Garuda - Garba Rujukan Digital

Analyzing factors which drives mobile apps users’ intention to purchase paid mobile apps Dewa, Qidsa Nafis Akal; Astuti, Rifelly Dewi
Journal of Entrepreneurial Economics Vol. 1 No. 2: (Agustus) 2024
Publisher : Institute for Advanced Science, Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jane.v1i2.2024.1109

Background: The study is aimed toward understanding the factors that lead to the intention to purchase to a certain paid mobile apps, this objective is influenced by the current phenomenon where there is an increase in mobile apps user spending toward mobile apps and the superb growth of the industry. Method: The research relies on the expectation-confirmation model (ECM) for its research model. It used an online survey to users who already have experience in purchasing mobile apps (N = 276). The research uses structural equation modeling (SEM) with the use of AMOS 24 software to examine the hypothesis. Findings: It is found that confirmation influences perceived value and satisfaction, while the rest of the perceived value, apart from performance value positively affect satisfaction. Then value-for-money value, satisfaction, apps rating, free alternative to the paid apps, and habit have a significant impact on user intention to purchase as only free alternatives to the paid apps have a negative one. Conclusion: The research finding could contribute the finding to understand the mobile apps industry better while for a more practical contribution, there are some suggestions for parties that are related or involved in the mobile apps industry.

Analysis of Quality Attributes and Household Type Moderation on Attitudes and Intentions to Reuse Online Food Delivery Applications Warnida, Ira Puspa; Astuti, Rifelly Dewi
Journal of Management and Business Review Vol 22, No 2 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i2.637

The rapid growth of online food delivery services in Indonesia, driven by the online-to-offline (O2O) business model, highlights the need to understand the factors influencing consumer behavior. This study explores how application-related attributes (e.g., design, trustworthiness, and personalization) and product-related factors (e.g., price, variety, reviews) affect consumers’ perceived value and their intention to continue using food delivery applications. Based on a modified research model from previous study, data was collected through Google Forms from 536 respondents, categorized into single-person and multi-person households. Structural Equation Modelling (SEM) with LISREL was employed to analyze the relationships between variables. The results revealed that design, trustworthiness, and personalization significantly positively influenced perceived value, while convenience, food variety, and reviews had a negative effect. Additionally, user-perceived value positively impacted attitudes and the intention to continue using the app. Moderation analysis indicated significant differences in the effect of attributes between single-person and multi-person households, emphasizing the importance of household composition in consumer behavior. These findings provide valuable insights for food delivery platforms to tailor their offerings and marketing strategies, improving user satisfaction and retention in a competitive market.

TAPPING INTO ENGAGEMENT: THE ROLE OF CONTENT STRATEGIES IN BOOSTING LOYALTY AND WORD-OF-MOUTH FOR E-WALLETS Stephanie, Alya Hadijah; Astuti, Rifelly Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.968

The development of digital payment systems in Indonesia has significantly accelerated the adoption of digital wallets, with GoPay emerging as one of the leading players. Amid intense competition, social media content strategy has become crucial in driving consumer engagement, which subsequently influences word-of-mouth (WOM) and customer loyalty. This study aims to examine the effects of content appeal (infotainment, relational, and remunerative), content vividness, and content interactivity on WOM and customer loyalty, with consumer engagement serving as a mediating variable. A quantitative approach was employed through a survey of 230 active GoPay users who follow the official Instagram account @GoPayIndonesia and had interacted with its content in the past three months. The data were analyzed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results reveal that six out of seven proposed hypotheses are statistically significant. Infotainment content, remunerative content, content vividness, and content interactivity all positively influence consumer engagement. Among these, content vividness exerts the strongest effect on engagement. Conversely, relational content was not statistically significant, although it was descriptively appreciated by respondents. Furthermore, consumer engagement was found to be a significant mediator in the relationship between content characteristics and both WOM and customer loyalty. This research contributes empirical insights to the field of digital marketing literature and offers strategic recommendations for digital wallet brands to enhance the effectiveness of their social media content strategies.

“I FOLLOW YOU, I BECOME YOU”: THE INFLUENCE OF MICRO VS MEGA INFLUENCERS’ ATTRIBUTES AND FOLLOWER EMOTIONS ON TRANSFER OF EMOTIONAL ATTACHMENT AND PURCHASE INTENTION IN INDONESIA'S BEAUTY INDUSTRY Azalia Erda, Florean Haya Soraya; Astuti, Rifelly Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.967

