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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis JURNAL PENDIDIKAN TAMBUSAI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Informatika Ekonomi Bisnis Jurnal Kajian Manajemen dan Wirausaha JUKESHUM: Jurnal Pengabdian Masyarakat Operations Management and Information System Studies Marketing Management Studies Journal of Community Service Jurnal Informatika Ekonomi Bisnis
Yunita Engriani
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang Aulia Restu Yohanda; Erni Masdupi; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255250

Abstract

Purpose - The purpose of this research to analyze: (1) The influence of Promotion on Repurchase Intention Transportation Services Go-Jek On Students in Padang State University (2) The influence of Perceived Ease of Use on Repurchase Intention Transportation Services Go-Jek On Students in Padang State University (3) The influence of Price on Repurchase Intention Transportation Services Go-Jek On Students In Padang State University.  Methodology - This type of research is descriptive research. The population in this study were all students at Padang State University User Go-Jek transportation services with a total sample of 170 people taken using convenience sampling because of the unknown population.Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that ((1) Promotion significant effect on Repurchase Intention Transportation Services Go-Jek On Students in Padang State University (2) Perceived Ease Of Use significant effect on Repurchase Intention Transportation Services Go-Jek On Students In Padang State University (3) Price Use significant effect on Repurchase Intention Transportation Services Go-Jek On Students In Padang State University.Limitation - This research only limit with some variables Keywords: Promotion, Perceived Ease Of Use, Price and Repurchase Intention
Pengaruh Reputasi, Kualitas Informasi, dan e-WOM terhadap Minat Beli pada Situs Jual Beli Online Tokopedia yang Dimediasi oleh Kepercayaan Pelanggan Dian Aisyah; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 4 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0278990

Abstract

1) the influence of trust on buying interest in buying and selling sites a positive influence, (2) the influence of reputation on trust positive influence, (3) the influence of information quality on trust positive influence, (4) perception of e-WOM on trust positive influence, (5) the influence of reputation, quality of information, e-WOM influences buying interest through the belief of a positive influence, this type of research is causative research. This research was conducted in the city of Padang, West Sumatra. The population in this study are all Tokopedia site buying and selling sites but have never made a purchase. The sample used as many as 200 people using purposive sampling techniques. The type of data in this study is primary data. Data were collected through a questionnaire and analyzed using the SmartPLS version 3.0 program. (1) The tendency of trust has a positive and significant effect on buying interest, (2) The tendency of reputation has a positive and significant effect on trust, (3) the quality of information has a positive and significant effect on trust in a positive influence, (4) e-WOM uses a positive and significant effect on trust positive influence, (5) positive influence is positive and significant effect on the desire to buy, Keywords: Purchase Interest, Trust, Reputation, Information Quality, e-WOM
Pengaruh penggunaan selebgram pada sikap konsumen dalam membangun minat beli untuk melakukan pembelian secara online Maiyulia Nurman; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 2, No 4 (2020): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw02100340

Abstract

This study aims to analyze: (1) the effect of using a selebgram as an endorsement on purchase intention (2) the effect of consumer attitudes on purchase intention. This type of research is a causative descriptive study. This research was conducted in the city of Padang. The population in this study were students of Padang State University who have an Instagram account. The sample used was 150 people using purposive sampling technique. The type of data in this study is primary data. Data were collected through questionnaires and analyzed using SPSS version 16. The results of this study indicate that: (1) endorsement has a positive and significant effect on purchase intention (2) consumer attitudes have a positive and significant effect on purchase intention. Keywords:  Endorsement, attitude, intention
Pengaruh Faktor Personal dan Attitude Terhadap Green Consumer Behavior Produk LGGreen Health Pada Masyarakat Kota Padang Dani Fajrul Arisyi; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0254320

Abstract

Purpose - This study aims to analyze the influence of personal factors on green consumer behavior, the effect of attitudes on green consumer behavior and the influence of personal factors on attitudes.Methodology - This type of research is a causative descriptive study. The sampling technique was purposive sampling with a sample of 100 people from Padang City using the LG brand air conditioner. The analytical method used is path analysis. The data processing used in this study is using SPSS version 24.0.Finding - The results of the study can be concluded that (1) personal factors have a significant positive effect on green consumer behavior, (2) personal factors have a significant positive effect on attitudes, (3) attitudes have a significant positive effect on green consumer behavior. Keywords: Personal Factors, Attitudes, Green Consumer Behavior
The Influence of Promotion, Perceived Ease of Use, and Price Toward Repurchase Intention Transportation Services Go-jek on Students in Universitas Negeri Padang Aulia Restu Yohanda; Erni Masdupi; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255140

