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All Journal CERMIN: Jurnal Penelitian INTEGRITAS : Jurnal Pengabdian Munaddhomah: Jurnal Manajemen Pendidikan Islam Jurnal Ekonomi dan Bisnis GROWTH (JEBG) MIMBAR INTEGRITAS Jurnal Mahasiswa Entrepreneur
Arief, Mohammad Yahya
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANN TERHADAP LOYALITAS PELANGGAN PADA PERCETAKAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PERCETAKAN ANDRE MANDIRI SITUBONDO Tanggu, Melkianus; Arief, Mohammad Yahya; Sari, Rini Kartika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6932

Abstract

The purpose of the study was to determine the Effect of Product Quality, Promotion and Service Quality on Customer Loyalty in Printing with Consumer Satisfaction as an Intervening Variable in Andre Situbondo Printing. Data collection was carried out using the probability sampling method, while data analysis was carried out using IBM SPSS Statistics 22 and the Structural Equation Model - Partial Least Squares (PLS-SEM) method. The results of the direct effect hypothesis test (using Smart PLS 3.2) showed the following: Product quality has a positive but insignificant effect on Consumer Satisfaction, promotion has a significant positive effect on Consumer Satisfaction, service quality has a significant positive effect on Consumer Satisfaction, Product quality has a positive but insignificant effect on Customer Loyalty, Promotion has a negative but insignificant effect on Customer Loyalty, Service quality has a significant positive effect on Customer Loyalty, Consumer satisfaction has a significant positive effect on Customer Loyalty, Product quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Promotion has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction, Service quality has a positive but insignificant effect on Customer Loyalty through Customer Satisfaction.
PENGARUH HARGA, KUALITAS PRODUK, DAN CITRA MEREK TERHADAP LOYALITAS KONSUMEN SUSU BEAR BRAND MELALUI KEPUASAN KONSUMEN SEBAGA VARIABEL INTERVENING PADA MAHASISWA FEB UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Nurhasana, Tutut; Arief, Mohammad Yahya; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6645

Abstract

PT Nestlé Indonesia is a multinational corporation that manufactures a wide range of packaged beverages, including Bear Brand sterilized milk. Data from the 2024 Top Brand Index (TBI) indicate that Bear Brand is one of the highest-ranking ready-to-drink milk products, surpassing many of its competitors. Accordingly, this study focuses on Bear Brand milk consumers within the students of the Faculty of Economics and Business at Universitas Abdurachman Saleh Situbondo. The population of this study comprises all active students of the Faculty of Economics and Business at Universitas Abdurachman Saleh Situbondo. The sampling technique employed is purposive sampling. Data analysis and hypothesis testing are conducted using the Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results of hypothesis testing using the SmartPLS 3.0 application indicate that both price and product quality have a positive but insignificant effect on consumer satisfaction, while brand image has a positive and significant effect on consumer satisfaction. Price demonstrates a positive but insignificant effect on consumer loyalty. In contrast, product quality has a positive and significant effect on consumer loyalty, and brand image has a positive but insignificant effect on consumer loyalty. Furthermore, consumer satisfaction has a proven positive and significant effect on consumer loyalty. Indirectly, both price and product quality have a positive but insignificant effect on consumer loyalty through consumer satisfaction. On the other hand, brand image has a positive and significant indirect effect on consumer loyalty through consumer satisfaction.
PENGARUH KUALITAS PRODUK, HARGA, DAN LOKASI DALAM MEMBENTUK KEPUASAN KONSUMEN PADA ES CENDOL SHAFA DI SITUBONDO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING Aziza, Ummi; Arief, Mohammad Yahya; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6800

Abstract

Marketing is a process of business activities to introduce a consumer product to and customers. The purpose of this study is to examine and test the Influence of Product Quality, Price, and Location in shaping consumer satisfaction on Es Cendol Shafa in Situbondo with Purchasing Decisions as Intervening Variables. The population in this study were consumers of Es Cendol Shafa in Situbondo. The sampling technique. Data analysis and hypothesis testing in this study used the Structural Equation Model-Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using Smart PLS 3.0, showed that Product Quality has a significant effect on Purchasing Decisions; Location has a significant positive effect on Purchasing Decisions; Product quality has a significant positive effect on Consumer Satisfaction; Price has a significant positive effect on Consumer Satisfaction; Location has a significant positive effect on Consumer Satisfaction: Product quality has a significant negative effect on Consumer Satisfaction through Purchasing Decisions; Price has a significant negative effecton Consumer Satisfaction through Purchasing Decisions; Location has a significant negative effect on Consumer Satisfaction through Purchasing Decisions.
INOVASI PAKAN ORGANIK LIMBAH AMPAS TAHU SEBAGAI SOLUSI PENINGKATAN PROFIT DAN PRODUKSI PADA KELOMPOK TERNAK LELE DI DESA KAPONGAN KABUPATEN SITUBONDO Rahman, Lula Daihuda Nurur; Prahara, Dwi Gita Dian; Aulia, Syifa; Puryantoro, Puryantoro; Arief, Mohammad Yahya
INTEGRITAS : Jurnal Pengabdian Vol 7 No 1 (2023): JANUARI - JULI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v7i1.2178

