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All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis JURNAL PENDIDIKAN TAMBUSAI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Informatika Ekonomi Bisnis Jurnal Kajian Manajemen dan Wirausaha Jurnal Pengabdian kepada Masyarakat Nusantara JUKESHUM: Jurnal Pengabdian Masyarakat Operations Management and Information System Studies Marketing Management Studies Journal of Community Service Jurnal Informatika Ekonomi Bisnis
Yunita Engriani
Universitas Negeri Padang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Pengaruh Ease of Use, Security, Trust, dan Perception of Benefits terhadap Interest in Using Mobile Banking dengan Lifestyle Sebagai Variabel Moderating Oktaviani, Mega; Engriani, Yunita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 1 (March 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i1.1100

Abstract

This study aims to examine the effect of Ease of Use, Scurity, Trust, and Perception of Benefits on Interest In Using Mobile Banking with Lifestyle as a moderating variable on Padang City Students. This research is a quantitative study with a sample method, namely purposive sampling. The sample in this study were 121 respondents who were Padang State University students. The results of this study indicate that Ease of Use has no significant effect on interest in using Bank Nagari mobile banking in Air Tawar Padang, which means that this hypothesis is rejected because the p-value is 0.097> 0.05. The effect of Security, Trust, and Perception of Benefits has a significant positive effect on interest in using Bank Nagari mobile banking in Air Tawar Padang, which states that the p-value of each is
The Influence of Brand Experience on Willingness to Pay a Premium Price with Brand Loyalty and Brand Love as mediating variables on Viu application users, especially K-drama lovers in Padang City: Pengaruh Brand Experience terhadap Willingness To Pay A Premium Price dengan Brand Loyalty dan Brand Love sebagai variabel mediasi pada pengguna aplikasi Viu khususnya penikmat K-drama Di Kota Padang Mona Ratu Chania; Yunita Engriani
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 1 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i1.5012

Abstract

This study aims to analyze the effect of brand experience on willingness to pay a premium price with brand loyalty and brand love as mediating variables on Viu application users, especially K-Drama lovers in Padang City. The research method used is quantitative with the Structural Equation Modeling (SEM) approach using Smart PLS 4 software. Data were collected from 313 respondents who are Viu users in Padang City. The results of the study indicate that brand experience has a significant effect on brand loyalty and brand love. In addition, brand loyalty and brand love act as mediation in increasing willingness to pay a premium price. The conclusion of this study confirms that a positive experience in using the Viu application contributes to increasing user loyalty and love for the brand, which ultimately encourages them to be willing to pay a premium price
Pengaruh Service Quality, Company Image dan Product Quality terhadap Customer Loyalty yang Dimediasi Customer Satisfaction Pada Pelanggan Indihome Aslam, Zaura Muthia; Engriani, Yunita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1099

Abstract

This study aims to determine the effect of Service Quality, Company Image and Product Quality on Customer Loyalty Mediated by Customer Satisfaction on Indihome Customers in Padang City using the Structural Equation Modeling (SEM) method. This research is an explanatory study that uses quantitative data with the sample selection technique used, namely purposive sampling. The sample in this study were 90 respondents who were Indihome customers in Padang City. Data collection using questionnaires distributed to Indihome customers. The results showed a positive and significant influence between Service Quality, Company Image and Product Quality on Customer Satisfaction. In addition, Customer Satisfaction also has a positive and significant effect on Customer Loyalty. Furthermore, Customer Satisfaction is proven to significantly mediate the relationship between Service Quality, Company Image, and Product Quality on Customer Loyalty. The implications of these findings can be a reference for Indihome in improving service strategies, strengthening company image, and improving product quality to maintain and increase customer loyalty.
Pengaruh Service Quality, Company Image dan Product Quality terhadap Customer Loyalty yang Dimediasi Customer Satisfaction Pada Pelanggan Indihome Aslam, Zaura Muthia; Engriani, Yunita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1099

Abstract

This study aims to determine the effect of Service Quality, Company Image and Product Quality on Customer Loyalty Mediated by Customer Satisfaction on Indihome Customers in Padang City using the Structural Equation Modeling (SEM) method. This research is an explanatory study that uses quantitative data with the sample selection technique used, namely purposive sampling. The sample in this study were 90 respondents who were Indihome customers in Padang City. Data collection using questionnaires distributed to Indihome customers. The results showed a positive and significant influence between Service Quality, Company Image and Product Quality on Customer Satisfaction. In addition, Customer Satisfaction also has a positive and significant effect on Customer Loyalty. Furthermore, Customer Satisfaction is proven to significantly mediate the relationship between Service Quality, Company Image, and Product Quality on Customer Loyalty. The implications of these findings can be a reference for Indihome in improving service strategies, strengthening company image, and improving product quality to maintain and increase customer loyalty.
Pengaruh Perceived Organizational E-Readiness Dan Perceived External E-Readiness Terhadap SMES Marketing Performance Di Kabupaten Padang Pariaman Dengan E-Commerce Adoption Sebagai Variabel Intervening Tillah, Mardha; Engriani, Yunita
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Organizational E-Readiness dan Perceived External E-readiness terhadap SMES Marketing Performance di Kabupaten Padang Pariaman dengan E-commerce Adoption sebagai variabel Intervening. Populasi dalam penelitian ini adalah seluruh UMKM di Kabupaten Padang pariaman yang sudah mengadopsi e-commerce. Penelitian ini melibatkan 113 responden sebagai sampel. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung, dan data diolah menggunakan SmartPLS. Temuan penelitian ini menunjukan bahwa (1) Perceived Organizational E-Readiness berpengaruh positif dan signifikan terhadap E-commerce Adoption, (2)Perceived External E-readiness berpengaruh positif dan signifikan terhadap E-commerce Adoption, (3) E-commerce Adoption berpengaruh positif dan signifikan terhadap SMES Marketing Performance.
PKM Pemberdayaan Kelompok Wanita Tani (KWT) Villa Madani Melalui Pelatihan Pembuatan Bucket Bunga dan Snack Sebagai Alternatif Peluang Usaha Untuk Peningkatan Pendapatan Keluarga Andriani, Chichi; Engriani, Yunita; Triani, Mike
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Edisi Juli 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v4i2.730

