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All Journal El Dinar Journal of Economics, Business, & Accountancy Ventura EKONOMIS : Journal of Economics and Business Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Ilmu Manajemen Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Riset: Jurnal Aplikasi Ekonomi Akuntansi dan Bisnis Jurnal Pengabdian kepada Masyarakat Bina Darma
Lindiawati, Lindiawati
Unknown Affiliation
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Economics, Business,

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SME’s financial literacy: An overview based on demographic aspects Iramani, Iramani; Suryani, Tatik; Lindiawati, Lindiawati
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 3 (2017): December 2017 - March 2018
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i3.1098

Abstract

This study attempts to examine the financial literacy level of SME’s owner in East Java based on demographic aspect. The sample was taken from 65 SME’s in East Java which produce prominent local product. The data were collected by using survey method and deep interview. They were analyzed using descriptive explorative and also cross tabulation for examining SME’s financial literacy based on demographic attribute. Research found that that the financial literacy score of SME’s owner in East Java is good enough, where they have average score 55.8 with the same score of median and mode 66.7. Majority weakness of SME’s owner is the literacy on SME understanding of net asset and insurance premium. Otherwise, whole SME’s owner is fully understood that financial knowledge is so useful for the SME. Other finding shows that there is a relationship between financial literacy’s level and SME’s owner on demographic aspect such as gender, education, the business time established. It can be concluded that demographic aspects determine the financial literacy level of SME’s owner
Normative community pressure in brand community: a study of young entrepreneurs community of mandiri bank Lindiawati, Lindiawati; Usman, Indrianawati; Astuti, Sri Wahyuni
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 1 (2019): April - July 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i1.1700

Abstract

Brand community has been extensively built and developed by either the companies or the customers voluntarily. These two gorups with different perspective hold different purposes. For the companies, brand community is considered an effective marketing strategy which is expected to achieve customer brand engagement. Anyhow, often companies focus more on the purposes of the brand community, but do not be quite aware of the policies, rules, or traditions firstly created as norms in order to lead the way the community members perceive and act. Often norms become pressures for the brand community members causing them reluctant to engage with he community. Referring to the theory of relationship marketing, this study develops a model of normative community pressure that is affected by both brand community identification and inter-member relationship quality, that are previously affected by brand relationship quality. The empirical analysis derives primary data of young entrepreneurship community created by one of the big five banks in Indonesia quantitatively analyzed using Structural Equation Modeling (Warp-PLS). The result helps explain the antecedents causing normative community pressure of the brand community. The implication of this study is that communitfy setter should regularly identify and analyze rules or practices within the community that might be potential barrier for the members in building engagement with the community.
Co-Authors Angelia Diwangkari, Calvina Aprilianto, Jiwanda Shondra Atmaja, Firza Isna Yudha Eko Nurmianto Emma Yulianti Frandiansyah, Muhammad Ilham Hibatullah, Naufal Kamil Indasah, Alfiah Indrianawati Usman Iramani, Iramani Marta, Laila Saleh Mochamad Nurhadi, Mochamad Murthy, Kavita Krishna Nur Aisiyah, Renita Permana, Dhyka Bagus Rory Sabina Anindita Setia, Shinta Sri Wahyuni Astuti, Sri Wahyuni Tatik Suryani Ulum, Achmad Syaiful Wisnu Mukti Setyoso, Bramantiya Wiwik Lestari Yosephina, Grace