Article Per Year (5 Year)
p-Index From 2021 - 2026
5.092
P-Index
This Author published in this journals
All Journal Jurnal Siasat Bisnis IPTEK Journal of Proceedings Series JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Journal of Management and Business Review Asia-Pacific Management and Business Application Jurnal Pendidikan Ekonomi & Bisnis Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Journal of Enterprise and Development (JED) AICS Journal of Marketing Innovation Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) The South East Asian Journal of Management ASEAN Marketing Journal Eduvest - Journal of Universal Studies e-Jurnal Apresiasi Ekonomi Jurnal Penelitian Pendidikan Indonesia Journal of Entrepreneurial Economics Kemakmuran Hijau: Jurnal Ekonomi Pembangunan Islamic Perspective on Communication and Psychology
Rifelly Dewi Astuti
Department Of Management, Faculty Of Economics And Business, Universitas Indonesia, Depok, Jakarta, Indonesia
Religion Aerospace Engineering Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Social Sciences Transportation Other

Published : 43 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 43 Documents
Search

 1   2   3   4   5 
Corporate social Responsibility : Linkage Business Performance and Social Performance Balqiah, Tengku Ezni; Yuliati, Elevita; Astuti, Rifelly Dewi; Sobari, Nurdin
The South East Asian Journal of Management Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Various types of corporate social responsibility (CSR) are perceived differently by parties associated with those activities because CSR is driven by different motives. This study investigates how CSR activities – CSR activities concerning health and well-being of mothers and children – act as liaisons between business performance (brand attitude and loyalty) and social performance (children’s quality of life). A survey was conducted in Indonesia on 450 respondents– customers of firms in industries related to natural resources and in regards to children’s well being. The data were considered via factor analysis and multiple regression analysis. The results show business, stakeholder, and moral motives. Brand attitude and loyalty can influence perceptions toward these motive. Further, these motives could increase or decrease social performance. Companies should consider the type of CSR activities to engage in because the activities can be perceived as being driven by different motives and have different impacts on social performance. This result suggests that companies can harmonize business aspects and social aspects of CSR in creating value.
The Addition of Spiritual Dimension on Customer Value to Investigate the Relationship of Customer Value, Customer Satisfaction and Behavior Intention on Islamic Banks Saving Products in Indonesia Afiff, Adi Zakaria; Astuti, Rifelly Dewi
ASEAN Marketing Journal Vol. 1, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study propose the addition of a spiritual dimension in the formation of customer value, in addition to the functional, social and emotional dimension of customer value that has already been empirically tested in previous studies, among customers who own saving products at Islamic banks in Indonesia. The study also investigate the relationship between customer value and customer satisfaction, and the relationship between customer satisfaction and customer behavioral intentions among these Islamic banks customers. The results show that spiritual dimension is significantly related to the customer value together with all three other dimensions (functional, social and emotional) of customer value. All dimensions have significant relationship with customer value. Finally the results also show that customer value positively influence customer satisfaction, and customer satisfaction positively influence customer behavior intentions.
Performance Evaluation of Public Services: A Development of Public Services Quality Measurement and Customer Satisfaction Model on Three Cities in Java Gayatri, Gita; Astuti, Rifelly Dewi; Martdianty, Fanny; Daryanti, Sri
ASEAN Marketing Journal Vol. 1, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Decentralization in Indonesia was meant to aid in the shifting of power from the central government to local governments, with the main aim to increase public services towards a more expeditious, efficient, flexible, and high quality of services, changing the paradigm from a ‘served bureaucracy’ towards a ‘bureaucracy that serves’. This research will evaluate: first, the perception of public service consumers towards the quality of public/government services, second, the perceived value received from public services, as well as third, the measurement of their satisfaction level resulting from the quality of services delivered by local governments at city level in the three areas of the Java Island. The research will use triangulation methods: qualitative research will be conducted using focus group discussions whereas quantitative research will be conducted using surveys.The findings are: first, the ten dimensions of service quality for the public sector -i.e. tangibility, reliability, responsiveness, credibility, competence, understanding customers, access, security, communication, and courtesy- were all proven to form the service quality construct in the public service quality. Moreover the proposed model that depicts the relationship between public service quality, perceived value and satisfaction was also confirmed; hence provide an evaluation tool for public services in city level.
The Influence of Attitude And Subjective Norms On Student’s (Future) Intention and Future Decision Of Higher Level Studies: A Case Study of Five Universities with BHMN Status in Indonesia Gayatri, Gita; Alversia, Yeshika; Astuti, Rifelly Dewi
ASEAN Marketing Journal Vol. 2, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Since government regulation (PP) Nu 61/1999 came into effect, competitions were heating up among state-owned universities (PTN) in attracting high school graduates. This research aims to understand students’ attitudes toward tertiary education institutions, their promotion activities and other external factors such as family, and the impact of those attitudes in choosing tertiary education institution if they were to take further study and in recommending certain tertiary education institution to other people. The sample chosen was approximately 500 first-year tertiary students from UI, ITB, IPB, UGM dan Unair.The result of this study found that students are strongly influenced by their positive attitude toward tertiary education institution, being shaped mainly by the perception on lecturers’ quality and education facility, as well as external influence that motivates them to acquire similar characteristics with that of a certain reference group exists in the respective tertiary education institution.
COMPARATIVE ANALYSIS OF YOUTUBER AND CELEBGRAM IN DEVELOPING CONSUMER BRAND PERCEPTIONS AND INTENTIONS TO BUY LUXURY BRAND COSMETICS Putri, Irdina Tiara; Astuti, Rifelly Dewi
ASEAN Marketing Journal Vol. 11, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Empirical Research Research Aims: This study aims to determine the effect YouTuber and celebgram in the form of parasocial interaction that occurs between the influence to their followers in shaping consumer perceptions and purchase intention for the product that was endorsed by the influencers in the context of luxury cosmetic brand. Methodology: Descriptive quantitave research, total 430 women respondents aged 18 to 34 years, analyzed by using SEM. Research Findings: For both YouTuber and Celebgram all the hypotheses are supported; physical and social attractiveness are found to positively influence the parasocial interaction (PSI). Next, PSI significantly influences the perception of luxury brand that consist of brand value, brand user fit, and brand luxury, further proven to influences purchase intention. Originality: The study is one of study that compares the PSI impact of YouTuber and Celebgram influence toward luxury brand perception and purchase intention. Practitioner Implication: YouTuber and Celebgram are proven have impact toward brand perception and purchase intention so the company could enhance the interaction of the influencer with their followers for example by giving dicsount code by using the name of the influencer in certain time or specific e-commerce merchant. Research limitation: could not see the impact of PSI between responden that watch the influencer’s video compare to others not watch the video, so it is better to do the experiment design in the future.
Does Personalized Advertisement Influence Behavioral Intention and Customer Engagement? Study in Gen-Z Instagram Users Rifelly Dewi Astuti; Luthfan Fadhila Henryanto Putra
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 9, No 1: JULY 2023
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v9i12023p001