Abstract

Lele merupakan salah satu ikan hasil perairan tawar yang banyak diminati oleh masyarakat Situbondo. Di Desa Kapongan, terdapat 5 peternak lele yang membudidayakan lele sejak 2016 dan tergabung dalam Kelompok Ternak Lele Jaya Mandiri. Potensi kelompok ternak ini sangat potensial untuk terus dikembangkan karena banyaknya pasar dan konsumen peminat ikan lele. Sementara Kelompok Ternak Lele Jaya Mandiri tidak dapat meningkatkan kuantitasnya karena terkendala dengan tingginya pakan yang harus disiapkan. Kelompok ternak lele ini mengalami permasalahan yang tidak jauh berbeda seperti kelompok ternak lainnya, yaitu tingginya harga pakan lele. Biaya pengadaan pakan ikan merupakan komponen terbesar yang dapat mencapai ± 60% dari total biaya produksi. Harga pakan yang tinggi merupakan permasalahan utama yang dihadapi pembudidaya ikan lele. Maka dari itu diperlukan pakan alternatif yang berasal dari alam. Salah satu alternatif yang dapat digunakan adalah ampas tahu. Desa Kapongan juga sebagai salah satu desa sentra industri tahu di Situbondo. Terdapat 16 UKM industri tahu dengan kapasitas produksi menengah ke atas. Perusahaan tahu ini menghasilkan limbah ampas tahu kurang lebih 30 kg/harinya. Hal ini sangat mengganggu lingkungan, dan hanya dimanfaatkan sebagai pakan ternak dan tidak terserap sepenuhnya. Penggunaan ampas tahu sebagai alternatif pakan menjadi sebuah solusi untuk meningkatkan profit dan produksi sekaligus sebagai upaya penyelamatan lingkungan.
Perancangan Sign System Sebagai Informasi Lokasi Rt/Rw dan Kepala Dusun di Desa Kalibagor Arief, Mohammad Yahya; Biharuddin, Ahmad; Tirta, Yudhis Anis Bangun
INTEGRITAS : Jurnal Pengabdian Vol 7 No 2 (2023): AGUSTUS - DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat - Universitas Abdurachman Saleh Situbondo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/integritas.v7i2.3830

Abstract

Perancangan Sign System ini bertujuan untuk membantu masyarakat, pengunjung dan pendatang baru dalam menemuukan lokasi RT/RW dan kepala dusun didesa Kalibagor. Sign System yang dikerjakan adalah plang/papan nama sebagai petunjuk batas wilayah. Plang/papan nama yang dibuat merupakan plang/papan nama pembatas RT/RW. Plang/papan nama ini dibuat karena plang sebelumnya sudah rusak dan masih terlihat kurang menarik dalam designnya. Metode yang digunakan yaitu metode perancangan dan desain. Metode perancangan digunakan dalam perancangan pembuatan plang/papan nama RT/RW dan kepala dusun yang berada didesa Kalibagor kecamatan Situbondo kabupaten Situbondo. Dengan plang/papan nama yang didesain khusus ini dapat membuat masyarakat lebih mudah dalam menemukan lokasi RT/RW dan kepala dusun setempat yang dituju.
PENGARUH PEMANFAATAN TEKNOLOGI INFORMASI DAN PEMAHAMAN SISTEM AKUNTANSI KEUANGAN DAERAH TERHADAP KUALITAS LAPORAN KEUANGAN DENGAN SISTEM PENGENDALIAN INTERN SEBAGAI VARIABEL MODERATING PADA DINAS KESEHATAN KABUPATEN BONDOWOSO Susanto, Herman; Arief, Mohammad Yahya; Ariyantiningsih, Febri
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 11 (2024): NOVEMBER 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i11.5312

