Article Per Year (5 Year)
p-Index From 2020 - 2025
4.055
P-Index
This Author published in this journals
All Journal Jurnal Praktik Bisnis Jurnal Kajian Manajemen Bisnis JURNAL PENDIDIKAN TAMBUSAI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Informatika Ekonomi Bisnis Jurnal Kajian Manajemen dan Wirausaha JUKESHUM: Jurnal Pengabdian Masyarakat Operations Management and Information System Studies Marketing Management Studies Journal of Community Service Jurnal Informatika Ekonomi Bisnis
Yunita Engriani
Universitas Negeri Padang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

Published : 36 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 36 Documents
Search

 1   2   3   4 
The impact of social media use and online word-of-mouth on consumers' purchase decisions, using trust as a mediator Muhamad Luthfi; Yunita Engriani
Marketing Management Studies Vol. 3 No. 2 (2023): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v3i2.369

Abstract

This study aims to analyze the effect of social media usage and electronic word of mouth on purchase decisions with trust as a mediating variable for Orion coffee shop Padang consumers. The research population is consumers who shop for the first time at Orion Coffee Shop Padang. The number of samples in this study were 150 respondents. Data was collected by distributing questionnaires online via google form and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) social media usage has a positive and significant effect on purchase decision, (2) electronic word of mouth has a positive and significant effect on purchase decision, (3) social media usage has a positive and significant effect on trust, (4) electronic word of mouth has a positive and significant effect on trust, (5) trust has a positive and significant effect on purchase decision, (6) social media usage has a positive and significant effect on purchase decision through trust as mediating variable, (7) electronic word of mouth has a positive and significant effect on purchase decision through trust as a mediating variable
Trust, privacy, service quality, and brand image on the success of electronic customer relationship management Muhammad Habil; Yunita Engriani
Operations Management and Information System Studies Vol. 3 No. 3 (2023): Operations Management and Information System Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/omiss.v3i3.128

Abstract

The purpose of this study was to analyze the effect of trust, privacy, service quality, and brand image on the success of E-CRM Lazada customers in the city of Padang with customer satisfaction as a mediating variable. The population in this study are Lazada application users in the city of Padang and have made transactions at Lazada in the last 6 months. The sampling technique used was purposive sampling. The number of samples in this study was 210 people. Data collection uses a questionnaire and is processed with SEM PLS4. The results of this study indicate that: (1) there is a significant influence between trust and E-CRM. (2) there is a significant influence between privacy and E-CRM. (3) there is a significant relationship between service quality and E-CRM. (4) there is a significant influence between Brand Image and E-CRM. (5) there is a significant relationship between trust and customer satisfaction. (6) there is a significant influence between privacy and customer satisfaction. (7) there is a significant influence between service quality and customer satisfaction. (8) there is a significant influence between brand image and customer satisfaction. (9) there is a significant influence between customer satisfaction and E-CRM. (10) There is a significant relationship between trust in E-CRM through customer satisfaction. (11) There is a significant influence between privacy on E-CRM through customer satisfaction. (12) There is a significant influence between service quality on E-CRM through customer satisfaction. (13) There is a significant influence between brand image on E-CRM through customer satisfaction.
The influence of complaint handling, security and e-service quality on user loyalty e-wallet DANA among college students in Padang City Muhammad Aditya Fajar; Engriani, Yunita
Marketing Management Studies Vol. 4 No. 1 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i1.485

Abstract

This research was conducted with the aim of analyzing and determining the influence of Complaint Handling, Security and E-Service Quality on User Loyalty among Students in Padang City. The type of research carried out is quantitative research. The population of this research is students who live in Padang City with a sample size of 150 respondents. In this research, analysis was carried out using SPSS with SPSS 27. The result of this research showed that (1) Complaint Handling had a positive and significant effect on E-Wallet Dana User Loyalty, (2) Security had a positive and significant effect on E-Wallet Dana User Loyalty, (3) E-service Quality has a negative effect on E-Wallet Dana User Loyalty.
Green trust as a mediator in the influence of functional, social, and emotional values on eco-friendly product purchases at Fore Coffee in Padang Pratama, Muhammad Fauzan; Engriani, Yunita
Marketing Management Studies Vol. 4 No. 2 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i2.521