Abstract

There is an increasing study on the effect of personalized advertising from the traditional approach, but few studies have examined the effect of social media advertising, especially Instagram. Using the partial least structural equation modeling (PLS-SEM) method, this study examines the effects of personalized advertising perceived by consumers (consisting of perceived personalization, ad credibility, ad skepticism, and ad avoidance) on Instagram toward the reaction of consumers’ attitudes and behavior. This present study involved 421 sample data of Gen-Z Instagram users who had used the social media application in recent weeks during the study. The findings of the study prove that personalized advertising can increase positive responses of consumers (e.g., increase the credibility and attitude of advertisements) and reduce their negative responses to advertisements (e.g., advertising skepticism and advertising avoidance). This positive response is proven to increase the likelihood of consumers buying and their involvement in personalized advertising. The implication and recommendation are also provided in this paper.Keywords: Personalized advertising, ad credibility, ad skepticism, ad avoidance, attitude towards advertising, Instagram, Gen-Z
Analisis Pengaruh Kredibilitas Influencer Marketing Terhadap Minat Beli Pada Industri Skincare Merek Lokal Indonesia Arlin Tri Hastiana; Rifelly Dewi Astuti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.6646

Abstract

ABSTRACT The purpose of this study is to explore the influencers’ credibility dimensions (i.e. attractiveness, trustworthiness, expertise and similarity) on purchase intention through the mediating role of brand awareness, trust in influencer post, also cognitive and affective online engagement in Indonesian local brand skincare industry. The population of this study entails all social media users who have bought local skincare in Indonesia within 1 month and follow the influencers marketing who promote the brand in their social media account. The total number of respondents who were collected was 1,270 respondents, however only 968 respondents were taken for further measurements. The data was analyzed by SEM-PLS. The study demonstrates a very excellent fit for the data and the influence of expertise, trustworthiness, attractiveness, and similarity of influencer on brand awareness, trust in influencer’s post, online engagement, and purchase intention. This research is proved additional dimension of influencer credibility (similarity) besides three commonly used (expertise, trustworthiness and attractiveness). Another contribution of this research is that it succeeded in validating the credibility of which influencers influence the target market for local skincare brands in Indonesia. Keywords: Influencer Credibility, Brand Awareness, Trust, Engagement, Purchase Intention
Anteseden Loyalitas Konsumen Pengguna Jamsostek Mobile Application (JMO) Terhadap Persepsi Citra Merek, Kepuasan Konsumen Dan Kepercayaan: Aplikasi Teori SOR Meta Riani Siahaan; Rifelly Dewi Astuti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.7080

