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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal SOLMA IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Komunikasi Profesional Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL PUSTAKA KOMUNIKASI INTERACTION: Jurnal Pendidikan Bahasa Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Didaktik : Jurnal Ilmiah PGSD STKIP Subang Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi Dan Media Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Sinergi : Jurnal Ilmiah Multidisiplin
Robbikal Muntaha Meliala
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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STRATEGI KOMUNIKASI INTERNAL ORGANISASI PT NOVELL PHARMACEUTICAL LABS DALAM MEMBERDAYAKAN KOMPETENSI MEDICAL REPRESENTATIVE UNTUK MEMPROMOSIKAN OBAT Sarah, Chelsea; Meliala, Robbikal Muntaha; Bender, George Willhelm
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43248

Abstract

Penelitian ini membahas strategi komunikasi internal PT Novell Pharmaceutical Labs dalam memberdayakan kompetensi Medical Representative untuk mempromosikan obat-obatan. Menggunakan metode deskriptif kualitatif, penelitian ini mengkaji efektivitas komunikasi internal melalui wawancara dan observasi. Hasil penelitian menunjukkan bahwa strategi yang diterapkan meliputi komunikasi vertikal (upward dan downward) serta horizontal dan diagonal. Pemberdayaan dilakukan melalui pelatihan, penggunaan skrip penjualan, dan evaluasi berbasis Key Performance Indicator (KPI). Meskipun efektif, kendala seperti perbedaan latar belakang karyawan dan keterbatasan waktu pelatihan masih dihadapi.  Kesimpulannya, strategi komunikasi internal yang baik berperan penting dalam meningkatkan keterampilan Medical Representative dan kinerja penjualan. Rekomendasi penelitian ini meliputi peningkatan program pelatihan dan adaptasi strategi komunikasi untuk menghadapi dinamika pasar farmasi. 
Strategi Komunikasi Internal Pimpinan PT Haleyora Powerindo Jatinegara Dalam Meningkatkan Kinerja Karyawan Studi Kasus Pada Bidang Management Billing. Dzahra Humairah Fikriya; Robbikal Muntaha Meliala; Teguh Tri Susanto
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 03 (2025): Volume 11 No. 03 September 2025 In Order
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i03.8209

Abstract

This study aims to determine the internal communication strategy of leaders in improving employee performance at PT Haleyora Powerindo Jatinegara, with a case study on officers in the Management Billing field. The research problem stems from the ineffectiveness of the implementation of internal communication which has an impact on employee performance, indicated by low discipline, suboptimal delivery of information, and lack of employee understanding of their duties and responsibilities. This study uses a qualitative descriptive method with data collection techniques through in-depth interviews, participant observation, documentation, and literature studies. The results of the study show that the internal communication strategy implemented by leaders is carried out through morning briefings (COC), two-way communication through WhatsApp groups, motivational delivery, and strengthening vertical, horizontal, and diagonal communication. In addition, employee relations activities such as family gatherings held every two years and the Best Employee award given routinely at the end of each year, also play a role in improving work relations, motivation, and employee performance. The implementation of this internal communication strategy has an impact on increasing employee understanding, discipline, and responsibility in carrying out tasks. However, efforts are still needed to improve in terms of consistency of discipline and effectiveness of communication so that organizational goals can be achieved optimally.
AUDIENCE RECEPTION ANALYSIS OF THE SMOKING BAN CASE AT SMAN 1 CIMARGA IN @BANGSAONLINE TIKTOK CONTENT Robbikal Muntaha Meliala; Indria Kumala
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 11 No. 2 (2026): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v11i2.2803

Abstract

In the digital era, communication technology has brought about significant changes in the dissemination of information through the phenomenon of virality on social media. TikTok has become one of the main platforms used by the public to quickly access information, including news content about cases in educational institutions. One case that attracted public attention was a post by the TikTok account @bangsaonline regarding a smoking ban for students that resulted in physical action by the Principal of SMAN 1 Cimarga. The researcher chose this content because it sparked widespread debate and created a domino effect that could potentially influence public perception of the image of education. The purpose of this study was to determine how the audience reception analysis of the smoking ban case for students of SMAN 1 Cimarga in the TikTok news content @bangsaonline. This study used a qualitative method with a netnography approach and Stuart Hall's reception analysis theory. The results showed that informants interpreted the message differently based on their backgrounds and personal experiences. No informants were found in the opposition position, but the majority were in the negotiation position (8 people) and the dominant hegemonic position (2 people). This indicates that although the audience accepted the smoking ban message, they remained critical and negotiated the disciplinary method implemented by the Principal.
Co-Authors A.Irgi Wildan Syihab Adrianty, Rizky Amelia Agistian, Virgiawan Andisa, Laras Ayu Azhar Hutomo Azhar Hutomo, Azhar Bahtiar Efendi Bender, George Wilhelm Bender, George Willhelm Darmawan, Ade Septian Darmawan, Ratu Nindy Alyssia Diah Fatma Sjoraida Dzahra Humairah Fikriya Eliyanti Agus Mokodompit Ervana Chyrinne Ezrin Septalastiani Firdaus, Rivan Fitriani, Gina Gustrianita Hani Yuniani Indria Kumala Jannah, Nida Aisahtul Jordan, Muhamad Salman Marlina Rahmi Shinta P. Melly Agustin Nala Maisa Priskila Nurul Fatimah Palupi, Rety Priatna Priatna Priatna Priatna Putri, Alantika Rety Palupi Romi Syahril Sarah, Chelsea Selri Febriani Septalastiani, Ezrin Silfi, Ananda Silvina Mayasari Sudi, Mohamad Susanto, Teguh Tri Teguh Tri Susanto Uliyah,, Luluk Yanah, Yuli Yuwarni Yulianah