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Robbikal Muntaha Meliala
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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THE EFFECTIVENESS OF LEARNING COMMUNICATION TROUGH DIGITAL MEDIA Romi Syahril; Azhar Hutomo; Robbikal Muntaha Meliala; Priatna Priatna
Jurnal Scientia Vol. 12 No. 02 (2023): Education, Sosial science and Planning technique, edition March-May 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i02.1491

Abstract

This study analyzes the effectiveness of learning communication trough digital media based on the theory of symbolic mediation communication. Qualitative research methods are used with a case study design to gain a deep understanding of the experiences of teachers and students in using digital media in learning. The results of the study show that the use of digital media in learning contributes positively to the effectiveness of communication between teachers and students. Symbols in digital media, such as pictures and videos, enrich students' understanding of learning concepts. Interaction and collaboration through digital media also increase student participation. However, there are some challenges that need to be overcome, such as distractions and technical difficulties that can interfere with effective communication.
E-marketing Strategy and its Effect on Revenue and Customer Loyalty Eliyanti Agus Mokodompit; Bahtiar Efendi; Ervana Chyrinne; Robbikal Muntaha Meliala; Silvina Mayasari
Jurnal Minfo Polgan Vol. 12 No. 2 (2023): Artikel Penelitian 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v12i2.13122

Abstract

In the rapidly evolving digital era, businesses and organisations must adapt to technological changes and changing consumer behaviour. One important aspect in dealing with these changes is the use of e-marketing strategies. The purpose of this study is to analyse e-marketing strategies and their effect on revenue and customer loyalty. This research is a literature review that adopts a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that electronic marketing, or e-marketing, is a key element in the marketing strategy of modern companies. It is supported by advances in information and communication technology that have changed the way businesses operate. E-marketing has a significant influence on a company's revenue by increasing visibility, attracting new customers, and retaining existing customers. In addition, this strategy can also strengthen customer loyalty and help companies make smarter decisions through data analysis.
Analisis Semiotika Pierce terhadap Pasangan Prabowo-Gibran dalam Pilpres 2024 Sjoraida, Diah Fatma; Sudi, Mohamad; Meliala, Robbikal Muntaha; Mayasari, Silvina; Palupi, Rety
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3105

Abstract

In the 2024 presidential election, campaign signs play a crucial role in political communication, shaping public perceptions of candidate pairs. However, there has been limited research examining the influence of these signs through Peirce's semiotic framework. This study aims to analyze the effect of the Prabowo-Gibran campaign signs during the 2024 presidential election using Peirce's semiotic approach. Additionally, it seeks to explore the broader implications of these findings for political communication strategies in elections. Peirce's semiotic theory is applied as an analytical tool to interpret the meaning conveyed by the Prabowo-Gibran campaign signs. Data were gathered through observations of the campaign signs and analyzed using semiotic interpretation, focusing on representations, objects, and interpretants. The influence of these signs on public perception and voter support was then assessed. The findings reveal that the Prabowo-Gibran campaign signs effectively conveyed messages of courage, collaboration, and public health. These signs were positively received by the public, shaping the image of the pair as strong leaders capable of fostering cooperation. The results are crucial for understanding political communication strategies, as recognizing the meaning and impact of campaign signs can help inform more effective strategies to shape voter attitudes. Based on Peirce’s semiotic analysis, it is concluded that the Prabowo-Gibran campaign signs have a significant effect on public perception and voter support
Analysis of Broadcasting Violations Ethics at the Celeb Room Program at NET TV Meliala, Robbikal Muntaha; Mayasari, Silvina; Fatimah, Nurul
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6270

Abstract

Violations of broadcasting ethics are actions that violate ethical principles, violations of regulations in the guidelines applicable in the broadcasting industry. Broadcast programs are dvided into two categories, namely entertainment programs aimed at entertaining the audience and information programs aimed at increasing the audience’sknowledge. In the program “Celebrity Space” on Net Tv. Including ridicule of celebrities or public figures, gossipand personal life selebaits with taxane schedule Monday – Friday at 15.00 WIB, Duration 60 minutes, and classification R13+ (For Teenagers). Qualitative Document Study using data aggregation in the form of data analysis text, literary and image studies. Conclusion: television programs on the “Celeb Space”on Net Tv must uphold high broadcasting ethics to maintain the rights to privacy, safety and positive development of their viewers,especially children and teenager. KPI provide important guidelines to ensure that broadcast programs comply with predetermined principles.
Personal Branding Pimpinan SD Islam Al Ikhlas Dalam Mempertahankan Citra Sekolah Putri, Alantika; Yuniani, Hani; Meliala, Robbikal Muntaha
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6223

