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All Journal El Dinar Journal of Economics, Business, & Accountancy Ventura EKONOMIS : Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmu Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Bina Darma
Lindiawati, Lindiawati
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship

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Krisis Reputasi dan Respon Konsumen terhadap Palestine Washing McDonald’s: Efek Perceived Value dan Word of Mouth terhadap Purchase Intention Produk McDonald’s dengan Mediasi Purchase Attitude Rory Sabina Anindita; Lindiawati, Lindiawati
Jurnal Maksipreneur Vol 14 No 2 (2025)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i2.2071

Abstract

This study examines the influence of Perceived Value and Word of Mouth on Purchase Intention in the context of McDonald’s alleged Palestine Washing, with Purchase Attitude as a mediating variable. A systematic literature review was conducted using databases such as Google Scholar, JSTOR, ScienceDirect, and open-access journals to explore the interplay between these constructs. The findings reveal that Perceived Value and Word of Mouth significantly impact Purchase Intention through Purchase Attitude as a mediator. This highlights the critical role of managing consumer perceptions, especially amidst sensitive socio-political controversies. However, a limitation of this study is the lack of public awareness about McDonald’s alleged Palestine Washing, which may affect the validity of responses. Practically, this research provides insights for McDonald’s to assess consumer purchase intentions following such controversies and suggests strategies to maintain brand trust and competitiveness. By examining marketing dynamics amid political challenges, this study offers a distinct perspective on how global brands can cultivate consumer trust and loyalty in contentious environments.
Co-Authors Angelia Diwangkari, Calvina Aprilianto, Jiwanda Shondra Atmaja, Firza Isna Yudha Eko Nurmianto Emma Yulianti Frandiansyah, Muhammad Ilham Hibatullah, Naufal Kamil Indasah, Alfiah Indrianawati Usman Iramani, Iramani Marta, Laila Saleh Mochamad Nurhadi, Mochamad Murthy, Kavita Krishna Nur Aisiyah, Renita Permana, Dhyka Bagus Rory Sabina Anindita Setia, Shinta Sri Wahyuni Astuti, Sri Wahyuni Tatik Suryani Ulum, Achmad Syaiful Wisnu Mukti Setyoso, Bramantiya Wiwik Lestari Yosephina, Grace