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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Manajemen Bisnis dan Kewirausahaan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal Of Science, Technology & Management (IJSTM) Benchmark Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Formosa Journal of Multidisciplinary Research (FJMR) JAPI: Jurnal Akses Pengabdian Indonesia Indonesian Journal of Management Science The Eastasouth Management and Business Paradharma: Jurnal Aplikasi IPTEK PROCURATIO: Jurnal Manajemen dan Bisnis The Journal of Business and Management Research Epaper Bisnis: International Journal Entrepreneurship and Management Jurnal Ilmiah Manajemen Agribisnis
Siswati, Endang
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : The Eastasouth Management and Business

 1 
Brand Image, Service Quality, and Product Differentiation: Building Customer Satisfaction Siswati, Endang
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.422

Abstract

This quantitative study was carried out at the Bicopi Cafe in Surabaya with the goal of analyzing the impact of difference, brand image, and service quality on customer happiness. Eighty respondents were selected from among Bicopi's clientele. Multiple linear regression was used for data analysis with SPSS 25.0 assistance once the validity and reliability of the gathered data were confirmed. The results showed that customer satisfaction is significantly and favorably impacted by service quality. Similarly, when compared to service quality and product difference, brand image is the most prominent characteristic and has a considerable and positive impact on consumer satisfaction. In the meantime, consumer happiness at Bicopi Cafe in Surabaya is not substantially impacted by the differentiation variable.
Green Marketing: Opportunities or Challenges for Micro and Small Business Actors Siswati, Endang
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.463

Abstract

This study is a qualitative study, which aims to analyze the perceptions of micro and small business actors towards the implementation of green marketing and identify the opportunities and challenges faced. The informants in this study were micro and small business actors in Surabaya. The data collection method was carried out directly through interviews with business owners. After the data was collected, triangulation was carried out and explained. The results of the analysis show that MSMEs are faced with an interesting dilemma in implementing environmentally friendly marketing. On the one hand, they want to contribute to environmental conservation by using environmentally friendly packaging. However, limited access to affordable environmentally friendly raw materials and the perception that such packaging will increase production costs are often barriers and will reduce profits. There are several challenges towards environmentally friendly marketing, including: environmentally friendly raw materials generally have higher prices compared to conventional raw materials, not all consumers are ready to pay more for products with environmentally friendly packaging, profit remains a top priority for some micro businesses. The opportunities include: improving brand image, opening new markets, being able to support the government and society, and encouraging MSMEs to innovate.
Barriers Barriers to the Growth of Food and Beverage MSMEs in Surabaya: A Strategic Analysis of Production and Marketing Challenges Siswati, Endang; Rasharenda, Abrorri; Putri, Chelli Sagita; Putri, Suci Rahmawati; P, Wisnu Nur Alif
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.643

Abstract

The purpose of this study was to determine the factors that inhibit the growth of food and beverage MSMEs in Surabaya in terms of production and marketing. Using a qualitative descriptive approach. The informants in this study were 9 MSMEs in the city of Surabaya. Data collection was carried out using documentation and in-depth interviews with MSME actors, direct observation of activities, production and marketing, Data analysis was carried out using techniques (Miles & Huberman, 1994), the results of the study found that MSME obstacles in the production process include other capital that is still minimal can affect business development, the production process is still simple can have an impact on slow efficiency in the production process, fluctuating raw materials make it difficult for micro business actors to make production and price plans, and lack of managerial knowledge in the business. The obstacles led by micro food and beverage entrepreneurs in the product marketing function are that marketing is still limited to the environment around the business, lack of promotion and minimal product packaging that inhibits business growth. Digital marketing strategies on social media can be used as an effective promotional strategy at an affordable cost to expand market share. The results of the study resulted in: producing 2 groups of MSME levels, namely strong and weak survival groups. Strong MSMEs have the criteria of large turnover with a balanced ratio of the number of employees to their turnover, while weak MSMEs have the criteria of relatively large turnover but with an unbalanced ratio of the number of employees to their turnover.
Co-Authors Abady, Chusnul Abdillah, Olivia Sandra Afianti, Hasti Akbar, Mohammad Aldrin Anggraeni, Adelia Tri Arganesya, Inera Faren Arief Rahman Ayyubi, Afif Fajar Dewianawati, Dwi Dien Ajeng Fauziah Erna Haryanti Falerinda, Richa Celita Fitria, Defta Rohmatul Gedia Imanuelitha Giawa, Trisman Jaya Hariputra, Akbar Haris Maupa Husen, Syamsier Inayah, Nur Lailiyatul Inti, Ristani Widya Juliani Pudjowati Kharismawati, Ika khusnul khotimah Kusairi, Heri Maharani, Firelia Azarine Meilina, Fernanti Nainggolan, Ananda Fitria Novi Darmayanti Nurani, Yuli Nurul Iman, Nurul Oktabriana, Pandu Hardianika P, Wisnu Nur Alif Putri Waluyo, Millenia Pratama Putri, Chelli Sagita Putri, Intania Nur Rista Putri, Suci Rahmawati Qomaria, Nur Rahmawati, Diah Ayu Rama Dhan, Bayu Putra Satya Ramadhani, Uky Dian Rapitasari, Diana Rasharenda, Abrorri Saidah Saidah Salsabilah, Wahyu Rizkya Saputra, Moch. Angga Adjie Sastryawanto, Hary Setianingtias, Annia Ayu Siti Munawaroh Siti Rosyafah, Siti Sofiah Nur Iradawaty Solehodin Srianta, Srianta Susi Tri Wahyuni Tri Lestari Wisnujatia, Nugrahini Susantinah Yendra Yunus, Muhammad Maulana