Abstract

Purpose - The purpose of this research to analyze: (1) The influence of Promotion onRepurchase Intention Transportation Services Go-Jek On Students in Padang State University(2) The influence of Perceived Ease of Use on Repurchase Intention Transportation ServicesGo-Jek On Students in Padang State University (3) The influence of Price on RepurchaseIntention Transportation Services Go-Jek On Students In Padang State University.Methodology - This type of research is descriptive research. The population in this study wereall students at Padang State University User Go-Jek transportation services with a total sampleof 170 people taken using convenience sampling because of the unknown population.Finding - Regarding the causal model proposed, the data confirm the relationship set out in thehypothesis. It can therefore be stated that ((1) Promotion significant effect on RepurchaseIntention Transportation Services Go-Jek On Students in Padang State University (2) PerceivedEase Of Use significant effect on Repurchase Intention Transportation Services Go-Jek OnStudents In Padang State University (3) Price Use significant effect on Repurchase IntentionTransportation Services Go-Jek On Students In Padang State University.Limitation - This research only limit with some variablesKeywords: Promotion, Perceived Ease Of Use, Price and Repurchase IntentionLatar Belakang
Pengaruh Similarity, Expertise dan Likeability Terhadap Impulse Buying Tendency Melalui Parasocial Interaction pada Followers Instagram @Awkarin di Kota Padang Ririn Safira Meidiani; Abror Abror; Yunita Engriani
Jurnal Kajian Manajemen dan Wirausaha Vol 1, No 1 (2019): Jurnal Kajian Manajemen dan Wirausaha
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkmw0255110

Abstract

This study analyzes:(1) The effect of similarity towards parasocial interactionon followersinstagram @awkarin in the city of Padang, (2) The effect of expertisetowards parasocialinteractionon followers instagram @awkarin in the city of Padang, (3) The effect oflikeabilitytowards parasocial interactionon followers instagram @awkarin in the city of Padang,(4) The effect of parasocial interaction towards impulse buying tendency on followers instagram@awkarin in the city of Padang. This type of research is causative research. This research wasconducted in the city of Padang. The population in this study is the people of Padang who haveaccessed instagram. This study analyzed the data by using structural equation modelling (SEM)with smart PLS 3.0 as the software package. The results of this study indicate that: (1)Similarityhas a significant effect towards parasocial interaction on followers instagram @awkarinin the city of Padang, (2) Expertise has a significant effect towardsparasocial interaction onfollowers instagram @awkarin in the city of Padang, (3) Like ability has a significant effecttowards parasocial interaction on followers instagram @awkarin in the city of Padang (4)Parasocial Interaction has a significant effect towardsimpulse buying tendency on followersinstagram @awkarin in the city of Padang.Keywords: Impulse Buying Tendency, Parasocial Interaction,Similarity, Expertise, Likeability,Instagram,Causative Research
The influence of experiential marketing and brand commitment on repurchase intention with satisfaction as intervening variables Seski Nadila Arani; Yunita Engriani
Marketing Management Studies Vol. 2 No. 2 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v2i2.78

Abstract

The purpose this study is to analyze: (1) The Effectt Experiential Marketing on Repurchese Intentionn through Satisfaction as an Intervening Variable. (2) The influence of Brand Commitment on Repurchese Intention through Satisfaction as an Intervening Variable. The population in this study were Kupi Batigo consumers in the period 2021. The sampling technique this study was Purposive Sampling with a total sample of 105 respondents in 2021. The data used in this study was primary data obtained through distributing questionnaires to Kupi Batigo visitors. . The results this study indicate that: (1) Experiential Marketing has a significant positive effect on satisfaction. (2) Brand Commitment has a significant positive effect on satisfaction. (3) Satisfaction has a significant positive effectt on Repurchese Intentian.
The influence of green marketing on costumer loyalty of The Body Shop mediated by brand image Indah Maharani Wulandari; Yunita Engriani
Marketing Management Studies Vol. 2 No. 3 (2022): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study intends to examine the impact of green marketing on The Body Shop customer loyalty in the city of Padang via brand image. All The Body Shop consumers that reside in the city of Padang make up the study's population. In this study, 154 respondents made up the samples. Data was gathered using a Google Form for an online survey, and SmartPLS 3.0 software was used to process the results. The study's findings show that green marketing has a significant impact on costumer loyalty, green marketing has a significant impact on brand image, brand image has a significant impact on costumer loyalty, and green marketing has a significant impact on customer loyalty through brand image.
The effect of sales promotion, shopping lifestyle, hedonic shopping motivation, and customer engagement on impulse buying on online marketplace consumers Harsilla Tiana Devino; Yunita Engriani
Operations Management and Information System Studies Vol. 3 No. 1 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i1.99