Abstract

This research aims to analyze the influence of Functional value , Social value and Emotional Value on Purchase Decisions Mediated by Green Trust on Environmentally Friendly Products at Fore Coffee Stores in Padang City. The population in this research are all people who live in the city of Padang and have bought or know about Fore Coffee products. This research involved 251 respondents as samples. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this research show that (1) Functional value has a significant positive effect on Purchase Decision. (2) Functional value has a significant positive effect on Green Trust. (3) Social value has a positive effect on Purchase Decision. (4) Social value has a significant positive effect on Green Trust. (5) Emotional has a significant positive effect on Purchase Decision. (6) Emotional Value has a significant positive effect on Green Trust. (7) Green Trust has a significant positive effect on Purchase Decision. (8) Emotional Value has a positive effect on Purchase Decisions through Green Trust as mediation. (9) Functional value has a positive and significant effect on Purchase Decisions through Green Trust as mediation. (10) Social value has a positive influence on Purchase Decisions through Green Trust as mediation.
Halal consumerism in the fast-food industry: investigating awareness, literacy, and religious moderations on youth purchasing behavior Nadia Musfika; Engriani, Yunita
Marketing Management Studies Vol. 4 No. 3 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i3.528

Abstract

This study aims to analyze the influence of halal awareness and halal literacy on the purchase intention of packaged fast-food products among young Muslim consumers in Padang city, with religiosity as a moderating variable. The population comprises young Muslims in Padang city who consume fast food, with a sample size of 150 respondents. Data were collected through questionnaires and analyzed using SmartPLS software. The results indicate that: (1) Halal awareness has a positive and significant influence on the purchase intention of fast food among young urban Muslims in Padang city; (2) Halal literacy has a positive but insignificant influence on the purchase intention of fast food among young urban Muslims in Padang city; (3) Religiosity moderates the influence of halal awareness on the purchase intention of fast food among young urban Muslims in Padang city; and (4) Religiosity does not moderate the influence of halal literacy on the purchase intention of fast food among young urban Muslims in Padang city.
Pengaruh Perceived Organizational E-Readiness Dan Perceived External E-Readiness Terhadap SMES Marketing Performance Di Kabupaten Padang Pariaman Dengan E-Commerce Adoption Sebagai Variabel Intervening Mardha Tillah; Yunita Engriani
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Perceived Organizational E-Readiness dan Perceived External E-readiness terhadap SMES Marketing Performance di Kabupaten Padang Pariaman dengan E-commerce Adoption sebagai variabel Intervening. Populasi dalam penelitian ini adalah seluruh UMKM di Kabupaten Padang pariaman yang sudah mengadopsi e-commerce. Penelitian ini melibatkan 113 responden sebagai sampel. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung, dan data diolah menggunakan SmartPLS. Temuan penelitian ini menunjukan bahwa (1) Perceived Organizational E-Readiness berpengaruh positif dan signifikan terhadap E-commerce Adoption, (2)Perceived External E-readiness berpengaruh positif dan signifikan terhadap E-commerce Adoption, (3) E-commerce Adoption berpengaruh positif dan signifikan terhadap SMES Marketing Performance.
The influence of halal tourism destination performance, memorable experience and perceived value on revisit intention of Sharia Eco-Parks Tankayo Malalo Fauzan, Muhamad; Engriani, Yunita
Marketing Management Studies Vol. 4 No. 4 (2024): Marketing Management Studies
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/mms.v4i4.464