Abstract

The aim of this research is to determine and analyze the use of information technology and understanding of the regional financial accounting system on the quality of financial reports with the internal control system as a moderating variable at the Bondowoso District Health Service. This research method uses quantitative methods. This research was conducted for three months, namely from May to July 2023. The population in this study was 45 Bondowoso District Health Service employees. The research chose a saturated sampling technique because the population was relatively small, so the sample in this study used the entire population as respondents, 45 ASN in the PNS and P3K categories. Researchers used Structural Equation Model - Partial Least Square (PLS-SEM) to analyze data and test hypotheses in this research. The research results show that the use of information technology has a significant positive effect on the quality of financial reports; Understanding the regional financial accounting system has a significant positive effect on the quality of financial reports; The internal control system has a significant positive effect on the quality of financial reports at the Bondowoso District Health Service; The internal control system positively and significantly moderates the influence of the use of information technology on the quality of financial reports; The internal control system positively and significantly moderates the influence of understanding the regional financial accounting system on the quality of financial reports.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS NASABAH PADA BANK BRI UNIT PANJI DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Zulaeha, Iradatus; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 12 (2023): DESEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i12.4083

Abstract

In general, marketing is an activity that creates and delivers goods or services to consumers. It is a process by which companies create value for customers and build strong customer bases to capture value from customers in return. Marketing is an organizational function and set of processes for creating, communicating and delivering value to customers and cultivating customer relationships in ways that benefit the organization and its specific interests for BRI Unit Panji customers by increasing the needs of people in Situbondo. The purpose of this study is to analyze and test factors which influence customer satisfaction at Bank BRI Panji with customer satisfaction as an intervening variable. The population in this study are customers of BRI Unit Panji in Situbondo. The sampling method is determined by probability sampling. Data analysis and hypothesis testing in this study use Partial Least Square - Structural Equation Modeling (PLS-SEM). The results of the direct effect hypothesis testing that used the Smart PLS 3.0 application showed that communication has a significant positive effect on customer satisfaction, products have a significant positive effect on customer satisfaction, communication has a positive but not significant effect on customer loyalty, products have a positive but not significant effect on customer loyalty. Customer satisfaction has a significant positive effect on customer loyalty, communication has a positive but not significant effect on customer loyalty through customer satisfaction, products have a significant positive effect on customer loyalty through customer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN PADA SSC (SITUBONDO SPORT CENTER) DI SITUBONDO DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Salam, Nadira Annisa Nur; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 2 No 11 (2023): NOVEMBER 2023
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v2i11.3785

Abstract

Marketing management can also be defined as the art and science of selecting target markets designed to create, build and maintain profitable exchanges to achieve company goals, for this reason, proper marketing management can increase, especially ini the development of SSC (Situbondo Sport Center). The purpose of this study was to analyze and test the effect of Physical evidence and Service excellence in determining customer loyalty with customer satisfaction as an intervening variable. The population in the study was SSC (Situbondo Sport Center) customers. The sampling method was determined by nonprobability sampling with purposive sampling. Data analysis and hypothesis testing in research using the Structural Equation Model - Partial Least Square (PLS-SEM). The results of direct influence hypothesis testing using the Smart PLS 3.0 application, show that Physical evidence has a significant positive effect on customer satisfaction, Service excellence has a significant positive effect on customer satisfaction, Physical evidence has a negative but insignificant effect on customer loyalty, Service excellence has a significant positive effect on customer loyalty, Customer satisfaction has a significant positive effect on customer loyalty. The results of the indirect effect hypothesis show that the Physical evidence variable has a significant positive effect on customer loyalty through customer satisfaction, the service excellence variable has a significant positive effect on customer loyalty through customer satisfaction.
PENGARUH HARGA, VARIASI PRODUK, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN MELALUI KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL INTERVENING PADA ES TEH POCI DI PRAJEKAN, BONDOWOSO Febriyanti, Mery Dwi; Arief, Mohammad Yahya; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 2 (2025): FEBRUARI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i2.6499