The rapid growth of the beauty industry in Indonesia has emphasized the role of influencers in building emotional attachment that can influence consumers' purchase intention. This study examines the influence of influencer attributes—namely similarity, inspiration, authenticity, attractiveness, and fun personality—on the transfer of emotional attachment and purchase intention, both directly and through the mediation of emotional attachment and envy. This research offers novelty by comparing the effectiveness of micro-influencers and mega-influencers in the context of Indonesia's beauty industry and applies the Integrative Scale of Digital Influence framework to analyze both direct and indirect effects between variables. The data were collected through a survey of 421 respondents, consisting of 209 mega-influencer followers and 212 micro-influencer followers, and analyzed using PLS-SEM and multi-group analysis. The findings indicate that micro-influencers are more effective in fostering emotional closeness and encouraging purchase intention through perceived authenticity, while mega-influencers tend to influence purchase intention more directly through inspirational content. Feelings of envy did not show a significant impact on emotional attachment or purchase intention. These findings emphasize the importance of selecting influencers based on campaign objectives—micro-influencers for building loyalty, and mega-influencers for quickly reaching a broad audience.

THE MEDIATING ROLE OF CHATBOT INITIAL TRUST IN ENHANCING CUSTOMER LOYALTY, ENGAGEMENT, AND USAGE INTENTION Ramadhan, Luthfi Fakhri; Astuti, Rifelly Dewi
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.970

In the digital era, chatbots have become essential tools for companies to enhance communication efficiency with customers, particularly through popular platforms such as WhatsApp. As the adoption of this technology increases, understanding the factors that shape users initial trust becomes crucial. This study aims to analyze the influence of perceived ease of use, compatibility, performance expectancy, social influence, and perceived risk on initial trust, as well as its impact on chatbot usage intention, customer engagement, customer satisfaction, and customer loyalty. The research model was developed based on an integration of the Technology Acceptance Model (TAM), Unified Theory of Acceptance and Use of Technology (UTAUT), and Diffusion of Innovation (DOI), using a quantitative approach. A total of 223 respondents participated in a survey distributed to users of banking chatbots via WhatsApp in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived ease of use and social influence have a significant positive effect on initial trust, while compatibility, performance expectancy, and perceived risk do not have a significant effect. However, performance expectancy was found to have a direct and significant influence on chatbot usage intention. Initial trust significantly influences usage intention, customer engagement, customer satisfaction, and customer loyalty. Furthermore, customer satisfaction also has a significant effect on customer loyalty.

Analysis of Quality Attributes and Household Type Moderation on Attitudes and Intentions to Reuse Online Food Delivery Applications Warnida, Ira Puspa; Astuti, Rifelly Dewi
Journal of Management and Business Review Vol 22, No 2 (2025)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v22i2.637

The rapid growth of online food delivery services in Indonesia, driven by the online-to-offline (O2O) business model, highlights the need to understand the factors influencing consumer behavior. This study explores how application-related attributes (e.g., design, trustworthiness, and personalization) and product-related factors (e.g., price, variety, reviews) affect consumers’ perceived value and their intention to continue using food delivery applications. Based on a modified research model from previous study, data was collected through Google Forms from 536 respondents, categorized into single-person and multi-person households. Structural Equation Modelling (SEM) with LISREL was employed to analyze the relationships between variables. The results revealed that design, trustworthiness, and personalization significantly positively influenced perceived value, while convenience, food variety, and reviews had a negative effect. Additionally, user-perceived value positively impacted attitudes and the intention to continue using the app. Moderation analysis indicated significant differences in the effect of attributes between single-person and multi-person households, emphasizing the importance of household composition in consumer behavior. These findings provide valuable insights for food delivery platforms to tailor their offerings and marketing strategies, improving user satisfaction and retention in a competitive market.

The Effect of Attribute Performance and Corporate Brand Image on Retention and Willingness to Pay Premium Prices In Energy Logistics Service Providers In Indonesia Saputro, Rendi Andika; Astuti, Rifelly Dewi
Eduvest - Journal of Universal Studies Vol. 5 No. 1 (2025): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i1.1615

This study explores the mediating role of corporate brand image on the impact of logistics performance attributes on customer retention and their willingness to pay a premium in the Indonesian energy logistics industry. Addressing the scarcely researched intricacies of energy logistics services in Indonesia, this research aims to fill a gap by examining the specific role of corporate brand image in Business-to-Business (B2B) relationships, which has been more extensively studied in other national contexts such as China. Data generated from 30 companies whose the client of one big logistic company in Indonesia, and the data analyzed by SEM-PLS. Findings indicate that the corporate brand image exerts a positive and significant influence on customer retention, yet it does not significantly affect the willingness to pay a premium. Logistics performance attributes demonstrated a positive and significant impact on both variables, customer retention) and premium pricing. There was also a significant influence of logistics performance attributes on corporate brand image. The study reveals that the corporate brand image partially mediates the relationship between logistics performance attributes and willingness to pay a premium, but not in the case of customer retention. These insights are vital for energy logistics companies in Indonesia to enhance brand image strategies to improve retention and customer willingness to pay more.