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pelatihan pembuatan bucket bunga dan snack sebagai pemberdayaan kelompok wanita tani (KWT) Villa Madani sebagai altermatif peluang usaha untuk peningkatan pendapatan keluarga. Target peserta kegiatan PKM ini adalah anggota KWT Villa Madani yang berjumlah 30 orang. Metode pelaksanaan kegiatan dilakukan melalui pemberian materi dan praktek pembuatan bucket bunga dan snack. Melalui penyebaran kuisioner yang diberikan pada peserta diperoleh hasil bahwa telah terjadi peningkatan pengetahuan dan keterampilan peserta sebelum dan sesudah kegiatan. Sehingga dapat disimpulkan bahwa peserta pelatihan merasakan manfaat yang besar akan pelaksanaan kegiatan PKM ini.
Cicular Economy Pengolahan Sampah Linda, Muthia Roza; Fitria, Yuki; Sarianti, Rini; Zulvia, Yolandafitri; Zona, Mega Asri; Syahrizal, Syahrizal; Rasyid, Rosyeni; Engriani, Yunita; Yonita, Riza
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 4 (2025): Edisi Oktober - Desember
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v6i4.7266

Abstract

Kegiatan pengabdian kepada masyarakat bertujuan untuk meningkatkan pemahaman dan kapasitas UMKM mengenai prinsip-prinsip circular economy, mengurangi limbah, memproduksi limbah menjadi produk baru dan menciptakan peluang bisnis baru. Data Dinas Lingkungan Hidup, Kabupaten Agam menghasilkan sampah 58.559 ton per tahun dimana baru 24,81% dapat dikelola. Untuk meningkatkan jumlah sampah yang dapat dikelola oleh pemerintah Kabupaten Agam dan Masyarakat melalui UMKM sebagai salah satu sektor yang memproduksi sampah, maka perlu dilakukan kegiatan mengenai pengelolaan sampah guna tercapainya tujuan pembangunan berkelanjutan (SDG’s goal) pada tujuan konsumsi dan produksi yang bertanggung jawab dalam bentuk pengenalan konsep circular economy kepada pelaku UMKM. Permasalahan utama dalam kegiatan circular economy ini adalah rendahnya pemahaman UMKM mengenai konsep ekonomi sirkular dan pengelolaan sampah berkelanjutan, serta terbatasnya pelatihan pemanfaatan limbah sebagai bahan baku produk olahan. Kegiatan pengabdian dilaksanakan melalui edukasi, sosialisasi, dan pelatihan pengolahan sampah dengan target capaian: (1) peningkatan pemahaman minimal 50% pada 80% peserta melalui pre-test dan post-test; (2) penerapan konsep circular economy oleh 30% peserta dalam tiga bulan setelah pelatihan; dan (3) terciptanya minimal lima produk olahan sampah oleh UMKM. Program ini diharapkan dapat memberdayakan UMKM agar lebih berkelanjutan, inovatif, dan ramah lingkungan, serta menjadi agen perubahan dalam mewujudkan ekonomi sirkular di tingkat lokal maupun nasional
Co-Authors A. Abror Afif Muhammad Adventure Arief Maulana Aslam, Zaura Muthia Aulia Restu Yohanda Chichi Andriani, Chichi Dani Fajrul Arisyi Dara Putri Andini Dian Aisyah Erni Masdupi Fitri, Melyawati Harsilla Tiana Devino Ikhsan Rynaldo Indah Maharani Wulandari Lia Gustina Maiyulia Nurman Megawati Mona Ratu Chania Muhamad Fauzan Muhamad Luthfi Muhammad Aditya Fajar Muhammad Fauzan Muhammad Fauzan Pratama, Muhammad Fauzan Muhammad Habil Muthia Roza Linda, Muthia Roza Nadia Musfika Oktaviani, Mega Putra, Ridho Sunella Rahmi, Maulina Rini Sarianti Ririn Safira Meidiani Rosyeni Rasyid Sabrina, Mila Seski Nadila Arani Shadiqah Islamy, Shada Syahrizal Syahrizal Tillah, Mardha Triani, Mike Wahyu Dionaldo Yasril Yunus Yolandafitri Zulvia Yonita, Riza Yuki Fitria Yunia Wardi