Abstract

Business is an effort to produce and market goods to make a profit. Es Teh Poci is a business engaged in the culinary field under the auspices of PT Poci Kreasi Mandiri. This business is essential for the economy to improve the community's welfare. This study aims to analyze and test the effect of Price, Product Variation, and Service Quality on Consumer Satisfaction through Purchasing Decisions as Intervening Variables on Es Teh Poci in Prajekan, Bondowoso. The population and sample collection method uses the simple random sampling method. Data analysis and hypothesis testing in this study used the Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of the direct influence hypothesis test using the Smart PLS 3.2.8 application show that Price has a significant positive effect on Purchasing Decisions, Product Variation has a significant positive effect on Purchasing Decisions, Service Quality has a significant positive effect on Purchasing Decisions, Price has a positive but insignificant effect on Consumer Satisfaction, Product Variation has a negative but insignificant effect on Consumer Satisfaction, Service Quality has a significant positive effect on Consumer Satisfaction, Purchasing Decision has a positive effect on Consumer Satisfaction. The indirect influence hypothesis test results show that the Price variable has a significant positive effect on Consumer Satisfaction through Purchasing Decisions, Product Variation has a positive but insignificant effect on Consumer Satisfaction through Purchasing Decisions, and Service Quality has a significant positive effect on Consumer Satisfaction through Purchasing Decisions.
PENGARUH PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI KUALITAS PRODUK PADA WAROENG KOPI KAYU MAS KECAMATAN ASEMBAGUS SITUBONDO Wijanarko, Bahtiar Prasetiyo; Arief, Mohammad Yahya; Fandiyanto, Randika
Jurnal Mahasiswa Entrepreneurship (JME) Vol 1 No 4 (2022): APRIL 2022
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.43 KB) | DOI: 10.36841/jme.v1i4.2091

Abstract

The purpose of the study was to determine the effect of service and price on purchasing decisions through product quality at Waroeng Kopi Kayu Mas, Asembagus District, Situbondo. The sampling technique used in this study was simple random sampling with the Slovin formula with a tolerable error rate of 10% as many as 95 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM) The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that service has a positive and significant effect on product quality, price has a positive and significant effect on product quality. Service has a positive and significant effect on purchasing decisions. Price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions, service has a positive and insignificant effect on purchasing decisions through product quality, price has a positive and significant effect on purchasing decisions through product quality
Co-Authors Adhinda, Elok Gita Afra, Nada Agustin, Rika Dwi Aisyah, Yunia Anshory, Muhammad Iqbal Ansori Ari Kartiko, Ari Ariyantiningsih, Febri Aulia, Syifa Aziza, Ummi Biharuddin, Ahmad Dewi, Amelia Yasinta Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Ediyanto Fahlezzi, Teguh Umar Fandiyanto, Randika Fathorrasi, Fathorrasi Febriyanti, Mery Dwi Febriyanto, Arik Fitria, Ulfi Nurul Harisandi, Yudhistira Harisetiowati, Santi HARIYANTO HARIYANTO Hasanah, Usrotul Herawati, Anjanis Dewi Herlina, R R Kezia Herman Susanto Hidayat, Rasiful Hosen, Toriq Ida Ayu Putu Sri Widnyani Imaniyah, Della Ulfa Inggriani, Desi Irfan, Mohammad Zidni Iriansyah, Nur Arik Ismayani, Meiriyanti Jannah, Siti Kholifatul Judijanto, Loso Kafi, Ahmad Atha'il Khofifa, Siti Khotip, Zainal Kurniawan, Amelia Tri Amanda Lestari, Layli Dwi Lestiyono, Dwi Budi Lita Permata Sari Lusiana Tulhusnah Mahendra, Jaka Marham, Muhammad Marsuki, Farukh Abdullah Huzain Risqy Masruroh, Rosa Dwi Nafiola Minullah, Minullah Moh Ali Fikri Mufid, Rozin Khairon Murtakiyah, Wardah Novia, Rozana Putri Nurhasana, Tutut Nurwasilah, Siti Permatasari, Ayu Dian Prahara, Dwi Gita Dian Pramesthi, Riska Ayu Pranata, Joan Pratama, M. Risqi Puryantoro P Putra, Wirandra Oktavian Arief Putri, Puspita Qumariah, Nurul Rahman, Lula Daihuda Nurur Rini Kartika Sari Romadani, Novita Dwi Sa’idah, Halimatus Safitri, Intan Nuriyana Salam, Nadira Annisa Nur Siti Khoiriyah Soeliha, Siti SOFYAN TSAURI Suherman, Aldy Kurniawan Susanti, Ratna Koba Tanggu, Melkianus Tarqiyah, Urwatut Tirta, Yudhis Anis Bangun W, Dwi Perwitasari Wahida, Shinta Nur Wahyudi Wahyudi Wardana, Egho Prastya Waskita, Sabrina Auli Wijanarko, Bahtiar Prasetiyo Windiana, Dina Wulandari, Firda Yolanda, Mariska Anis Yudha Praja, Yudha Zulaeha, Iradatus Zulfa, Nailas