Article Per Year (5 Year)
p-Index From 2021 - 2026
2.543
P-Index
This Author published in this journals
All Journal Wahana Teknik Sipil: Jurnal Pengembangan Teknik Sipil BANGUN REKAPRIMA Jurnal Dimensi JEM17: Jurnal Ekonomi Manajemen Jambura Equilibrium Journal Jurnal EDUCATIO: Jurnal Pendidikan Indonesia JAIM (Jurnal Abdi Masyarakat) Jurnal Ilmiah Edunomika (JIE) Bisman (Bisnis dan Manajemen): The Journal of Business and Management RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Ekonomi Manajemen dan Sosial (JEMeS) Jurnal Locus Penelitian dan Pengabdian Journal of Contemporary Administration and Management (ADMAN) Technology and Society Perspectives (TACIT) Jurnal Terobosan Peduli Masyarakat (TIRAKAT)
Suhartono, Edy
Unknown Affiliation
Religion Aerospace Engineering Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Transportation Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
PENINGKATAN DAYA SAING USAHA TAHU GEDONGARUM MELALUI PENDAMPINGAN BISNIS TERPADU Azhari; Suhartono, Edy; Ramadhani, Rizka Syahira; Amanda, Serli Ayu
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6840

Abstract

Mentoring for Tofu SMEs in Gedongarum Village, Bojonegoro, was conducted to address obstacles faced by business owners, particularly those related to a lack of marketing knowledge, limited technological promotion, and low product competitiveness in the market. The objective of this activity was to help business owners develop marketing strategies, improve their digital technology skills, and expand market access for better business growth. The mentoring was implemented in three stages: field surveys, technical assistance, and evaluation. The survey was conducted through interviews with business owners, technical assistance provided guidance and practical training, while evaluation was conducted to assess the program's effectiveness. The results of the activity showed an increase in business owners' skills in digital marketing, which resulted in increased tofu sales.
STRATEGI PENGEMBANGAN STRATEGI MARKETING PADA UMKM KERIPIK PISANG DI DESA SEMENPINGGIR Suhartono, Edy; Azhari; Ardyani, Ryzki Novica; Sakti, Tengku Muda Agam
Jurnal Abdi Masyarakat Vol. 9 No. 1 (2025): Jurnal Abdi Masyarakat November 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v9i1.6841

Abstract

The Konco Dewe Banana Chips Small and Medium Enterprise (SME) in Bojonegoro Regency faces various challenges, particularly in product marketing and the use of digital technology. This mentoring program aims to help the SME understand and implement digital marketing strategies through e-commerce platforms to increase product visibility and sales. The mentoring program includes registering the SME on Facebook and Instagram marketplaces, optimizing business pages, and adding business locations to Google Maps. The methods used are hands-on training, technical guidance, and digital marketing simulations. The training includes uploading products to marketplaces with attractive descriptions and quality photos. The mentoring results show an increase in partners' understanding of digital technology, increased product visibility on e-commerce platforms, and successful registration of business locations on Google Maps, making it easier for customers to find production locations. This mentoring contributes to the development of science and technology, particularly in the adaptation of digital marketing by small-scale SMEs. Through this digital strategy, the Konco Dewe SME is expected to expand its market, increase its competitiveness, and strengthen its business position in both local and digital markets
Co-Authors Abid Muhtarom, Abid Adianita, Happy Alfiadin, Ardian Amanda, Serli Ayu Anung Suwarno, Anung Ardiansyah, Tedy Ardyani, Ryzki Novica Ariyanto, Arief Subakti Azhari Bakri Basuki Setiyo Budi, Basuki Setiyo Didik Sukriono Ermayanti S, Dwi Fahdiyat, Lukman Fahdiyat, Lukman Hadi Wibowo Handayati, Ratna Herry Purnomo Junea, Amelia Ivoka Karsam Karsam Listari, Icha Dwi Marasi Purba, Darwin Meilinda Afianti, Citra Mochammad Yusa, Mochammad Moh. Mustofa Muawanah Muawanah Muryani, Endang Nurcholidah, Lilik Pertiwi, Zulaikha Putri Pertiwi, Zulaikha Putri Pristiwantiyasih Ramadhani, Rizka Syahira Reza Anggapratama Safitri, Fera Nurlaila Safitri, Risa Anggi Sakti, Tengku Muda Agam Septiani, Elsi Dwi Solihin Solihin Stefanus Santosa Sulaeman, Moh. Muklis Suparni Setyowati Rahayu Suprapto, Hery Susilo, Dwi Ermayanti Ukiman, Ukiman Wibowo, Sandi Nasrudin Yusetyowati Yusetyowati, Yusetyowati