Abstract

This study aims to analyze the antecedents of consumer loyalty to users of the Jamsostek Mobile (JMO) application by applying the Stimulus – Organism – Response (SOR) theory. Data as many as 500 respondents users of the Jamsostek Mobile Application (JMO are processed using the SmartPLS application version 3. The results show that the perception of service quality, brand image perception, and customer satisfaction have a significant positive effect on customer loyalty instead with trust. Citra brand perception and customer satisfaction are also able to mediate the influence of service quality on customer loyalty. The brand image perception variable, trust and customer satisfaction can act as an organism that supports customer responses in the form of loyalty.
Anteseden Yang Mempengaruhi Niat Pembelian Pada Jasa Pengiriman Makanan Online (Integrasi TBP, TPR, DAN ELM) Rut Ria Widiawati; Rifelly Dewi Astuti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.8495

Abstract

The Covid-19 pandemic has driven the expansion of Indonesia's digital economy. One of the emerging sectors is the hospitality industry and the online food delivery services included in it have been rapidly growing across Indonesia. Therefore, the elements that influence customer perception and purchase intention regarding OFDS must be better understood. Therefore, this study was created to examine perceived benefits (convenience, trust, order accuracy, and variety of choices), perceived risks (financial risks, product risks, security risks, time risks, social risks, and psychological risks), and online persuasion through central routes (argument quality) and peripheral routes (image appeal, navigation design, social presence, and connectedness) on consumer attitudes and purchase intention by integrating the theory of planned behavior, theory of perceived risks, and the elaboration likelihood model. Based on an online survey of 1002 participants living in Indonesia, it was found that perceived benefits, perceived risks, and online persuasion influence consumer attitudes and purchase intention. The paper also discusses areas of future research and theoretical and practical consequences. Keywords: Elaboration Likelihood Model; Online Food Delivery Services; Theory of Planned Behavior; Theory of Perceived Risks; Purchase Intention
Students’ Entrepreneurial Intentions by Using Theory of Planned Behavior: The Case in Indonesia Astuti, Rifelly Dewi; Martdianty, Fanny
The South East Asian Journal of Management Vol. 6, No. 2
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to study the intentions of students in entrepreneurship by using the theory of planned behavior of Fishbein and Ajzein. This study was conducted in six state universities in Indonesia, namely University A in Northern Sumatra, University B in Western Sumatra, University C in Jakarta, University D in Yogyakarta, University E in Eastern Java and University F in Southern Sulawesi with total sample of 600 final year students. Data were analyzed using descriptive and inferential statistics using SPSS 11.5 and structural equation models using LISREL software to test the models. The result shows that the theory of planned behavior is proven significant to predict students’ entrepreneurial intention simultaneously in those six universities, whereas subjective norm was the strongest variable in the modeling. However, significant differences were found between results from each university, when analyzed separately. The model has different partial impact in each university, whereas the model only worked significantly in University D and F. Meanwhile, in University A, B and E some variables do not significantly influenced entrepreneurial intention and for University C, we believe that there are other variables that may explain the students’ entrepreneurial intention in University C since the model proved insignificantly to predict their entrepreneurial intention.
Co-Authors Adhitiya, Lucky Adi Zakaria Afiff Alversia, Yeshika Anggit Primadita Karina ariyanto, muhammad wahyu Arlin Tri Hastiana Augustin, Eldest Azalia Erda, Florean Haya Soraya Basri Bado Bustaman, Yosman Daryanti, Sri Dewa, Qidsa Nafis Akal Dwiphala, Fadelia Elevita Yuliati Elrizal, Mohammad Ariffa Fanny Martdianty Fauzi Murod, Atini Rahmatika Gita Gayatri, Gita Gunawan, Victor Hediana, Bianca Hutabarat, Rendra Hymne Fajar Ivonanda Nindya Jamaludin, Nurul Atasha Jessica, Cynthia Lahath, Aishath Lucky Adhitiya Luh Putu Ratna Sundari Luthfan Fadhila Henryanto Putra Mahaganti, Fergie S Mawaddah Akmalia Meta Riani Siahaan Mohammad Rizan Mustafri, Alda Nilakurnia, Roswita Nindyaswari, Sara Almira Nor Asiah Omar Nurdin Sobari Nurdin Sobari Nurmala Nurmala Nurmala Nurmala Pradana, Fadly Eka Pramasanti, An Nisa Putri, Irdina Tiara Ramadhan, Luthfi Fakhri Ratih Dyah Kusumastuti Resti Annisa Rut Ria Widiawati Saparuddin Mukhtar Saputro, Rendi Andika Saragih, Tarimantan Sanberto Sri Wahyuni Stephanie, Alya Hadijah Supriadi, Arief Dahyan Susanto, Agung Arry Syed Shah Alam, Syed Shah Tengku Ezni Balqiah Warnida, Ira Puspa Wulandari, Permata Yura Nada Khairunnisa