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All Journal MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal SOLMA IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Komunikasi Profesional Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL PUSTAKA KOMUNIKASI INTERACTION: Jurnal Pendidikan Bahasa Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Scientia Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Ilmiah Wahana Pendidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Minfo Polgan (JMP) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmu Komunikasi Dan Media Cerdika: Jurnal Ilmiah Indonesia Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Sinergi : Jurnal Ilmiah Multidisiplin
Robbikal Muntaha Meliala
Universitas Bina Sarana Informatika
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Strategi Komunikasi Pemasaran PT Prisma Multimedia Solusi dalam mempromosikan jasa event organizer kepada publik Jordan, Muhamad Salman; Meliala, Robbikal Muntaha; Susanto, Teguh Tri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.34240

Abstract

Peran acara saat ini sangat penting seiring dengan perkembangan zaman yang terjadi, kini sebuah acara tidak lagi sebagai perayaan atau peringatan namun berkembang menjadi sebuah cara yang digunakan dalam menaikan nama, mempromosikan sesuatu dan lain sebagainya. Salah satu jasa event organizer yang saat ini ada yaitu pada PT Prisma Multimedia Solusi dengan memiliki banyak nya kompetitor. Komunikasi pemasaran merupakan langkah strategis yang harus dilakukan oleh perusahaan dalam mengenalkan nama kepada publik dan juga bersaing dengan kompetitornya.. Pendekatan kualitatif telah digunakan dalam metode pada penelitian ini. Data deskriptif mengenai individu dan perilaku yang diamati, dalam bentuk tulisan maupun lisan telah dihasilkan dalam prosedur pendekatan ini. Pada penelitian ini, hasil analisis wawancara terhadap para narasumber menunjukan bahwa strategi komunikasi pada PT Prisma Multimedia Solusi telah dirancang secara sistematis menggunakan kerangka kerja SOSTAC, dengan metode word of mouth. Strategi ini cukup efektif dalam mempromosikan jasa kepada publik. Berdasarkan hasil penelitian yang telah dilakukan mengenai strategi komunikasi pemasaran PT Multimedia Solusi dalam mempromosikan jasa event organizer kepada publik dapat disimpulkan bahwa : 1. Strategi pemasaran PT Prisma Multimedia Solusi telah dirancang sistematis dengan kerangka kerja SOSTAC 2. Dengan pendekatan word of mouth dan website PT Prisma Multimedia Solusi meskipun belum dapat mencapai target nya.
Strategi Humas Polresta Depok dalam Melayani Masyarakat Melalui Aplikasi Halo Polisi Meliala, Robbikal Muntaha; Yanah, Yuli
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 3 No. 1 (2020): September 2020
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.02 KB) | DOI: 10.24076/PIKMA.2020v3i1.356

Abstract

Humas perusahaan atau instansi dapat menggunakan media digital untuk mencapai tujuan organisasi. Media digital mempermudah dan mempercepat interaksi perusahaan atau instansi dengan para stakeholdernya. Polresta Depok membuat aplikasi Halo Polisi. Aplikasi tersebut dapat diunduh dari Google Playstore. Dengan aplikasi Halo Polisi, warga dapat berinteraksi dengan anggota Kepolisian hanya dengan menggunakan smartphone. Penulis melakukan penelitian di Polresta Depok dengan menggunakan metode penelitian kualitatif deskriptif, yang datanya dikumpulkan melalui observasi, wawancara, kepustakaan dan dokumentasi. Kesimpulan dari penelitian ini yaitu Polresta Depok berhasil melayani masyarakat melalui aplikasi Halo Polisi, hal itu dapat dibuktikan dari adanya warga yang mengunduh aplikasi Halo Polisi dari tahun 2017 dan hingga saat ini masih menyimpan aplikasi tersebut di smartphone mereka. Tetapi strategi dan taktik yang digunakan Polresta Depok dalam melayani masyarakat belum menjangkau target khalayak secara keseluruhan, dan media sosial yang digunakan belum dimanfaatkan secara maksimal.
Representasi Nasionalisme Dalam Kegiatan Soft Selling Produk Sasa Rendang Pada Konten Youtube Kimbab Family Silfi, Ananda; Robbikal Muntaha Meliala; Teguh Tri Susanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34367