Abstract

The purpose of this study was to determine the effect of Sales Promotion, Shopping Lifestyle, Hedonic Shopping Motivation, and Customer Engagement on Impulse Buying for Shopee consumers. The population in this study is all people who have made purchases at Shopee. The sampling technique used was the purposive sampling technique. The sample in this study amounted to 250 respondents. Data collection was carried out by distributing questionnaires. Research data were analyzed using SEM analysis with SmartPLS version 3.7 software. The results of this study indicate that Sales Promotion and Hedonic Shopping Motivation have a positive and insignificant effect on Impulse Buying, while Shopping Lifestyle and Customer Engagement have a positive and significant effect on Impulse Buying.
PEMBERDAYAAN DAN PEMBINAAN CALON WIRAUSAHAWAN DAN PELAKU START-UP BUSINESS PADA MASYARAKAT KOTA PADANG MENUJU KEMANDIRIAN FINANSIAL Megawati; Yunita Engriani; Arief Maulana
Journal of Community Service Vol 2 No 1 (2020): JCS, June 2020
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (644.464 KB) | DOI: 10.56670/jcs.v2i1.28

Abstract

Wirausaha terutama sektor UMKM merupakan sektor yang memiliki potensi dalam pembangunan nasional, baik dalam hal jumlah maupun mutu. Pembangunan nasional akan lebih mantap jika ditunjang oleh wirausahawan yang mumpuni. Potret UMKM selalu digambarkan sebagai sektor yang sebagian besar pelakunya berpendidikan rendah dan hidup dalam kegiatan usaha kecil baik sektor tradisional maupun modern. Pengembangan UMKM merupakan tanggung jawab bersama pemerintah beserta masyarakat. Beberapa upaya yang dapat dilakukan antara lain dengan memberikan fasilitas bimbingan, pendampingan, dan bantuan perkuatan untuk menumbuhkan daya saing usaha. Kontribusi UMKM terhadap PDB negara cukup besar dibanding dengan usaha skala besar, tidak terkecuali UMKM yang ada di Sumatera Barat, terutama Kota Padang yang memiliki jumlah UMKM tertinggi dari 11 Kabupaten/Kota di Sumatera Barat. Jumlah UMKM potensial semakin banyak berkembang dan tumbuh di setiap kecamatan di Kota Padang. Kontribusi dan potensi yang dapat digali dari berbagai sektor UMKM tersebut, seperti mendorong pertumbuhan ekonomi terutama sumbangan terhadap PDB dan volume ekspor nasional, terciptanya lapangan kerja dan wirausaha baru, lebih fleksibel dalam setiap kondisi ekonomi, namun demikian bisnis UMKM tidak selalu berjalan lancar. Hal ini disebabkan masih banyaknya hambatan dan kendala, baik yang bersifat internal (modal, SDM, akuntabilitas) dan eksternal (akses, infrastruktur, iklim usaha). Lebih jauh fakta lapangan menunjukkan sebagian besar masih memiliki kelemahan dalam hal pengelolaan bisnis secara profesional.
Co-Authors A. Abror Afif Muhammad Adventure Arief Maulana Aslam, Zaura Muthia Aulia Restu Yohanda Chichi Andriani Dani Fajrul Arisyi Dara Putri Andini Dian Aisyah Erni Masdupi Fitri, Melyawati Harsilla Tiana Devino Ikhsan Rynaldo Indah Maharani Wulandari Lia Gustina Maiyulia Nurman Mardha Tillah Megawati Mona Ratu Chania Muhamad Fauzan Muhamad Luthfi Muhammad Aditya Fajar Muhammad Fauzan Muhammad Fauzan Pratama, Muhammad Fauzan Muhammad Habil Nadia Musfika Oktaviani, Mega Putra, Ridho Sunella Rahmi, Maulina Ririn Safira Meidiani Sabrina, Mila Seski Nadila Arani Shadiqah Islamy, Shada Triani, Mike Wahyu Dionaldo Yasril Yunus Yunia Wardi