn influenced travel intention (β = 0.461; p < 0.001). However, the moderating effect of openness to experience was not significant. These findings provide practical implications for tourism marketers to optimize the design of engaging, clear, and inspiring short videos to increase travel intention. Limitations of the study include the use of perceptual data and a single sample. Future research is recommended to examine additional factors and cross-cultural contexts.
Co-Authors Adhitiya, Lucky Adi Zakaria Afiff Alversia, Yeshika Anggit Primadita Karina ariyanto, muhammad wahyu Arlin Tri Hastiana Augustin, Eldest Azalia Erda, Florean Haya Soraya Basri Bado Bustaman, Yosman Daryanti, Sri Dewa, Qidsa Nafis Akal Dwiphala, Fadelia Elevita Yuliati Elrizal, Mohammad Ariffa Fanny Martdianty Fauzi Murod, Atini Rahmatika Gita Gayatri, Gita Gunawan, Victor Hediana, Bianca Hutabarat, Rendra Hymne Fajar Ivonanda Nindya Jamaludin, Nurul Atasha Jessica, Cynthia Lahath, Aishath Lucky Adhitiya Luh Putu Ratna Sundari Luthfan Fadhila Henryanto Putra Mahaganti, Fergie S Mawaddah Akmalia Meta Riani Siahaan Mohammad Rizan Mustafri, Alda Nilakurnia, Roswita Nindyaswari, Sara Almira Nor Asiah Omar Nurdin Sobari Nurdin Sobari Nurmala Nurmala Nurmala Nurmala Pradana, Fadly Eka Pramasanti, An Nisa Putri, Irdina Tiara Ramadhan, Luthfi Fakhri Ratih Dyah Kusumastuti Resti Annisa Rut Ria Widiawati Saparuddin Mukhtar Saputro, Rendi Andika Saragih, Tarimantan Sanberto Sri Wahyuni Stephanie, Alya Hadijah Supriadi, Arief Dahyan Susanto, Agung Arry Syed Shah Alam, Syed Shah Tengku Ezni Balqiah Warnida, Ira Puspa Wulandari, Permata Yura Nada Khairunnisa