Abstract

YouTube telah menjadi media komunikasi visual yang dapat digunakan untuk berbagai tujuan termasuk mempromosikan produk dan menyebarkan nilai-nilai budaya. Salah satu konten yang memanfaatkan pendekatan tersebut adalah video Kimbab Family berjudul “Masak Rendang Untuk Teman Dekat Suami Di Korea!!” menjadi contoh yang menarik dalam hal ini. Dalam video tersebut memperlihatkan bagaimana nasionalisme digambarkan melalui aktivitas soft selling yang dikemas dalam kehidupan sehari-hari, melalui simbol kuliner Indonesia yaitu rendang. Penelitian ini bertujuan untuk menganalisis bagaimana representasi nasionalisme ditampilkan dalam kegiatan soft selling produk Sasa Rendang pada konten YouTube Kimbab Family. Metode analisis yang digunakan adalah pendekatan kualitatif dengan menggunakan kajian semiotik Charles Sanders Peirce melalui tiga elemen: sign, objek, dan interpretant. Penelitian ini diharapkan dapat memberikan wawasan yang mendalam tentang bagaimana media digital seperti YouTube dapat menjadi sarana efektif dalam menyampaikan nilai-nilai nasionalisme melalui pendekatan soft selling yang dikemas secara halus dan emosional.
STRATEGI KOMUNIKASI KEMITRAAN PO LAJU PRIMA DALAM MEMBERIKAN PELAYANAN MELALUI APLIKASI HIBA AKAP ONLINE A.Irgi Wildan Syihab; Robbikal Muntaha Meliala; Teguh Tri Susanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Terbit
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.35249

Abstract

This study aims to analyze the partnership communication strategy implemented by the Laju Prima Bus Company (PO) in delivering excellent service through the HIBA AKAP Online application. The research method used is descriptive qualitative, with data collected through observation, in-depth interviews, and documentation. The informants in this study included Laju Prima's management, ticket agent partners, and loyal customers. The findings reveal that Laju Prima's partnership communication strategy consists of five key components: (1) Shared agenda, (2) Common measurement system, (3) Mutually reinforcing activities, (4) Continuous communication, and (5) Strong supporting infrastructure. The HIBA AKAP Online application serves as a digital bridge that facilitates information transparency, operational efficiency, and reduces conflicts such as double booking. This study offers a new conceptual framework on integrating technology into business communication in the transportation sector.
Personal Branding Pimpinan SD Islam Al Ikhlas Dalam Mempertahankan Citra Sekolah Putri, Alantika; Yuniani, Hani; Meliala, Robbikal Muntaha
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 5 No. 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.6223

Abstract

The purpose of this study is to see how the Personal Branding of the Principals of Al Ikhlas Islamic Elementary School maintains the school's image. This study will focus on the Personal Branding of the Principals of Al Ikhlas Islamic Elementary School starting from the Vice Principal to the Principal. A qualitative approach is used through interviews and holding group discussion forums with four participants who are the leaders mentioned above. Data analysis was carried out using a thematic approach to identify patterns in the Personal Branding strategies used, challenges faced, and strategies to maintain the integrity of the school's image. The results of the study show that the Principals of Al Ikhlas Islamic Elementary School in maintaining the school's image, consistently convey the advantages of policies by using open communication. As a form of education for teachers and employees so that the cons or issues that occur do not continue into a crisis.
Strategi Komunikasi Pemasaran Polca Coffee dalam Meningkatkan Brand Awareness Melalui Media Instagram Agistian, Virgiawan; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18369

