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Journal : Jurnal Pengabdian kepada Masyarakat Nusantara

Implementasi Digitalisasi UMKM di Kabupaten Boyolali Melalui Pelatihan Pemasaran Online Myra Andriana; Tantik Sumarlin; Sindhu Rakasiswi; Nining Fitriani; Dwi Setiawan; Yuli Fitrianto; Gibson Manalu; Ayyub Hamdanu Budi Nurmana
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 2 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v4i2.936

Abstract

Mojosongo Subdistrict, Boyolali District with material on implementing marketing strategies by optimizing Facebook social media and endorsements through local influencers which aim to increase sales and increase buyer visits. Influencers can create an increased brand image, are inexpensive in cost and have a level of popularity, ability, reputation, and expertise in endorsing a product or service. The presentation of the material was accompanied by hands-on practice and also given time for discussion and questions and answers between the presenters and participants in community service activities (PkM). This activity was carried out face to face which was enthusiastically attended by the owners and employees of the AJB food stall in Boyolali. Online marketing training activities involve a team of lecturers from the University of Science and Computer Technology (STEKOM) Semarang from various cross-disciplinary fields, such as information systems, graphic design, computerized accounting and informatics engineering. It is hoped that from the results of this training, MSME actors can continue to improve their skills in the field of online marketing.
Peningkatan Kapasitas SDM dalam Memahami Pentingnya Branding & Packaging Produk UMKM Desa Jogatama Purhita, Edy; Nugroho, Sarwo; Widiastuti, Santi; Zainudin, Ahmad; H.B.N.MS, Ayyub; Fitrianto, Yuli
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Peningkatan kapasitas SDM melalui kegiatan Pelatihan branding dan desain kemasan untuk usaha kecil di Mojolegi, Gumuk Rejo, Tawangsari, dan Krasak di Kecamatan Teras Kabupaten Boyolali telah berhasil menginspirasi pertumbuhan dan inovasi di tingkat lokal. Melalui kelas tatap muka, workshop desain, dan penerapan perangkat lunak desain, peserta mendapatkan pemahaman mendalam tentang konsep branding dan kemasan. Studi kasus dan kunjungan lapangan ke bisnis lokal yang sukses menambah dimensi praktis pada pembelajaran, memberikan wawasan langsung dan inspirasi. Sesi tanya jawab memungkinkan pertukaran ide dan pemecahan masalah, sementara pemaparan pemasaran digital membuka peluang baru melalui media sosial dan platform online. Keberhasilan pelatihan tercermin dalam peningkatan kualitas branding dan pengetahuan pemasaran digital peserta, menghasilkan dampak positif pada penjualan dan reputasi bisnis lokal. Rekomendasi untuk tindak lanjut mencakup pemantapan pengetahuan, jaringan kolaboratif, dan evaluasi berkelanjutan untuk memastikan keberlanjutan keberhasilan. Pelatihan ini memberikan dasar kuat untuk pertumbuhan ekonomi dan kesejahteraan masyarakat di Desa Kecamatan Teras.