Abstract

The purpose of this study is to see how the Personal Branding of the Principals of Al Ikhlas Islamic Elementary School maintains the school's image. This study will focus on the Personal Branding of the Principals of Al Ikhlas Islamic Elementary School starting from the Vice Principal to the Principal. A qualitative approach is used through interviews and holding group discussion forums with four participants who are the leaders mentioned above. Data analysis was carried out using a thematic approach to identify patterns in the Personal Branding strategies used, challenges faced, and strategies to maintain the integrity of the school's image. The results of the study show that the Principals of Al Ikhlas Islamic Elementary School in maintaining the school's image, consistently convey the advantages of policies by using open communication. As a form of education for teachers and employees so that the cons or issues that occur do not continue into a crisis.
REPRESENTASI NASIONALISME DALAM KONTEN INSTAGRAM MISS SUPRANATIONAL INDONESIA 2021 (Jihane Almira Chedid Versus Andre Sleigh) Robbikal Muntaha Meliala
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 6 No. 4 (2021): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i4.1603

Abstract

Miss Supranational Indonesia 2021 yaitu Jihane Almira Chedid menyuarakan rasa nasionalisme melalui akun media sosial instagram miliknya, pasca kejadian Director Miss Supranational Organization memberikan umpatan tidak etis kepada Indonesian Pageant Lovers pada siaran langsung instagram milik Miss Supranational 2019 yaitu Antonnia Porsild. Warga net dan masyarakat Indonesia sangat menyayangkan perilaku dari Andre Sleigh yang mengandung rasisme dan kata kasar. Oleh karena itu penulis tertarik untuk mengetahui bagaimana representasi nasionalisme itu dalam konten instagram Miss Supranational Indonesia 2021. Metode penelitian dilakukan penulis dengan berpendekatan kualitatif, dengan menganalisis data melalui semiotika model Roland Bhartes. Hasil penelitian menunjukkan makna denotasi mengungkapkan nasionalisme sebagai kesadaran akan cinta tanah air dan rasa semangat membela negara ketika kita mengalami sesuatu yang kurang mengenakkan untuk Indonesia. Makna konotasi ditunjukkan Jihane dengan mengadopsi semangat bela negara dengan cara millennial, modern dan tetap mudah menerima globalisasi. Mitos ditunjukkan dengan menjaga esensi dan semangat Pancasila sebagai dasar negara Indonesia.
STRATEGI MARKETING PUBLIC RELATIONS PT KEMUNING MULIA JAYA DALAM MEMPROMOSIKAN KLINIK GIGIKU SEHAT Robbikal Muntaha Meliala; Yuwarni Yulianah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 8 No. 2 (2023): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v8i2.2088

Abstract

Social Media nowadays become alternative media to run function of Marketing Public Relations. PT KemuningMulia Jaya has been participating in the service of teeth health care and mouth care used social media to promote its product brand of Klinik Gigiku Sehat. PT Kemuning Mulia Jaya has been established since 2010.This company was pioneered by Drg. Susan Widijaningsih with Deddy Andu Edgar Frederik as the owner of PT Kemuning Mulia Jaya. Marketing Public Relations of this company has created Promotion Program of March 2019 to attract customer attention. Data collection technique of this research consist of observation, interviews, study literature, and documentation. The analysis method that author used is qualitative descriptive approached. The result of the research has shown the use of social media by Klinik Gigiku Sehat effectively can communicate to the public became easier. The conclusion of the promotion programme for March 2019 consist of Voucher Promotion, and Dental Education through social media. To maintain a good relationship with public, Marketing Public Relations of Klinik Gigiku Sehat has worked periodically uploaded useful infographic to the public through social media. Strategy of Marketing Public Relations that they chose is Pull Strategy. Public Relations pattern that they applied to promote Klinik Gigiku Sehat only formula P for Publication, E for Event, I for Inform or Image and L for Lobbying.
Model Komunikasi Organisasi Pemberdayaan Kesejahteraan Keluarga (PKK) Dalam Mengimplementasikan Program Bank Sampah Duren Jannah, Nida Aisahtul; Yuniani, Hani; Meliala, Robbikal Muntaha
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 3 (2024): September - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i3.2158