The Role Of Source Credibility And Fairness On The Formation Of Parasocial Relationships And Product Interest And Their Influence On Purchase Intention And E-WOM Of Beauty Brands In Indonesia Dwiphala, Fadelia; Astuti, Rifelly Dewi
Eduvest - Journal of Universal Studies Vol. 4 No. 8 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i8.1770

Few studies have focused on how source credibility and fairness influence parasocial relationships and product interest, and how product interest impacts consumers' purchase intentions towards new products. But few have examined how these factors can influence purchase intention and eWOM, so this study aims to fill the gap, focusing on Indonesian beauty influencers on Instagram. With 501 respondents, this study used SPSS 26 (pre-test) and SmartPLS for data analysis. The results show that: the variables of attractiveness, similarity, and trustworthiness have a significant and positive effect on parasocial relationships; similarity has a significant and positive effect on product interest. Interpersonal fairness and informational fairness have a positive and significant effect on parasocial relationships; and distributive fairness has a positive and significant effect on product interest. Parasocial relationship has a significant and positive effect on product interest, purchase intention, and eWOM. Product interest has a significant and positive effect on purchase intention and eWOM.

Challenges of electric vehicle adoption in Indonesia: Revealing the hidden factors affecting purchase intention Astuti, Rifelly Dewi; Susanto, Agung Arry
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art2

Purpose – Recently, electric vehicles (EVs) have seen significant development worldwide. Indonesia has responded by implementing various policies to support the adoption of EVs, which are touted as the future environmentally friendly transportation solution. However, in Indonesia, the purchase intention for EVs still needs to reach expectations, reaching only 14,93% of the target in 2023. This study analyzes the antecedents of benefit factors determining the intention to buy an electric vehicle. This study will fill the gap in earlier research by comprehensively examining the factors that influence EV purchase intention in Indonesia.Design/methodology/approach – This study will fill the gap in earlier research by comprehensively analyzing the factors that influence EV purchase intention in Indonesia. This study will empirically examine the relationship between perceived usefulness, perceived ease of use, perceived risk, EV knowledge, public involvement, and purchase intention, as well as the antecedents of perceived usefulness, perceived ease of use, and perceived risk. This study uses a quantitative method with a survey design to gain an in-depth understanding of the factors influencing the purchase intention of electric vehicles in Indonesia. The survey involved 957 potential electric vehicle users in Indonesia who have never bought an EV but have sufficient interest and knowledge about EVs. The research instrument was a validity and reliability-tested questionnaire used to collect accurate and consistent data.Findings – This study found that although respondents had strong perceptions of the benefits of electric vehicles (perceived usefulness), this did not automatically lead to high purchase intentions. Another surprising finding was that perceived risk also did not directly affect purchase intention. This suggests the presence of other factors inhibiting purchase intention, which need to be identified and addressed.Research limitations/implications – This research contributes significantly to the literature on adopting electric vehicles (EVs). Perceived ease of use has a positive effect on purchase intention. The results of this study indicate that perceived ease of use does not significantly affect the purchase intention of electric vehicles.Practical implications – The findings of this study provide several practical implications for electric vehicle manufacturers, marketers, and policy makers.Originality/value – This research offers a comprehensive approach to understanding the factors that influence electric vehicle (EV) purchasing interest in Indonesia, by including previously overlooked variables such as risk perception, public involvement, and knowledge about EVs. Additionally, this research focuses on the Indonesian context, providing valuable insights into the unique challenges and opportunities in EV adoption in the country, which can form the basis for strategies and policies to promote sustainable transportation.

The impact of presenter attractiveness, video design, content vividness, and destination attractiveness on travel intentions Fauzi Murod, Atini Rahmatika; Astuti, Rifelly Dewi
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020255155

Tourism marketing trends increasingly utilize short videos to foster travel inspiration and drive travel intention. This study specifically examines the influence of presenter appeal, video design appeal, content vividness (as a new construct), and destination attractiveness on travel inspiration and its impact on travel intention. Furthermore, this study examines the mediating role of travel inspiration and openness to experience. Data were collected through an online survey of 522 respondents using purposive sampling and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), chosen for its ability to test complex models exploratively. The results showed that presenter attractiveness (β = 0.282; p < 0.001), video design attractiveness (β = 0.116; p = 0.019), content vividness (β = 0.118; p = 0.014), and destination attractiveness (β = 0.334; p < 0.001) significantly influenced travel inspiration, which in turn influenced travel intention (β = 0.461; p < 0.001). However, the moderating effect of openness to experience was not significant. These findings provide practical implications for tourism marketers to optimize the design of engaging, clear, and inspiring short videos to increase travel intention. Limitations of the study include the use of perceptual data and a single sample. Future research is recommended to examine additional factors and cross-cultural contexts.

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