Abstract

This research aims analize the influence of Halal Tourism Destination Performance, Memorable Experience and Perceived Value on Revisit Intention of Sharia Eco-Parks Tankayo Malalo. Population of this study were tourists who had visited the Sharia Eco-Parks Tankayo Malalo tourist attraction in Tanah Datar Regency, West Sumatra. The number of samples used in this research was 190 respondents. Data was collected by distributing questionnaires online via google form and data processing was carried out using IBM SPSS Statistics 25 software. The results of this research show that (1) Halal Tourism Destination Performance has a positive and significant effect on Revisit Intention. This means that the better the Halal Tourism Destination Performance, the greater a person's intention to visit again. (2) Memorable Experience has a positive and significant effect on Revisit Intention. This means that the better the Memorable Experience, the greater a person's intention to visit again. (3) Perceived Value has a positive and significant effect on Revisit Intention. This means that the better the Perceived Value, the greater a person's intention to visit again.
Pengaruh Key Opinion Leaders Review Terhadap Green Purchasing Intention Dengan Green Trust Sebagai Variabel Mediasi Di Kalangan Generasi Z Pada Green Beauty Product Avoskin di Kota Padang Shadiqah Islamy, Shada; Engriani, Yunita
Jurnal Pendidikan Tambusai Vol. 9 No. 1 (2025)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Key Opinion Leaders Review Terhadap Green Purchasing Intention dengan Green Trust sebagai Variabel Mediasi Di Kalangan Generasi Z Pada Green Beauty Product Avoskin Di Kota Padang. Populasi penelitian ini adalah terdiri dari individu yang telah menggunakan atau mengetahui produk Avoskin serta terpapar promosi melalui Key Opinion Leader (KOL). Serta, fokus penelitian ini adalah konsumen Generasi Z di Kota Padang yang memenuhi kriteria untuk menjamin relevansi dan validitas data. Teknik pengambilan sampel penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 200 responden. Data dikumpulkan melalui penyebaran kuesioner secara online dan diolah menggunakan perangkat lunak SmartPLS. Hasil penelitian ini menunjukkan bahwa (1 ) Green trust memiliki hubungan positif yang signifikan terhadap KOL’s reputation pada konsumen Generasi Z produk Avoskin di Kota Padang. (2) Green trust memiliki hubungan positif yang signifikan terhadap KOL’s perceived fit pada konsumen Generasi Z produk Avoskin di Kota Padang. (3) Green trust memiliki hubungan positif yang signifikan terhadap KOL’s production involvement pada konsumen Generasi Z produk Avoskin di Kota Padang. (4) Green trust memiliki hubungan positif yang signifikan terhadap KOL’s content quality pada konsumen Generasi Z produk Avoskin di Kota Padang. (5) Green trust memiliki hubungan positif yang signifikan terhadap KOL’s aesthetic quality pada konsumen Generasi Z produk Avoskin di Kota Padang. (6) Green trust memiliki hubungan positif yang signifikan terhadap KOL’s interactive content pada konsumen Generasi Z produk Avoskin di Kota Padang. (7) Green trust memiliki hubungan positif yang signifikan terhadap green purchase intention pada konsumen Generasi Z produk Avoskin di Kota Padang.
PKM Pemberdayaan Kelompok Wanita Tani (KWT) Villa Madani Melalui Pelatihan Pembuatan Bucket Bunga dan Snack Sebagai Alternatif Peluang Usaha Untuk Peningkatan Pendapatan Keluarga Chichi Andriani; Yunita Engriani; Mike Triani
Jukeshum: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2024): Edisi Juli 2024
Publisher : Universitas Haji Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51771/jukeshum.v4i2.730

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memberikan pelatihan pembuatan bucket bunga dan snack sebagai pemberdayaan kelompok wanita tani (KWT) Villa Madani sebagai altermatif peluang usaha untuk peningkatan pendapatan keluarga. Target peserta kegiatan PKM ini adalah anggota KWT Villa Madani yang berjumlah 30 orang. Metode pelaksanaan kegiatan dilakukan melalui pemberian materi dan praktek pembuatan bucket bunga dan snack. Melalui penyebaran kuisioner yang diberikan pada peserta diperoleh hasil bahwa telah terjadi peningkatan pengetahuan dan keterampilan peserta sebelum dan sesudah kegiatan. Sehingga dapat disimpulkan bahwa peserta pelatihan merasakan manfaat yang besar akan pelaksanaan kegiatan PKM ini.
Pengaruh Influencer Media Sosial terhadap Minat Beli Konsumen Fashion Sabrina, Mila; Engriani, Yunita
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 1 (March 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i1.1097

Abstract

This study aims to analyze the influence of Informativeness, Credibility, Interactivity, Product Match Up, and Entertainment on consumer purchase intention, mediated by consumer attitudes toward the influencer Sashfir on social media, particularly in the fashion industry. This research employs a quantitative approach using Structural Equation Modeling (SEM). The study population consists of women actively using social media who have watched Sashfir’s videos. A purposive sampling technique was applied, resulting in 100 respondents determined using Cochran’s formula. Data were collected through questionnaires measured with a Likert scale. The findings reveal that all independent variables have a positive and significant effect on consumer purchase intention, both directly and through consumer attitudes as a mediating variable. These results highlight the crucial role of influencers with high credibility, informative content, active engagement, product relevance, and entertaining elements in shaping consumer attitudes and purchase intention. Consequently, this study contributes to the fashion industry and digital marketing strategies by providing insights into the effectiveness of influencers in attracting consumer interest through social media.
Co-Authors A. Abror Afif Muhammad Adventure Arief Maulana Aslam, Zaura Muthia Aulia Restu Yohanda Chichi Andriani Dani Fajrul Arisyi Dara Putri Andini Dian Aisyah Erni Masdupi Fitri, Melyawati Harsilla Tiana Devino Ikhsan Rynaldo Indah Maharani Wulandari Lia Gustina Maiyulia Nurman Mardha Tillah Megawati Mona Ratu Chania Muhamad Fauzan Muhamad Luthfi Muhammad Aditya Fajar Muhammad Fauzan Muhammad Fauzan Pratama, Muhammad Fauzan Muhammad Habil Nadia Musfika Oktaviani, Mega Putra, Ridho Sunella Rahmi, Maulina Ririn Safira Meidiani Sabrina, Mila Seski Nadila Arani Shadiqah Islamy, Shada Triani, Mike Wahyu Dionaldo Yasril Yunus Yunia Wardi