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All Journal Jurnal Siasat Bisnis IPTEK Journal of Proceedings Series JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Enterprise and Development (JED) AICS Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Islamic Perspective on Communication and Psychology
Rifelly Dewi Astuti
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia, Depok, Jakarta, Indonesia
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

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“I FOLLOW YOU, I BECOME YOU”: THE INFLUENCE OF MICRO VS MEGA INFLUENCERS’ ATTRIBUTES AND FOLLOWER EMOTIONS ON TRANSFER OF EMOTIONAL ATTACHMENT AND PURCHASE INTENTION IN INDONESIA'S BEAUTY INDUSTRY Azalia Erda, Florean Haya Soraya; Astuti, Rifelly Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.967

Abstract

The rapid growth of the beauty industry in Indonesia has emphasized the role of influencers in building emotional attachment that can influence consumers' purchase intention. This study examines the influence of influencer attributes—namely similarity, inspiration, authenticity, attractiveness, and fun personality—on the transfer of emotional attachment and purchase intention, both directly and through the mediation of emotional attachment and envy. This research offers novelty by comparing the effectiveness of micro-influencers and mega-influencers in the context of Indonesia's beauty industry and applies the Integrative Scale of Digital Influence framework to analyze both direct and indirect effects between variables. The data were collected through a survey of 421 respondents, consisting of 209 mega-influencer followers and 212 micro-influencer followers, and analyzed using PLS-SEM and multi-group analysis. The findings indicate that micro-influencers are more effective in fostering emotional closeness and encouraging purchase intention through perceived authenticity, while mega-influencers tend to influence purchase intention more directly through inspirational content. Feelings of envy did not show a significant impact on emotional attachment or purchase intention. These findings emphasize the importance of selecting influencers based on campaign objectives—micro-influencers for building loyalty, and mega-influencers for quickly reaching a broad audience.
Analysis of Quality Attributes and Household Type Moderation on Attitudes and Intentions to Reuse Online Food Delivery Applications Warnida, Ira Puspa; Astuti, Rifelly Dewi
Journal of Management and Business Review Vol 22, No 2 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i2.637

Abstract

The rapid growth of online food delivery services in Indonesia, driven by the online-to-offline (O2O) business model, highlights the need to understand the factors influencing consumer behavior. This study explores how application-related attributes (e.g., design, trustworthiness, and personalization) and product-related factors (e.g., price, variety, reviews) affect consumers’ perceived value and their intention to continue using food delivery applications. Based on a modified research model from previous study, data was collected through Google Forms from 536 respondents, categorized into single-person and multi-person households. Structural Equation Modelling (SEM) with LISREL was employed to analyze the relationships between variables. The results revealed that design, trustworthiness, and personalization significantly positively influenced perceived value, while convenience, food variety, and reviews had a negative effect. Additionally, user-perceived value positively impacted attitudes and the intention to continue using the app. Moderation analysis indicated significant differences in the effect of attributes between single-person and multi-person households, emphasizing the importance of household composition in consumer behavior. These findings provide valuable insights for food delivery platforms to tailor their offerings and marketing strategies, improving user satisfaction and retention in a competitive market.
The Effect of Attribute Performance and Corporate Brand Image on Retention and Willingness to Pay Premium Prices In Energy Logistics Service Providers In Indonesia Saputro, Rendi Andika; Astuti, Rifelly Dewi
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.1615

