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All Journal Widya Cipta : Jurnal Sekretari dan Manajemen Wanastra : Jurnal Bahasa dan Sastra Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Moneter : Jurnal Akuntansi dan Keuangan Jusikom : Jurnal Sistem Komputer Musirawas JELL (Journal of English Language and Literature) STIBA-IEC Jakarta JURNAL PEMASARAN KOMPETITIF Literatus Reswara: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Quantitative Economics and Management Studies International Journal of Social and Management Studies (IJOSMAS) Komitmen : Jurnal Ilmiah Manajemen Kontigensi: Jurnal Ilmiah Manajemen International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Ekonomi Golden Ratio of Human Resource Management Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Rini Martiwi
Universita Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Quantitative Economics and Management Studies

 1 
The Influence of Price Perceptions, Product Quality and Service Quality on Customer Satisfaction Instianti Elyana; Rini Martiwi; Fera Nelfianti; Eulin Karlina; Nyoman Suardhita
Quantitative Economics and Management Studies Vol. 4 No. 6 (2023)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2019

Abstract

This study aims to determine the effect of perceived price, product quality and service quality on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. This study used a quantitative descriptive method by distributing questionnaires via Google Form to PT Dafnet Media Gemilang subscribers in Bojonggede District, Bogor Regency. The population in this study was 1200 people in Bojonggede District who were PT Dafnet Media Gemilang customers. Meanwhile, the number of samples was 120 people with the sampling technique used was the Slovin technique. In analyzing the data, this study used SPSS 26 to calculate the results of the Multiple Linear Regression variable test, t test, F test, and determination analysis. The results of this study indicate that based on the t test, price perception, product quality and service quality have a positive and significant effect on customer satisfaction on PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. Based on the results of the F Test, price perception, product quality and service quality together have a significant effect on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency. Based on the results of multiple regression analysis, the effect of perceived price, product quality and service quality on customer satisfaction at PT Dafnet Media Gemilang in Bojonggede District, Bogor Regency is 76.5% while the remaining 23.5% is influenced by other variables not examined in this study.
The Effect Of Customer Satisfaction And Trust On Customer Loyalty In The Shopee Marketplace Nyoman Suardhita; Rini Martiwi; Instianti Elyana; Aan Rahman
Quantitative Economics and Management Studies Vol. 5 No. 2 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2494

Abstract

This research aims to test the influence of trust and customer satisfaction on customer loyalty, test the influence of trust on customer loyalty and test the influence of customer satisfaction on customer loyalty. This research uses a quantitative descriptive method by distributing questionnaires via Google Form with purposive sampling, namely Shopee users as an online shopping platform for consumers in Depok. A purposive sampling method of 150 respondents was used for the sampling. SPSS 26 was used to calculate the multiple linear regression variable test to analyze the research data results. The research results show that customer satisfaction and trust are important in forming customer loyalty to Shopee. Factors such as ease of use, wide product selection, responsive customer service, and security of online transactions influence customer satisfaction levels. In addition, customer trust in the security of online transactions and product quality also plays a key role in building long-term relationships between customers and e-commerce platforms. The R square value of 0.725 indicates that most of the variation in customer loyalty levels can be explained by customer satisfaction and trust in Shopee in Depok. At the same time, the rest is influenced by other factors, such as quality. Product and brand preferences.
Co-Authors Aan Rahman Ade Onny Siagian Ana Ramadhayanti Arif Rahman Arif Rahman Aris Kurniawan Aris Kurniawan Baharuddin Dede Suleman Dedi Suharyadi Dinar Riftiasari Enggar Widianingrum Eulin Karlina Eulin Karlina Eulin Karlina Eulin Karlina Eulin Karlina Fajri Ariandi Fera Nelfianti Fera Nelfianti Fera Nelfianti Fera Nelfianti Hepi Andes heri aryadi, heri Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana Instianti Elyana, Instianti Karlina, Eulin Muhammad Yusuf Natal Indra Nelfianti, Fera Nurhayaty, Ety Nurzalinar Joesah Nu’man Musyaffa Nyoman Suardhita Nyoman Suardhita Nyoman Suardhita Nyoman Suardhita nyoman suardhita, nyoman Nyoman Suardita Oldea BrKaro Sekali Popon Rabia Adawia Puspasari, Aprilia Rizki Aulianita Ryad, Ahmad Siti Dedeh Humaeroh Siti Nuryati Sri Arfani, Sri Sulhizah Wulan Sari Yulianah Yulianah Yulianah Yulianah Yuniarti, Puji