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Journal : Kinesik

KOMUNIKASI WORD OF MOUTH DALAM PENGEMBANGAN DESA WISATA SAMIRAN BOYOLALI Setiawan, Feri; Hartini, Sri; Putro, Fanny Hendro Aryo
Kinesik Vol. 9 No. 2 (2022): August
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i2.411

Abstract

Samiran Boyolali Tourism Village (Dewi Sambi), is a tourist village located in Selo District, Boyolali Regency. Dewi Sambi was established in 2007. Dewi Sambi has experienced very rapid development, seen from the increase in tourist attractions, the increase in homestays and the ability of existing human resources to increase. Dewi Sambi's very rapid development is inseparable from good Marketing Communication. The marketing activities carried out by Dewi Sambi's management are through a word of mouth approach. This communication strategy is effective and has a positive impact on the development of Dewi Sambi. The steps taken by Dewi Sambi's management in marketing is that Dewi Sambi's management invites and invites tourism service providers or tourism bureaus to provide information regarding Dewi Sambi's existence, products, as well as accommodation and costs at Dewi Sambi. in addition, by sending letters to the agencies in Boyolali Regency.
Co-Authors ., Lusiyanti A Nova Zulfahmi Abdur Rasyid, Aban Afiyah, Novia Nurul AGUS SETIAWAN Ahmadi Irmansyah Lubis Ajeng Wulandari, Putri Aji , Nugroho Al Hafiz, Afdal Amertha, I Antin Rakhmawati Ar Raafi, Hafizh Asnan Alfaru, Irvansyah Asnan Alvaru, Irvansyah Asri Ranivan, Imam Asyahri Hadi Nasyuha Ayu Puspitasari, Ayu Aziz, Salahuddin Abdul Azizah Nuraini Berson, Hendri Budiyono Budiyono Cahyaningtyas, Aisya Catur Prasetiyo Dedi Setiawan Dewi, Susana Dhiah Agustina Qahar Dian Dian Safitri Dimas Parwoto, Boby Dwi Dwi Pamungkas, Revangga Farel, I Fatin Hasanah, Azizah Fauziah Fauziah Feri Ginting, Erika Fahmi Ginting, Rico Imanta Halawa, Fidelis Anton Putra Hambali, Anugerah Haryani, Winda Hermanto, Bambang Agoes Imam Prasetyo Julianita, Siti kamil erwansyah Karsam Karsam Kartika Sari Kumara, I Lumban Gaol, Nur Yanti Lusiyanti Lusiyanti, Lusiyanti Mahananto Mangunsong, Ahmad Rizqi natasha, Syarifah fadillah Novita , Dwi Nugroho Nur Evita Sari, Dela Nur Yanti, Nur Parwoto, Boby Dimas Peja, Elmira Pioni, Ni Pranata, Ardianto Putra, Fitra Kusuma Putra, I Putri Rahayu, Anggita Putro Pamungkas, Tri Putro, Fanny Hendro Aryo Rahmawati, Yovita Ranivan, Imam Asri Renaldi Febriansyah, Muhammad Rezky, Syarifah Fadillah Rita Hamdani Rizaldi Patria S, Reyhia Evlin Samitra, Dian Saniman Saniman, Saniman Saragih, Geofani Milthree Saragih, Gita Destri Lidwina Destri Lidwina Septian, Tegar Tri Septiono Eko Bawono Sinaga, Mesir Pranata Siregar, Siti Julianita Sitompul, Hasran Irawadi Sri Hartini Sulistyaningrum, Laela Supriatna, Samso Syahputra, Trinanda Wahyuni, Meri Sri Winarni, Isti Winda Setyaningsih, Afriana Wulandari, Amy Yusuf DM, Mohd.