Abstract

This study explores the mediating role of corporate brand image on the impact of logistics performance attributes on customer retention and their willingness to pay a premium in the Indonesian energy logistics industry. Addressing the scarcely researched intricacies of energy logistics services in Indonesia, this research aims to fill a gap by examining the specific role of corporate brand image in Business-to-Business (B2B) relationships, which has been more extensively studied in other national contexts such as China. Data generated from 30 companies whose the client of one big logistic company in Indonesia, and the data analyzed by SEM-PLS. Findings indicate that the corporate brand image exerts a positive and significant influence on customer retention, yet it does not significantly affect the willingness to pay a premium. Logistics performance attributes demonstrated a positive and significant impact on both variables, customer retention) and premium pricing. There was also a significant influence of logistics performance attributes on corporate brand image. The study reveals that the corporate brand image partially mediates the relationship between logistics performance attributes and willingness to pay a premium, but not in the case of customer retention. These insights are vital for energy logistics companies in Indonesia to enhance brand image strategies to improve retention and customer willingness to pay more.
The Role Of Source Credibility And Fairness On The Formation Of Parasocial Relationships And Product Interest And Their Influence On Purchase Intention And E-WOM Of Beauty Brands In Indonesia Dwiphala, Fadelia; Astuti, Rifelly Dewi
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1770

Abstract

Few studies have focused on how source credibility and fairness influence parasocial relationships and product interest, and how product interest impacts consumers' purchase intentions towards new products. But few have examined how these factors can influence purchase intention and eWOM, so this study aims to fill the gap, focusing on Indonesian beauty influencers on Instagram. With 501 respondents, this study used SPSS 26 (pre-test) and SmartPLS for data analysis. The results show that: the variables of attractiveness, similarity, and trustworthiness have a significant and positive effect on parasocial relationships; similarity has a significant and positive effect on product interest. Interpersonal fairness and informational fairness have a positive and significant effect on parasocial relationships; and distributive fairness has a positive and significant effect on product interest. Parasocial relationship has a significant and positive effect on product interest, purchase intention, and eWOM. Product interest has a significant and positive effect on purchase intention and eWOM.
Challenges of electric vehicle adoption in Indonesia: Revealing the hidden factors affecting purchase intention Astuti, Rifelly Dewi; Susanto, Agung Arry
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art2

Abstract

Purpose – Recently, electric vehicles (EVs) have seen significant development worldwide. Indonesia has responded by implementing various policies to support the adoption of EVs, which are touted as the future environmentally friendly transportation solution. However, in Indonesia, the purchase intention for EVs still needs to reach expectations, reaching only 14,93% of the target in 2023. This study analyzes the antecedents of benefit factors determining the intention to buy an electric vehicle. This study will fill the gap in earlier research by comprehensively examining the factors that influence EV purchase intention in Indonesia.Design/methodology/approach – This study will fill the gap in earlier research by comprehensively analyzing the factors that influence EV purchase intention in Indonesia. This study will empirically examine the relationship between perceived usefulness, perceived ease of use, perceived risk, EV knowledge, public involvement, and purchase intention, as well as the antecedents of perceived usefulness, perceived ease of use, and perceived risk. This study uses a quantitative method with a survey design to gain an in-depth understanding of the factors influencing the purchase intention of electric vehicles in Indonesia. The survey involved 957 potential electric vehicle users in Indonesia who have never bought an EV but have sufficient interest and knowledge about EVs. The research instrument was a validity and reliability-tested questionnaire used to collect accurate and consistent data.Findings – This study found that although respondents had strong perceptions of the benefits of electric vehicles (perceived usefulness), this did not automatically lead to high purchase intentions. Another surprising finding was that perceived risk also did not directly affect purchase intention. This suggests the presence of other factors inhibiting purchase intention, which need to be identified and addressed.Research limitations/implications – This research contributes significantly to the literature on adopting electric vehicles (EVs). Perceived ease of use has a positive effect on purchase intention. The results of this study indicate that perceived ease of use does not significantly affect the purchase intention of electric vehicles.Practical implications – The findings of this study provide several practical implications for electric vehicle manufacturers, marketers, and policy makers.Originality/value – This research offers a comprehensive approach to understanding the factors that influence electric vehicle (EV) purchasing interest in Indonesia, by including previously overlooked variables such as risk perception, public involvement, and knowledge about EVs. Additionally, this research focuses on the Indonesian context, providing valuable insights into the unique challenges and opportunities in EV adoption in the country, which can form the basis for strategies and policies to promote sustainable transportation.
The Role of Browsing in The Relationship Between Online Reviews to Impulse Buying Astuti, Rifelly Dewi; Nindyaswari, Sara Almira
ASEAN Marketing Journal Vol. 14, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM Research Findings: Browsing mediates the online review perceived value (both utilitarian and hedonic value) significantly toward the urge to buy impulsively, which will further enhance the impulse buying Theoretical Contribution/Originality: (1) this study enriches the relationship between online reviews and impulse buying, using browsing as the critical factor to link the relationship, and (2) consumers perceived both utilitarian and hedonic value in online reviews. Practitioner/Policy Implication: this study highlights the importance of online reviews in affecting the customer's online impulse buying behaviour, so brand marketers should monitor online product reviews, both positive and negative. Research limitation/Implications: First, this study only examined consumers' browsing and impulse buying behaviour toward online reviews on Instagram; thus, studies on social media platforms might have different results. Second, the antecedents of browsing are limited to the utilitarian and hedonic value of online review; other external variables could be further investigated to enrich our understanding. Lastly, this study is limited to the beauty product industry; another specific context might have a different result.
A Decision-Making Model for Community-Based Food Industry to Support Poverty Alleviation in East Indonesia: Case Study of East Sumba Regency Kusumastuti, Ratih Dyah; Martdianty, Fanny; Astuti, Rifelly Dewi; Nurmala, Nurmala
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2016.005.01.1