Abstract

The organizational communication model functions as a tool to ensure that communication is on target in accordance with the objectives of the PKK RT 08 Kampung Padurenan organization, namely to advance the environment by facilitating the community in managing waste banks. This study aims to determine the Organizational Communication Model (PKK) in Implementing the Duren Waste Bank Program. The organizational communication model in this study uses the Stimulus-Response model and the Aristotle model with upward, downward and sideways communication directions. Flor's environmental communication theory is used to complement the organizational communication model. The research method used is descriptive qualitative. Data collection techniques include interviews, observations, documentation and literature studies. The results of this study indicate that the organizational communication model carried out by the PKK RT 08 organization in implementing the Duren Waste Bank was declared successful. This can be seen from a clear understanding of communication so that it can be ensured that all organizations involved understand what is being said. This Organizational Communication Process can also be declared unsuccessful due to the lack of active participation in communication from the head of the waste bank in each of his work program activities, so that members often feel that leaders can only give orders without giving examples.
PROGRAM CSR KOMPAS GRAMEDIA GROUP DALAM MEMPERTAHANKAN CITRA PERUSAHAAN MELALUI GERAKAN LITERASI NUSANTARA #AKUBACA Meliala, Robbikal Muntaha; Palupi, Rety; Septalastiani, Ezrin
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 3 No. 4 (2018)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Based on survey from UNESCO in 2015 has shown the reading interest of Indonesian people just meet 0,001 percent or from 1000 peoples, only 1 people of Indonesian who active like to read. This problem also bring Indonesia in 2016 had been declared as 60th ranked from 61countries about the reading interest or in other words, Indonesia were in bottom two toward reading interest. Reading preference appears because of many factors, such as from environment, families, school, access and others. That’s why, Kompas Gramedia Group as a mass media company initiative to create CSR Program “Nusantara Literacy Movement” #IamReading. This CSR program has variant sub activities such as Book ATM, Books Donation and Mobile Library where supported by Literacy Communities and PT Pos Indonesia. Research Methodology: Descriptive Qualitative by Observations, Interviews, Study of Literature and Documentation. Summary: CSR Program of Kompas Gramedia Group with named “Gerakan Literasi Nusantara” succeed to keep good image of company and got positive responses.
KONSTRUKSI PERUBAHAN CITRA PENYANYI DANGDUT PEREMPUAN INDONESIA DI TV REALITY SHOW Meliala, Robbikal Muntaha
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 4 No. 2 (2019)
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Program of D’Academy 2 Indosiar is a talent search competition in television to produce qualified super star of “Dangdut” Singer. Appearance of Evi – Masamba in this contest and her victory to be the first winner being own phenomenal to the society. Her uncommercial face and black skin would be caused of underestimate things in our society to choose Evi to be the winner. But as time goes by, the quality of inner and her humility have killed down all stigma. Mutual hard work from the indosiar’s production team and commentator have succeed to construct new image of Evi to be beautiful, exotic and international looked singer. This program was broadcasted minimum 180 minutes and maximum 270 minutes to the audiences every Monday to Friday. Approaching to the final session, this program was broadcasted minimum 360 minutes and maximum 390 minutes to the audiences every Friday. Research Methodology : Descriptive Qualitative by Phenomenology Approached. Conclusion : Program of D’Academy 2 Indosiar has succeed to construct new image of Evi to be Beautiful Dangdut Singer, popular, humbled, fashionable, and qualified in “rock” voice identity. Then, solidarity of youngster spirit from Masamba Teenager were raising up to support Evi by their own fan base. Masamba-South Sulawesi being famous district that Indonesia Government exploring for potential tourism object recently.
Co-Authors A.Irgi Wildan Syihab Adrianty, Rizky Amelia Agistian, Virgiawan Andisa, Laras Ayu Azhar Hutomo Azhar Hutomo, Azhar Bahtiar Efendi Bender, George Wilhelm Bender, George Willhelm Darmawan, Ade Septian Darmawan, Ratu Nindy Alyssia Diah Fatma Sjoraida Eliyanti Agus Mokodompit Ervana Chyrinne Ezrin Septalastiani Firdaus, Rivan Fitriani, Gina Gustrianita Jannah, Nida Aisahtul Jordan, Muhamad Salman Marlina Rahmi Shinta P. Melly Agustin Nala Maisa Priskila Nurul Fatimah Palupi, Rety Priatna Priatna Priatna Priatna Putri, Alantika Rety Palupi Romi Syahril Sarah, Chelsea Selri Febriani Septalastiani, Ezrin Sheilawati, Annisa Catur Silfi, Ananda Silvina Mayasari Sudi, Mohamad Susanto, Teguh Tri Teguh Tri Susanto Uliyah,, Luluk Yanah, Yuli Yuniani, Hani Yuwarni Yulianah