Abstract

The advancement of digital technology not only simplifies daily life but also directly influences how companies approach consumers in the marketing world. The presence of social media has become a primary tool used by companies to interact with consumers, increase brand exposure, and build customer loyalty. Marketing communication is a strategic step that must be undertaken by companies or brands to deliver messages focused on enhancing brand awareness and consumer engagement. Instagram, as one of the most popular social media platforms, facilitates brands in presenting visually appealing content that invites active consumer participation. A qualitative approach has been used as the method in this research. Descriptive data regarding individuals and observed behaviors, both in written and oral forms, were obtained through this approach. In this study, the results of interviews analyzed with respondents indicate that the marketing communication strategy implemented by Polca Coffee has been systematically designed using the SOSTAC framework and a brand awareness approach. Based on the research conducted on Polca Coffee's marketing communication strategy to increase brand awareness through Instagram, several conclusions can be drawn as follows: 1. The marketing strategy implemented by Polca Coffee has been systematically designed using the SOSTAC framework, which includes situation analysis, goal setting, strategy development, tactical application, actions, and controls. 2. Polca Coffee has successfully increased brand awareness by optimizing the use of social media through attractive visual content, relevant storytelling, and the utilization of Instagram features.
Komunikasi Simbolik dalam Konten Instagram @Elizabethangelalorenza sebagai Upaya Rebranding Diri Menjadi Lady Bikers Adrianty, Rizky Amelia; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18370

Abstract

The advancement of social media in the current era of globalization is growing so rapidly. This has an impact on the increasing use of social media, especially Instagram. Instagram is ranked 2nd out of 10 social media with the most users in Indonesia. Instagram has given birth to new influencers who are currently still trusted by several brands to promote their products or companies. In this case, this study discusses how symbolic communication in the Instagram content of @elizabethangelalorenza as an effort to rebrand herself into a lady biker and how to evaluate the effort to rebrand herself @elizabethangelalorenza into a lady biker in Indonesia. This study uses a descriptive qualitative research method through observation and in-depth interviews with related parties. The data collected is then analyzed descriptively to produce a work. Angela Lorenza's rebranding effort to become a lady biker on her Instagram has succeeded in gaining sympathy and empathy from her followers. This is proven by the suitability of positive affirmations at the mind, self, society and looking glasses levels (in accordance with George Herbert Mead's Chicago Symbolic Interactionism Theory) in Angela when interacting with her followers. Angela's rebranding efforts according to Muzzelec's theory are also applied to the renaming, repositioning, redesigning, and relaunching of Angela's content uploads on Instagram with her motorbike, her feminine masculine style of dress, and the association of her followers who now recognize Angela as a lady biker.
Strategi Komunikasi DPRD DKI Jakarta Dalam Meningkatkan Citra Instansi Terhadap Publik Melalui Media Sosial Instagram @dprddkijakarta Darmawan, Ade Septian; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18384

Abstract

The communication system between public relations (PR) and the government is inherently one-way, necessitating that all released information be effectively packaged and distributed to the public. The numerous cases reflecting the negative image of DPRD DKI Jakarta members underscore the significance of public relations in developing effective communication strategies with citizens. This study aims to identify and understand the communication strategies used by DPRD DKI Jakarta to enhance its institutional image via its Instagram account, @dprddkijakarta. Utilizing a qualitative descriptive method with a case study approach, the research analyzes how DPRD DKI Jakarta leverages Instagram to improve its public image. Data was collected through passive participant observation, semi-structured interviews, literature review, and documentation from November 19 to December 19, 2024. Key informants include Agus Ermanto (Head of Public Relations Subdivision) and Eko Prabowo (Content Creator), along with Jakarta residents following the Instagram account. Data analysis employed Cyber Media Analysis (AMS) to uncover communication patterns and the effectiveness of social media strategies. Findings reveal that the communication strategy partially aligns with the PENCILS theory, though community involvement and social responsibility aspects remain underdeveloped. SWOT analysis highlighted strengths, weaknesses, opportunities, and threats, ultimately showing successful enhancement of DPRD's image, albeit requiring optimization in theory implementation.
Strategi Komunikasi Internal Organisasi PT Fajar Mekar Indah dalam Memberdayakan Kompetensi Karyawan Sheilawati, Annisa Catur; Meliala, Robbikal Muntaha; Bender, George Wilhelm
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 6 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i6.2697