Abstract

Provinces in the eastern part of Indonesia still have high percentage of residents living below the poverty line. However, some provinces are the producers of food commodities. The One Village One Product (OVOP) movement has been proven to be able to reduce the poverty level and can be implemented in East Indonesia, especially by developing the community-based food industry. The objective of the research is to develop a decision making model to determine the best suitable community-based food industry to be developed optimally in East Indonesia using Analytic Hierarchy Process (AHP). We identify five criteria for the model from the literature and interviews with experts, namely resources, demand, supporting industries, strategy and competitiveness, and supports from government and other parties. We apply the model for the case of East Sumba regency of the East Nusa Tenggara (NTT) province, to select from alternatives, namely cassava, banana, corn and peanut-based food industries. The results show that banana-based industry is chosen as the best-suitable community-based food industry, mainly due to the uniqueness of the banana-based product and high production of banana in the area.
The Impact of Health Corporate Socıal Responsıbılıty (CSR) Actıvıtıes on Brand Attıtude and Customers’ Loyalty in Two Bıg Cıtıes of Indonesıa Yuliati, Elevita; Balqiah, Tengku Ezni; Sobari, Nurdin; Astuti, Rifelly Dewi
APMBA (Asia Pacific Management and Business Application) Vol. 5 No. 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2017.005.03.4

Abstract

This paper examines whether health CSR activities – CSR activities concerning health and well being of mothers and children – conducted by companies will promote perceived quality of life, consumers’ brand attitude, and customers’ loyalty, with subjective well-being serves as moderating variable. The research will use both exploratory and conclusive researches. Surveys were conducted in two cities in Indonesia, Makassar and Surabaya. The subjects of this research are customers of three companies operating in Indonesia, namely Pertamina, Danone-Aqua, and Frisian Flag, and also people in the communities exposed to the companies’ health CSR activities. These companies are chosen due to their continuous health CSR activities during the past years. The total number of respondents are 240 respondents, consists of 90 customers and 30 community members from each city. The data were analyzed using multiple regressions to test 9 research hypotheses. The result shows that different motivations were generated from different CSR activities by all three brands, and had different path to influence social and business performance.
The impact of presenter attractiveness, video design, content vividness, and destination attractiveness on travel intentions Atini Rahmatika Fauzi Murod; Rifelly Dewi Astuti
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255155

