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All Journal El Dinar Journal of Economics, Business, & Accountancy Ventura EKONOMIS : Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmu Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Bina Darma
Lindiawati, Lindiawati
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Dinasti International Journal of Economics, Finance

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The Effect of Perceived Value on Repurchase Intention of Mcdonald's Products When Carrying Out Palestine Washing Mediated By Purchase Attitude And Word of Mouth Murthy, Kavita Krishna; Lindiawati, Lindiawati
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 1 (2025): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i1.3926

Abstract

This study aims to analyze the significant positive influence of perceived value on purchase intention on McDonald's products mediated by purchase attitude and word of mouth as a link between perceived value and purchase intention. This research design uses a quantitative approach in the form of a questionnaire. A total of 322 respondents responded to this questionnaire in Indonesia using a questionnaire that applies a Likert scale of 1-5. Data were selected using purposive sampling techniques, then analyzed with WarPLS. This study measures perceived value, word of mouth, and purchase attitude as well as purchase intention towards the product after conducting Palestine Washing. This study has 2 paths, namely direct and indirect paths in influencing purchase intention. The role of purchase attitude and word of mouth is a full mediation of the relationship between perceived value and their intention to buy McDonald's products after conducting Palestine Washing. This study refers to previous studies, which show that the relationship between perceived value towards McDonald's products and their intention to buy the product is direct and indirect. Purchase intention can be indirect due to the mediation of purchase attitude and word of mouth to have an influence from perceived value to purchase intention
Co-Authors Angelia Diwangkari, Calvina Aprilianto, Jiwanda Shondra Atmaja, Firza Isna Yudha Eko Nurmianto Emma Yulianti Frandiansyah, Muhammad Ilham Hibatullah, Naufal Kamil Indasah, Alfiah Indrianawati Usman Iramani, Iramani Marta, Laila Saleh Mochamad Nurhadi, Mochamad Murthy, Kavita Krishna Nur Aisiyah, Renita Permana, Dhyka Bagus Rory Sabina Anindita Setia, Shinta Sri Wahyuni Astuti, Sri Wahyuni Tatik Suryani Ulum, Achmad Syaiful Wisnu Mukti Setyoso, Bramantiya Wiwik Lestari Yosephina, Grace