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All Journal ProTVF Jurnal Ilmiah Peuradeun Jurnal Studi Komunikasi PRofesi Humas Journal of Humanities and Social Studies Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Manajemen Komunikasi Communicare : Journal of Communication Studies Jurnal Ilmiah Dinamika Sosial Journal of Applied Engineering and Technological Science (JAETS) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Ilmu Komunikasi Network Media Journal of Servite COMMENTATE: Journal of Communication Management Informatio: Journal of Library and Information Science Journal of Applied Accounting And Business (JAAB) Jurnal Ilmu Sosial dan Humaniora Mediator: Jurnal Komunikasi
Maryani, Eni
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : COMMENTATE: Journal of Communication Management

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Content Production Strategy of Instagram @globalyouth.amb in Developing Generation Z Volunteerism Bhojwani, Khayrani Kamal; Maryani, Eni; Rahmawan, Detta
COMMENTATE: Journal of Communication Management Vol. 4 No. 2 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004220233

Abstract

This research focuses on understanding the content production strategy of Instagram @globalyouth.amb (Global Youth Ambassador) in developing Generation Z volunteerism. The study uses a qualitative approach with a case study method. Data collection involves observing the @globalyouth.amb Instagram account's social media activities and conducting in-depth interviews with Global Youth Ambassador (GYA) stakeholders, followers, and social media professional. The study reveals effective strategies employed by @globalyouth.amb in engaging Generation Z in volunteer activities, focusing on three critical aspects, selecting topics, crafting compelling storylines, and strategic utilization of various Instagram features for content production. The meticulous topic selection process involves a blend of informative and persuasive content pillars, emphasizing trend adaptation. The incorporation of documentation content proves pivotal in enhancing program credibility. The study underscores @globalyouth.amb's active role in shaping positive narratives, utilizing Instagram features strategically, and maintaining a responsive approach, contributing to its success in fostering active participation in the context of volunteerism among Generation Z.
The Great Hack as a Form of Resistance Against the Use of Personal Data for Business Interests Suada, Faiza Humaira; Maryani, Eni; Mahameruaji, Jimi Narotama
COMMENTATE: Journal of Communication Management Vol. 4 No. 2 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004220232

Abstract

This research is based on the documentary film “The Great Hack” which provides a detailed account of how Facebook and Cambridge Analytica harvested and utilized personal data for political agendas. The Great Hack aims to uncover the Cambridge Analytica case concerning the unethical use of personal data without user consent for business purposes. The research employs a case study methodology, incorporating interviews, observations, and a literature review. The findings reveal that The Great Hack depicts the unethical use of personal data, with Cambridge Analytica proven to have utilized Facebook users’ data without their consent. This data was employed to create psychographic models that predict an individual’s social and political behavior. Consequently, it can be concluded that there was an unethical use of personal data by Cambridge Analytica for business interests.
Co-Authors Adiputra, Andika Vinianto Agus Setiaman Al Aqilah, Laila Syahar Zainab Ariestya, Angga Atwar Bajari Bernard, Kevin Michael Bhojwani, Khayrani Kamal Cut Meutia Karolina Detta Rahmawan, Detta Dian Wardiana Sjuchro Dwyangghara, Muhammad Arief Dyan Rahmiati Edwin Rizal Ferdyan Wana Saputra FX. Ari Agung Prastowo Haitamy, Ery Bestari Al Hutagalung, Sandra Ira Mirawati Jimi Narotama Mahameruaji Kismiyati El Karimah Mahardika, Mahardika Masrofah, Masya Mustaffa, Normah Nindi Aristi Oktarinda, Anggi Pandan Yudhapramesti Pertiwi, Dinda Ayu Prabowo, Destiya Puji Pradana, Muhammad Afriski Nanda Prawitasari, Kirana Purwanti Hadisiwi Rachmaniar Rachmaniar Rahman, Azizul Saleha Rodiah Sri Seti Indriani Suada, Faiza Humaira Susanne Dida Syahidah, Sitti Aminah Wina Erwina Wusari, Anik