Abstract

Tourism marketing trends increasingly utilize short videos to foster travel inspiration and drive travel intention. This study specifically examines the influence of presenter appeal, video design appeal, content vividness (as a new construct), and destination attractiveness on travel inspiration and its impact on travel intention. Furthermore, this study examines the mediating role of travel inspiration and openness to experience. Data were collected through an online survey of 522 respondents using purposive sampling and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), chosen for its ability to test complex models exploratively. The results showed that presenter attractiveness (β = 0.282; p < 0.001), video design attractiveness (β = 0.116; p = 0.019), content vividness (β = 0.118; p = 0.014), and destination attractiveness (β = 0.334; p < 0.001) significantly influenced travel inspiration, which in turn influenced travel intention (β = 0.461; p < 0.001). However, the moderating effect of openness to experience was not significant. These findings provide practical implications for tourism marketers to optimize the design of engaging, clear, and inspiring short videos to increase travel intention. Limitations of the study include the use of perceptual data and a single sample. Future research is recommended to examine additional factors and cross-cultural contexts.
The Influence of Social Media Interactions on Consumer Behavior in Influencer vs. User-Generated Destination Content: The Role of Source and Content Factors Listiawardany, Elmira; Astuti, Rifelly Dewi
ASEAN Marketing Journal Vol. 17, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on Service Dominant Logic, Value Co-Creation, and the Information Adoption Model, this research model examines the influence of Social Media Interactions on destination content on Visit Intention and Behavioral Engagement, involving Source Credibility, Homophily, and Content Quality as mediators in this relationship. To provide more specific implications, this study also compares how the model applies to two different types of content, namely influencer content and user-generated content (UGC). This research uses a survei questionnaire method and obtained 313 samples that meet this research criteria, which are those who located in Indonesia, age 17 to 43, using social media, and exposed to destination content in the last 1 month. Based on analysis using SmartPLS software, this study found that Social Media Interactions on destination content positively influence consumers' interest in visiting the destination (Visit Intention) and trigger their engagement behavior with the content (Behavioral Engagement). Homophily with the content source and the quality of the destination content (Content Quality) were also proven to play intermediary roles in this relationship. Additionally, the findings of this study revealed differences between influencer content and UGC. In influencer content, Behavioral Engagement is influenced by Homophily and Content Quality. On the other hand, in UGC, Behavioral Engagement is influenced by Social Media Interactions. The results of this research are expected to provide theoretical contributions and managerial implications in the field of digital marketing, particularly regarding the use of social media and its influence on consumer behavior.
Co-Authors Adhitiya, Lucky Adi Zakaria Afiff Alversia, Yeshika Alya Hadijah Stephanie Anggit Primadita Karina ariyanto, muhammad wahyu Arlin Tri Hastiana Atini Rahmatika Fauzi Murod Augustin, Eldest Azalia Erda, Florean Haya Soraya Basri Bado Bustaman, Yosman Daryanti, Sri Dewa, Qidsa Nafis Akal Dwiphala, Fadelia Elevita Yuliati Elrizal, Mohammad Ariffa Fanny Martdianty Fauzi Murod, Atini Rahmatika Gita Gayatri, Gita Gunawan, Victor Hediana, Bianca Hutabarat, Rendra Hymne Fajar Ivonanda Nindya Jamaludin, Nurul Atasha Jessica, Cynthia Lahath, Aishath Listiawardany, Elmira Lucky Adhitiya Luh Putu Ratna Sundari Luthfan Fadhila Henryanto Putra Luthfi Fakhri Ramadhan Mahaganti, Fergie S Mawaddah Akmalia Meta Riani Siahaan Mohammad Rizan muhammad wahyu ariyanto Mustafri, Alda Nilakurnia, Roswita Nindyaswari, Sara Almira Nor Asiah Omar Nurdin Sobari Nurdin Sobari Nurmala Nurmala Nurmala Nurmala Pradana, Fadly Eka Pramasanti, An Nisa Putri, Irdina Tiara Ratih Dyah Kusumastuti Resti Annisa Rut Ria Widiawati Saparuddin Mukhtar Saputro, Rendi Andika Saragih, Tarimantan Sanberto Sri Wahyuni Supriadi, Arief Dahyan Susanto, Agung Arry Syed Shah Alam, Syed Shah Tengku Ezni Balqiah Viverita, V. Warnida, Ira Puspa Wulandari, Permata Yura Nada Khairunnisa