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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Bisnis dan Kewirausahaan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Benchmark Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Multidisciplinary Research (FJMR) JAPI: Jurnal Akses Pengabdian Indonesia Indonesian Journal of Management Science The Eastasouth Management and Business Paradharma: Jurnal Aplikasi IPTEK PROCURATIO: Jurnal Manajemen dan Bisnis The Journal of Business and Management Research Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Ilmiah Manajemen Agribisnis
Siswati, Endang
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Journal : Referensi : Jurnal Ilmu Manajemen dan Akuntansi

 1 
PENGARUH BRAND IMAGE, LIFESTYLE, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI KLINIK DNY SKINCARE KAVLING DPR SIDOARJO Abdillah, Olivia Sandra; Siswati, Endang; Kusairi, Heri
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i2.5919

Abstract

This research aims to analyze the simultaneous and partial influence of brand image, lifestyle and price variables on purchasing decisions. Apart from that, another aim of this research is to find out which variable is the most dominant variable in influencing purchasing decisions. The location of this research is the DNY Skincare Clinic Kavling DPR Sidoarjo. The sampling technique is Accidental Sampling. The respondents in this research were DNY skincare clinic consumers. This research involved 97 respondents and used a quantitative descriptive approach method. Data analysis in this research uses descriptive statistics and multiple linear regression. The results of this research are (1) Brand Image has a significant positive influence on Purchase Decisions. (2) Lifestyle does not have a significant influence on purchasing decisions. (3) Price has a significant positive influence on purchasing decisions. (4) Brand Image, Lifestyle, and Price simultaneously influence Purchase Decisions. (5) Brand image has a dominant influence in influencing purchasing decisions.
CSR PERUSAHAAN DOMESTIK: IMPLEMENTASI, HAMBATAN, DAN SOLUSI (STUDI PADA PERUSAHAAN DOMESTIK DI JAWA TIMUR) Siswati, Endang; Rosyafah, Siti
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 11, No 3 (2023)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v11i3.5282

Abstract

The aim of this research is to find out how corporate social responsibility is implemented in domestic companies and what are the obstacles to its implementation and what solutions to solve them. This research uses a qualitative approach using domestic companies in East Java as research objects. Data collection techniques were carried out using survey interviews and observations. After data triangulation was carried out, data analysis was carried out including data reduction, data presentation, and drawing conclusions. The research results found that the implementation of CSR for domestic companies in East Java includes, among other things, socialization, training, reducing environmental impacts, providing assistive devices for the disabled, free basic necessities and free cataract surgery. Obstacles in implementing CSR programs include obstacles from internal to the company, namely limited resources, while external to the organization, namely from consumers or environmental readiness. Solutions that can be implemented include CSR outreach activities and training. Conclusion: CSR in East Java is not only implemented by large companies but also domestic companies, the programs carried out are located around the company's environment. Obstacles from stakeholders are still found, both internal and external, which can be overcome by providing outreach and training.
ARE COMPANY SIZE, DEBT, PROFITABILITY AND MANAGERIAL OWNERSHIP INFLUENCE INCOME SMOOTHING? BEFORE AND AFTER THE COVID-19 PANDEMIC Dewianawati, Dwi; Siswati, Endang; Pudjowati, Juliani; Lestari, Tri; Darmayanti, Novi
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i2.5783

Abstract

 The purpose of conducting this research is to find out whether Company Size, Debt, Profitability, Managerial Ownership of Income Smoothing Practices before and after the Covid-19 pandemic were case studies on property and realestate companies on the Indonesia Stock Exchange in 2018-2022. With a total population of 13 companies, and a sample of 65 financial data studied within 5 years. The results of this study, researchers found that company size before the pandemic had no effect but after the pandemic company size had an effect on income smoothing before and after the Covid-19 pandemic. Meanwhile, Debt, Profitability, Managerial Ownership partially affect income smoothing before and after the Covid-19 pandemic.  
STUDI EMPIRIS: DAMPAK ATMOSFER CAFE, NILAI PELANGGAN, DAN KUALITAS PELAYANAN PADA CITRA MEREK Siswati, Endang
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6697

Abstract

The purpose of this study is to investigate how customer value, service quality, and café atmosphere affect brand image. Eighty respondents who frequent Hono Cafe in Surabaya were selected at random to participate in the study. Following validity and reliability testing, the analysis was conducted using SPSS version 25.0. Multiple linear regression analysis, which included both t-tests and F-tests, was used to assess the hypotheses. The findings of the investigation show that while the café atmosphere has no discernible impact on brand image, consumer value and service quality do. However, when taken into account combined, the factors of customer value, service quality, and café atmosphere significantly affect company image.
Co-Authors Abady, Chusnul Abdillah, Olivia Sandra Afianti, Hasti Akbar, Mohammad Aldrin Anggraeni, Adelia Tri Arganesya, Inera Faren Arief Rahman Ayyubi, Afif Fajar Dewianawati, Dwi Dien Ajeng Fauziah Erna Haryanti Falerinda, Richa Celita Fitria, Defta Rohmatul Gedia Imanuelitha Giawa, Trisman Jaya Hariputra, Akbar Haris Maupa Husen, Syamsier Inayah, Nur Lailiyatul Inti, Ristani Widya Juliani Pudjowati Kharismawati, Ika khusnul khotimah Kusairi, Heri Maharani, Firelia Azarine Meilina, Fernanti Nainggolan, Ananda Fitria Novi Darmayanti Nurani, Yuli Nurul Iman, Nurul Oktabriana, Pandu Hardianika P, Wisnu Nur Alif Putri Waluyo, Millenia Pratama Putri, Chelli Sagita Putri, Intania Nur Rista Putri, Suci Rahmawati Qomaria, Nur Rahmawati, Diah Ayu Rama Dhan, Bayu Putra Satya Ramadhani, Uky Dian Rapitasari, Diana Rasharenda, Abrorri Saidah Saidah Salsabilah, Wahyu Rizkya Saputra, Moch. Angga Adjie Sastryawanto, Hary Setianingtias, Annia Ayu Siti Munawaroh Siti Rosyafah, Siti Sofiah Nur Iradawaty Solehodin Srianta, Srianta Susi Tri Wahyuni Tri Lestari Wisnujatia, Nugrahini Susantinah Yendra Yunus, Muhammad Maulana