Abstract

This study focuses on the importance of internal communication strategies at PT Fajar Mekar Indah in empowering employee competencies, particularly within the housekeeping division, in facing the increasingly competitive business environment. Effective internal communication plays a crucial role in enhancing employees' skills and productivity. The objectives of this research are: (1) to descriptively examine and explain how the internal communication strategy implemented at PT Fajar Mekar Indah empowers employee competencies, and (2) to evaluate the training provided to employees in 2024. This study uses a qualitative analysis method with a SWOT analysis approach. Data were collected through interviews with Key Informants and analyzed to portray the company's internal communication condition. The findings indicate that while internal communication at PT Fajar Mekar Indah is well-organized, the implementation of the Smile, Greet, Say Hello, Be Courteous, and Be Respectful (5S) values remains a challenge that affects employee relations. SOP training programs and compensation have been implemented, but the evaluation of 5S application is still lacking. Based on the SWOT analysis, strengths lie in the well-organized communication structure, while weaknesses include the lack of evaluation of work culture. Opportunities to enhance interpersonal training programs and ethical work practices are open, while threats such as potential communication conflicts across levels need to be managed with appropriate strategies. The integration of internal communication strategies, along with improvements in 5S implementation, is expected to enhance employee competencies and operational efficiency within the company.
DIGITAL PUBLIC RELATIONS PT BUMI ESTETIKA PERKASA DALAM MEMPRODUKSI KONTEN MITOS ATAU FAKTA PADA MEDIA INSTAGRAM @BUMIESTETIKAPERKASA Gustrianita; Robbikal Muntaha Meliala; Teguh Tri Susanto
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.33276

Abstract

Technological advancements have greatly changed communication, especially through digital media. Companies now must use the internet to keep up. Interest in facial care has risen, particularly among women, due to the sharing of skincare and beauty information on social media. However, much of this information is not medically accurate and can confuse the audience about proper treatments. This study looks at how PT Bumi Estetika Perkasa uses “Myth or Fact” content on Instagram to educate and soft sell. It uses qualitative methods and examines 14 pieces of content, with one video performing particularly well. The study finds this approach effectively combines education and marketing. Keywords: CMA, CMC, Digital PR
Co-Authors A.Irgi Wildan Syihab Adrianty, Rizky Amelia Agistian, Virgiawan Andisa, Laras Ayu Azhar Hutomo Azhar Hutomo, Azhar Bahtiar Efendi Bender, George Wilhelm Bender, George Willhelm Darmawan, Ade Septian Darmawan, Ratu Nindy Alyssia Diah Fatma Sjoraida Eliyanti Agus Mokodompit Ervana Chyrinne Ezrin Septalastiani Firdaus, Rivan Fitriani, Gina Gustrianita Jannah, Nida Aisahtul Jordan, Muhamad Salman Marlina Rahmi Shinta P. Melly Agustin Nala Maisa Priskila Nurul Fatimah Palupi, Rety Priatna Priatna Priatna Priatna Putri, Alantika Rety Palupi Romi Syahril Sarah, Chelsea Selri Febriani Septalastiani, Ezrin Sheilawati, Annisa Catur Silfi, Ananda Silvina Mayasari Sudi, Mohamad Susanto, Teguh Tri Teguh Tri Susanto Uliyah,, Luluk Yanah, Yuli Yuniani, Hani Yuwarni Yulianah